HomeMy WebLinkAboutC25452 CA2 Advertising & Promo of EPBID FY 08-09REQUEST:
SUBMITTED BY:
CONTRACTOR:
DATE:
CONTENTS:
Recommendation:
CITY OF PALM DESERT
STAFF REPORT
APPROVAL OF AMENDMENT NO. 2 TO AGREEMENT
(CONTRACT NO. C25450) FOR FURINO/GREENE CREATIVE,
INC., (FORMERLY CREATIVE I GROUP, INC) IN AN AMOUNT NOT
TO EXCEED $240,000.
RUTH ANN MOORE, ECONOMIC DEVELOPMENT MANAGER
FURINO/GREENE CREATIVE, INC.
74-333 HIGHWAY 111, STE. 106
PALM DESERT, CALIFORNIA 92260
JULY 10, 2008
AMENDMENT NO. 2 TO AGREEMENT
By Minute Motion, approve Amendment No. 2 to Agreement (Contract No.
C25450) between the City of Palm Desert and Furino/Greene Creative, Inc.,
extending the contract from July 1, 2008, through June 30, 2009, in an
amount not to exceed $240,000.
Funds are available in Account No. 271-4491-464-3215.
Executive Summary:
Approval of the recommendation will allow the continuation of work by Furino/Greene
Creative, Inc., (formerly Creative i Group, Inc.) for services and materials in the advertising
and promotion of the El Paseo Business Improvement District for one year. As approved
by City Council, the terms of the agreement include the ability to extend the contract for up
to three years. This would be the third year of the contract.
Denial of the recommendation will require a Request for Qualifications and the negotiations
for an advertising agency to perform the services for the El Paseo Business Improvement
District.
Discussion:
The City of Palm Desert entered into an agreement with Creative i Group, Inc., for services
and materials in the advertising and promotion of the El Paseo Business Improvement
Staff Report
Amendment No. 2 to Contract No. C25450 (Creative i Group, Inc.)
Page 2
July 10, 2008
District from July 1, 2006, through June 30, 2007. Since that time Creative i Group, Inc.,
has changed their company name to Furino/Greene Creative, Inc. All partners have
remained the same.
On May 15, 2008, the El Paseo Business Improvement District's Board of Directors
recommended to the City Council a one-year extension of the agreement at the same fees
as the previous year of $3,500 per month retainer.
The remaining monies for the contract are for placement and production of media and
events purchased for the Business Improvement District and approved by the Board of
Directors. This number is based on historical collections from the Business District.
Staff recommends amending Contract No. C25450.
Submitted by:
7-,65.q/' 0
Ruth A Moore (
Economic Development Manager
Approval:
6development
Carlos L. Ortega, City Manager
Paul Gibson, Finance Director
„ITY COUNCIL A 'ION:
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ABSTAIN:
VERIFIED BY:
')riginal on File wi City Clerk's Of ±r E.
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CONTRACT NO. C25450
AMENDMENT NO. 2 TO AGREEMENT
This Amended Agreement is entered into this 1st day of July 2008, by and between
the City of Palm Desert, California ("City") and Furino/Greene Creative, Inc. (Formerly
known as "Creative i Group, Inc."), for services and materials related to the advertising and
promotions of the El Paseo Business Improvement District ("EPBID").
RECITALS
1 The City and Creative i Group, Inc. (Now known as Furino/Greene Creative,
Inc.) entered into an Agreement on July 1, 2006, for services and materials
related to the advertising and promotions of the EPBID;
2. Per that agreement, the City Council has the right to extend the agreement
for one year up to a three year period; and
3. The EPBID Board of Directors has recommended an extension of the
contract for one year.
THEREFORE, for good and valuable consideration, including, without limitation, the
mutual promises, conditions, and agreements set forth herein, the City and Furino/Greene
Creative, Inc., agree to amend the Agreement as follows:
3. TERM
The term of this contract shall commence on July 1, 2008, and end on
June 30, 2009.
4. COMPENSATION: The City's budget for advertising and publicizing the
EPBID's facilities, services and events is estimated yearly at the sum of Two Hundred and
Forty Thousand Dollars ($240,000). The City's liability for advertising materials and
services under this Contract shall not exceed the amount budgeted therefore. The City
reserves the right, at any time during the term or any extension thereof, to adjust the
amount budgeted for advertising and promotion services. Prior to performing any services
or furnishing any material contemplated by the Contract to be undertaken and furnished by
Furino/Greene Creative, Inc., the City or its designee, after conferring with Furino/Greene
Creative, Inc., shall authorize the services rendered and materials to be furnished, the
agreed compensation to be paid for their services, the manner of payment (lump sum or
periodic progress payments), the description and estimate of reimbursable expense, and
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such other matters as may be deemed proper. Subject to the limitations and provisions set
forth in this section, the City shall compensate and reimburse Furino/Greene Creative, Inc.,
as follows:
(a) In addition to the flat fee of $3,500 per month to cover services,
Furino/Greene Creative, Inc., will bill for production of services such as radio
production, print production, website updates and revisions, monthly
newsletter production at costs approved by the City or its designee, after
review and approval by the EPBID Board of Directors. This fee is inclusive
of the total dollar figure of the contract as stated in Section 4 of this
agreement.
The undersigned represents that they are authorized to execute this Amended
Agreement on behalf of the parties hereto on whose behalf they purport to sign. This
Amended Agreement shall be deemed executed on the date first above written.
CITY OF PALM DESERT FURINO/GREENE CREATIVE, INC.
JEAN BENSON, MAYOR STEPHANIE D. GREENE, CMD
ATTEST:
By:
RACHELLE D. KLASSEN
CITY CLERK
Approved as to Form:
DAVE J. ERWIN, CITY ATTORNEY
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