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Home My WebLink AboutAppntmnt - M.Allensworth - Mrktg Cmte ��•�� CITY OF PALM DESERT COMMUNITY SERVICES STAFF REPORT REQUEST: Appointment to the Marketing Committee SUBMITTED BY: Kristy Kneiding, Marketing Manager DATE: March 13, 2008 CONTENT: Committee/Commission Application Recommendation: By Minute Motion, appoint Melissa Allensworth from the McCallum Theatre to the Marketing Committee to fill the vacancy created by the resignation of Richard Darius (Term 12/31/2011). Executive Summary: With the resignation of Mr. Darius, there is a vacancy on the Marketing Committee. Melissa Allensworth is the Director of Business Development, Sales & Marketing of the McCallum Theatre and has applied to be a member of the Committee. She has attended several meetings and is a qualified candidate. Staff is recommending her appointment for a four year term expiring on December 31, 2011. Submitted By: Department Head: �-� c� ' c_ Kristy Knei ing � Sheila R. Gilligan Marketing Manager Assistant City Manager ApprovaL CI°r� C;ouiv�::t� a��i�:t�,�. APPROVED DENIED RECFIVED OTHER (��jr;�� f- Carlos L. O ega City Manager MSBTiNG DATE_ - 3-L AYES: ; � � C L NOES: � � AE�ENT: �� ABSTAIN: C�� RIFIED BY• ' y'q C�.i�qinal on•I�ile with ity Clerk's Office ' . .. ...F.. .: ...:� /'�:'.. .. r.._T� C�MMITTEE/CC�MMISSION APPiul,��k��,�',j-��;t � � ��1 Fv�IY �� r,.� 4; �3 CITY OF PALM DESERT 73-510 Fred Waring Drive Palm Desert, California 92260-2578 1. Indicate which of the following committees or commissions on which you are most interested in serving. Pl�ase mark no more than three and number them in or�d r_of your first,second. and third choices onlv(#1 for first chaice, #2 for second choice, #3 for third choice}. Architectural Review Commission � Marketing Committee Art In Public Places Commission Parks and Recreation Commission Building Board of Appeals Planning Commission El Paseo Business Association Project Area Committee Histaric Preservation Committee Public Safiety Commission Housing Commission Rent Review Commission Investment and Finance Committee Library Promotion Committee 2. Name: 1'I �I�.��n►'7 Y� 1�IC�11�� 1�1 P� Last First Middle 71A�•a"�AD•31�5 Cl��c /�' I , I, , 3. Residence Address: �� ,v• V I Q. V I la (� �� O�(�"'�Q • Street No. Zip Code Telephone No. �,7o��y� 4. BusinessAddress: �� (.� N r 1'Lt �N'1 �O(.!� �� Street No. City Zip Code Teiephone No. �iCtG�lelor Of �u5ih�.5� I�n1iHi.��q��ot� — �r e��n(,wiC�, 5. Education: . � �v5 i r�r�s �- r�'1a►-k�' K� 6. Current Occupation: Y�� e 'V� YIS �- 7. Job Experience(beginning with present or last position): -- �5e�a �fit.��d� um� — Firm &Address Title Employment Dates Firm &Address Title Employment Dates Firm &Address Title Employment Dates 8. Members of the Planning Commission and Rent Review Commission must be registered voters ii'i i-airr�ue��rY. . I have been a Palm Desert resident since: I have been a registered voter in Palm Desert since: 9. Local residents who are qualified#o comment on my capabilities(preferabiy not someone connected with the City of Pa�n Dese�t): 1►�I�ae,�5i�►�i� ;.�'� ��a�-.� f-� �,ltalY/A 7�a� ,?t3�� 8Q71v Name A dr s Telephone No. i' /�n^7�� rin ri v� �vo• � � 5 Name Addre ��,, ��f�� q��ephone No. 10. Y�UR PERSONAL STATEMENT OF QUALIFICATlONS(add attachments if necessary): -- �JC.� G�Ct�,�1 � reSvl�Yl� — , 11. H��ve you everserved on any City committee or cammission before? lf yes,describe; � This applicafion wilt remain on�Ie fora period of one year. FOR OFFICIAL USE �NLY Date Received: Date Reaffirmed: Comrnents: C:bvp5lkmtes\app.pm5 MELISSA ALLENSWORTH 77658 North Via Villaggio, Indian Wells,California 92210 760.702.2270 mjaconsulting@dc.rr.com DIRECTOR—BUSINESS DEVELOPMENT,SALES& M.ARKETING Consultative Sales/Corporate Marketing/Relationship Building/Key Accounts C Level Sales/Strategic Partnerships/Consulting/Growth Strategies Track record of success generating new business with Fortune 500 clients as well as small boutique organizations. Adept in developing innovative approaches to drive sales and increase revenue streams. Proficient in identifying strategic partners and negotiating profitable agreements. • Developed relationship with (San Jose CA) Venture Capital firm for Grizzard, generating 3 new corporate accounts • Negotiated software partnership program for US Data Management,generating$1.3M in new sales • Secured $1.2M contract for ISERA,forging relationship with German Air Force • Won $1M contract for SignalCom with strategic marketing approach • Modified software for new client base, reaching 70% of new market in two years for Softshare Key Skills: Developing innovative and effective development plans to generate dramatic increases in revenue. Building relationships with large and small customers. Fostering sirategic alliances to generate win-win solutions for partners. Delivering solution-oriented sales presentations. BBA Finance,Minor Business& Marketing, Midwestern State University. SELECTED ACCOMPLISHMENTS Developed relationship and negotiated contracts with Venture Capital firm for Grizzard Performance Group, generating three new contracts. Through personal contacts and networking, forged a strong relationship with a Venture Capital firm(San Jose,CA)that works on multiple business ventures per year. 1'his relationship has evolved to allow Grizzard to perform market analysis, market research, strategic development and marketing services on behalf of the VC for three separate B2B companies. Companies are expanding footprint (with marketing assistance from Grizzard)to launch nationwide. NegoNated software partnership program for US Data Management, generating $1.3M in new sales (in one- year period). Company sought strategic partnerships with software providers in Life Science industry. Developed mutually beneficial program and marketed directly to C-level soflware executives. Piggy-backed USDM consulting services in both new sales and up-sales, leading to increased business with Tier 1/2/3 pharmaceutical and biotech firms. Secured $1.2M contract for ISERA, forging relationship with German Air Force. Software product had been developed for US Navy to track pilot training and qualifications. Presented product at international tradeshows for exposure to foreign governments and other US military agencies. German satisfaction with modifications for their needs led to referrals to other international military agencies. Won $1M contract for SignalCom with strategic marketing approach. Company's technology was used by prominent technology and telecom providers including Nokia, Cisco, Microsoft and Toshiba but it wanted exposure to more firms. Researched list of 100 prospects. Developed focused marketing plan targeting CEO/CTOs introducing SignalCom team and capabilities. Campaign led to contract with firm for development of new integrated circuit technology. Modified software for new client base, reaching 70% of market in two years for Softshare. Soflware product was used by federally funded Procurement Technical Assistance Centers to track ciients and generate government reports. Determined applicability to Small Business Development Centers. Networked with SBDCs to determine needs and built re(ationships to sell modified product. Annual use fee provides continued income stream. Please respect the confidentiality of this document 1 MELISSA ALLENSWORTH 77658 North Via Villaggio, Indian Wells,California 92210 760.702.2270 mjaconsulting@dc.rr.com CAREER SUMMARY Director, Marketing, McCallum Theatre, 2007 — present. Recruited by the McCallum Theatre to assist in all aspects of marketing and public relations for the Theatre. Member of management team and director of marketing group. Report directly to CEO, Ted Giatas. Director, Business Development, Grizzard Performance Group, $100MM direct marketing firm (owned by Omnicom Group, NYSE: OMC), 2005 to 2007. Recruited to establish West Coast business development practice for Grizzard's direct marketing services. Member of management team involved in overseeing corporate growth for new client prospecting/development and organic growth. Liaison to other Omnicom agencies and attend Omnicom corporate meetings on behalf of Grizzard in New York City. Managed the development of corporate marketing collateral and worked directly with Creative Director relative to all corporate communication. Director, Business Development & Strategic Alliances, US Data Management LLC, 2001 to 2004. Recruited to establish and execute corporate strategic partnership plan for this boutique $1 OM firm providing IT consulting to the Life Science industry. Oversaw business relationships and key accounts with Tier 1/2/3 Life Science clients. Director, Sales& Marketing, ISERA Group, Inc., $9.SM software developer, 2000 to 2001. Established corporate sales strategy, forecasts and marketing plans. Developed all marketing collateral and websites. Primary corporate representative to private and public sectors worldwide. Initiated value-added reseller program. Managed $250K marketing budget and coached sales team. Vice President Sales & Marketing, SignalCom, Inc., $12M high-tech software development firm, 1999 to 2000. Recruited to develop software licensing and strategic partnering program. Established corporate sales strategy and marketing plan, positioning company for acquisition by Microsoft in 2000. National Sales & Marketing Manager, Softshare, Inc., $15.SM e-commerce software developer, 1992 to 1999. Primary representative to Fortune 500 companies and federaUstate agencies. Analyzed potential markets and developed new business relationships. Directed new product launches. Led consultative sales presentations. Managed the development of corporate website and associated marketing collateral. ASSOCIATIONS Direct Marketing Association Women in Technolo�y International Desert Committee Member, Children's Hospital of Los Angeles Indian Wells Country Club Please respect the confidentiality of this document 2 ,1;12=II77;t� '1'� . rr:;. 4� -��r Cit of Palm Desert r y � � r••;.,... : JN,�.../, � �; .-� � .��' � Committee/Commission � �. �� :� � � � �� Membership Questionnaire � . 1 . Please provide your name, address, and telephone number(s): me��ssa- �(l e,�s c.,x� ►� � - ��o� �oa � aa�c� � �Jm -11'1eQ�r� 73000 F�r� ►�i h ri�� '� I vr� Dese,r-+ a Q v � , � 2. I attended meetings of the UI I � (Name of Commi e/ ommission) on the following dates: 3. I am still interested in serving on this committee/commission: ✓Yes _ No a) If yes, please go to #4. b) If no, please go to #5. 4. Please give your general impression of the committee/commission after attending its meetings: - � ✓11 — �►��orma�i OVtQ, - pr h i �ed (over) City of Palm Desert Committee/Commission Membership Questionnaire Page Two 5. Is there another commi�tee/commission in which you are interested? Yes +/ No a) If yes, please indicate the dates of the meetings for this committee/commission that you attended and give your general impression of the committee/commission: b) If no, the City of Palm Desert thanks you for taking time to apply for membership on the various committees and commissions. If you decide in the future that you would again like to be considered for membership, please contact us for a new application form. 6. After attending meetings and completing this questionnaire, please return it along with your Application for Committee/Commission Service to: Office of the City Clerk Community Services Division City of Palm Desert 73-510 Fred Waring Drive Palm Desert, CA 92260-2578 If you have any questions, please call Assistant City Manager Sheila Gilligan or City Cle�k Rachelle Klassen at (760)346-0611. 5/13/03