HomeMy WebLinkAboutSUPPTL INFO - '08 Art of Food & Wine T H E A R T O F
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P A L M D E S E R T
December 24,2007
Mr. Carlos Ortega
City Manager
City of Pa1m Desert
73-510 Fred Waring Drive
Palm Desert,CA 92260
Dear Carlos:
On behalf of KemperSports and the entire Art of Food and Wine Palm Desert team,thank
you for the opportunity to work with you and your City staff on this exciting event.
Under your guidance, our team set out to take the four day art, food and wine festival
concept from where it began in 2006, make it stronger, and move it forward with the goal
of creating a successful and sustainable signature event for the Palm Desert community.
You asked that we:
• Shine a spotlight on the City and its myriad treasures;
• Engage the various local communities of Palm Desert(restaurants, retailers, art
galleries, corporations, and the like) in the creation and growth of this signature
event for the City; and
• Create exposure and attract attention and visitors to the area from both regional
and national markets.
A summary of our efforts follows. I hope you'll agree that we succeeded in reaching the
aforementioned goals, and provided residents and visitors alike with an elite and unique
experience, a true taste, if you will, of all that makes Palm Desert so special.
With my very best regards,
Amy K.Harris
Event Director,KemperSports
The Art of Food and Wine Pa1m Desert
J� ArtOfFoodAndl�ine.com
� Managed by KemperSport.r
PALM DESERT 500 Skokie Blvd., Suite 444 •Northbrook,IL 60062 •847.850.1818 KemperSports
Highlights of 2007 Event
Programming and Participation
• 4 Days: Thursday,November 8 — Sunday,November 11, 2007.
• 6 Events: Opening Night Reception; Golf Tournament; Street Festival; Concert;
Grand Tasting Saturday; and Grand Tasting Sunday.
• 5 Venues: McCallum Theatre; Desert Willow Golf Resort; El Paseo; Civic Center
Park; and JW Marriott Desert Springs Resort& Spa
• 12 Celebrity Chefs; 5 Sister City Chefs from Ixtapa-Zihuatanejo; and 3 Featured
Local Chefs
• 6 Master Sommeliers
• 6 Host Committee Members: Pacific Western Bank; SoCal Edison; Kaiser
Restaurant Group; CVA; Burrtec; Desert Publications
• 20 Sponsors: (Cash& In-Kind)
• 63 Local/Regional Merchant Participants
• 26 Local Valley Restaurant Participants
• 100+ Labels Poured By 31 Wineries
• 24 Educational Seminars
Advertising, Marketing,Website Development and Public Relations
To build exposure and attract more visitors to Palm Desert, not only for the festival but
all throughout the year, we created comprehensive marketing and public relations plans
that started locally, expanded regionally, and continued to reach out to audiences both
nationally and internationally.
Our Advertising Plan included:
• 6 local print publications
• 7 regional print publications
• 3 national print publications
• 91oca1 broadcast media(TV and Radio)
• 5 regional broadcast media
• 4 web-based media outlets
Through our direct marketing efforts, we focused on consistent communication with past
and current attendees, key influencers and others in order to stimulate word-of-mouth
excitement and drive sales. The team focused on building a database of close to 700
people, and broadened that reach by partnering with symbiotic groups to deliver even
more email marketing collateral and event messages.
As a strong and vibrant website is critical to long-term success in promoting a world-
class festival like The Art of Food& Wine Palm Desert, we sharpened the focus and
expanded the content of the 2006 website. We also added the ability to securely purchase
tickets on-line for each of the Festival's events. These website improvements allowed us
to continue building The Art of Food & Wine Palm Desert `brand', spur interest in
individual festival events, as well as in the City as a whole, and attract more guests to the
area.
The goals of our Public Relations Program were to increase attendance by creating
awareness, differentiate the festival by focusing on its three key elements --- art, food and
wine --- and build the overall event `brand' among target audiences. The team applied a
three-pronged approach to this challenge,targeting outlets on a local, regional and
national level. Our PR campaign has already made more than 17 million impressions
through print, online and broadcast media.
Measuring Success
The Art of Food & Wine Palm Desert saw dramatic improvements in 2007, from an
organizational, promotional, operational and attendance perspective. The following
paragraphs highlight some of this year's many exciting successes:
Ticket sales figures for this year's Opening Reception, El Paseo Street Fair and Grand
Tasting increased more than 100%. Following is a breakdown of tickets distributed for
the various 2007 events:
Total
Sparkling Wine and Chocolate Reception 615
The Art of Food and Wine on EI Paseo 1,057
Concert at Civic Center Park 665
Grand Tasting- Saturday 655
Grand Tasting- Sunday 643
Total 3,635
The Art of Food & Wine Palm Desert provides a great platform from which the City can
continue to build its brand as a wonderful destination for potential new residents and
guests from regional, national and international markets. While the City's investment in
the festival, both in funding and in effort, is certainly significant, it has far-reaching
effects, having generated nearly $2 million in revenues. Roughly 2/3 of this was from
ticket sales, sponsorships and other contributions from participants in the event.
The City of Palm Desert received a value of more than $800,000 in promotion of The Art
of Food & Wine, yet, over two-thirds of this was made through in-kind outlays in
partnership with many of the media outlets noted above.
We were very pleased with both the quality and the quantity of this year's festival events,
and are strongly encouraged by the excitement and `buzz' they have generated within ---
and outside of---the Coachella Valley. Feedback from the community, our various
audiences, participants and attendees has been tremendously positive. In fact, a high
percentage of 2007 Sponsors, Chefs, Restaurants, Merchants and Guests are eager to sign
up for 2008.
Plans and Projections for 2008
There is great momentum surrounding The Art of Food& Wine Palm Desert. And we are
well-poised to become the premier art, food and wine event on the West Coast.
In 2008, we will focus on refining and further strengthening each aspect of the festival,
and work to further m�imize our many successes of 2007.
Key focal points for 2008 include:
• Building on the success and potential of the two-day Grand Tasting as the keynote
event of the festival;
• Showcasing more local Palm Desert talent--- including chefs, artists, restaurants
and merchants;
• Streamlining the overall operational outlay of the festival; and
• Continuing to partner with, and highlight, the varied treasures of the City ---
including The McCallum Theatre, Desert Willow Golf Resort, El Paseo and the
JW Marriott Desert Springs Resort and Spa.
Key strategies:
• Broaden the scope of festival sponsors;
• Create additional buzz and reach by expanding and refining our marketing partner
relationships;
• Bundle event tickets for increased Group Sales; and
• Maintain the cost discipline exhibited within the 2007 event.
Together with the City and our many community partners --- all so central to the event's
ongoing success ---we look forward to taking the next steps in building Palm Desert's
signature event.
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P A L M D E S E R T
AFW 2008 - Draft Schedule of Events
Thursday, November 6th
Art Unveilinq on EI Paseo - 6p
Free and Open to the Public
AFW Openinq Niqht Fliqht - 7:30 - 10p
A party featuring live music, various wine, beer and spirits tastings, and 'flights' of
different foods created, in the spirit of friendly competition, by local Country Club
Chefs. Guests vote on the best dish within each category or 'flight,' and can win both
dinner for finro at the winning Club and finro tickets to the Sunday AFW Grand
Tasting. A local bartender 'Mix-Off,' can also be incorporated in to this concept.
Guest will also enjoy informal modeling provided by the shops on EI Paseo, and will
go home with a coupon book filled with discounts from EI Paseo merchants.
Additionally, the coupon book will hold a discount coupon which can be used at
either of the AFW Grand Tastings.
Friday, November 7th
The Art of Food &Wine at Desert Willow - 9am - 3p
Much the same as the tournament from AFW'07, this golf outing will offer food,
wine, beer and spirits tastings around the course. New this year, will be the
opportunity for golfers to play with our AFW Celebrity Chefs and other notables.
In-Store Events on EI Paseo - 10a - 5p
AFW will advertise any and all in-store events being hosted by our EI Paseo
merchants on this day.
Wine Dinners - 6p - 8:30p
AFW Chefs and Master Sommeliers will pair up with local restaurants and offer
intimate wine dinners for groups of up to 30 people. AFW will select the restaurants,
supply the Chefs and Sommeliers, advertise the dinners, manage the Reservation
List and take in the money for each dinner. Half the price of the dinners will go to
charity, and the other half will be split between the restaurants and AFW. AFW, the
participating restaurants and the chosen charities will promote these dinners.
�� ArlOfFoodAndl�ine.com
� Managed by KemperSport.r
PALM DESERT S00 Skokie Blvd., Suite 444 •Northbrook,IL 60062 •847.850.1818 KemperSports
Sweet Dreams - 8:30p - 11 p
An after-dinner party held at the Marriott featuring a sampling of desserts and
cocktails, prepared by AFW and Marriott chefs. Wine dinner guests will be allowed to
join in on this event at no extra cost.
Saturday, November 9
Concert at The McCallum Theatre - TBA
The Art of Food &Wine Palm Desert and The McCallum Theatre will work together
as promotional partners to cross sell concert tickets and festival event tickets.
Saturday, November 8 & Sunday, November 9
The Art of Food &Wine Palm Desert - Grand Tastinas - 11 a - 4p
Working off the same concept from AFW '07, this two-day Grand Tasting will feature
wonderful wines from around the world, delicious foods prepared by local
restaurants, Celebrity Chef demonstrations, book signings, Wine and Lifestyle
Seminars, great shopping options and live music. The footprint of the Grand
Tastings will differ in '08, most noticeably by the merging of foods, wines, demos and
seminars all together within the tents.
DRAFT
�,��.� �Es�r��
PALM DESERT MARKETING COMMITTEE
PRELIMINARY MINUTES
Tuesday, December 18, 2007 — 2:00 p.m.
Administrative Conference Room
I. CALL TO ORDER
Sara O'Flynn called the meeting to order at 2:06 p.m.
II. ROLL CALL
Members Present: Members Absent:
Rick Darius, Vice Chair Emily Bird-Hrivnak
Sara O'Flynn, Chair
Theresa Maggio
Lee Morcus
Michael Shimer
Staff/Others Present:
Dick Kelly, Mayor
Robert Spiegel, Councilmember
Sheila Gilligan, Assistant City Manager
Kristy Kneiding, Marketing Manager
Piper Close, Full Gallop Marketing
III. ORAL COMMUNICATIONS
None
IV. CONSENT CALENDAR
A. MINUTES OF THE MEETING OF NOVEMBER 28, 2007
Lee Morcus moved, by Minute Motion, to approve the minutes of the November 28,
2007, meeting. Motion was seconded by Michael Shimer and carried 4-0.
V. NEW BUSINESS
A. TOURISM WEBSITE SURVEY RESULTS
Kristy Kneiding said that although the website was only a couple of years old it
was time to update the site. A survey was placed on the City's website and the
information gleaned from that survey will be taken into consideration with the new
design. She stated that the survey results were interesting. Forty percent of the
people who took the survey had never been to Palm Desert and the remaining
individuals visited in 2006-07.
PRELIMINARY MINUTES
PALM DESERT MARKETING COMMITTEE DECEMBER 18, 2007
Upon question by Lee Morcus, Ms. Kneiding responded that they found that
people were looking for specific information and wanted a more interactive way
to find that information. The site has to be more interesting and attractive. This
budget year the City will be looking into diverting funds to have a bigger on-line
presence on websites that fit the City's demographics.
Upon question by Mayor Pro Tem Spiegel, Ms. Kneiding responded that
research showed that eating and shopping ranked higher on the list of activities
that visitors engage in while vacationing. Spa activity has not only increased
substantially over the last two years it has also surpassed golf in all research
documentation.
Upon question by Mr. Morcus, Ms. Kneiding stated that the survey had been
removed from the City's website; however, it could be placed back up and be
used to determine differences with seasonal visitors.
Ms. O'Flynn moved, by Minute Motion, to receive and file the Tourism Website Survey
Results. Motion was seconded by Michael Shimer and carried 4-0.
B. ART OF FOOD &WINE
BS Mayor Pro Tem Bob Spiegel
RK Councilmember Richard Kelly
SG Assistant City Manager Sheila Gilligan
KK Marketing Manager Kristy Kneiding
SO Chairperson Sara O'Flynn
MS Vice Chairman Michael Shimer
LM Committee Member Lee Morcus
RD Committee Member Rick Darius
MT Sister Cities Foundation Mark Talboys
RH Sister Cities Foundation Rolf Hoehn
SO I would like to go ahead and make an observation. I think that I agree with the
report, Kristy, in that, the event has gained momentum and now moving into its
third year. I think we would all agree that it is something that fits the community
really well; fits the City really well. I think where I struggle is that the $285,000
that is proposed for Kemper. I don't have anything to compare that to in my
background. I am not exactly sure how you gauge what company gets paid to do
something like that. So, I want to take a closer look at what we are doing with
this in terms of what we pay them. I was looking for maybe other feedback from
the members and other staff members.
MS Is there any results yet from Kemper?
SG The City Manager has preliminary results and he was working the final figures
with Kemper and will be taking it to the Council in January.
BS Would you be asking the Council to confirm having it or not having it next year?
SG Yes.
2
PRELIMINARY MINUTES
PALM DESERT MARKETING COMMITTEE DECEMBER 18, 2007
BS This organization gives us some feedback as to what their feeling is without
knowing the figures?
SG Yes.
BS Would that be good?
SG That would be great. I understand where they are coming from on the contract.
ThaYs a question that we can answer at your next meeting. We can get some
comparisons. I think we based it on what we paid for the golf course contract
and comparing it to that. It is a figure that Kemper came in with and if you
remember last year we were pushing it along because we needed to get the
event going if we were going to do it again. So, Kemper had the event division
and what they proposed and what we paid was less. We didn't accept the
proposal. The proposal that they submitted last year was more than the actual
contract agreement approved by the City Council. It was less after negotiations.
BS When is that January meeting? Is it before the Council meeting, or no?
SG It will be after the Council meeting, which is why we agendized the item today to
get some feedback from the Committee.
KK Staff's perspective we were really looking for the types of things you said. What
overall do you see the fit for the City and community; just that kind of feedback
from everybody.
SO If we talk about the event in general, in terms of when I wear my Garden's hat
and what went down as far as retail on EI Paseo, there needs to be some fine
tuning and some adjusting and I have every bit of confidence that that can be
achieved. But, if I take that part away and I look at the event, I think it is
definitely a good event for the City and so I do not have a problem motioning that
we go ahead and move forward with the festival as proposed. What I do have a
problem with is, you know, is it necessarily under the management of Kemper
Sports or is that something that we can take a closer look at?
BS Will there be changes next year, probably.
SG Absolutely.
BS Will they improve what'd being done on EI Paseo, probably. Kemper has the
experience to get the word out and that is basically why they were used this year
to bring the chefs in. I can't get Emeril. I would love to but I don't know him. But
they brought in some pretty darn good chefs from Chicago that I was impressed
with and what staff, I think, is going to be asking is that we commit a contract with
Kemper in the amount of$285,000. So you might want to add that to the agenda
and get the consensus of this group as to whether or not you feel adding
$285,000 to the budget next year for this is a worthwhile enterprise. How's that?
SG That's good. I think it is unfair in response to your question because we need to
get her some figures before she can make that. What we are looking for is, "Was
the event successful?" Certainly grew over last year. Is it something that we
3
PRELIMINARY MINUTES
PALM DESERT MARKETING COMMITTEE DECEMBER 18, 2007
think can grow to a third, fourth, fifth year? Is it a good match for the City of Palm
Desert? What we are trying to do not just in sales tax and TOT but in image as
well. Did we get exposure to the City of Palm Desert through this event? That
is what we are looking to you for. You participated so we were just trying to get
feedback from each of you as to...is it a good event? Is it a good match? Is it
something the City should pursue? The actual budget figures will go to the
Council on January 10. At this stage, staff is recommending that we do it a third
year. We see it as a good fit for the City as Kristy has very well outlined in her
memo.
RD What was the City's investment the past two years?
SG $500,000
MS Is the difference between the $500,000 and the $285,000 costs?
SG Yes.
MS To Sara's point, I was on the exploratory committee two years ago when we went
to Aspen and to South Beach. I think this is definitely a great fit for the City. I
think it is something you definitely need to carry on. I think just that anyone who
paid this year for any of the events would have seen an improvement over last
year. I think from the back side, from the vendor side, it was, in my opinion,
much worse than it was the first year. Not that that cannot be improved on. The
EI Paseo part definitely needs to be worked on. I think it was run way too much
this second year because of the first year and issues that we have and I think it
would have been better not to have expanded it quite so much. I guess we're
looking for...it's hard to say we want to go on with Kemper or recommend
Kemper Sports when two months past the event we don't have any figures to
look at. It's just like any event that I would do. My golf event...l make out a
budget and one week after iYs over Habitat has the bill and sees everything laid
out. And, I guess we are kind of questioning for that $285,000 management fee
we didn't get much communication up front and now two months later we are still
waiting to hear how it went. From my stand point, I didn't see anymore paying
guests this year than I did the first year. I saw a lot of free passes being given
out and just, you know, I'm sure they have their facts. On a side note, I find it
fascinating that we got little to no coverage from the Desert Sun yet in the paper
this morning it was reported about our committee meeting today and the City
losing $100,000. So, I appreciate K coming today.
SG We would like to know where she got that figure since it hasn't been out,
interesting. It is not an accurate figure, I will say that.
MS So, again, I think it is a great event for the City.
BS It is the only signature event the City has that will bring people to Palm Desert to
participate in activities. The Indian Wells just paid $4 million plus for 3 years.
RK They are paying over$1 million a year to have the Skins Game.
KK That does not include the operational costs.
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PALM DESERT MARKETING COMMITTEE DECEMBER 18, 2007
RK The cost of an event. You can't look at it like losing money. It is the cost of an
event. The Desert Sun today called it a loss, iYs not a loss iYs a cost. That's an
important difference.
BS It was the cost of promoting the City of Palm Desert.
RK If we had a golf tournament...like if we had a major golf tournament here you
would be looking at more than what it cost to have the Skin's Game. The Skin's
Game is a very minor effect on the golf course and expense. You do a major golf
tournament like the Samsung and you are talking $3 to $4 million.
MS I don't want what I said to be taken out of context. Again, I think it is an amazing
event. The advertising and outreach that we did is priceless and I don't even
know what that costs.
RK If you add up all the costs of how many times you saw Palm Desert Art of Food &
Wine in the media and magazines and everywhere.
BS You don't know how you would weigh that. Indian Wells didn't make any money
on the people who are doing the tournament. They hope to grow from the
television exposure and seeing the hotels and their golf courses.
MS At the EI Paseo Mixer I talked about the wine festival and one thing I pointed out
is the ones that choose to participate and the ones that choose not to. It's fine to
have comments both positive and negative but at the end of the day they have to
see the big picture of what we are trying to do. And, every event is not for
everyone in the City or those coming to the retailers on the street. So, that is the
approach I am taking with everything we do on EI Paseo. Its fine that you
choose not to but you need to look at the big picture and months or years down
the road what that event might bring back to you.
SG Kristy, Piper and I spoke after the event and the EI Paseo event required closing
off the street. That was the second year in a row that we have closed all or part
of EI Paseo. I think it is not an option ever again. We have talked about it and
we have tried it that way. Is there a better way of doing it? Is there a better way
of incorporating the galleries on EI Paseo? So, those are things that will be
processed if we move forward with the next event. Everybody's critique has
been taken in and analyzed and we are taking it with great care and concern
because you guys are the ones that can tell us what worked and what didn't
work. Is it good or is it bad? In response to you Michael, I think it is difficult
without the figures. Honestly, I don't have the final figure either. I have a blush
but I am not involved in that so we will bring it back. The whole purpose of
putting it on this agenda was to get an initial feedback from you. If you don't take
a final step on a recommendation thaYs fine. It would be nice to know how the
Committee felt as a whole about moving forward with... but if you just want to
give input and say "good event" we need those critiques and these are, rest
assured, Kemper is looking at all of that critiques. My whole point in saying this
is that we didn't mean to put you on the spot. We were just trying to get the input
prior to taking it to the City Council on January 10.
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PALM DESERT MARKETING COMMITTEE DECEMBER 18, 2007
KK If the idea of the event everyone thinks its worthy doing a third year we are
looking for that. If this committee thinks absolutely not, whatever it cost, it's not
worth it we need to know that. So, we are trying to move forward with that kind of
recommendation and agreeing with Michael, in a way, it was our second first
year. Kemper was new. They were learning who was involved, who does what,
and how things work. There is always room for improvement and as Sheila
mentioned, discussions about what could happen next year I think will resolve a
lot of the issues each of the events had this year. One of the exciting things is
that a couple of the people who were involved the first year exhibited the second
year but didn't really come up with anything big said, "Gee, we were really sorry
we didn't. Let us know for 08." So, the momentum for the event with regard to
sponsorships and community interests and all the restaurants loved it. It became
a valley wide event this year by not limiting it to Palm Desert restaurants. I think
it helped a lot as it took the burden off the Palm Desert restaurants to fulfill every
food need for the event. So, I think all of those things added up together and
gives the event a lot of momentum going into next year where some of the
logistical issues we had this year won't happen. I think Kemper sort of saw what
we did last year, looked like a great event, they thought they could do the same.
There wasn't too much shift in programming, which I think next year there would
be a larger shift in the types of events that we do.
SG But again, you say that the event grows, but we learn as we grow. So...
KK You can't take away the exposure for...through advertising, marketing, and PR.
Some of the Chicago chefs... The chef in Seattle said he had someone come
into his restaurant from our event. All of the chefs were extremely happy. They
all want to come back next year; bring their friends. So, from that standpoint we
made an impression on chefs from last year.
SO I just want to...the first year because it was an inaugural event and there was a
lot going on and a lot to take in for being the first year I completely understand
how the second year we were so open to having an outside company come in
and organize the event. So, I think that was really important because the first
year had a lot of snags to kind of work out. I think a little bit of the discomfort I
have this year is that I want to understand what the pros and cons are of having
Kemper do this again as opposed to bringing in somebody who is local. Is it
better to have somebody who's a Kemper because they are able to get that
national kind of coverage that we are looking for the tourism market? Is that...or
can somebody locally get that same kind of...l would like a better idea as to...l
don't have any problem recommending the event again for a third year at all and
I didn't have any problems with Kemper this year this year personally, but moving
into the third year I am looking at $285,000 I would like to know the pros and
cons between having someone like Kemper and somebody local.
KK One thing we look at Kemper is that they do other events so they have a lot of
contacts for national sponsors and those types of things. So, not necessarily
from just a marketing perspective, but from an event education standpoint and
their contacts in the corporate world are very, very good. I think, as I mentioned,
they came onboard in January so by the time they got rolling and got
sponsorship packages out a lot of people had already budgeted for this year.
They were able to let people know to be looking at this for the following year.
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PALM DESERT MARKETING COMMITTEE DECEMBER 18, 2007
See what happens at our event and look at it so there is a bit more momentum.
Through the first year some of the contacts that they had might have been
interested but it opened up a whole new world for us from that perspective that I
don't know that we could find from a local person.
BS And also one of the things that I was really interested in, and I was there
everyday, was their chefs that performed and almost every one of them was from
Chicago. That is where Kemper is located is Chicago and they are all very, very
good. There were some television chefs there that you see on television all the
time. There were some other people like the Hardy Boys who were just great
and they are caterers out of Chicago and put on a wonderful show. One of the
things I would like to see is the show tent closer to where you come into the
place because that is one of the more exciting things that happens. And then
they give you some of their samples and thaYs pretty good too.
MS Where they have the chefs staged and the fact that all the demonstrations took
place when the grand tasting tent was closed but the retailers that were set-up in
that area once the tent opened very little went one. That would be one
improvement for next year to make it a bigger and longer tent and include
everybody in that same area. So again, there were some big improvements and
obviously there will be something to improve on. So...
SG If I could just answer Sara. When we finished...we didn't produce the first year
the Marriott did. We were a sponsor but in the throws of it all we had to jump in
and participate both through our staff and financially to make the first year go.
I'm not sure but we went over the $100,000 that we budgeted for sponsorship
and we added marketing opportunities and promotional efforts through the City's
marketing budget. We knew at the end of that year that we had neither the
expertise nor the talent and especially the staff to do something like this. We did
look at local and I think what we wanted to do most was to get somebody in here
who knew what they were doing and have them produce it and get it off us. We
all agreed it was a great event for the City and something we would do for a
couple of years; a signature event. But, it was not...our business isn't producing
events. Because they already have that expertise...they have a PR department,
an advertising department, and because they manage Desert Willow very well for
us, they came prequalified in essence and it was not difficult for the City to have
that faith in them that they would come forward and produce an event. So, I think
they did a great job and if you knew...we learned, these two about killed
themselves, the first go around, and I think the team at Kemper took about 90%
of that burden off of us. The comments about getting to things and vendors,
those are logistical issues, and your comments are already on the table and I
have seen the critiques. This year; however, there are far more positives than
there was last year and far fewer critiques. And the critiques this year really were
move the road, let the vendors go in from behind, move the tents forward to the
Marriott. Marriott is already looking at that and how they would do that logistically
so we had word from the Marriott they want to definitely do it again next year.
Kitchen Aid, which is huge because they have the contacts with the Food
Network want back next year and expanded. Our restaurants, we got... and I will
say to Lee, we got really favorable turnouts from the restaurants who
participated.
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PALM DESERT MARKETING COMMITTEE DECEMBER 18, 2007
LM Our guys had a ball. The team from Mexico was awesome. Just over the top in
every event that they were in.
KK That goes back to Sheila's point too that Kemper has a Sponsorship Department,
a Logistics Department, a PR Department with marketing, they have a dedicated
event director for the event; those types of things. So you are paying for a
company that has all the expertise...
SO And they came in under what they originally proposed.
BS That's right.
SG They signed a contract for less than what they proposed.
KK ...so I think you figure buying all those departments as well with your fee as
opposed to just...it's an impossible task for one person to be out there doing all
that and doing it well.
SO And to your point, as well, the idea that the money that is spent the first few years
of an investment on those that are taking place in future and really establishing it
in the City.
BS The Council is looking for two things, whether or not you recommend it being
done again next and whether or not you recommend Kemper be the sponsor.
SO And as far as asking questions, again, it didn't have anything to do with my
personal experience with Kemper because mine was...l think it had more to do
with the idea that the first year was, you know, you had to expect it and the
second year...now I have a better idea of how it evolved.
BS Who ever made the comment that this is our second first year made a good
comment because Kemper wasn't here last year.
KK They were learning from what we tried to tell them, from taking their own
expertise and trying to work that in, it was a big undertaking. For the first and
second year.
SO And I think moving forward with a company that you have worked with for one
year that understands the event already and if they came in under what they
initially proposed and also the input with regard to what they can do PR wise is
important.
SG They are going to be preparing information and we will bring it to the next
committee meeting on every piece of public relations, newspaper advertising,
they say there are books of it so we will bring that to the Marketing Committee
next time. Again, it is because we need to take this to the Council on January 10
that we are bringing this to you now for initial feedback. And we do have Mark
Talboys and Rolf Hoehn. The Sister Cities part of it this year...the first year was
a little shaky we couldn't get any response out of them. These two took over and
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PALM DESERT MARKETING COMMITTEE DECEMBER 18, 2007
their participation from Sister Cities was just phenomenal. I don't know. Do you
have any input? You are sitting here do you want to say anything?
RH One of the things we have to say is that the way we organized it, and this speaks
again to the expertise of Kemper; we made sure that there was a direct connect
between the cities of Ixtapa Zihuatanejo and the organizers. We organized it
initially. We went down there and put everything together and green lighting the
whole thing for them we then said from here on out you just work directly with
Kemper and that worked out extremely well. We just kept after them to make
sure they met their deadlines and all of that. Together we managed to make it
work.
SG What was their feedback?
RH Very positive.
MT Very positive. Rolf and I together planned all the specifics and received a letter
of support for the continuation of the event and in that correspondence we may
be presenting to Council in January we have already indicated we received a
long-term commitment from Ixtapa Zihuatanejo and to them long-term have
indicated the next three, four, to five years, certainly. And New Zealand... we are
hopeful that we can put a greater investment from them. We have also got other
ideas and that is why we also like being included in the earlier stages here at
ground zero.
RH We have a unique opportunity to continue to improve on the event as Mark said.
Now comes the time to review and to fix what needs fixing, especially in the
logistics but also in the structure of the event and certain elements of the event.
That they are actually complimentary to the event and there is a good fit whether
it be the concert or other elements...but most importantly also to have a greater
community involvement leading up to the it and creating events in advance of the
Food and Wine that will again help gather momentum for the event and also
hoping to get more media exposure because that was one of the main problems,
not only just getting the word out about the event, but also the information about
the event to the local population. Local businesses want to be involved but I
think it is also a question of creating certain events like we have the Mexican
chefs from Monday on...we create an event Monday or Tuesday whether it is at
Bristol Farms do a Mexico day or something featuring the chefs, or some of the
restaurants. I know Lee has already indicated that he would be very happy to
host some of the chefs and feature some kind of an event. That in and of itself
gathers media attention, hopefully.
LM It is also fun for the chefs. The greatest way to recruit additional chefs is to get
chefs down here and let them have a good time. There is a brotherhood of chefs
particularly that hate us front of the house guys probably more than anybody, but
when they get a chance to cook together and drink together that is their joy. IYs
not just their business thaYs what they do by choice so to get them in the culinary
side of the community before the cooking class etc. let them help raise a little
money and have fun with other chefs; maybe play golf together and things like
that. Nothing will generate more chef interest than the chefs having a blast when
their down here. In my opinion.
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PALM DESERT MARKETING COMMITTEE DECEMBER 18, 2007
RH That is another reason for an early start on this event because I know what we
heard from Kemper, one of the issues of getting chefs and name chefs, was the
fact that last year they came in fairly late and I think the earlier you start the
easier it is to get more name chefs because their schedules are filled months or
years in advance and get them down, especially for a number of days not just
one day, just as Lee was saying that is key and that would be great.
KK Just one last comment, I know that it is very often mentioned and some of the
other sponsors but Southern Wine and Spirits has presented their feedback to
Kemper as well and they are onboard again next year. They really feel that this
event could be positioned as the premier West Coast Food and Wine Festival.
That's still their goal as well and obviously everyone knows we probably couldn't
do the festival without them and what they bring to the table with their wineries
and the high quality and amount of product. They are thrilled to be involved and
looking forward to growing the event as well.
SO So then getting back to today's purpose...it is not to do with the actual details of
some of the ides we have thrown out it is simply that we recommend the event
again with Kemper managing it.
BS That's correct.
SO Okay.
LM With or without a number on it: I'm not clear.
BS It is not that important at this point.
SO Do we have a motion to move forward with the third annual Art of Food & Wine
under the management of Kemper Sports?
RD I'll motion.
MS Second.
SO All in favor. Motion carries 4-0.
SG We will bring you books and figures at your January meeting.
LM I thought with everything that the Marriott did was 150% more than was
necessary. The grounds were immaculate, the staff was amazing, they were
everywhere all of the time. If you needed anything they had it before you needed
it and I just want to share that perspective. I thought that they did an amazing job
with and for the event. I doubt seriously there were profits in occupancy that
justified what they really put into the event both emotionally and financially
because both of those investments were huge.
KK We hope that eventually they will be blocking out this weekend just for our event.
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PALM DESERT MARKETING COMMITTEE DECEMBER 18, 2007
SG Also from the word of mouth from people who attended. I was talking to him after
the event and he said he was just thrilled, the manager of the Marriott, but he
said they leave and they tell their friends or they want to come back and maybe
its not a part of Food & Wine but they have seen the Marriott and what a great
destination resort it is. He said the numbers in the spa increased over the
weekend. So it wasn't just the Food & Wine it was the whole hotel. They did
have a conference in there so we are hoping next year, should we do it, that the
rooms will be filled with Food &Wine attendees.
KK I just wanted, from the City staff, thank everyone on this committee as well
because everyone had a hand in absolutely all of the successes of the event
from the McCallum and EI Paseo to the restaurants and The Gardens and
everyone. I think one of the great things about the event is that it truly is the
community coming together showcasing everything that is great about Palm
Desert and just wanting to share it.
BS The Marriott as I understand it is setting aside that weekend next year for some
kind of an event in the theater at the McCallum.
VI. OLD BUSINESS
None
VII. REPORTS FROM CITY COUNCIL LIAISONS
A. City Council
Councilmember Kelly stated that he made three welcome presentations to the
Travel media Showcase writers who were visiting Palm Desert. They came from
Lake Tahoe to Boston. It just had to be a worthwhile endeavor when you think
about the writers that came from all over the United States and how many
articles in a magazine and/or a newspaper that will mention the City of Palm
Desert.
Ms. O'Flynn complimented Donna Gomez for all her hard work. This is a great
example of how when we all work together how smooth it all goes. She was
looking forward to those opportunities again.
Ms. Gomez responded that the best thing that came from the event is that they
have created a partnership with the business community and we can look for
future opportunities to work together.
Councilmember Kelly stated that he spent a lot of time at The Gardens with the
kick off of the Salvation Army Red Kettle Campaign. He said that was an
extremely nice event.
VIII. REPORTS AND REMARKS
A. Chair
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PALM DESERT MARKETING COMMITTEE DECEMBER 18, 2007
Ms. O'Flynn thanked Councilmember Kelly for officiating at the Salvation Army
Kettle Kick-off. The Gardens had its first, which we hope will be an annual event,
cookies with Santa that benefited Big Brothers and Big Sister of the Desert and
for a $10 donation you got a photo with Santa. It far exceeded their
expectations. They planned for 100 and 120 actually were photographed. They
had great coverage and were looking at having three events with Santa next
year; two being for kids and one being for pets. We will partner with different
charities for those events.
Business has taken a big turn for the better the past couple of weeks. They were
looking forward to next season.
This year will be the 10th year of The Gardens Wine and Music Series. Jim
Fitzgerald will be in the inaugural concert in partnership with the College of the
Desert and its Foundation for his Man About Town nomination.
B. Committee Members
Mr. Darius stated that the three candidates for this year's Man About Town are
Jim Fitzgerald, Peter Solomon, and Joaquin Delgado.
Mr. Darius said the new program for the McCallum went out in the mail. There
were several new shows that have been added. Aretha Franklin has been
replaced by David Spade as she cancelled her dates. January 8`h is the actual
anniversary date of the McCallum Theatre, which will be its 20`h year and the
opening night for"Hairspray."
Mr. Shimer stated that it has been a rough week. The home invasion incident in
La Quinta Cove last Thursday was one of his employees. He has been in a
coma since his brain surgery wherein the doctors removed '/2 of his skull. It will
be three to four months before they can reattach it. Mr. Shimer was in the
process of planning a fundraiser. The young man is 20 years old and no
insurance. They caught two of the three individuals who went into his home.
C. Staff
Ms. Gomez mentioned that the Visitor Center has received telephone calls from
individuals who have seen the Palm Desert ads on Journey TV.
The Holiday Wreath Lighting went very well even with the rain. They moved the
event inside and it was wonderful.
Ms. Kneiding added that the LED Holiday Light Exchange was going very well.
Ms. Gomez said they have had to reorder more boxes due to the success of the
exchange program.
IX. INFORMATIONAL ITEMS
1. Visitor Information Center Activity Report
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PALM DESERT MARKETING COMMITTEE DECEMBER 18, 2007
No comments.
2. Advertising Media Schedule July 07-June 08
Ms. Kneiding announced that Palm Springs Life has decided to publish
Palm Desert Magazine solely in January of each year, which will have the
Dine-Out Guide enclosed. Some of the expenditure monies that was
allotted for the other months' publications and with Journey TV starting a
month later than anticipated they were redistributing marketing dollars to
research media buys in the Canadian market. Staff will provide a more
definite schedule for the Committee to review at its next meeting.
X. ADJOURNMENT
With Committee concurrence, the meeting adjourned at 3:00 p.m.
Lori Wimbish, Recording Secretary
13
Contract No. C26170
PROFESSIONAL SERVICES AGREEMENT
This PROFESSIONAL SERVICES AGREEMENT("AgreemenY') is made as of this
25'h day of Janua , 2007, by and between the City of Palm Desert(the"City")and Kemper
Sports Marketing, Inc. ("KemperSports").
WHEREAS,the City desires to establish a food and wine event benefitting the Palm
Desert community to be called the "Art of Food and Wine" (the "Event"); and
WHEREAS, KemperSports is engaged in the business of, among other things,
event marketing and operations, public relations, hospitality, sponsorship sales and
marketing services; and
WHEREAS, the City wishes to exclusively retain the services of KemperSports in
developing, managing, and coordinating the Event, upon the terms and conditions set forth
herein.
NOW, THEREFORE, for and in consideration of the mutual covenants, promises,
and agreements herein contained, that parties hereto agree as follows:
1. Appointment. The City hereby retains, engages, and appoints KemperSports to
perform the Services in connection with the Event during the Term, as more fully
described herein, and KemperSports hereby accepts such appointment subject to
the terms hereof.
2. Term. The initial term of this Agreement shall commence as of January 25, 2007
(the "Commencement Date") and shall continue through December 31, 2007,
covering the 2007 Event, unless terminated or extended in accordance with this
Agreement (the "Term"). The Terms shall renew for two successive one-year
periods covering the Event for the years 2008 and 2009 as long as (i) the City
Council has approved the Event forthe following year, (ii)funding is available to the
City for the following year's Event, and (iii) KemperSports is not in default under the
terms of this Agreement. Such renewals shall occur unless the non-renewing party
shall provide written notice to the other party of its intention not to renew for the
reasons stated above at least sixty (60) days prior to the expiration of the then-
current Term. The Professional Services Fee to be paid to KemperSports during
each renewal period shall be increased by five percent (5%) upon the anniversary
of the Commencement Date, unless the parties otherwise agree in writing. Except
as otherwise specifically provided herein, termination of this Agreement shall not
relieve the parties of any obligation accruing prior to such termination. In that
regard, such termination shall not relieve the City of any obligation or liability with
respect to contracts entered into by KemperSports for products or services to be
provided to the City in accordance with this Agre�.ment.
. . ...� . . : ��
� , _
Page 1 of 15
Contract No. C26170
3. Scope of Services. During the Term, KemperSports shall provide the City with the
following services (collectively, the "Services"):
(a) Event Management. KemperSports will work with the City and the City's
representatives in managing the Event. In connection with such event
management, KemperSports shall oversee and coordinate the Administration,
Operations, Ticketing, Internal Communications, and Marketing in connection with
the Event. These Services are described in more detail on Exhibit A attached
hereto.
(b) Public Relations. KemperSports will create a three-part public relations plan for
the Event that will include Pre-Event Publicity, Event Publicity, and Post-Event
Publicity. These Services are described in more detail on Exhibit B attached hereto.
(c) Sponsorship Consultation and Sales. KemperSports will work with the City to
develop a sponsorship program for the Event. Such sponsorship program will then
be implemented by KemperSports. These Services are described in more detail on
Exhibit C attached hereto.
4. Annual Plan.
(a) Preparation and Approval. KemperSports shall submit to the City, on a date
agreed upon by the City and KemperSports, the annual plan (the"Annual Plan")for
the scheduled Event. The Annual Plan shall include an estimated operating budget
and an initial estimated budget of Event Expenses for the scheduled Event (the
"Event Expense BudgeY'). "Event Expenses"shall mean all expenses to be incurred
in connection with the Event and shall include, without limitation, any Event
programming activities, concert production costs, food and beverage, graphic art
and illustrations, printing and reproduction, web page construction and hosting,
typography, audio-visual and video production, photography, gifts, media and
promotional advertising, vendor procurement, and tent design and procurement
costs, etc. The Annual Plan shall also include the marketing and business plan for
the scheduled Event. The Annual Plan shall be prepared with the advice and
counsel of the City, based on what KemperSports believes to be reasonable
assumptions and projections. KemperSports shall not be deemed to have made
any guarantee or warranty in connection with the actual expenses and/or results of
operations or performance set forth in the Annual Plan since the parties
acknowledge that the Annual Plan is based solely upon KemperSports' judgment
and the facts and circumstances known by KemperSports at the time of preparation.
The Annual Plan shall be subject to the prior written approval of the City, which
approvaf shall not be unreasonably withheld. The City agrees to examine the
Annual Plan submitted by KemperSports, and it is contemplated by the parties that
the Annual Plan will be agreed upon by the parties not later than 30 days after such
plan is submitted.
Page 2 of 15
Contract No. C26170
(b) Unanticipated Expenditures: Quarterly Review of Annual Plan. City agrees that
the Annual plan is intended to be a reasonable estimate and, accordingly, will need
to be revised from time to time to cover any expenditures that were unanticipated
at the time of preparation of the Annual Plan but are not reasonable and necessary
to carry out the provisions of this Agreement. KemperSports shall meet not less
frequently than quarterly with the City and discuss the Event and the Annual Plan,
and the parties shall agree upon any amendments or revisions to the Annual Plan
to take into consideration variables or events that did not exist, or could not be
anticipated by KemperSports orthe City, at the time the Annual Plan was prepared.
Any material amendments or revisions to the Annual Plan shall be subject to the
prior approval of the City.
5. Compensation. During the Term, the City agrees to pay KemperSports for the
Services as follows:
(a)Professional Services Fees. KemperSports shall be paid an annual professional
services fee of Two Hundred Eighty Five Thousand Dollars ($285,000) (the
"Professional Services Fee"), which fee shall be paid in equal monthly installments
no later than the first day of each calendar month and which shall be adjusted
during any renewal terms in accordance with Section 2 above.
(b)Sponsorship Sales Commissions. KemperSports shall be paid eighteen percent
(18%) of all sponsorship sales revenues (the "Sponsorship Sales Commission").
KemperSports shall receive the Sponsorship Sales Commission for all revenues
during the entire term of the relevant contract with the sponsor, regardless of any
earlier expiration ortermination of this Agreement. In the event products or services
are provided by sponsors in exchange forother products or services, KemperSports
will submit a suggested retail value of such products or services to the City for
review and approval as the sponsorship sales revenue. The Sponsorship Sales
Commission shall be paid to KemperSports within thirty (30) days after the end of
the Event for all sponsorship sales revenues collected. Thereafter, the City shall
pay KemperSports the Sponsorship Sales Commissions for all remaining
sponsorship sales revenues within thirty (30) days after collection thereof.
6. Pavment: Event Accounts
(a) Kemper Sports shall invoice the City on a monthly basis for all Professional
Services Fees owed pursuant to this Agreement. The City shall pay all invoices
within thirty (30) days of invoice date.
(b) The City shall provide funds to KemperSports for payment of the Event
Expenses (the "Fundings"). The first Funding shall be made upon the City's
approval of the initial Event Expense Budget and shall equal fifty percent (50%) of
the total of such initial Event Expense Budget. The second Funding shall be made
on or before three months prior to the Event and shall equal the remaining amounts
Page 3 of 15
Contract No. C26170
necessary to make the total Fundings equal to the then-current total Event Expense
Budget. If the Event Expense Budget is thereafter materially increased and such
increase is approved by the City, the City shall make additional Fundings as
necessary to cover the additional budgeted Event Expenses. Upon conclusion of
the Event, KemperSports shall provide the City with a post-accounting of receipts
and expenditures, and shall reconcile between actual Event Expenses versus
Fundings paid by the City. Any amounts owed by either party after such
reconciliation shall be paid within thirty (30) days after conclusion of the
reconciliation. Any amounts owed to KemperSports may be made directly from the
Deposit Account described below.
(c) KemperSports shall establish, at a banking institution reasonably approved by
the City, the following bank accounts for the Event: A deposit account(the "Deposit
Account")and an expense account(the "Event Expense Account"). KemperSports
shall deposit in the Deposit Account all monies received from the operation of the
Event. All Fundings from the City shall be deposited into the Event Expense
Account and used for payment of the Event Expenses. Upon prior approval of the
City, KemperSports may transfer funds from the Deposit Account to the Event
Expense Account. Payment of the Professional Services Fees may be made
directly from the Event Expense Account or the Deposit Account.
7. Indemnification.
(a)By the City. The City shall defend, indemnify, and hold harmless KemperSports,
its affiliates, and each of their shareholders, officers, directors, employees,
representatives,and agents against any and all liability,claims,demands,damages,
and costs of every kind and nature (including, without limitation, reasonable
attorneys' fees and court costs) actually or allegedly resulting from or connected
with the Event and/or KemperSports' performance of the Services in connection
with this Agreement, except to the extent caused by the breach by KemperSports
of any of the provisions of this Agreement or the negligence or willful misconduct of
KemperSports.
(b) By KemperSports. KemperSports shall defend, indemnify, and hold harmless
the City and its officials, directors, employees, representatives, and agents against
any and all liability, claims, demands, damages, and costs of every kind and nature
(including, without limitation, reasonable attorneys'fees and court costs)actually or
allegedly resulting from or connected with the breach by KemperSports of any of the
provisions of this Agreement or the negligence or willful misconduct of
KemperSports, except to the extent caused by the breach by the City of any of the
provisions of this Agreement or the negligence or willful misconduct of the City.
The provisions of this Section shall survive the completion of the Services and the
expiration or termination of this Agreement.
Page 4 of 15
Contract No. C26170
8. Insurance.
(a) By the City. The City agrees to procure and maintain at all times during the
Term of this Agreement a minimum of the foltowing insurance:
(i) Property Insurance covering loss or damage to the City's buildings,
structures, improvements, and other property, as well as the City's
contents, equipment, and supplies. Such property insurance shall
include a waiver of all recovery by way of subrogation against
KemperSports in relation to any damage covered by such policy.
(ii) Commercial General Liability and/or Umbrella/Excess Liability
Insurance providing coverage for bodily injury and property damage
arising in connection with the Event and including coverage for
contractual liability providing limits of not less than:
Bodily Injury and Property Damage Liability-$5,000,000 each occurrence
Personal Injury and Advertising Liability- $5,000,000 per person or
per organization
General Policy Aggregate- $5,000,000
Products Liability/Completed
Operations Aggregate- $5,000,000
(iii) Commercial Business Automobile Liability Insurance, including
coverage for all owned, non-owned, and hired vehicles providing
coverage for bodily injury and property damage liabilitywith combined
single limits of not less than $1,000,000.
(iv) Commercial Liquor Liability (but only during the time of the Event),
including coverage for damages arising out of the selling, serving, or
furnishing of any alcoholic beverage with a limit of $1,000,000 per
occurrence/$2,000,000 aggregate limit,orthe minimum limits required
by statute, if higher.
Special Note: The limits of liability specified in (i), (ii), (iii), and (iv)above can
be satisfied through a combination of primary, umbrella, or excess liability
policies, provided that the coverage under such umbrella or excess liability
policies is at least as broad as the primary coverage.
(v) Workers' Compensation Insurance in such amounts that comply with
the statutory limits as required by the State of California and
Employer's Liability limits, including Umbrella Liability Insurance, if
necessary, of not less than $1,000,000 per accident, $1,000,000
disease-policy limit, and $1,000,000 disease each employee.
Page 5 of 15
Contract No. C26170
(b) By KemperSports. KemperSports agrees to procure and maintain at all times
during the Term of this Agreement a minimum of the following insurance:
(i) Professional Liability Insurance, including coverage forwrongful acts,
errors, and omissions that arise from the scope of services of this
Agreement, with an occurrence or per claim limit and annual
aggregate limit of not less than $2,000,000.
(ii) Workers' Compensation Insurance in such amounts that comply with
applicable statutory requirements and Employers' Liability limits,
including Umbrella Liability Insurance, if necessary, of not less than
$1,000,000 per accident, $1,000,000 disease-policy limit, and
$1,000,000 disease each employee.
(iii) Commercial General Liability and/or Umbrella/Excess Liability
Insurance providing coverage for bodily injury and property damage
arising in connection with KemperSports provision of the Services and
including coverage for contractual liability providing limits of not less
than:
Bodily Injury and Property Damage Liability-$5,000,000 each occurrence
Personal Injury and Advertising Liability- $5,000,000 per person or
per organization
General Policy Aggregate- $5,000,000
Products Liability/Completed
Operations Aggregate- $5,000,000
(iv) Commercial Business Automobile Liability Insurance, including
coverage for all owned, non-owned, and hired vehicles used in
connection with KemperSports provision of the Services and providing
coverage for bodily injury and property damage liability with combined
single limits of not less than $1,000,000.
Special Note: The limits of liability specified in (i), (iii), and (iv) above can be
satisfied through a combination of primary, umbrella, or exeess liability
policies, provided that the coverage under such umbrella or excess liability
policies is at least as broad as the primary coverage.
(c) All such insurance shall be maintained with insurance companies rated at
least A- by Best's Key Rating Guide and licensed to do business in
California. All such insurance shall name the other party and the other
party's affiliates and each of their shareholders, officers, directors,
employees, agents, and representatives as additional insureds. Each party
shall deliverto the other party certificates of insurance evidencing the above-
required policies. All policies of insurance shall have attached thereto an
Page 6 of 15
Contract No. C26170
endorsement that such policy shall not be canceled or materially changed
without at least thirty (30) days prior written notice to both the City and
KemperSports. Property insurance shall include a waiver of all recovery by
way of subrogation against KemperSports in relation to any damage covered
by such policy.
(d) Waiver of Subrogation. Notwithstanding anything else contained in this
Agreement, the City and KemperSports each hereby waive all rights of
recovery against the other and their affiliates, and against each of their
officers, employees, agents, and representatives, on account of loss by or
damage to the waiving party's property or the property of others under its
control, to the extent that such loss or damage is (i) insured against under
any insurance policy which either may have in force at the time of the loss
or damage; or (ii) is required to be insured against in accordance with this
Agreement; or(iii)given the facts and circumstances surrounding the Event,
should reasonably be insured against by the City(in any case, regardless of
whether or not such insurance policy is in effect). The Parties shall, upon
obtaining any policies of insurance required under this Agreement, give
notice to its insurance carrier or carriers that the foregoing mutual waiver of
subrogation is contained in this Agreement. This waive of subrogation shall
survive the expiration or termination of this Agreement.
9. Confidentialitv.
(a) Each party acknowledges that the unauthorized use or disclosure of the other
party's confidential or proprietary information (the "Confidential Information") could
be extremely detrimental to the other party.
(b) Each party shall (i) treat the other party's Confidential Information in a
confidential manner; (ii) not use any of the other party's Confidential Information for
any purpose not expressly contemplated by this Agreement; (iii) not copy, use, or
disclose the Confidential Information to third parties without the express written
consent of the other party; (iv) cause its employees and representatives to comply
with the terms and provisions of this Section while remaining responsible for the
actions and disclosures of such employees and representatives; and (v) upon
expiration or termination of this Agreement, promptly return all of the other party's
Confidential Information that is in written or tangible form.
(c)Each party acknowledges that the Confidential Information possesses a special,
unique, and extraordinary character which makes it difficult to assess the monetary
damages the other party would sustain in the event of unauthorized use.
Irreparable injury would be caused by such unauthorized used, and each party
agrees that in the event of breach of this Section, there would be no adequate
remedy at law and preliminary or permanent injunctive relief would be appropriate.
Page 7 of 15
Contract No. C26170
(d)The terms and content of this Agreement shall remain confidential and shall not
be revealed to any third party by either party, except to the extent (i) permitted by
this Agreement, (ii) required by law, or (iii) made to a court or other mediator in
connection with a dispute between the parties.
(e) Notwithstanding anything else contained in the Agreement to the contrary,
KemperSports acknowledges that the City is a public agency and subject to the
provisions of certain public information laws and regulations, and nothing in this
Agreement shall be construed to prevent or restrict the City from full compliance
with any such applicable laws and regulations. If the City receives a public records
requestforthisAgreement and/orany KemperSports'Confidential Information,then
the City shall notify KemperSports in writing of such request.
(f) The provisions of this Section shall survive the expiration or termination of this
Agreement.
10. Independent Contractor/Personnel. The relationship of KemperSports and its
personnel to the City shall be that of independent contractor. All personnel shall at
all times be and remain the employees or subcontractors of KemperSports and shall
be neither the employees nor agents of the City.
During the Term and for a period of two (2) years after the end of the Term, it is
agreed that the City and its agents and contractors shall not seek to contact, entice,
ordiscuss employmentwith any KemperSports personnel, including employees and
subcontractors, without first obtaining the written consent of KemperSports.
11. Termination.
(a) This Agreement may be terminated upon the occurrence of any one or more of
the following events which is not cured within the specified cure period:
(i) Failure to Pay Sums Due. Either party's failure to pay any sums due and
payable under this Agreement when and as the same shall become due and
payable and such failure shall continue for a period of ten(10)business days
after written notice(specifying the item not paid)thereof from the other party
to the defaulting party.
(ii) Failure to Comqlv. Either party's failure to comply with any of the
covenants, agreements, terms, or conditions contained in this Agreement
and such failure shall continue for a period of thirty (30) days after written
notice thereof from the other party to the defaulting party specifying in detail
the nature of such failure. Notwithstanding the foregoing, in the event any
failure cannot with due diligence be cured within such 30-day period, if the
defaulting party proceeds promptly and diligently to cure the same and
thereafter diligently prosecutes the curing of such failure, the time within
Page 8 of 15
Contract No. C26170
which the failure may be cured shall be extended for such period as may be
necessary for the defaulting party to cure the failure.
(b) In the event of any termination of this Agreement, subject to those provisions of
this Agreement which by their express terms survive such termination,
KemperSports shall be entitled to compensation for fees and expenses incurred as
provided for herein on Services performed through the effective date of termination.
12. Work Product. All materials,artwork,advertisements, logos,designs,drawings, and
other records of the Event developed, submitted, or purchased by KemperSports
solely for the City, in the form and to the extent specifically utilized in the Event,
shall be the property of the City. Notwithstanding the foregoing, KemperSports shall
retain ownership of its software, processes, and all proprietary data,documentation,
and other materials including, without limitation, the "form of' materials provided in
connection with the Event. Additionally, the City agrees that KemperSports may
use the City's name and the EvenYs trademarks and logos in its marketing and
promotional materials as an event managed by KemperSports.
13. Assignment. Neither party may assign this Agreement to any third party without the
prior written consent of the other party hereto.
14. Notices. Any notices or other communications required or permitted hereunder
shall be sufficiently given if in writing and(i)delivered personally, (ii)sent by certified
mail, return receipt requested, postage prepaid ("Mail), or sent by nationally-
recognized overnight mail or courier service ("Overnight Courier"), addressed as
shown below, or to such other address as the party concerned may substitute by
written notice to the other. Any notice will be deemed received (A) upon the date
personal delivery is made, (B)three (3) business days after the date it is deposited
in the Mail, (C) one (1) business day after it is deposited with an Overnight Courier,
or (D) the date upon which attempted delivery of such notice, whether by Mail,
Overnight Courier or personal delivery, is refused or rejected.
If to the City: City of Palm Desert
73-510 Fred Waring Drive
Palm Desert, California 92260
Attention: City Manager
If to KemperSports: Kemper Sports Marketing, Inc.
500 Skokie Boulevard, Suite 444
Northbrook, Illinois 60062
Attention: Steven K. Skinner, President
with a copy to: Kemper Sports Management, Inc.
500 Skokie Boulevard, Suite 444
Northbrook, Illinois 60062
Attention: Corporate Counsel
Page 9 of 15
Contract No. C26170
The address and addressees may be changed by giving notice of such change in the
manner provided herein for giving notice. Unless and until such written notice is received,
the last address and addressee given shall be deemed to continue in effect for all
purposes.
15. Governina Document. This Agreement shall govern in the event of any
inconsistency between this Agreement and any of the Exhibits attached hereto or
any other document or instrument executed or delivered pursuant hereto or in
connection herewith.
16. Outside Businesses. Nothing contained in this Agreement shall be construed to
restrict or prevent, in any manner, any party or any party's affiliates, representatives,
or principals from engaging in any other businesses, services, or investments, nor
shall the City or KemperSports have any right to share or participate in any such
other businesses, services, or investments of the other party.
17. Unavoidable Delays. The provisions of this Section shall be applicable if there shall
occur during the Term any (i) strikes, lockouts, or labor disputes, (ii) inability to
obtain labor or materials, or reasonable substitutes therefor, (iii) acts of God,
governmental restrictions, regulations, or controls, enemy or hostile governmental
action, civil commotion, fire, or other casualty, or (iv) other conditions beyond the
reasonable control of the party obligated to perform. If either party shall, as the
result of any of the above-described events,fail punctually to perForm any obligation
on its part to be perFormed underthis Agreement,then such failure shall be excused
and not be a breach of this Agreement by the party claiming an unavoidable delay
(an "Unavoidable Delay"), but only to the extent the delay is occasioned by such
event. If any right or option of either party to take any action under or with respect
to the Term is conditioned upon the same being exercised within any prescribed
period of time or at or before a named date, then such prescribed period of time or
such named date shall be deemed to be extended or delayed, as the case may be,
upon written notice, as provided above, for a time equal to the period of the
Unavoidable Delay. Notwithstanding anything contained herein to the contrary, the
provisions of this Section shall not be applicable to either party's obligation to pay
any sums, monies, costs, charges, or expenses required to be paid pursuant to the
terms of this Agreement.
18. No Third-Party Beneficiaries. Nothing herein contained shall be deemed to
establish any rights of third parties against the parties hereto; it being the intent that
the rights and obligations set forth herein are those of the parties hereto alone, with
no third party beneficiary rights intended.
19. Counterqarts; Facsimile Signatures. This Agreement may be executed in
counterparts, each of which shall be deemed an original, but all of which together
shall be deemed one and the same Agreement. Facsimile signature shall be as
effective as an original signature.
Page 10 of 15
Contract No. C26170
20. Miscellaneous. This Agreement(i)sets forth the entire understanding of the parties
with respect to the subject matter addressed herein and supersedes any and all
prior understandings and agreements, whether expressed or implied; (ii) shall be
governed by and construed in accordance with the laws of the state of California,
without regard to its conflict of laws provisions; (iii) may only be amended by written
agreement of the parties, dated after the date hereof; and (iv)shall be binding upon
the successors and assigns of the parties. If the parties executed this Agreement
subsequent to the commencement date of this Agreement, the parties hereby
acknowledge and agree that all terms, conditions, and provisions of this Agreement
shall nevertheless apply to all acts, occurrences, and events occurring from and
afterthe commencement date notwithstanding the fact that the parties executed this
Agreement subsequent to such date. No waiver of any provision of this Agreement
shall be effective unless it is expressly set forth in writing and then only for that
occurrence. No action or failure to act by either party shall constitute a waiver of a
right or duty afforded it or constitute approval of or acquiescence in a breach
hereunder except as may be specifically agreed in writing. The remedies provided
in this Agreement are cumulative, and shall not affect any other remedies at law or
in equity. The exercise of any right or remedy herein shall be without prejudice to
the right to exercise any other right or remedy provided herein, by law or in equity.
If any term or provision of this Agreement is held to be invalid, illegal, or
unenforceable by a court of competent jurisdiction, such invalidity, illegaility, or
unenforceability shall not effect, impair, or invalidate any other term or provision
herein, and such remaining terms and provisions shall remain in full force and
effect.
IN WITNESS WHEREOF, the parties have caused this Agreement to be executed by duly
authorized representatives as of the date first set forth above.
CITY OF PALM DESERT EMPE SPORTS fCETIN�, INC.
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By: � gy:
Name: xichard s. Kelly Name� Steven . Skinner
Title: �9or Title: President
ATTEST:
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Rac e le . I� �s�en, ' y Clerk
Page 11 of 15
CALIFORNIA ALL-PURP�SE �►�KNOWLEDCMENT
State of California
County of S��`!.� ss.
On � �
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D te Name and Title of Officer(e.g.,"Jane Doe,Notary Public")
personally appeared �G � C��S'�'�_ ,
Name(s)of Signer(s)
�personally known to me
❑ proved to me on the basis of satisfactory evidence
to be the person(s) whose name(s) is/are subscribed
to the within instrument and acknowledged to me that
he/she/they executed the same in his/her/their
authorized capacity(ies), and that by his/her/their
signature(s) on the instrument the person(s), or the
entity upon behalf of which the person(s) acted,
q0���7A.�.BLDE�N�� executed the instrument.
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NOTARY PUBLIC-CALIFORNIA
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MYCOMM.EXPIRES f�ARCH 10,2po1 � WITN my hand and offici I seal.
Place Notary Seal Above
Signa r of Notary Public
OPT/ONAL
Though the information below is not required by law, it may prove valuable to persons relying on the document
and could prevent fraudulent removal and reattachment of this form to another document.
Description of Attached Document
Title or Type of Document:
Document Date: Number of Pages:
Signer(s) Other Than Named Above:
Capacity(ies) Claimed by Signer(s)
Signer's Name: Signer's Name:
❑ Individual ❑ Individual
❑ Corporate Officer—Title(s): ❑ Corporate Officer—Title(s):
❑ Partner—❑ Limited ❑ General ❑ Partner—❑ Limited ❑ General
❑ Attorney in Fact T�p of thumb here ❑ Attorney in Fact •Top of thumb here
❑ Trustee ❑ Trustee
❑ Guardian or Conservator ❑ Guardian or Conservator
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OO 2004 National Notary Assxiation•9350 De Soto Ave.,P.O.Box 2402•Chatsworth,CA 91313-2402 Item No.'S907 ^ Reorder:Call Toll-Free 7-800-876-6827
Contract No. C26170
Exhibit A
EVENT MANAGEMENT
KemperSports will work with the City of Palm Desert and the City's many service partners
to manage the Art of Food and Wine event and will include the following:
Administration
• Business Planning
• Accounting and financial reporting
• Purchasing
• Budget management
• Vendor management
• Contract negotiation
KemperSports will create the Event Expense Budget for 2007, 2008, and 2009.
KemperSports accounting staff will oversee all financial reporting, accounts payable, and
accounts receivable through the KemperSports home office.
KemperSports will submit financial reports to the City on a monthly basis utilizing a similar
accounting format to the one used at Desert Willow. KemperSports will use these financial
reports in our monthly meetings with City staff. After the 2007 event is complete,
KemperSports will provide the City a post-event financial report that includes all revenues,
expenses, and pertinent financial information.
KemperSports will manage the bidding, negotiating, hiring, and accounting for all vendors
associated with the event. KemperSports will also manage all contract negotiations with
vendors, sponsors, entertainment and other service providers, as well as generate and
maintain all event contracts per the City's established policies and procedures.
Operations
• Planning
• Brainstorming
• Development
• Logistics management
• Execution/implementation
KemperSports wilL•
• Create the Annual Plan and Event Expense Budget to be approved by the
City
• Oversee site selection for various event activities
• Manage the planning, organizing, and implementation of all event activities
• Oversee execution of all vendor, sponsor, and partner contracts
• Manage staffing and security for all event activities and operations
Page 12 of 15
Contract No. C26170
• Workwith the Marriott and otherfacilities to improve and coordinate attendee
transportation and logistics
• Provide a 2007 post-event operations recap
Ticketing
• Work with the City to develop and propose an event pricing structure (a la
carte and weekend package opportunities) for individuals as well as for
businesses and groups
• Collaborate with Marriott and other travel partners to create event travel
packages and incentives
• Design and print tickets
• Coordinate and manage distribution and management system forticket sales
Internal Communications
• Manage regular meetings with the City of Palm Desert staff
• Report and communicate on an ongoing basis with the City of Palm Desert
(through phone, email, regular meetings, etc.)
• Submit regular written progress reports
• Conduct monthly in-person meetings or conference calls
• Conduct bi-weekly conference calls beginning three months prior to event
Marketing
• Coordinate media planning, advertising/collateral development and
advertising purchasing
• Administer the event web site year-round
• Negotiate with artist for annual event poster and graphic
• Govern the design, production, and sale of event merchandise, in retail and
promotion
• Work with the City's retail and restaurant organizations, as well as with
regional and state bodies to generate exposure for the event
• Reach out to hospitality programs at California universities and colleges
• Work with event sponsors and partners to promote the vent among their
constituents
• Drive ticket sales through various efforts, including but not limited to
publicizing ticket prices and availability, promoting tickets to local colleges
and alumni organizations, and more
• Promote ticket sales through event web site, sponsors and partners, local
businesses, friends of the City, etc.
Page 13 of 15
Contract No. C26170
Exhibit B
PUBLIC RELATIONS
KemperSports will create a three-part public relations plan for the Art of Food and Wine
event that will include the following:
Pre-Event Publicity
• Set measurable objectives, including number of placements, media tier
analysis, audience reach/media impression calculation
• Develop a broad-reaching media database, which includes contacts from
appropriate broadcast, print, and online media outlets
• Compile and distribute visual footage and images in quality media kit and
undertake media outreach to:
� Encourage pre-event media coverage
� Secure travel and event calendar listings
� Influence event rankings and reviews
� Simulate interest in attendance
Event Publicity
• Host important media throughout the event
• Manage daily event communications and information dissemination
• Spearhead internal production, photography, and copywriting
• Facilitate on-site media opportunities, visuals, and interviews
Post-Event Publicity
• Influence event rankings and reviews
• Finalize and secure outstanding broadcast and print coverage
• Prepare and distribute post-event media materials,footage,and photography
• Measure results of the PR program based on the defined metrics and
benchmarking success for the year to come
Page 14 of 15
Contract No. C26170
Exhibit C
SPONSORSHIP CONSULTATION AND SALES
KemperSports will develop and sell sponsorships designed to allow for local and regional
corporate partners to participate. This program will include the following elements:
• Review goals and objectives of City and set mutually agreed upon sales
targets each year
• Execute proprietary "Revenue Ready" analytical audit and valuation
• Research industry and competitive events and their sponsorship programs
• Generate promotional concepts that enhance the overall event while
supporting sponsor objectives
• Oversee development of sponsorship proposals and materials
• Identify qualified list of corporate sponsor prospects
• Solicit prospective sponsors and negotiate partner contracts
• Provide on-site resources to implement and fulfill all contract obligations
• Deliver partner post-event recap books
Page 15 of 15
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December 24, 2007
� � � ,
Mrs. Sheila Gilligan
Asst. City Manager—Community Services & Public Information
Fred Waring Drive
Palm Desert, CA 92260
Dear Sheila:
In anticipation of Council's consideration of a third Art of Food and
Wine, I am taking the liberty of furnishing The City with our thoughts
regarding the event.
Concept
I think the vision of the Palm Desert City Council and the City Staff to
make the AFW the signature event of Palm Desert is right on target.
The event will attract incremental visitors to the city, reinforce the
pride Palm Desert citizens have in their city and establish Palm Desert
as the undisputed center of art, food, and culture in the Coachella
Valley. Given this vision it is important that the involvement of the
local community become a focal point in the planning and
organization of the 2008 AFW in addition to increased promotion
efforts to attract out of town visitors.
The Palm Desert Sister Cities Foundation is proud to have become an
integral part of the AFW contributing to the event's success while at
the same time living up to its mission of facilitating the exchange of
ideas and knowledge between different cultures.
• s, e_
' ' " Event Structure
The focal point of the event is the Grand Tasting on the final
, , - weekend. All elements of the AFW should be complementary,
. « building momentum for the final weekend. Elements such as concerts
should only be included if they fit the F&W concept.
► - -
�
. . . - .
• 45-480 Portola Avenue, Palm Desert, CA 92260 USA •T: 760J79.5900 • F: 760.346.5988
info@palmdesertsistercities.com•www.palmdesertsistercities.com•Fed Tax ID:20-5907268
i��,';
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In order to obtain more support from the local community we
recommend that Kemper Sports establish a virtual satellite office at
� # � � � City Hall so that the Director of the AFW has a local address instead
* f of a Chicago address. This will establish the Director as a"local"
when warking to attract the support of local businesses, potential
' ' ' ' sponsors and cooperating local restaurants.
We also recommend the formation of an"Advisory Committee"to
work closely with the organizers in helping obtain more local support
with both businesses and media. A number of the committee members
should be prominent business persons with excellent contacts in the
community.
Wc do not recommend planning a `Village" at the 2C08 event.
Instead, only exhibitors which naturally complement the AFW should
be allowed and they should be integrated into the tasting tents.
Promotion
Improved support from local media is a must to both promote the
event and to provide more detailed information to the local market
about the event program.
This can be accomplished by increasing the involvement of local
restaurants and cooperating businesses and with their help create
"media-friendly" events to build awareness. Wine dinners and
promotional events could be scheduled in the period leading up to the
AFW by taking advantage of specific occasions such as program/chef
announcements, press conferences etc. as well as the presence of the
chefs just before the event. An example could also be to have a
"Mexico Day" at Bristol Farms with the Sister Cities chefs from Ixtapa
being the star attraction.
Increased presence in Palm Desert by the Director of the AFW will
also help the networking effort with local businesses and media.
Information about the content of the program at its various price points
. , q , ._ , . must be improved. Prospective buyers need more specific information
about what is included in each program element and that information
' " ` also needs to be on the ticket. The website should be used to provide
all the details including directions to the program elements,parking
instructions etc
. .
� = Pricing
� � � As the feature event of the AFW the pricing of the Grand Tasting is
' ` crucial to its success. This year's price of$175 was too high for both
. .
, 45-480 Portola Avenue, Palm Desert, CA 92260 USA•T: 760.779.5900 • F: 760.346.5988
info@palmdesertsistercities.com•www.palmdesertsistercities.com-Fed Tax ID:20-5907268
i
the visitor and the local market. The local market in particular is both
spoiled and ill-informed at the same time. One problem is that many
° 1 � ' " locals with the target demographic for the AFW belong to country
, , clubs which frequently hold wine dinners for anywhere from $50 to
' $90. Therefore they assume that the Grand Tasting should not be
' I ' ' ' more expensive than that. I do not recommend pricing the Grand
n er 100 but whatever the rice detailed information about
Tastin u d $ p ,
g
what a Grand Tastin is reall like is a must since most of these eo le
g Y P P
have never attended such an event. Word of mouth will solve part of
this problem but not in the short run.
The pricing structure should be examined in detail to determine which
program elements are best bundled and which are best sold on their
own. That applies in particular to the Grand Tasting if seminars and
demonstrations become part of it again.
Mark will be out of the country on January 10 but, assuming Art of
Food and Wine will be on the Council agenda for January 10, 2008,
John Marman and I intend to be present. We would welcome the
opportunity to publicly address Council, in support of Art of Food and
Wine, at that time.
Sincerely,
.
� Rolf Hoehn
� Chair, Tourism& Economic Development Committee
Mr. Carlos Ortega, City Manager
Mr. John Marman, President PDSCF
Mr. Mark Talboys, Program Coordinator PDSCF
6 f: •' `
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tl
� ' '
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• 45-480 Portola Avenue, Palm Desert, CA 92260 USA•T: 760.779.5900 • F: 760346.5988
info@palmdesertsistercities.com•www.palmdesertsistercities.com•Fed Tax ID:20-5907268
m2.`.l'k f�����F/
�.E"Ms m.
�I��L�����5���,�J��I�C�
December 24, 2007 ?��� ��G �b �� ��' ��
, � � a a
. , Mrs. Sheila Gilligan
Asst. City Manager—Community Services & Public Information
' ' ' ` Fred Waring Drive
Palm Desert, CA 92260
Dear Sheila:
This letter serves to evidence our unequivocal support for the
continuation of the event. It is not intended to critique AFW 2007.
If we assume that the vision was to create a signature event for the
City of Palm Desert then AFW will, with time, become that event.
"Rome was not built in a day" and all great events endure a gestation
period.
The Foundation was most pleased to play a role in AFW 2007 but
firmly believe we can significantly intensify our future contribution
and thus,the growth and success of AFW.
The Foundation has already received a long term commitment [to the
event] from our Sister City of Ixtapa-Zihuatanejo. Gisborne Sister
Cities have already begun to solicit support for 2008 and we are
confident that we can garner support from New Zealand companies
with a California footprint. And, we have received a positive response
from Southern Wines and Spirits regarding our overture for an
enhanced New Zealand wine presence in 2008.
. « . .-
The Board's enthusiasm and resolve is based on pride in a City that
� " ` has consistently demonstrated a commitment to realizing the lifestyle
aspirations of its citizenry. With a burgeoning retail environment and
tourism industry, Public Art program, world class galleries and
.. - restaurants, all of which enjoy the favor of Council, it would seem
� • incongruous not to have AFW as an integral part of our community
calendar.
R . .
�
• e
• 45-480 Portola Avenue, Palm Desert, CA 92260 USA•T: 760.779.5900 • F: 760.346.5988
info@palmdesertsistercities.com•www.palmdesertsistercities.com•FedTax ID:20-5907268
I
Now is not the time to retire Palm Desert Art of Food and Wine to the
City's history books. Rather, the City should accept the challenge, as
� 1 I ' ' they have in the past, fine tune the focus and harness the resources that
� , have made this City the envy of the Coachella Valley and a jewel in
California's crown.
� � �
Kind regards,
Mark Talboys
Program Coordinator
Palm Desert Sister Cities Foundation
Copy:
Mr. Carlos Ortega, City Manager
Mr. John Marman, President PDSCF
Mr. Rolf Hoehn, Chair, Tourism& Economic Development, PDSCF
. .. .-
. . .
. .
.
� - -
.
. .
• 45-480 Portola Avenue, Palm Desert, CA 92260 USA •T: 760.779.5900 • F: 760.346.5988
info@palmdesertsistercities.com•www.palmdesertsistercities.com•Fed Tax ID:20-5907268
Page 1 of 1
Klassen, Rachelle
From: Gilligan, Sheila
Sent: Wednesday, January 09, 2008 5:18 PM
To: Klassen, Rachelle
Subject: FW: The 2007 Art of Food and Wine
-----Original Message-----
From: mitch epstein [mailto:mitchpacificainthedesert@weroc.com]
Sent: Wednesday, January 09, 2008 3:09 PM
To: Gilligan, Sheila
Subject: The 2007 Art of Food and Wine
Dear Mayor Benson:
I am writing to you today to share with you my experience with the 2007 Art of Food and Wine event. T'he favorable feedback
following this past year's event in contrast with the 2006 event was tremendous. From a single entrepreneur's perspective,the Art of
Food and Wine is a great opportunity far local businesses to showcase their trade as well as serving as showcase the City of Palm
Desert. So many of our guests here at Pacifica Seafood Restaurant have expressed great enthusiasm about this event and its'
extraordinary contribution to the community.
I am again looking forward to the Art of Food and Wine this November and will go to any length to ensure its continued success in
2008.
In closing,I would like to convey my gratitude and appreciation to Amy Harris and Kemper Sports for their first class efforts in
producing this year's event. What they brought to table to ensure a successful outcome was top notch from beginning to end.
Please feel free to contact me and let me know what my business ar I can do to help keep the Art of Food and Wine a thriving success
in Palm Desert.
Very truly yours,
Mitch Epstein
Managing Partner,Pacifica Seafood Restaurant
mitch�acficainthedesert(c�weroc.com
cell: 760-861-7091
business: 760-674-8666
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January 9, 2008
Palm Desert City Council
Palm Desert, CA
Today' s Desert Sun account of your efforts to tout a
Wine Festival all seem to lead to disbelief . Why would
your elected officials even think residents, or tourists,
would find interest in, or support _, anything to
do wiih' wine?
You cut out all the School children in this area - and
most of their -�oarents. You cut out all the churches,
especially those against alcohol . You cut out all those
who are trying to rehabilitate themselves from drinking!
As 50 years property owners, we would NEVER attend anything
associated with wine. It is considered to be something with
a bad, fermentated taste, adds to landfill problems with
all that glass, and is something we simply never purchase,
or serve - and we are retired with no grandchildren!
With all the wholesome events, why on earth would you even
'think' about something that involves alcohol? Over half
a community, even those on low income budgets, do not drink
wine. It may be for a few rich enough to afford what is deemed
to be a luxury item, but it certainly si not some�'.�ting seen
in most grocery carts.
You apparently did away with the Golf Cart Parade, which we
hear nothing about happening again this year, as it did last
year. We supported it, attended it, drove out here especially
to attend - not a word about it this year!
Stop encouraging spies to drive around, reporting what they
' see' to official s�sy patrol organizers. Palm Desert is no
longer the tight, warm, welcoming community is waa back in
the early 50 ' s. Neighbors now are afraid to speak to each
other. Were it not for the Street Fair, and El Paseo Art
Walk, almost nothing else attracts visitors. You do not
even have an animal shelter and yet we see the addition of
a store that sells live puppies, brought frDm puppy mills,
actually opened on El Paseo. . . . the same facility that has
been kicked out of other areas in this valley. What on earth
are you folks trying to accomplish?
l�-�--ns�_
L B Moeller �� .� �� � � ���. ����
45-656 Mountain View
Palm Desert, CA 92260 ,�-� ,�,- ,; ,
346-2923 �� "���i�'��' �' � � '
3�l��� :�.`� f �;, a ���
�"��.��_�
Klassen, Rachelle
From: Klassen, Rachelle
Sent: Thursday, January 10, 2008 10:07 AM
To: CityhallMail
Subject: Art of Food &Wine
To the Attention of Mayor Benson and Members of the City Council:
Kurt Sipolski just telephoned and asked me to convey his request that you vote against the Art of
Food & Wine Event on today's agenda.
2a�c��eU.e��. Kl���'v
City Clerk
City of Palm Desert
73510 Fred Waring Drive
Palm Desert, CA 92260-2578
(760) 346-0611, Ext. 304
F: (760) 340-0574
rklassen@ci.palm-desert.ca.us
1
01/03/2008 04:07 17607768777 A SANDERSOM PAGE 01
�� . •: ._. --
1�10��8
To Palm Desert Clty Council Members
RE' The Festival_
I do not know anything about the Festival. But, if you do it again I
assume you would use a difFerent promoter.
It would seem insane even cvnsider doing any more business with a
promoter who predicted $$475,Q�Q in ticket sales and only sold
$56,000 worth.
I'm with Ferguson and Finerty. Find something better to do with the
money
Allan Sanderson :� �.�-.�
195 Gran Via f' :���
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Recaived Jan-10-08 l0:llam From-176077687T7 To—CITY OP PAL�I DESERT PaQe O1
Klassen, Rachelle
From: Klassen, Rachelle
Sent: Thursday, January 10, 2008 12:03 PM
To: CityhallMail
Subject: Art of Food &Wine- Bill Powers
Mr. Bill Powers just telephoned to say he was now not going to be able to attend either the Study
Session or Council Meeting, as he was unavoidably detained at his doctor's appointment.
However, he wanted to go on record as supporting the Art of Food & Wine Festival and that he would
gladly sponsor it again next year.
Za�c��,U,��. Kl���v
City Clerk
City of Palm Desert
73510 Fred Waring Drive
Palm Desert, CA 92260-2578
(760) 346-0611, Ext. 304
F: (760) 340-0574
rklassen@ci.palm-desert.ca.us
1