HomeMy WebLinkAboutWayfinding Program CITY OF PALM DESERT
PUBLIC WORKS DEPARTMENT
STAFF REPORT
REQUEST: Appropriate Funds and Authorize the Construction and Instailation of
Signs for the "Wayfinding Program"
SUBMITTED BY: Mark Greenwood, P.E., Director of Public Works
DATE: March 13, 2008
ATTACHMENT: Map exhibit and sample sign
Recommendation:
By Minute Motion, authorize the Mayor to:
1. Approval of the "Wa�nding" sign design, and
2. Appropriate $100,000 from the General Fund for the "Wayfinding
program", and
3. Appropriate a 10% contingency of $10,000 for the "Wayfinding
Program", and
4. Authorize staff to solicit bids for the fabrication of the "Wa�nding"
signs.
Discussion:
The Public Works Department facilitated a committee composed of various staff members
from Public Works, Visitor Information Center, Business Support and Marketing to develop
a "Wa�nding Program" for the City. The program consists of replacing the existing brown
directional signs throughout the City with larger, more attractive, signs. The committee also
updated locations that visitors will be directed to.
The existing directional signs are outdated in terms of content and appearance. Numerous
locations have needed smaller signs attached to a main sign to reflect added attractions
such as the new Cal State campus and Visitor Center. In addition, the current brown signs
are fading due to the type of finish and age.
The committee met approximately six times over a 6 month period to determine sign
content and decided to restrict the signs to regional attractions and public facilities. The
Living Desert, EI Paseo, McCallum Theater and the Visitor Center wound up with the largest
radius in terms of distance from signs to the location, and eleven other destinations were
identified. The committee minimized the number of locations per sign to three, with a few
instances where four was necessary.
Appropriate Funds and Authorize the Wayfinding Program
Page 2 of 2
March 13, 2008
Staff conceptualized a new design for a sign consisting of a jagged top edge simulating a
mountain ridgeline integrated with the top of a palm tree. An artist was recommended by
the Public Art Department to refine this design, and select suitable colors resulting in the
present design consisting of purple mountains above a green background separated by a
yellow band simulating the top of a sand dune. Initially lighter shades were selected, but
these were rejected due to poor readability after the eventual fading.
The committee examined photographs of other wayfinding signs in places such as Long
Beach and Santa Monica to determine the best sign format resulting in larger signs with 8
inch upper case letters and 6 inch lower case, compared to the 6 and 4 inch letters on the
existing signs.
The program is comprised of 67 signs, that would be a maximum 32 square feet, at about
$1,500 each. Staff will be used to install the signs. A sign contractor assisted the
committee on the design for constructability resulting in the final print attached to the report.
Therefore, staff recommends that City Council, by Minute Motion:
1. Approval of the "Wayfinding" sign design, and
2. Appropriate $100,000 from the General Fund for the "Wayfinding
program", and
3. Appropriate a 10% contingency of $10,000 for the "Wayfinding
Program", and
4. Authorize staff to solicit bids for the fabrication of the "Wayfinding"
signs.
Prepared By: Department Head:
�
Phil Joy Mark reenwood, P.E.
Associate Transportation Planner Director of Public Works
Approval: �
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.�-�'�'-1—� j -
ACM for Develop nt Services Finance Director
Homer Croy C_._- CITY COUNC2L 1�GTION: Paul Gibson
APPROVBD ✓ DENIED
RECjiIV$D t)THER
City Manager Mgg�'IN D�iTE - •
Carlos L. Ortega A�'BS=� S�1 fl�r� t � ��t:4 ' �,+n __ /dhl
NOBS: �
A�S ENT: ---.—._._..
ABSTAIN: � -- -
GIPubWorkslStal/Reports120081March���i�p '�gr��qQsW a ' m Signs.doc �--`
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