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Home My WebLink AboutAGENDA 15 JAN 2008 ... ... CITY OF DESERT 73-5 i 0 FRED WAKING DRIVE PALM DESERT, CALIFORNIA 92260-2578 ..b� / �4'tiry , TEL: 760 346-0611 5110 FAX: 760 340-0574 R9'E0i9-��3 info@palm-desert.org Rachelle D.Klassen,City Clerk YOUR ATTENDANCE IS REQUIRED AMENDED NOTICE Please note that this Notice supersedes the "Notice of Study Session of the Palm Desert City Council" posted January 8, 2008. NOTICE OF ADJOURNED JOINT MEETING OF THE PALM DESERT CITY COUNCIL, PALM DESERT REDEVELOPMENT AGENCY, AND PALM DESERT HOUSING AUTHORITY NOTICE IS HEREBY GIVEN that the Palm Desert City Council, Palm Desert Redevelopment Agency, and Palm Desert Housing Authority adjourned their regular meetings of Thursday, January 10, 2008, to Tuesday, January 15, 2008, at 8:00 a.m. in Salon Numbers One & Two of the Desert Springs J. W. Marriott Resort & Spa, 74855 Country Club Drive, Palm Desert, CA 92260 for the purposes as set forth on the attached agenda. Tuesday's meeting will then also be adjourned to Wednesday, January 16, 2008, at 8:00 a.m. at the same location. R HELLS D. KLAS N, CITY CLER CITY OF PALM DESERT, CALIFORNIA JANUARY 11, 2008 H-\WPdata\WPDOCS\NOTICES\01.15-I6-08-ADJJT.wpd L✓PAIHfFH OH Ht010LW MPfA POSTED AGENDA ADJOURNED REGULAR JOINT MEETING OF THE PALM DESERT CITY COUNCIL, PALM DESERT REDEVELOPMENT AGENCY, AND PALM DESERT HOUSING AUTHORITY TUESDAY-WEDNESDAY, JANUARY 15-16, 2008 – 8:00 A.M. EACH DAY DESERT SPRINGS J.W. MARRIOTT RESORT & SPA 74855 COUNTRY CLUB DRIVE, PALM DESERT, CA 92260 I. CALL TO ORDER - 3:00 P.M. II. ROLL CALL III. PLEDGE OF ALLEGIANCE – Mayor/Chairman Jean M. Benson/ Councilmember/Member Cindy Finerty IV. INVOCATION - Mayor Pro Tem/Vice Chairman Robert A. Spiegel/ Mayor/Chairman Jean M. Benson V. ORAL COMMUNICATIONS – B Any person wishing to discuss any item not scheduled for public hearing may address the City council, Redevelopment Agency, or Housing Authority at this point by stepping to the lectern and giving his/her name and address for the record. Remarks shall be limited to a maximum of three minutes unless additional time is authorized by the City council. Because the Brown Act does not allow the City council, Redevelopment Agency, or Housing Authority to take action on items not on the Agenda, members will not enter into discussion with speakers but will instead refer the matter to staff for report and recommendation at a future City Council, Redevelopment Agency, or Housing Authority Meeting. VI. NEW BUSINESS A. CONSIDERATION AND DISCUSSION OF LONG-RANGE GOALS AND OBJECTIVES FOR THE CITY OF PALM DESERT. Rec: Please refer to the attached detailed schedule of activities for discussion and action that will be followed for this two-day session. Action: VII. ADJOURNMENT I hereby certify, under penalty of perjury under the laws of the State of California, that the foregoing agenda for the Palm Desert City Council was posted on the City Hall bulletin board not less than 72 hours prior to the meeting. Dated this 11th day of January, 2008. Rachelle D. Klassen, City Clerk CITY OF PALM DESERT CITY COUNCIL, REDEVELOPMENT AGENCY, AND HOUSING AUTHORITY STRATEGIC PLANNING RETREAT January 15 and 16, 2008 * JW Marriott, Palm Desert Marilyn Snider, Facilitator—Snider and Associates (510) 531-2904 Sarah Scott Davis, Graphic Recorder— (510) 558-7384 MISSION STATEMENT The City of Palm Desert provides exemplary and sustainable services, amenities and programs for the benefit of the community. VISION STATEMENT By 2013, the City of Palm Desert will be recognized as a world-class destination for tourism, and a leader in energy efficiency and recreation for the community. CORE VALUES (not in priority order) The City of Palm Desert values . . . Accountability and Fiscal Responsibility Exemplary Customer Service Teamwork Honesty and Integrity Creativity and Innovation Leadership Accessibility 0,111 �ti City of Palm Desert Mission Statement As stewards of the City of Palm Desert, we work with the community to sustain an unparalleled quality of life. As a model city we provide ethical, innovative, and responsible service so that everyone can enjoy the benefits Palm Desert has to offer. We can achieve this mission through the following ACTION: Accountability We are responsible for our professional and organizational decisions and actions. Community Service We are dependable in our response and follow-through to the community. Teamwork We create a climate in which all employees work together toward common goals while supporting individual talents, contributions, and achievements. We strive to assist each other in accomplishing our City's mission. Integrity We maintain the highest ethical standards by acting with sincerity, honesty, and openness. Oneness By working in unison we create a cohesive organization. Novelty We encourage and support employee innovation, creativity, and adaptability to change. THREE-YEAR STRATEGIC GOALS 2008-2011 * not in priority order • Complete an indoor recreation center with a pool. • Plan,finance and commence construction of Phase 2 of the Westfield Center including high-end stores. • Design and begin construction of a hotel at Desert Willow. • Maintain financial stability. • Be recognized as a leader in energy efficiency. S.W.O.T. ANALYSIS Strengths—Weaknesses-Opportunities-Threats WHAT ARE THE STRENGTHS OF THE CITY OF PALM DESERT? Brainstormed Perceptions: • City Council basically happy • Financially stable • Excellent customer service • Safety • Strategic location • Calculated growth • Great parks • Excellent infrastructure • Best storm drain system • Innovative ideas • Consistency • Transportation options including golf carts • Affordable housing program • Environmentally conscious • Desert Willow • Business attraction and retention program • Involving the community in committees and programs • Responsiveness to resident's concerns • Public safety academy • Mutual support between staff and Council • Public says staff and Council do a good job • People are proud to live in the City • Excellent place to work • Committed community volunteers • Dog parks • Success of the energy program • Hillside protection ordinance • Best recycling program in Riverside County 2 • Our employees are service conscious • Good management • Continuity of leadership • Art in public places • Excellent retail offerings • El Paseo • Community amenities • City is well maintained • No potholes • Well planned community • Risk taking • Excellent landscaping • Redevelopment agency is one of the best in the State • We're an all around City • Great sign ordinance • Great interdepartmental cooperation,including contracts • Best/excellent police department • Public likes the free ambulance service • Helped finance the McCallum • Our employee leadership program • Concerts and movies in the park • Community vegetable garden(two of them) • Attracting higher education • Visitors center • Marketing Program that has created a positive image for the City • Support we give the school districts for school safety • Save energy program"Set to Save" WHAT ARE THE CITY'S INTERNAL WEAKNESSES/CHALLENGES? Brainstormed Perceptions: • Lack of interdepartmental communication • Personality conflicts • Staffing turnover and public safety • Aging Highway 111 frontage • No control over charitable contributions • Inequitable relationship of staff to projects • Lack of entertainment opportunities for young adults • Out-of-date zoning ordinance • No public pool • Lack of adequate indoor fitness center • Dysfunctional relationship between planning and Council • Diminishing bike routes • Difficulty filing professional positions • Differing visions regarding density and growth • Egos • Lack of ownership by employees who don't live in the City • Lack of comprehensive parking policy and program • Problem with the Parks Program • Poor relationship to CVPRD 3 • No hotel at Desert Willow • Revenue streams too concentrated • We try to solve everything with money • Split Council votes • Lack of another destination resort • Lack of budget for reserves • Lack of Council participation • Inefficient Emergency Preparedness Program • Poor name recognition • Restricted ingress into the City from I-10 • Slow training curve with new employees regarding quality public service • Too conservative and limited to underwrite projects such as economic development;use of TOT and sales tax • Not enough fire stations WHAT ARE THE EXTERNAL FACTORS/TRENDS THAT WILL,/MIGHT HAVE A POSITIVE IMPACT ON THE CITY OF PALM DESERT IN THE NEXT THREE YEARS? Brainstormed Perceptions: • County is building a new police facility • Completion of health services and school nursing at Palm Desert campus of Cal State • New technology in energy conservation. • Expansion of the Gardens Shopping Center on El Paseo • Cold weather in the North • Development of Starwood timeshares at Desert Willow • Slow housing market(more people can move in) • Strong commercial market • Sister Cities program • Quality of education • Nordstrom coming to Westfield • Completion of Public Safety Academy • Build-out of the North Sphere • Takeover of Hwy 74 and 111 • Redevelopment of the Church Hill • Strong Canadian dollar • Eisenhower Medical Center • Retiring of personnel for police contract • Strong affordable housing market • Aging baby boomers • Growth of Coachella Valley • AB811—energy WHAT ARE THE EXTERNAL FACTORS/TRENDS THAT WILL/MIGHT HAVE A NEGATIVE IMPACT ON THE CITY OF PALM DESERT IN THE NEXT THREE YEARS? Brainstormed Perceptions: • Earthquake • State budget deficit • Collapse of housing market • Competition from neighboring cities • Extreme hot weather 4 • Blackouts in the summer • Potential recession • Crime • Need for more help from charitable organizations • High construction costs • Natural disasters • Out-of-control environmental process • Jail and prison overcrowding • Slowing retail sales • Retrenchment of capital markets • Terrorism • Lack of regional carriers into Palm Springs airport • High fuel costs • Inflation • Unfounded rumors • Potential for water shortage • Federal tax policy • Competition for Federal infrastructure dollars • Decrease in hotel occupancy • Drop of the water table • Unemployment • State legislation WHAT ARE THE THREE-YEAR GOALS OF THE CITY OF PALM DESERT? Brainstormed goals: • Complete an indoor recreation center with a pool. • Market the City of Palm Desert internationally. • Plan,finance and commence construction of Phase 2 of the Westfield Center including high-end stores. • Reduce crime. • Increase number of visitors to Palm Desert by 50%. • Create a Parks and Recreation program. • Increase the number of City employees able to live in Palm Desert. • Improve and create new bike trails. • Design and build a fire station. • Create and implement an emergency preparedness program. • Meet and exceed energy conservation goals. • Complete hotel and a third golf course at Desert Willow. • Improve traffic flow. • Create the 2,600 required affordable housing units. • Complete construction of the Portola I-10 interchange. • Improve parking facilities throughout the business district. • Determine and resolve the City's density and height issues. • Reduce the number of traffic collisions. • Maintain financial stability. • Be recognized as a leader in energy conservation. 5 NEXT STEPS/FOLLOW-UP PROCESS WHEN WHO WHAT By January 17,2008 Assistant to the City Distribute the retreat record to those unable to attend or Manager who had to leave early. Within 48 hours of receipt All recipients Read the retreat record. January 23,2008 Executive Management Share the Strategic Plan with the Staff. Team,and Community Development Director January 24,2008 City Council Present the adopted Strategic Plan at a City Council Meeting(receive and file process). January 22,2008 Executive Management Review the"Internal Weaknesses/Challenges" list for Team possible action items. (City Manager—lead) Monthly City Council and Monitor progress on the goals and objectives and revise City Manager objectives(add,amend and/or delete),as needed. Monthly Assistant to the City Distribute the updated Strategic Plan Update to the City Manager Council and Executive Management Team(who distribute it to their staff). June 19,2008 City Council and Strategic Planning Retreat for a more thorough review 9:00-4:OOpm Executive Management of progress on the plan. Identify objectives for the next Team six months. 6 CITY OF PALM DESERT CITY COUNCIL, REDEVELOPMENT AGENCY, AND HOUSING AUTHORITY STRATEGIC OBJECTIVES JANUARY 15, 2008 TO JULY 1, 2008 THREE-YEAR GOAL: COMPLETE AN INDOOR RECREATION CENTER WITH A POOL WHEN WHO WHAT STATUS COMMENTS DONE ON REVISED TARGET 1. Assistant City Manager Develop and present to the City Council for By May 1, 2008 for Development action an RFQ including specific criteria and Services financial resources, for developing a multipurpose recreational center with a pool. Assistant City Manager Identify recreational partners(e.g., YMCA, 2. for Development Coachella Valley Recreation Park District) and By July 1, 2008 Services,with input from a location for the recreational center with a pool the Park and Recreation and present to the City Council for action. commission A THREE-YEAR STRATEGIC GOAL: PLAN, FINANCE AND COMMENCE CONSTRUCTION OF PHASE II OF THE WESTFIELD CENTER INCLUDING HIGH-END STORES WHEN WHO WHAT STATUS COMMENTS DONE ON REVISED TARGET 1. February 1,2008 Assistant City Manager Prepare a plan for fast tracking the entitlement for Development and permitting process within six months of Services submission for the Westfield center. 2. By March 1, 2008 Assistant City Manager Develop and present to the City Council for for Redevelopment consideration alternatives for financing the expansion of the Westfield Center. 3. April 1, 2008 Mayor Pro Tem Spiegel Travel to the Westfield corporate headquarters (lead), Mayor Benson, to meet with company executives and ask what City Manager,Assistant the City can do to facilitate development and City Manager for what Westfield Corporation is willing to do. Redevelopment, Director of Community Development B THREE-YEAR STRATEGIC GOAL: DESIGN AND BEGIN CONSTRUCTION OF A HOTEL AT DESERT WILLOW WHEN WHO WHAT STATUS COMMENTS DONE ON REVISED TARGET 1. March 15, 2008 Assistant City Manger Present options and recommendations to the for Redevelopment City Council for action regarding the quality level of a Desert Willow hotel with relevant developer incentives and height restrictions. 2. July 1,2008 Assistant City Manager Develop an RFQ, distribute to potential Desert for Redevelopment Willow hotel developers, receive and report the results to the City Council. C THREE-YEAR STRATEGIC GOAL: MAINTAIN FINANCIAL STABILITY WHEN WHO WHAT STATUS COMMENTS DONE ON REVISED TARGET 1. By May 1, 2008 Executive Management Develop a procedure to specify where funding Team (City Manager for projects is allocated within all staff reports lead) presented to the City Council, and where further funding for operation,ongoing maintenance and staffing will come from and what the financial impact on all funds will be in the future. 2. By May 1, 2008 Director of Finance, Bring forward a reserve policy for City Council working with the Audit, consideration that will identify specific reserves Investment and Finance for disaster, contingencies, budget adjustments, Committee and any other reserves that might be necessary, (e.g., equipment replacement) 3. Whenever the staff Appropriate Executive Also report the financial impact(what the return brings forward a Team Member and expense to the City will be). project that requires City participation D THREE-YEAR STRATEGIC GOAL: BE RECOGNIZED AS A LEADER IN ENERGY EFFICIENCY WHEN WHO WHAT STATUS COMMENTS DONE ON REVISED TARGET . By February 29, Assistant City Manager Circulate new collateral materials to all 2008 for Community Services residents and businesses to publicize the "Set to Save"program. 2. On March 1, 2008 Assistant City Manager Hold the"Bright Idea" Energy Fair for Palm for Community Services Desert businesses and residents. 3. Monthly City Manager Report to the City Council the percentage of the City's energy goals that have been achieved and show progress with each report. 4. May 1, 2008 City Manager Request the legislature and Governor to pass legislation that allows cities to make loans to residents and businesses for facilitation of energy efficiency improvements. E . ,` CITY DE PHA DESERT (c,„ ( 73__510 FRED WARING DRIVE PALM DESERT, CALIFORNIA 92260-2578 :��" PO ry. TEL: 76o 346—o6►1 i;:VZ,�`Z ,• FAX: 760 340-0574 •••.EOi420 ' I info@palm-deserr.org NOTICE OF STUDY SESSION OF THE PALM DESERT CITY COUNCIL NOTICE IS HEREBY GIVEN that the Palm Desert City Council will meet in a two-day Study Session for the purpose of considering and setting long-range goals and objectives for the City. The Study Session will be held at Desert Springs, a J.W. Marriott Resort& Spa, 74855 Country Club Drive, Salon Numbers One &Two, Palm Desert, CA 92260. The schedule will be as follows: Tuesday, January 15, 2008 — 8:00 a.m. to 4:00 p.m. Wednesday, January 16, 2008 — 8:00 a.m. to 3:00 p.m. RAC ELLE D. SSE , ITY CLERK CITY OF PALM DESERT, CALIFORNIA January 8, 2008 NO FORMAL ACTIONS WILL BE TAKEN AT THE STUDY SESSION. PURPOSE OF THE STUDY SESSION IS TO PROVIDE INFORMATION AND DIRECTION ONLY. PRINTED OX Ai[Y:l[O PIPER