HomeMy WebLinkAboutC27240 - Visitor Discount BrochureContract No. C27240
CITY OF PALM DESERT
COMMUNITY SERVICES
STAFF REPORT
REQUEST: Approval of Agreement with Desert Publications to produce a visitor
discount brochure
DATE: January 24, 2008
CONTENT: Desert Publications Proposal/Agreement
Recommendation:
By Minute Motion, 1) Approve the agreement with Desert Publications to produce a
visitor discount retail brochure; 2) Appropriate funds from account number 239-4416-
414-3215.
Executive Summary:
One of the more frequent requests by visitors at the Visitor Center is for area discount
coupons. Staff has researched a variety of options to fulfill this request including a swipe
card, a tear -out coupon, or a brochure listing the discount options. After meeting with
several retailers, staff determined that a brochure listing the offered discounts would be
the best solution.
Desert Publications submitted the attached proposal offering one-time discounts and
promotions from Palm Desert businesses. Desert Publication will solicit the participants,
design, produce, and print the piece with input from City Staff. The total cost is $25,000.
Funds for the program are available in the Business Promotional account number 239-
4416-414-3215.
Staff recommends to the City Council that it concur with the unanimous
recommendation of the Marketing Committee to approve the agreement with Desert
Publications to organize, design, and produce the discount brochure using funds from
the retail marketing budget.
Visitor Discount Brochure — Page 2
Background:
Last spring a marketing subcommittee was formed to discuss the idea of a discount
card or book with the recommendation to further research this possibility. Since then,
Staff has been speaking with retailers, researching companies, and looking at options
for a possible program that would work for both the Visitor Center and participating
merchants.
Desert Publications submitted a proposal for "Plan to be Rewarded", a brochure offering
one-time discounts and promotions by local businesses which will be distributed to
visitors through the Visitor Center. The proposal includes all design, proofing,
production, and printing of 10,000 brochures, as well as coordination for all business
related discounts. The City will provide a list of businesses to be considered for
inclusion.
Net cost to the City would be $25,000. Dollars for the creation of this discount program
are available from the College of the Desert Street Fair funds which are earmarked for
retail promotional opportunities.
Submitted By:
Kristy Kndiding
Marketing Manager
Approval:
/71,
Carlos L. Ort
City Manager
,/)d
Sheila R. Gri•an
Assistant City Manager
Paul Gibson
Director of Finance
TY COUNCIL)CTION:
APPROVED DENIED
RECEIVED OTHER
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Driginal on File with City Clerk's OffirE
Contract No. C27240
2008 Agreement
"Plan to be Rewarded"
Palm Desert Incentive Shopper
Enhancements
Includes the following:
All design, proofing, production and printing to client satisfaction. This includes edit and
art work such as a map.
Copy and coordination for all business related discounts. City of Palm Desert will
provide master business list for inclusion effort.
Other copy or special request to be provided by City of Palm Desert.
Additionally, ads for some of the covers could be sold to reduce the price or City of
Palm Desert could run house ads or other messaging in those locations.
Delivery FOB City of Palm Desert, one location to be determined.
Schedule:
Desert Publications will need two months from time of approval for delivery of
publication. First month will be business coordination for participation and second
month will be production, proofing, printing and delivery. Currently the timetable would
be January 2008 for business coordination and sales, February 2008 to coordinate
proofing, printing and delivery by March 15, 2008.
Circulation:
10,000
Cost:
Net cost to City of Palm Desert
Agreed to by:
Desert Publications, Inc.
Date:
$25,000
City of Palm Desert
Date: