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Home My WebLink AboutINFO - Update on Activities - Nancy J. Friedman � ��•��\ � � CITY OF PALM DESERT �- COMMUNITY SERVICES DIVISION , . STAFF REPORT REQUEST: Receive and file informational report on media placements and public relations activities as provided by Nancy J. Friedman Public Relations DATE: March 27, 2008 CONTENT: Nancy J. Friedman Public Relations January— February 2008 Activity Report Recommendation: By Minute Motion, receive and file informational report on media placements and public relations activities as provided by Nancy J. Friedman Public Relations. Executive Summary: The attached report is being provided at the request of Council to be kept informed of public relations activities and results. The report highlights public relations activities for the period of January and February 2008, as conducted by the Nancy J. Friedman Public Relations Agency (NJFPR) on behalf of the City of Palm Desert. The report includes a list of inedia placements along with copies of the clippings. Topics being pitched to national media and ongoing media relations activities are also outlined. Staff is recommending that the City Council receive and file this report. Background: Attached is a detailed report along with copies of the publicity clips generated by the Agency. The recent renovations at the Desert Springs JW Marriott Resort & Spa continue to be of interest to a variety of writers and is garnering a large amount of publicity for Palm Desert. NJFPR is assisting the Marketing Department in working with the California Travel & Tourism Commission to be sure Palm Desert is included in appropriate promotional and public relations opportunities offered by the State of California. Nancy J. Friedman Public Relations Activity Report January— February 2008 Page 2 The Agency also offers Palm Desert spokespersons as experts in their fields to comment on appropriate stories including Spencer Knight for an article on eco-friendly gardens and Pat Conlon for energy related articles. NJFPR also is organizing a Los Angeles Media Tour for Palm Desert and the Marriott Desert Springs Resort & Spa in early April. The tour will include pitching the City and the Resort to media headquartered in the greater L.A. area. Submitted By: ` ; � Kristy Kn ding Sheila R. Gillig n Marketing Manager Assistant City Manager Approval: � CITY C�UNCIL ACTION: APPROVED ,/ DENIED Carlos . rte REC��v�� OTHER � City Manager � j� .� ��.5`Q�i.s 1��'%'�. �`f- �1`�?�a: °�-f ClS��j/1�'r e � � ��'E e � ,/1 3V�a��o �e __�__ �3��t:sx': /t1�/1� —` �BSTAIN:_NO/Je. �ERIFIEI7 BY• �{�.�ra Original on�File wit City Clerk' s Off3ce i�;- ti� 1'.1 FF �r,1'�?>,!��: PUBLIC RELATIONS M EMO To: Kristy Kneiding Marketing Manager, City of Palm Desert CC: Sheila Gilligan Assistant City Manager, City of Palm Desert From: Nancy J. Friedman Public Relations Date: March 3, 2007 Subject: Account Activity January— February 2008 On behalf of the City of Palm Desert, NJFPR is pleased to provide highlights of activities undertaken and results achieved during the months of January and February. MEDIA PLACEMENTS: US Airways magazine February 2008 Circulation: 2,665,900 Following her visit to Palm Desert, arranged by NJFPR, and continued outreach, Maryann Hammers included Desert Springs in this feature about Southern California, calling it a "Get Away From It All Spa" perfect for"Hollywood elites, VIPs, couples on a romantic getaway." Luxist.com January 26, 2008 Viewership: 1 million hits/month This high-end website published a feature about Spa Desert Springs, including photos, as a result of NJFPR outreach. Desert Golf Magazine December/January 2008 Circulation: 100,000 Following NJFPR's pitch, The Living Desert's WildLights festival was included in this roundup of holiday events. Desert Go/f is aimed at high-end golfers in Arizona, Nevada, and California. A/aska Airlines magazine November 2007 Circulation: 62,548 Following his visit to Desert Springs, arranged by NJFPR, Ken Van Vechten recommended Spa Desert Springs in this feature article. Corporate &Incentive Travel October 2007 1 Circulation: 40,000 As a result of her participation in NJFPR's press trip, Diana Rowe included anecdotes from and information about group events at Desert Springs in this feature about best golf programs. Elite magazine January 2008 Circulation: 40,000 Following his visit to Palm Desert, arranged by NJFPR and Edelman Public Relations, Peter Wren recommended Desert Springs and Ristorante Tuscany in his feature about the Palm Springs area. Elite magazine is bundled with the Chicago Sun-Times and is distributed to Chicago's affluent west and south suburbs. 805 Living January 2008 Circulation: 25,000 Maryann Hammers also included extensive coverage and photos of Spa Desert Springs in the cover article, "Resolve to Relax." 805 Living is devoted to high-end lifestyle coverage for the western Los Angeles area. UrbanDaddy February 5, 2008 Subscribers: 25,000 Following NJFPR outreach, Spa Desert Springs was recommended as a romantic escape in this online lifestyle outlet. 50 Best Girlfriends Getaways in North America As a result of NJFPR pitching, writer Marybeth Bond recommended Desert Willow and Desert Springs in this book, which is published by National Geographic and available in national bookstores (including Barnes & Noble and Borders) and at Amazon.com and NationalGeographic.com. PITCHING AND OUTREACH: • Pitched and arranged visit for Debra Bokur, writer for Healing Lifestyles & Spas, Yoga Journal, American Spa, Global Traveler, and others. Debra stayed at Desert Springs, toured EI Paseo, and took a Jeep tour. • Arranged for 14 members of the International Food, Wine 8� Travel Writers Association to dine at LakeView and tour EI Paseo during their trip to the Coachella Valley. Outlets represented included Asbury Park Press, MSNBC.com, Philadelphia lnquirer, and Westways. • Pitched news of The Living DeserYs Amazing Amphibians exhibit to National Geographic Traveler, Desert Living, The New York Times, Los Angeles Times, and others. • NJFPR's ongoing outreach on behalf of area spas included pitches to American Spa, TravelMuse.com, Spa, Orbitz.com, and Content That Works. • Pitched eco-friendly vacations in Palm Desert to Elaine Glusac, writer for The New York Times and Adam Kirby, editor at HOTELS magazine. 2 • Suggested an article about art-friendly destinations, including Palm Desert, to AmericanStyle and Culture + Travel magazines. • Pitched a story about eco-friendly getaways to Bonnie Siegler for V/VA magazine and worked with Bonnie on an upcoming article. • Continued to pitch Palm Desert as an ideal meetings locale, highlighting area restaurants and hotels. Targets included Small Market Meetings, Event Solutions, Meeting News, and Successfu/Meetings. • NJFPR continued pitching Palm Desert as an ideal family destination, reaching out to outlets such as AARP, TheCelebrityCafe.com, The New York Times, Los Ange/es Times, American Way. Worked with Desert Adventures tour company on information for the pitch, which included mention of the company's 20th-anniversary savings. • Gathered celebrity anecdotes and pitched a travel feature to Page Six Magazine. • Pitched a story about off-season value to Palm Desert to Sherman's Travel, Washingtonian, and Budget Travel magazines. • Offered landscaper Spencer Knight as an expert for a Back Home article about eco- friendly gardens. • Pitched inclusion of Desert Willow to writer Deborah Baer for an upcoming golf guidebook from Mobil. • Continued working with Jenny Cooney, writer for Space magazine, on a golf feature including Desert Willow and Desert Springs. • Began planning Los Angeles media tour (April 1-2) and soft-adventure press trip (April 22-25); worked with The Living Desert and other area partners to schedule activities for trip. • Palm Desert will also benefit from NJFPR's extensive outreach on behalf of Desert Springs, on topics such as spa, restaurants, luxury, hotel music, and meetings. ACCOUNT ACTIVITY: • Wrote promo copy California Tourist Board press release, highlighting Desert Adventures and other active vacation options. � 3 F:: . . .. � . . � �. . . .._ __..... . . . . � . � . : . . . . . � . � . � t r � � . . . . � t...�1j4z�'�-:1��i�. L;I�i�f�.,'��+��6'!•�',iC?w . . .. . � . 1 k . . . ... . . . .... . . _ � 4 : .. .. . ... . , ..,._ � . ,, . �. . ,.. . .. . .. . .. . � �� . . . . . . , . . .. " . , . � s , � � 6. . .. ... � . . . . . . � .. � . . ... � F. . . . . . �. . .. � � .. � t K' � � E € t f !k � I. ... .....�..� . 1` � 6� �.& v, . ',W� . � y..:, . t � ' ...� t � .. �e.. N £. ro�a�'t 4",y � �k � 1 E �iv� 4� � � a 3�� 3 �� J� � �, � �� .. � Y � : �_� � +.� ¥ � � �� # � �° , � �'�N � �d � �.'� ��,T $�� '� �� I � �.x�i�d. �"'�::�"'�,,:: � � _ n�� "�'�ry��^€ ��w... ; 1 N H � 1'1'�T H A f!IR � R#��G �1� ��. � � E f ,. �,xt, �� `��3 �'_ l� ` �ti . `'� ; �� -��' 4 �"� k � ,..�;�„.�.utrx...:�, �..., �� . �� i:�,� �� .� � � �� :� � .� , � v�. �� . �' � ��i �� ;��. � � ,.. ��-��.� � �,��., . � �,�.,�� , � ��.�.�� , ,�. , , . , � . §. y :�. � i � I � � �� }�* �� . � � �. � � � _�.,.�_ � .i� . �_� -� � � : � , � _�� M� � � � � A � � . r�'� �"��Y persanai and unusuaii travei book:' ,} ` t �� . --Ch'rcago Tr�bune ` ¢ �k ' � � � �, : ( �Im � r�� fi� P � �� $ack in the fifties anci si:+ties, the P�ln� Springs Desert Resorts were a l�aven for cele�rities, si�ch as Franl� Sin�tra and l�is Rat Pack, tvlarilyn Monroe, and Bob Ho��. T1V() �1Qtli5 �31Vay from Los AngeIes, this outpost in the dry-as-a-bone CoacElella Valley hc�mmed ii� ti�}� the sno«�-capped Santa F�.easa iviountains is �vhere they coulc� esche�til F�ns and assume a life �f leisure. Today, che P�Im Springs area stretches across the valley �vit1� decadent resarts, mansions, casinos, briglit-green golf caurses, and at� incalcula�le number �f s�vimming poals f�r one and all to escape their e�Aer}=day 1iti�es. And golfers fir�d this particularly easy. \�/itll 110 courses, the ciioices of„=here t�� play are infinire, from exclusive private clubs ti��here you'd need ro give u�yaur first l�arn to play to open-ro-the- pu�lic courses that are equ�ll}r beautiful, $ut wllat makes Palm Springs _� � , �, . . . . . , : p �� i�� Pacl< your exercise clathes and shoes so you can nur-ture you�-self while on the road. lt is impc�rtant to "d�-st�-ess" with exercise on all trips. an ideal tocale for a girls' geta�vay is it can be �vhatever you �vant ic to be: a little Los Angele5, a splash of Las Vegas, a golf capital, or, if you prefer, simply a quiet ourpast in tl�e deserr. WHERE '�'� i.AY ��U�t l�E/4�D AT' '�1-iE BES'T GC�LF R�SC�+�"6'S If yc�u're agenda is to indulge, che�.k yourselves into rhe lvtarriott Desert Springs Spa &Resort, which has t�vo golf courses, five pools, six restaurants, clay and grass tennis �ourts, and a spa. Here the fun is in the details: `�ou'li marvel at the property's landscaping and de�ert flo�v- ers, and feel like queens on the ��ay to dinner via a gandola on the resort's Iake. You'll also have a blast tooling arounc� in their fancy golf r.�rts equipped ��vith GPS and gr�pllic layouts of each lic�le. Four or more may comfortably sc�y in r.he spacious suites. Booking on the hatel website c�r online hvtel sites may net you a better rate. 74855 Country Club Drive, Palm L7esert. {starting at $119 off seasan; $88-538-9459, ��w�v.desertspringsresort.com). Another gargeaus option is La Quinta Resort & Club, a mega vaca- �ian destination with 800 guest rooms in Spanish-style casitas, large SUICt'.5, or multiple l�edroom villas«�ith firepla�es, private patios, and pri- vate pools shared by 6 villas. Guests may enjoy 23 tennis courts, 42 pools, 52 ho� tuUs, � resCaur�nts, a full spa, and 90 ho�es of some of che country's besc golf, including the famous Stadium Golf Course at PGA �'�est and the picturesque Mountain Course. Cl�eck out online hotel sites for good deals. 49-499 Eisenho�uer Dri��e, La Quinta. (packages that include breakfast Eor t��vo start at $199 Uased on season; $00-598- 3$28, �;��+�w.iaquintaresort.cc�m). Those on a tighter budget can find discounted gc�lf packages at these magnificent resorrs and rhe valtey's }3&Bs offer cheaper alternatives. P(anning a trip for the off-season, June to December, can also slash the cost of a lodgit�g or a round of golf in half—buc you'll experience days over 100 degrees. And �vhile it's often a good idea tn book 60 days in advance to get the best tee times, you can �Iso save some cash when booking last minute �vith Stand �y Golf. Ca[ling them the day before could get you up to 5a percent off at nearly 36 galf courses in the Coachella Valley (?60-3z1-2665, �i��v.standbygc�lf.com). oY�Ea cr�uas�s �oT �ro e� r��s�� The Desert Willo�� Golf Resort's Mountain Vie�v course is suited for maderate handicappers �vith c�ider fair�vays than its famous sister course, Firecliff. There's also the Golf Resort ac Indian Wells, �vhich caters to p(ayers of varied ability and presents remarkable vistas of the mountains. News from... N,� : �__� � � � � � • � � �.�� r�;�.��. ��..�� ..4�. �,._ti,. z.>,.. � , . ,- � mae, ...� � , r � 4� n �G � . � ', ��`��. ... � ; . . � �:�� .� ��. .,. � :. �:.. . : � -,t MAGAZINE December/January 2008 ACRO55 THE DLSGRT, CITIES, GALLERlES, SHOPS, RESORTS AND THEATERS ARE DRESSED IN HOLIDAY FIRERY. LIGHTS AND OPULENT DECORATIONS PUT A FESTIVE NEW FACE ON EVERYDAY PLACES, RND GIFT-BUYWG OPPO[2TUNITIES TURN SHOPPING INTO AN EVENT FOR FAMILIES AND FRIENDS TO SHARE. WHETHER YOU'RE IN THE MOOD FOR OLD FAVORITES OR DISCOVERING WHAT'S NEW AND DIFFERENT, THERE'S A HOLIDAY HAPPENING FOR YOU CALiFORNIA DFSERT Novecnber 23 December 31 I.iving Desert� �NOdLigttts Holida}� Pestival I'�,n�rith. t.rr�n�:i i��int�:�r �� cnniirnin�l—;S[ 11�1�) �-�:ir�I i� lia.lii. �4��x `��`'�{ il��i�tin�,{��I....�,lav. ��nr�:.unl lur�;�.•r-th:in. . .... .... , . � >,�'1 IiG:nim:dcilrl�lnind��lti:iins.�, ny{Ixtinu �„, �`,.J .rnim:d th �� I�..n) i ih� +�i i in i 1 ��' �. ;. � i��iinl.l i � �inlnu � ni„ I) 1 � ` '� p .." s '� ��`� � '1 I a 7 f I. l i I.i�r� I 1 rt I?� � t� �� n".� I i ti I.� ,A� I� Im 1� �crt. ':"� 4`��''.�'i',��:�".� '*� ,�,U.s-I ,h.=-I��rin na;l.,rrtu��l-, .v Decemb rl ��, �s� Pesttval o{U�;hb I aradi ( t� �ii��i �� ,..� .�n��rau�c�l(�L�4�•,I��uiin�:lnt isL+uon.l ',xx5".�+�`�.�.a�'� j„in I'a',m ti��rinrts hnliJ.�� ;�.v:idr "` �',' ��.u��lrs f�3:�lms�irinco-_�nn,. '� . . .. �� , ,... ; .r � ' � �w� � necem6er6 �°" ' .-x Wa�k ofthe Irttts. I:il�,r a,r11-�un'.�u i,�i n �� . ...,X , ;n. � � �., aCa�lozrnl'.ilm`ipriny�hn;inri.:fan�.��lutith�= - { .�a a o ��a a � r lalm 5�m:r;s iArt V-Iur�cum(hc�� nu.s(ont � x.�_� ._.� M1i�.V AllA Navember I6-Pebruary 18 Anv�zinG Floating Ice Itink.l��s,it��i��.�I i�� :in�l I�s IL+uiuc un I.J,c I ati V�i��.i..Lri Lnninv �oun�a.:�n�lul�l in la.c u��tl,��u sl.utra.�u,l c6�lc intn Ihr hnlid.i��s��ii�t.ti I'tn4 i�. Nuvember2lJanuary I ChomloteWondedand.l L-.id��,t�.ihrl T�I. l�hcrnl.it.s" annual i-h��n!::tr 46�rn�lrrl.�n�l .n ihr linran�,-ul t�a:tu. C�.!nli�n in I Irn�lrrs��n 1��,�I�:�mil��Inn.liti•. \V�a[ch ts�°.�t�� in:.6� :it rhr thn..-nin[�� lu:t�u c nn�l s�� :n.n:v�n,� �h��i�Iat: srulrtutr,, t�ao �SY?)-}�3.tt-t�' ��r ;t h�•?.GJ,�,rnLnr.ri„n Noven7ber 23-December 24 • • • e• "Helieve in Magic`at�ashinn Shnw. Vl�ith a I�s:E.�lrn��n(I(rt��;mpur�l h,�li�lav li��uan �I rl;n��luan�ISanJaiinl.itl��-nnrth I:u-1h[s dro1� l;,ic �llirn h��ail to P.31;7i �1:imuur ;.;ir�Je: rcrions.u�i i ��fi-In��i arn.lsout!t. 16Lyvlt.�irniRaris?o.t,.3�cu�,;t t'anruril�rir��hri�ei.dtnnJ��xll�o�.nh�.. I:i6y;�r .ielrt�rr,�l,.l�:�rii�A1 rl�rir,,..; .in�lt�r�tl'n�:iinnhu=tnunna�� r��.i�l�x,: n��:,:,u�s��illli�!Ithrstrcr� in,.�i� �lan..�in„I�,�:d�rl�•I�o-.S.rti.ii�,l.i�>. �KEMRER/JANUARY 2�08 !DESERiGc;L�ER.COM i aE5ER7 GQLY-RtA:A21N[ 49 News from... Circulation: 100,000 Po �� I� } , � �� .�; � February 5, 2008 �� "� �� `=�a:�t.��'� !_�r�� fr �s C;�,��r��kr�4' rd �,.�, � ,y� ,.: ��. ;� r�w, �..i � — t�r x�. ,�. � " � �� ,�•�`:'� nk�� °. �"`� '�:'� ,.a":xe';, cL To fully recharge, it's occasionally essential to step away from your day-to-day obligations. As in geographically. Consider the recently erected Spa Desert Springs in Palm Desert—at 38,000 square feet, it claims to be the largest oasis of relaxation in Southern California. You'll find impressive innovations (think digitally programmable rain showers) and international touches like Turkish hammams (oil-infused steam rooms set at 105 degrees), but the overarching theme is charmingly local—citrus and other ingredients used in treatments are harvested here, and design elements like geodes behind the lobby waterfiall recall geological shapes of the desert just outside. Suite configurations cater to couples or even larger groups of corporate-retreaters who don't mind seeing each other in bathrobes. And because you'll be in the middle of nowhere, the effects of your CryoTherapy Sports Massage—which utilizes an impressive self-heating mud to prep your muscles for the imminent rubdown—can be relished longer than usual, since you won't have to follow it up with a vigorous bout of city traffic. But the most enticing feature is the VIP "Spa Sanctuary," the private suite with a separate entrance that includes a living area with flat-screen and fireplace, a walled-in outdoor tub for two...and a butler catering to you and you alone. So he won't have to see any of your colleagues in a bathrobe either. �'�''r.i �.'tra��xd�•� � .;�7r.itio `�ti5� t.,C�tr;'t�f y �Rdtd�.. t'}p ?:;��tt?; ;E'Sr'tf, ,�f,('r_i•:6� ,xr't r News from... 25,000 subscribers I uuuuiuiiui T'he Spa at Desert Springs � � � � Deidre Woollard �-Journe-s_S�as : . .��.:M;; _„� ��. . 4, E : . £� � '! ��. �. II I'�III� � II�I�I'�� ` ��I �� ,, � �. � . � °�., � � �` ��:��: . i� . The Desert Springs JW Marriott has opened a ne�r luxurious spa facility in Palm Desert,California.The 38,00o square-foot facility includes an organic cafe,Turkish hammams,digitally programmable desert rain showers,saunas,whirlpools and more in a calming setting that includes limestone and Brazilian Ipe wood and a ten-foot waterfall at check-in. The sp�uses local ingredients including locally harvested citrus and dates,which are used in the Citrus Sugar Scrub and Date Scrub.The Spa's signature body therapy,the Desert Journey,is inspired by the scents of the desert in bloom.It begins with the application of a creamy emulsion made of orange,tangerine and mandarin-scented body butter combined with a light brown sugar scrub.The therapist uses Swedish and geutle rocking techniques to calm the body,then applies hot basalt stones to the chakras and meridians. During the treatment,the therapist provides a paraffin foot treatment;a scalp,neck and shoulder massage; and reflexology to the hands and feet Other treatments include a mud ritual,wraps and a full menu of facials.The Spa also includes a heated outdoor lap pool,cardio and strength-training equipment and a yoga studio.There is also a beauty salon that offers manicures,pedicures and hair styling. The most luxurious option at the spa is the 60o square-foot private suite,called the Spa Sanctuary which has a private entrance and is staffed by a personal butler.The Sanctuary has a two-person hydrotherapy tub in the walled-in private courtyard and another tub indoors as well as a changing room,vanity area,digitally programmable shower,living area with a fireplace and high-definition TV.A separate Revive Suite is designed for couples and includes private treatment areas and a hydrotherapy tub for two. �,. . � � �, '"`'�ia,.i.. � ..�I�� u�:ffi. . , a ��J�♦�'i��h i.�i y•:., ;� �� T��ti l�'�, �«3+'• . �� 3.�� i ;�,5 yt ., . � �;�r t �. x" .�q'i„' :'� ; ��.� }P� i y,�. � �i3}�'t� h �. " �g,{ . �, s e "� � ` �, ... '�..R4 * �� . . . . � $�� . � ': §�' , '` .. u.�� 'r,..�-*. .x �',��..,... � . x y� �'�;' .4"'". '._._! : ��'`� ';:, —� ' �. ,., ' <.;,, � .� "'�'�� . �. � � � � , .;*, , � . , •"� �.0 . . ��'� .: ::: � .. ' ""'°^�:,r'� . . ....r . �z.. _ � ,��. `��'f'�'-.��5'ti=. . .,�?� �`._ � �: 'h"' `��, ,. a �r ,.,. .,; . .� �:�' �,,' . #► � � `�r.� � �� + .�u w z .ar!`;�' � � . � �u I Vu, a , . . � . r s�� f.x.=.�.„ �.. � ' �., .� ; ..x � .; * i : m� �,.� ,:.: �. .,�y . ':.' .... �: s�>.... � .. .. - � _,., � .. _ .. ��' ,.;;�;.. � .�.:�r . _..,�.. . �� .s"� � . �� .v� t .-�,� �!„� � .. v k _ t � � � �1 �� .� �C�, �Yi.� i 1 ��$�, .�,-..'i. a -� ,., .:., ,. .. r . � :�.., ,� ` � " ' � bl � h �� „.. ' � ��<,. �i.�*u�� , n�3,. �' :� �;��,;. — • f =}y $•� '� d:�. t�`'�� w:� ��#"��',.� .:# �,'.�„ fr ti�,� 5s"''� � � k �� ,s�.,y}, :•`�}' . m�} �"a � � �Ay'� '�� , ,x. ,S'.-t t ; z a. .: +� '`x �. � � �.� �� ar-. ��& �'��.. .� _:��#�t �� :t.� �.� � February 2008 � =3 � � � 3��y ��„y'�`��; k ..u, � . _ . .. ':.....,, . , a :�,....� b. w.�d5�`«.�� Cle��in�ti�,n�, �ic�urn��r�, �r��l C�itr�r�ir,n� '�r � ��. � ��'�� •� ._ �� , � �; ��..�� ,� � 4�F.* �A�� $� #, � , � �"#� � � �� ;� ��, � "�_;� �� z �:� 3� �;� � � � �� K�:� M � � � �� ti��u� � � � SOUTHERN CALIFORNIA For a truly personal spa experience, head to Southern California, where the specialized treatments are as individual and eclectic as the breezy lifestyle. Check out our list of favorites Yo find the perfect niche for you—or your valentine. Manly Spa La Quinta Resort& Club lists more than a dozen treahnents in its Men's Spa Service Guide, including back scrubs and massages geared to work stress and sports aches. Open- air showers, outdoor soaking tubs, and private massage patios provide a picturesque setting. 49499 Eisenhower Dr., La Quinta 800.598.3828 laquintaresort.corn Business Tra�elers' Spa At the InterContinental Los Angeles in Century City, Frequent Traveler and Road Rage Recovery treatments relieve hand, shoulder, and neck tension caused by hunching over a steering wheel. Afterwards, soothe weary muscles in the infinity-edge jetted tub in your personal spa villa. 2151 Avenue of the Stars, Los Angeles 888.424.6835 intercontinental.com/losan�eles C�et Away From It All Spa Hollywood elites, VIPs, couples on a romantic getaway, or anyone who'd rather not mingle with the masses can reserve The Spa Sanctuary at Desert Springs Resort & Spa. The retreat is staffed with a butler and has a private entrance, courtyard, and changing rooms. You'll also find a two-person hydrotherapy tub, programmable shower, and living area with a fireplace and HDTV. 74855 Country Club Dr., Palm Desert 800.255.0848 deserts�-i�sresort.coiti �� ' ��..�� { � �r � , . ��" ,��#:. ,��'°�� ° ��A�� , � � �� . ��"�x �`�'� � ' '� � '�� l,4:n � � { �`�.� t` �r t �... � q � �' � �,. � �_ �7 r �� ; � �� `�� : � � � , °�, ,� ' � .� � � � h�.� �: � � � ''°�� r� �,..,�� "t �� , ` � �_. .�...�� f;Ed�,�,t� .�" �� Sweet 16 Spa The Sea Spa at Loews Coronado Bay Resort understands teen angst. After all, spa-ing with adults might cause death from embarrassment. The hip teen area has bright decor, anti-acne facials, sports massages, and a class in Teenage Skincare 101. 4000 Coronado Bay Rd., Coronado 619.628.8770 loewshotels.com Bun in the Oven Spa The spa at the Ritz-Carlton Marina del Rey pampers moms-to-be with a half-dozen treatments. The Yummy Tummy is like a facial for the belly and promises to soothe the abdomen, while treatments like Free Loader and Lighten Up relieve leg heaviness, tired muscles, water retention, and stressed skin. The 4th Trimester Healing Hour is a full massage that helps realign the body after delivery. 4375 Admiralty Way, Marina del Rey 310.823.1700 ritzcarlton.com Do It Yourself Spa It really is all about you in the O.C. The Willow Stream Spa at the Fairmont Newport Beach has set aside a"U Room"that's all yours—you don't even share it with a therapist. You have exclusive DIY access to your own steam shower, whirlpool, exfoliating scrubs, moisturizing muds, and aromatic bath salts. 4500 MacArthur Blvd.,Newport Beach 949.476.2001 fairmont.com/newportb each —Maryann Hammers News from... �,� Circulation 2,665,900 � I n�. I^F II ••� .. . , '., .�„ . , -��+�,,.,��}t�r e�' ...*" .:+�.�-. �»��}-a�! � , � av� .�e ,� i � �^�m . . ..;:t �' ,.�,t�'r ,,, . �"'' .,��FJ..}��llf' �— ' 4 � +� „ �' �`� 'ry� � . ..�+wkr.� . �/9� S_ir_] •' �r � / _ _� � . �� .��.�� J �� #��j �- � + ' •�+1 ...BY, W�Y .�y ' i. My �+ � �� +� �^ r � �� , f. � =y� �'�*,�� T.�-xlt. `4 r ' . �r� '._ _ w .e �,�A�� K`�a ;�_ w__� .x �. � >� _ . , . ,„�„ - • �- .� ..� �_ �_.Y � = �- - October 2007 (I f "S. I#�I Illulllll �-�na�iV}� . "�ol�,,! Ill�lllli 9 (�'�+7j § i �� : . �sy, -0 �rvr:: .., „ , 7 � ��,1�' �..� � K • x ..,y �#�M• !_.� - � ��. �. � �.� . , �. .5lrw,. �. : , �. , . i �. ,. „.. a , a ,� r� � " . , , �, . . , , ,. � p � * , , , � � ":.� � . > � . � j � " n � ��.."�y a:c',. �I �I i li i � h, . ^m. . � i�; h� C1� (j�'r'I� ��f � - r�.. � � � ... . �� „ . . tll�:. .irY ' � � �f �+'i�'� , � r , � � t� .�� ' �'� _ � � �� r ,� ,�, � , >. ... �. -�w, �- �� _. � ry �� :W,-� � � x�, ^� �� ,.,. _ '� �.�� <� -.-- ' ,� ,�-��.. � �'�; a , , � . • •� � • . �JF�}� e� ./h:�. f.. +��, Gz� . }til.�'��;�f ir�GY�y,�J�A�� r � �, . .... ... _.., ._....�. ,.�.]_... .._. , �z - � COURTESY:i1L1'EkPOCI:RESOFT . . valfey—Rancho Mirage,Palm Desert, F�'1...�d � �f �A � r V Y GI�S Indian Wells,Desert Hot Springs,La � Quinta,Indio�nd Catliedral City,�vhich `�011leil's golf in Palm 5prings Desert Resorts By I<afen Misut'2Ca are kno�vn collectively as Palm SE�rings Desert Resorts—altracC snowbirds from �fovember chrough April,�vhen the aver- Like birds,womeri ofte�l flock togetl�er.Wliether on vacation,on shopping 1ge higl�temperatures a,e 79 to 87 eapeditions or relasing at spas,women like to spend time with their friends, clegrees. having Fun and eseaping[heir busy,often overscheduled lives.Fen�ale golfers, Women are attracted to the Coachella ir�particular,are indiilging in"girls'golf�eta�vays:' According to the �'alley's desert resorts U}�tlie stay-and-play pacl:ages, by female-friendly golE co�u�ses • National GoIE Pounclation,the mimber oE female golfers l�as jun7ped from that offer ge�der-speci6c golf cliuics and � �.2 million in 1997 la 5.5 million,traa7slating into a booni ii�golf trips. multida}�scl�ools.Of course,many wou2en "Vacat�ons witl7 girlfriends or Cemale relatives are a significant trend,"says Joe also save time t�c�r shopping in the bou- Pilce,an editor at Trati7e!Age��t magazine."Wornen are increasingly taking active tiques lining tl�e palm-lined boulevas�ds, and for pnrnpering nt spas—n�ore dian 40 vacations[ogethe3-and�uore luaurious vacations Yhsui in years past.Trave! full-service spas are found here."Talcing agents say tl�ese geta��ays are uot merely 4veekend retreats—ratl�er,they are the�vaters"ai1c1 rela�ing togetllei•witl� bet�veen Eour and seven days long." A favorite golf vacation destination is the body and Ueauty treaunents are part of the Fun for tucicered golCers. Coachella Valley in the Southern California desert,�vliere suni�y�veather 350 "Any�vl�ere Erom t�vo to six of us try co days oF the year and ll5 golF courses make tl�is a prime golfer's descination. get a�vay t.vo or three times a year for Resorts ancl s�aas in Palm SPrings anel tE�e otlier glimmei-ing resort cities in�l�e golfing and i��ine tasting,"sa��s janice 180 Ot70BER 2007 ALASKA AIRLINES MAGAZINE BEST CJF CAUFORNIA Littlefield,�vl�o came eo the Palin ; i W,t " " Springs JW Marriotc Resort and '� . ;„ 5prings area this summer with l�er ` te� �a � " f 5��3 in Palm Desert lately migh� friends."This time�ve Bew into �' � �� not recognize the ne�vly spiFfed-u�� C�ntario and stopped at same � �'# � 4y} e��trance anc! the hip>urban con- �vineries in Temecula before E teinporary—style atriuin lobby�. A; heading to Pal�n Springs,��13ere t�: ; Visitors and resort guests descend �ve played ever}�day at diEferent �� _ From tl�e lobb}'to tlie gondola courses.The two Marriott Desert �"°�;r° , ;.: dock,From wl�ich they cruise �� Springs courses are def nirel}� � ��=�`"�":, Y� �:" �,� a lab}�rinth oI canals��.�inding favorites,with great�vater featui-es _ r.,� "" ��q througCi a tropical setting.Tlie and picturesque holes." � — � resort comprises nearly 900 rooms Lictlefield notes that thase ^` ��''"��" � � � �'��4 � ^� and suites, 20 tennis courts, five �,� r courses and otl�ers the}�played— swimi�7ing pools,several restau- ,�.� . , including�agle Falls in [ndio, '"' �'I rants anci shops,and t�va Ted Desert Willoiv in Palm Desert and Robinson—designed golf courses, Trilogy in La Quinta—ha��e golf carts The Agua Serena Spa,part of the Hyatt Grand Tlie Palm anci Tlle Valle}�. equipped�i�ith GPS s}'ste��s,which pro- Champions Resort,Villas and 5pa. Reopened in July�after an expansion to vides the added convenie�ice oC not l�aving 35,400 square Eeet,th�spa at Deserl to Cgure out the yardage. Desert��/illo�v,wome��get 6•ee lessons and Springs caters co small groups o[ivomen, clinics,rules and etiquekte seminars,net- offering a private"spa�vithin tl�e spa"«�ith � � t �_`-� ' i :I �i 1 tivorking receptions atld parties,golf its o�vn lounge,treatil�enl roo�lls anci show- Uniquely upscale for a city-ot�rned,�ub- apparel sho�vs and lots o(time on the ers,gi��ing n�omen`s getaway parties conr lio-access clul�,Desert�Willo�v Golf ResarC fairways.Among the Coacbella Va11ey plete��rivacy fos•apres-golf Cryotherapy is the host course for the Palm Springs( courses participating in the annual e��ene Sports massages, Deserl Glo��se1C-tanners Desert Cities Chapter oE the Cxecutive are'1'rilo;}�Golf Club at La Quinta and the ai�d other sigi�ature treatme�tts.Windo��-- Women's Go1f Association,a group that Falclo Galf Institute at Shado«�Ridge Golf wrapped saunas over(ool:the fair�vays. play�s here weelcl}'.A dazzlin�amet�hyst and Club in Palm Desert. Thousands o(trees, mostly palms,and amber-colored;blo�vii-glass chandelier b�� A�tarriott's Shado�i�Ridge Resort is a lusli]andscaping decoi•ate the ial;es,ponds sculpcor Dale Chihuly�and spectacular gaod choice for longer golf gecaways.One- and�vaterfalls on the golf courses.Oz� the vie�vs oE the Santa Rosa Ahountains�;reet and hva-l�edroom, tti+�a-Uath,condamini- 13th hole of the Valle}�Course, five giant players as tliey enter th�.33,000-squ�re- um-st��le vi]las have master suites«�itll bunlcers guard ehe narro�v fair�vay leadii�g foot c(ubhouse.Desert Willow has five sets living and dining areas,sofabeds and fully to a bougainvillea-draped lal.e inhabited by of tees on tl�e courses,making ihem play- equip��ecl lcitchens. ,;� able For golfers of all abilicies.Thc Pirtcliff The soal:ing tubs and t� ' o L� v9 Course here is a cl�allet�ging"�arget''-style the balconies over � �. •� �, �, �'� �� .. �� M..a h � ° la}�out u�ith 110 sandy bunlcers Eringed,��ith looking the Nick •�; �' ': .. ' ,. o �litis�nd bari-el cactuses,«�I�ile ehe�vide Falda-desipnecl olf ��. ��Ill�l��li�,�i?�i��,,p�"�"��"t��' �.�� p` b � ;.;.�'�+r`s�fl t°��III I�II� ��I i ��I I�� . a;n" - ' f11ftV3}'S dC1C��1ti��OiC�C�Cdt"CIC'S OT1 C�1C' C011I'SL'AI'C�V��COtll� xs. � � `�� `� i I V" ,��C'. 1, Mountain View Course provide a�3 easier reh�eats aFter golh��g, ti�� '�„ � ,� -�:� round for tlie lugller llandicapper and the t1t�199 a i�ight for � ��`, �,.�,_ ��4 ��+�.,�' o beginning player. Trom November through t�i�o,"Fabulous Faldo" _, , t .r ;; '"� mid-1une, the t'alm 17esert Go1f Academy packages include � � a �° ' �... at Desert Willow oE[ers aFfordable t«�ice- accommaclations and daiJy st��ing clii�ics;Sunda}�-afternoon a round of�ol[�vitli �i�' � i� clinics are for�vomen only,led by female Iunch;or acconul�oda- instruclors.Goif for bVo��ieri magazine tions,sleeves oEgol[ � namecl Desert Willc�«>one of the Top 50 balls ancl w�limited �,� � � � � � � � �� Cotirses(or Worne�i in 2007. t��ilighl nolf. �„„�'��, �,'�,?,�i,: ��'��.-�'.�� '� ��-�� o � � � a�;hs��x3-Cr%��i!�II�.�'aw � . � ��' �� . . . ` ' Diu��ng tl�e annual American 6��aress- Vis�tors�vho �" "� � �' ' ` _ � , � . p� • � t � * �� .�� sponsored"Women's Golf Week"in June at haveo't been to Desert '�� ''-�.. ��-:� `� ALASKA AIRlINES MAGAZINE OCTOBER 2007 �� BEST OF CALIFORNIA , '. �� . - • - . .,; ai+ � , .e � � ... -....-_.._. . . _._._. . _.......v.. _.. . _... . �. _ ► 1 1� � � ( A :� s � � � 3 �� ,., �' �y ' � „� ,� �... �� '*�"` (� 6�y� II��i�t`'-�'� o ",�, " �f£ ��,��"''��'� "�.' � �", tli�t�� II � r- ' ,� '*� : - '�' ��-- .�: � �,�`�'* � ��.' ' � �, � �:� . � � _ t�, „�. .a f � �.� .; � > � d�::.�a.� � ��t ? _ ,i", �..r � a - ' � . . � �� .. � , l ,,..-�' �`" , .� _ �r �_ .� .�� . o : � , * �� .,�_ . ;�=r�;r�� ,.�°� �� ` �. . , _, ; < � �.�,.�� . a� - , .� :'i`�� • �a . . . Coachelia Valley is Golf Central for Guys �: ��• "Target golf"among the cactuses and the cayotes,and tournament playing conditions,are on the menu on the legendary desert courses of the �" •�" `°' � � ° Coachella Valiey.Men who love to play Fly inta Palm Springs for stress- �� , , relieving,all-golf-all-the-time,male-bonding getaways,and to watch the ' ' �;:. pros compete in annuai PGA and relebrity golf events.Thousands of specta- G R C tors wiil crowd the fairways ta watch tl�e Bob Hape Chrysler Classic,hosied o � ?; e o by Palm DeserYs Ciassic Uub in January zoo8,and February's Frank Sinatra �,., � .��,� � K ,� �� g:��+ �� y. ;��" � . �,n,.�.,x Countrywide Celebrity Invitational at indian Wells Country Club. �y _� '� 4�,..�_.�� A favorite of low handicappers,La Quinta Resort&Club is a mega- _ � . , . . ---. , _ ._..._.__._� complex of go holes oF world-class golf,from PGA West Jacic Nici<laus-and Greg Norman-designed trad<s to the 75.9 rated,�5o slope PGA West Stadium pacl:a�es are reasons to check in at Rancho Course,designed by Pete Dye.La Quinta's"6-PACK Mancation"package inciudes a Las Palmas l�esort and Spa,a vacatian two-night stay,unlimited golf,a cigar,massages,breakfast and"Poker Night"with retreat celebrating its 30th anniversar}�in cards and chips,a six-pack of beer and a bottle of scotch.Staying at the top of its Rancho Mirage.Siz meandering lal:es and game,La Quinta is investing in�7.5 rnillion in improvements on its golf courses. more dian 1,000 palm trees line the Rancho Looking for a new challenge,turious golfers are trying out the SilverRock Golf Las Palmas fair�vays on 27 holes of golf. Resort,which will be one of four sites for[he Bob Hope Chrysler Classic.A Won3en�vho love tennis as much as golf whopping 7,578 yards long,Arnold Palmer's first publi�course in the valley,the apprecialc tl�is place for the 25-court Peter Classic Course here was the only golf course in California ta make Golf Mogozine's Buri1�ash International Tennis Center,one "Top io New Courses That You Can Play." of the largesl tennis complexes in el�e West. A long-needed rnajor renovation to the tune of S75 million is transforming the French doors open onto private patios oi• Golf Resort at Indian Wells,which for two decades has hosted PGA and Senior PGA balconies from the=l44 guest rooms, most tournaments.The new Cele6rity Course will be showcased on television this of tii�hich have vie�i�s of lush gardens,moun- November when it hosts the LG Sldns Game,and a massive new clubhouse is tains,lakes or fairways.Tl�e rooms l�ave scheduled to open in January. recently been renovated ai�d redecorated b}' )ust the tidcet for goifers who come to town with no advance planning,Siand ne��>owner I<SL Resorts,a co�npany 4amous By Golf offers discounted,last-minute tee times at more than 40 of the fop goif for such luxury properties�s La Costa courses and resorts in the Coachella Vailey.—K.M. Resort and the Hotel De!Coronado. KSL is i�ivesting$35 million ii�a revi- talizalion that inclucles lhe upgr�ded guesi pink(lamingos.��aterfalls drop on both LPGA-certified instructor. Putting�aractice rooms, tl�e hot ne�v R Bar,the Splash Bar sides of the three-tiered green bacl.ed by a is fun on`"I'he Greens,"a faucifu1350- and Grill and,soon to come,a signature plaroon of palms,a scene reminiscent oF a ��ard, 1S-l�ole pitcliii�g and putting course fine-dining restaurant,a family s�i�imming 1940s n�ovie set. «�ith rolling fairtvay�s,doglegs upoil dog-� pool ivilh a"lazy river"and waterslides, Each morning,el�e resort conducts ]egs,nasty bies of beautifully landsca�ed and a f tness centea�. short-game ancl full-s�ving clinics;wl�en rougll,and ple��ty of water. IZancho Las Palmas is convenie�ltly bool:ing ahead, players can reques�an "Girls GeCa�vay"and"Putt and Pamper" located across the streeC from tl�e delight- ALASNA AIRLINES MAGAZINE OCTdBER?007 183 lut,parklilte shopping and entertainment center,The River,�vhere live music in the amphitheater entertains strolling shoppers and alfresco diners in the evenings. b'�li �Lf?E THL F'[?C�S Pl_Hl' Golf lovers wil�gather in the Coachella Valley Erom October 10 to 14 to watch the top female players in the world compete for a�1 million CONTINUED ON PAGE 18� :�F'!-�5 T� f��t�,hsE �'l.�U 5�Y "1`-ti•iH�� Dating from the late igth century,the hot springs spa experience put the Coachella Valley on the map when vacationers came out from the East by train to soak in the steaming mineral pools of Palm Springs.Today,nearly 4o upscale,full-service spas in the eight resort cities of the valley comprise a spa-lover's destination that may be un- equaled in the world. Larger and more luxurious than in years past,and updated with the latest state-of- the-art facilities,the spas offer exotic, pampering beauty treatments and zist century anti-aging,medical and sports therapies to counteract the stresses of everyday life. A tropical lagoon and trickling falls create a watery paradise at the Agua 5erena Spa at the Hyatt Grand Champions Resort,Vilias and 5pa.Women have a private whirlpool retreat,while men have an icy plunge pool; both enjoy outdoor showers and floorto- ceiling windows in treatment rooms where the Athlete's Massage and the Desert Sage and Date Sugar 5crub are popular.Spa guesis receive complimentary skin appraisals at the Medical and Skin Spa here,where nonsurgical rejuvenation relieves sun damage and the effects of aging.Lasers,eotox,resurfacing, peels and fillers are available,all with no "downtime:' A recent renovation of the Marriott Renaissance Esmeralda Resort and Spa included Spa Esmeralda,which is now a veritable shrine to health and self-indulgence. Unique on the spa menu are the 7haiyurveda Herbal Massage,detox rituals and caviar facials.After a round at the adjacent Indian Wells Golf Resort,golfers can settle into the waterfall whirlpools and outdoor cabanas. Day use is available at Spa Las Palmas at Rancho Las Palmas Resort,where a quiet garden is shielded from the outside worid by a water wall and views of the Santa Rosa OCTOBER 2007 ALASKA AIRLINES MAGAZINE Mountains.The pool has underwater music FRonn aa�e 1B4 purse at the Samsung and is just{or adults. World Championship al Bigl�orn Golf Club The only day spa listed in the boolc�oo in Palm Desert.And in A�ril of 2008,lhe 8est Spos of the World,AII About Massage is annual LPGA Kraft Nabisco Cliampionship located near the EI Paseo shopping area in at Westin Mission Hills Resort and Spa in Palm Desert,and specializes in deep-tissue, Rancho Mirage is one of the premier sports and shiatsu massage.For more than events on the LPGA circuit. two decades,Body Sense Day Spa has been a ��M}�g9rlfriends and I Ay down here at favorite of Palm Springs residents a�d drop-in least once a y�ear.When we can,�ve get here visitors.Certified therapists offer massage for the LPGA event to watch tlte pros,and and facials,age-defying treatments,scrubs, to play tliere aFter tl�e tournament:'says rubs and wraps.Located foryears at the Palm Springs Tennis Club,Body Sense is in a new Barbara Hopp,a frequent player on the downtown location. Gary Player—and Pete Dye—designed truks Spa Desert Springs at Desert Springs JW at Mission Hills,and wl�o owns an online Marriott Resort and Spa is one of the largest travel compan��,FridayTravelBug.com. in the valley,with 48 treatment rooms,a Another of Hopp's favorites is the secluded adults-only swimming pool,a spa Indian Canyons Golf Resort in Palm cafe,and relaxation venues and saunas with Springs,o�vned by the Agua Caliente tribe, mountain views.Private courtyards,Turkish whicl�a(so owns tlie Spa Resort Casino in hanimam steam baths and a yoga studio are �ownto�;�n Palm Springs.LPGA Hall of among the new additions at the spa,which Famer Amy Alcott served as a design ron- reopened July i9 after a renovation.The"5pa sultant for the Indian Canyons Golf Sanctuary"comes complete with a private Resort's 6,550-yard wurse,�vhich features entrance,butier and firepiace lounge,private �ve par-5 holes. courtyard and indoorJoutdoor hydrotherapy "It now has a nice ne�v clubhouse.The tubs. Golfers on any of the golf courses at La Iwudreds oF old palm trees on this course Quinta Resort&Club can go right from the �nd the setting against the mountains is �8th hole to 5pa La Quinta for the PGA W E5T just gorgeous,"says Hopp,"We ai�vays end Golfology 5ports Massage that targets the our golf trips tl�ere�vith a sort of ritual in neck,back,shoulders,hands and feet.The the spa.AFter taking our time in the steam Sportsmen's Facial treats skin irritated by room and the two saunas,�ve soalc in the shaving,sun and sports.The 38 treatment �rivate,sw�ken whirlpool tubs that are fed rooms and the Sanctuary Courtyard with b}'hot springs from beloGv cl�e hoteL then fireplace,wading fountain and mist system ��e dip into the outdoor mineral pools and are stress-iree,cell-free zones.The WeIIMax have lunch on our lounge chairs:' Center for Preventive Medicine on-site works From tees and spas to clinics and vaca- with the spa to offer screening,scans and skin tion packages,exciting golf apporiunities rejuvenation. {or women abound throughout ihe Movie stars and celebrities hang out at Coac}iella Valley.Tl�e only c�uestioi�is the Palm Springs Yacht Club,the spa at Parker Palm Springs.Among rejuvenating beauty �'>>ere,among all of khe tempting msorts treatments are the Hocus Pocus full-body �nd courses,to Uegin.�► exfoliation and the Voodoo We Do Thai- inspired massage. I:nirii tbfis�iraca is n go[f niid travel writer Perched 65o feet above the Coachella from Sono»ta,Califm•i�ia. I' Valley,the 550o million Ritz-Carlton,Rancho i � � � � Mirage will soon be the site of a La Prairie � • 5pa,to open in zoo8 following the opening of the luxury hotel and villas this yeac Entered Afaska Airlines serves Palm through vine-draped trellises,the spa will O 5prings Desert Resorts daily. have a relaxation terrace 6uilt into the To book a complete Alaska Airlines mountainside,with a waterfall,plunge pooi, Vacations package,visit the Web at outdoor showers,difftop yoga deck,salon alaskaair.com or call 800•468-z248. and spa cuisine.—K.M. 187 News from... 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','. .„.w��i , . . �: . ...�_. _ . ...,....« . . ... . . �� . ��"`��rr. :.'�e'��.�-�. r.�+�.-=^eai�t"',�.r�:��:. � . � � { '� '�1"4 ,', a� +a �� ,; �f�i :. .. ,,,.. . . � t � � .. .. i� Sf�V\�1` l�I�i�iC)RS ADCIRE , ,, � � � �� ;�� , ,� . �. .: ��A.�_IVi SPRI�J(�S` (�Etl�� I��IAt�F < <,, ��:_,,�, ,,� �� „ �,�� ,,.,�. ��, � . � � , �3y��,��vtz�,�„ � , . �_ liil . - x�+ lyin�b�one��I the 1'iceeo��'s diree puols in Springs is ove�.Hetc come the Redlixds aguin I �.��:: . _ �� > � � ,'� —ran it be?- sundre.sses,wuking up rays like -the younq Ptedfords,the GQ and Elle cre�+, ��,.`T' , a � Sim Chips. the hone}'�nooners,the Tinseltown celzbritics � (lur host,ihe Vicei'oy's Jonathan E3ea�h, and,o[course,Ghose bro�zec3.age-dcfcing bab}' � � - lelis us Lindsay Lolian sCa�'ed here a couple baotners still ihinkin�ihcy tirr.impecvioiis to � of w'eeks back,as did die Nihons.Jnst tor ��ri�il:les.Ii is as i{the�+Lo1e place ha�been � i good mwcure.he ratdes uff a half-dnzen rnhcr irngated F�iQi rast reserreirs o[Red Llull There �� `'��' `relebutantes'who recendy'chosc�o spend hac na�been this inuch youth in Palm Springs < . . .. _ k -� t. ..., ihc nigl�t,proving i�might took ren-o but the since Crank tiinntra marricd 1s'z Gardncr_ fashimicd Irom the Lai: c�ien[ele is}`��and pxrly-ra�dc One uf the Sinatra is dte point brcaucc,if one lnoks Speaking otan anachronism,ihc Iz� l�utefs guests.the k�i�est amoug ns.resj�mids dosel��ai whtil h��s reju�en-tcd gre�ruer P,lm Califomian ro or'er�m olc�P�shioned was accord�ngly,`Yalm Springs suir has changed_ 'iprings,he o�shc u�ill sec ihe nen-PS'looks lVilliam Holden nn�hc sct o{.`Stmset hasni itd"C)ur hust smile.,`Ye>,it has,"he a heck of a lot Lito:the one i��bluck-and-�vhitr Bonle�'ard."lt is like 1 hsve sLipped six Jccades says,fixing l�is Frendi cuffs-`les it tms.'� photographs(rwn I ile magxzine cirr.i 1449. back while rct.+ining all the cum'eniences inir lt turns out tliat S1 6illion tan do wouders �t'hat is old is fn.Virtuall��o�-ernight.Pahn condilioning,high-dcfinSuon telcrision,nnn- for a tpu�n's image.From late 2006 through Springs has morphed inio a martini-swillinr;. tat smar�tl�ie�7 of tlu�modern��orld.AV'elcomc mid-2008,the ciGes of gieatrr Palm 5prings- sio'ak-coiisummK,archiieuw�e-wnrship[n�, �,the nrtitit��ld tushioned Paln�Spririgs.aNa an eight-city du>�er ol towns in the Coachella fnivasia of�vhat Genera�inn X ihinke the It is an entire region retrofitted to feel like a Rat Pack movie set. Honevmoonu�s Cenn-sd.Thr surrount7ing all- Valley streidiing(�am Pahn��rings in the Golden Age o(Holly�+-un,l�hnuld ha��e Sn lusivc Vice.roy�resart 2nd'pa,oni c:i gaudp northwcst thrui�gl�Pnlm Dcsert w I_a Qulnta lnofzed lil:c. tsnrl»e girl h��el called ihe E n-ella Inn,has in d�e southi�u.i-aic scl�eduLed tu spend lt is an eniirc region r��tro[itted to Iccl tike hcen retro(iued to k�ok hke a posh m�reat G-om bl b[llion in reno��atinnw.rrmr�delinu l�iotels. n Rat Fnclz itrorie sc[ O�c c':m ge�n codl:n klollcwond's C.�ldcn flg+�.l�hr sitc has been building ne�'res�ai�rants and atlding nctiv links murtini ou c�ccrj corner.ti'iih a resen�atii�n(or drained o{all rolor ex�ccp�I<�r d�c cssential ie�the area�s recurd 115 goli cnurscs_ ihe C:hop 41 use..or.c��dl get a big hunkfng cvening gox°u shades o[whitc and blai�.k. There�sas a timr,oI a�ursc_.rhen Nalm ponerhowc th:�t i�jus�as gnud.i(not tretrer. "Lhe�'iccrn}-is sumni�ig_�Ihink mill<}'pearls tprin;s��as thc AAltt �i��ital >I�thi A�'csi ih m u�hat h oi I'�-«�oi ld ci:u Gib�ons and black opals e�-erywhe�e-\\'hl�e-wnshed C.oasi. Ll�e s3rer lool.cd like Gocl:,�taitirg �i aldiouve�,i Chicago 6y he.idinn to Arnold wmlls.Rlzck i�H�nings.BSar}:couches taith i��hite room as cnvisimtecl b�-Sergio Lcane-i�rnliing Palmrr's Rcsiaurant in la Quinta.uue can gr.iar Cn�edzn l.il?rrinih pettcrns,T6e onl�thing but l�eat,dust and wor�i I�.+ces.lhe pncc ul on a romfandoud�nena ol bcef shon rlbs fu g�cen is the};rn�;.�ti�hich ans as�arpe�ing fur Iitt��as sq sluw.nnc could dmreograph an x red miue s.�ucc or traihui�nil �just likc Mum tall p ncclain S�K�c staur.ot»�h�ppcis(thc Gnui,tik-rneune sowidtra�l:[�n.O�ic rvuul�,l ❑�d to naal.c�m.uloal th a rori:ou his or hoicls crest and inasrut}��ti�hed ou thcir hind c�teli ihe>e_l�it'-V+�cd images onle brielly on her_hnri�;ami<n;i eh.l] uking�,ru u�:e grceu ler,-.h is��e�y Occaiis Lli er�"om here.Oldc� 'I_ifrst}•les oI�tl�c Ritl�tui�l I�'atuous"ordt�ring a ottt bael.. toll,s aciink liki �•��ung 1 idti,and yotmg Ibll:s celebrfry gol[inu�namrnt nn tiRC�.,image;nced ;lll diis m t.�l�;iu is good(or the soid.The pL�l'ing uld�nles.DespStc the dn°o:�de�tce as filler N�I�ile f3ob 19ope�u Gerdd 1 ottl slo�rlc oun�,ster;I��ti tnken� panieulnr likinr io t�eat,guvs iu their 20_;ar�=w�addlcd in luug shaffleJ tFieir way to ihe�ee bot rn routr to � the mia'�rich aiehiu^etui�I l�i�iorc.esj�eciallp slcered Ll�ic�m�lin dres�ahiris ana[laldrovt another double-bn}r}'. the�irea'a 1oFc-to-ihe-grounct.pitchrd-ronf dres;pants.Loui:ing caer}�bii as buitoned as And nou?Smneb��.y lins ji�;�;ered u�ith il'�e mid-ccuturs modcm Itxik Thcre nrc all>urt� I ouis B.n4a�'er In 19�16.�lnd thc ladics are (r�mc rate.7-he a�;c��l nurcolcps��in Palm oi architecti.ire tour�of�lu-�ucu eas wcll zs a I F YOU GO ... - -- -- HOTELS RESTAUtiANTS � Desert Springs Resort&Spa Parker Palm Springs Hotr,l Amold PalmePs Restaurant Chop House-Palm Spnngs 74855 Country Club Driye 4200 E.Palm Canyon Drive.Palm Springs 78184 Avenue 52,la Quinta 262 S.Palm Canyon Drive Palm�esert,(BAB)58A-9459 (800)543-a300 p60J 771-GOLF Palm Spnngs,p6D)320-4500 www.desertspringsresortcom v+wmrtlreparkerpa�mspn�gs.com wv�v.arnoldpelmersrestauranlcom www.palmspnngschophouse.com Orbit In.56F W.Aranas Road Viceroy Palm Springs,415 South Belardo Norma's.Parker palm Sprin9s Hotel Ristorante Tusceny Palm Springs.{877)896-7248 .. Roed,Palm Springe;(BOU)670-fi184 p60J 321-4630 Desert Springs Resort&Spa www.orbltin.wm �� xnvw.vicemypalmsPrings.a�m (760)841.2271 � yY �x � �� -i. � � < s �� wa� � . �'" � � � �t,�` - x a,; ,,&�,r, .� « y g m !� '��'��. e `5�y.�"C�y,A��.�r w . ; e . E mudi-unucip�ied ezhibii openuig in 1'rbruary , �,, ' n - , '� ,'. ,: , '" ,; n tls Palm Springs Art�1u�s�.mi �hi h uall �;� '' ' � .3� �s u' lacwcase Juhus st�ulivan who decumented 7U �� }� r 1 � � � � r � � � ��ar�uI Palrt�Spiinga a�chu�c�in�e via hi,silkc � �9;- �:�r.'� �' r` �`�,�� `°�. �+raqscaie�h�.in�raphs. � � ��.� 1 � .' � � , `' ac � All of Yalm�prfn�s nld>1nKle level �i `. �.� I��"� � .�i,� � �,��, -bautique' hoix•Is.�cluch 1�yeui.ago w<xdd ` � : + `�* �$� .;' + ,,. hatie bet�n lurky�to gct a 6��s[rum i�rerkin�� . �� 1 ��'tt:?: . t�oll,hace b��me th�m� i suught di�i�i��esting � a � I '� �u I � �"x' � cpots in the arca "fhe older tlia�iuildmg-ihe }� ; � ��,�� ' ':r� A' � �!„�.��. morc it Iits mto that Ilat,ranth-hke,micl- �._,:.. ( ' � �. '�, ��'� , f # .. � � ,�.-�ra �entury n3o�cru mi�l�3 the heu�r.li has-uh. ;� '�� ttns is su ieu��it is p:o�,r�•ssive- nl�nmc '' ' � � ionmc and nn xiginnl poolside b r n�ci mg bar. a �� _..;�i�`"" . '�,�'�:, OronecaucLcel<outl}tesecrcu�if3�d�a�a�ar � �fi �^�'�' -: � ' ` , �e.�.-.t. 1 � K:e hotrl,wh�ch b��sts�`ciiginal iiic.li.ad�ro�rms�� . .s a� � and prom�ses to`brfn r u��onr mi�cr Sinstra" � �'ll . �a�_'_ i biit refusE to publuh us add�eas ou iis J � �^ , .°��". lkeb sSie. � ` �his Rat L adc rolc pla�mG is all g��ai Cun. a�.��'� �� ` "'^ hut it doea not�ome ch�ap.1�'ith pi<•t+l.+ '�. �Wr. - � � . premium at tllc>r bi,,uuque hoirl,.iuum raie. .. ' .''�._ . p�.�,.,.,......,. _ .,..,:`.' , �,r 2`,s. �_ . At Me Viceroy Palm Sprinps complex Cebove a�d bottom),everything from guest moms to poolside cabaoas ean be pne'ey�.1 he seccrnd-besl w�ry i o peek conveys a sense ot retro Nollywood style.The Majave Desert(facing page)foans a scenic backdrop m the. rrou,�d fs tn sche.dulc.a breakiast or hmch,[hen Palm SpNaga,Calit,rasort scene. �urk on a mueh Iar.�umc mtere=_ting celchrit}� I ga�rkiub.Tlu best ol the bunch i�an br(nnnd lillcd H�ith red unicorns cocrr ihe H�allc.Fidl one to ihe Jochua l`rcc er the giaiii a�nr iV�,a�ts � at the Parker PaLn`ipi mgs Hotcl,Norm�s, coats of.inlior stand gua3-d in the I�rbb��.And the San dndreas Caidi in a siurdy�Jecp- ��hich o�fers du�hes�smeolhizs�n sourhzrn a hiant pair of Angcliria Jolle-esquc.lips is 17ri��ing to thc Pxlm Spring.ycrial li:;m,��nr C.alifornia.Our rersiun��as a�,i-anola-ras��bcn�� perched above it all,as if ihe Iips were rea[I}•tn «�ill i�nd th�,'.vnrids largesi rotat�ug tr,unc+rs �3�onder twertened wiih sponnfulc ul 6one�°- hlrn•a�oudbpe kiss ta�vhoever is qrolling out duit�g�l�>�c-m��vint yirouettes tq�Chu�o cuncon The hntel 9�scl(,ii�ith a back-!ot mansion onre the douc. to�}�c u[ten s��o��-c.ipped peaks of f.tnum San oa�urd b��Gene Amr}nnd thev[�(e��t�ri�fin. One can rem a c�r and crvise soiuhe�si Jaciiun.From al.�fl,the color scheuic bela«�ic is as much a modern a�i�;;illcn�:u�hotel. cio�i�n Ynlm Gan}on Dm�e to uade the cnmethiiig ovt of�a fall ronl:booi..Ca+�emie� 7�hcre is suil'f here-such as a°Itiu�han,lelirrs glitz and�latno�v of Palm Spring>proper �epper reds.Puu;pkin mangcs.Autu;rinsl dtat fern out lil<e p�tlm iri� leaces-th,u�ruul�l !ur L��;dusly panoramas of ihr ares's hig- x�u�sh br�,ti'n>.Itjiut spi:jnds out.brolirn up mal.c thr Tai<�foAjern f,^el�i��i� lapestri��, shnulderctl uiotmtain ran�es in I'alm llesect. by lhe uc asfonal winilmill or gmcc uf date the ino,�roruanlu si�hdit°is�on TLere[s iltC tr c,-Likc�n i�nrly« i6 1� Cec.�nn�,du,iv[ali � „�. , lionc�niunuer�lricndl}Desui�priugs Reson iolt is an a�ifared om� ihe lancl,cap, iu ilu<k c�v 5��,� s+hich riccmlp undeiw�nt a I�.a�i5lt ��ua�e 171 cl a �f Gi 3 u �c un miF iE siouisi . i mn n auun i.hai uu-ned�hc Jti'� 'v urinu dy the mm nc ei u thc to��oI ih-. . ,�,�r,:.,-._ re�mt mto a 2lsi crntur��0 35ic,ollciii�„poah a crnt.1� nr.hc mif;hi a,tivell b�m.lsprn. ...., .,�,�, seiumiin�,pool a hat[-do cn riciai�i�ni.aud (e��..be iu.i the Jell�c�1 nx•s,m�II Gl:c -� �`+� clubv.and lree boiigau�=illa�a.incd goudnla butterscntd...�i.��thc»fi bicrze> ,omc 3i� .�. I rides nround rhe massive re>ivt. de};rees��oolci and a-i�per than dmcn brloa �� •:: "16��mosi romumic optinn rnntinu�°s w hc - �chip th�ou,t;h ihc uces.Thcrc uc hikmg �he hoa:l;s 1 akc 4ieu=dining pro�;ram.In wl�iich trnils tn sisoll.a coz�liulr.po�io.�rab a biir ;;gondoln picks u��honeynwoncis trum a duck �and i amp�n};u��rions Irn-i6c ntau adn�ulure_ bv thcir roor3�,11�i1y escons ihem arouiid ihc mGnded h�nrtimconcr.C�ut 1 juxi xnod on ih�� ;ivands to�pricatr oauloo�dutin�s�sa��- clit(s Ionl.iug dmrn In�o tlie Califainia hcriz��u. ocerloni:ing the waCer..and theu uuve�i,a laur- Iiriciug n;y lips aboai ihe pruspe:i ol-inoiher .,.. w�. v .�-^�.: cnu menn ccmplett witl> >pcit ser�uc- iound of ild ti.�.l�ionid n I p��ruih u,r�, ��'r.e- - . .�� Gir�n u�location �he resni�6aa beconi the 6ururrung 1��Pi-k tun� and I.inl�m thai . � . . ",.� �a ide:l I un�.h[ng pa�l Inr ec�-�ouu,m ex�ur�iuns snmcu-he�e(�I Ulue[.�.�ar�vaulu.i�, nnd � in the desc�i.Tlesert Ad�•enturrs u��ll shuttle smSlin};.■ � News from... N,� Circulation: 40,000 � F�„��rE��,,��,s HOf4�E DINING RECREATION TRNVEL COMMUNITY HEALTf� SHOPPING � ,. �I 1 �/�1 �, JANUARY 2008 �k, � + ��,:' � ��i � l�.'� � . � � , "�� ; ��: ;; ,� x��` � � = �` ��;� � .x;��,� � �-,' � '=y, *x...� � �ar. � .�1': ° . '.:��'��.�` 4 � ... . � � � � ��' I�h�' , . ! , �� 't�*^.,�.:.. � •�' k x f � �� „ ` � :}� �� :� � �';. �:«:•� 1 .,,.. �, . ( � �'� y. _ r�� ,:� . �, � .:.....�'"""��;:�_ . �—�--��.---_._—r- " .. � .J ,� ' '� . � � � � .'•t _.'._'_ ��"�`"r,,;� , :�.. ."•*��a+�r.+�.r^"' � .. .. . � �.�� ~ y ' .. , 1 s k 1` ; �. r.�' i �" ��., � ��; , ..�"'��W9d1� � __ _ _ . I _ __ � s i ��'' 'p, � � '� � i � , � �, ; ; ; : , i � �j � 1 � � � I ,.," �� .. . ,:... i ,� �.� � �� , :.� � . � , ia� i �� . iui�i�ilil .. IM,��;y , �,r� � a�-4�.. �.. r �" �' �. � i r� i : i .� --,.:. . ,. 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' ,�.�r �;*u"�{��.�w�.�"�..�*'��'� -�,.,:: By Diana Rowe According to the National Golf Foundation, since 1986, the number of golfers has increased 34 percent, and the number of golf courses has grown by 28 percent. With some 36.7 million Americans taking a swing at this increasingly popular sport, a golf program can be a significant component of ineetings and events. And, if planned and executed properly, a golf program will build attendance, enhance camaraderie, provide entertainment and networking opportunities, and contribute to the overall success of the meeting. Finding The Right Fit Sue Chandler, director of corporate meetings for Evansville, IN-based Atlas Van Lines Inc., couldn't agree more.When she announces plans for the company's annual convention, the golfers in the group enthusiastically register first and eagerly await for the competition to begin. The choice of golf course is paramount, said Chandler and her colleague David Coulter, vice president of sales for the specialized transportation group, an avid golfer and the company's onsite golf contact. Chandler was the first to contract with Omni Orlando Resort at ChampionsGate, near Orlando, FL, prior to the completion of the golf courses and clubhouse. She watched the annual Del Webb Father/Son Challenge on television live from ChampionsGate Golf Club, and knew she had made a great choice before she had set foot on the property. The 730 guest rooms and suites, and 70,000 square feet of flexible meeting and banquet space is a perfect fit for the company's 60th Annual Convention next month, said Chandler, who explained that her number one consideration is the amount and type of ineeting space for her group of 800 attendees, which includes agents, owners, professional van operators and spouses as well as a number of exhibitors. , ,-, �, ,, e �� ,� ��-� �� , � �� °�,�, �; , � ,� �.3 *� .��... ..., „ '� ' t:��,x , � �., y � .Y :. �t �� ; . =+y { �y ;< � , 3 . y � ,, _ ��. . � � �, �. : �.. .. . „ .._. _ � ;_�.3 � i#1;'�E[�C tE `<p�,., � F.t t;E f� �,?:! "-€f�;Fi at5 i�'`�€�i °.�c��,�> `..til€?%Y`'..l� ��.Cr �}j «t� � �'t� F``.C5s`:��€ �ktG��i4�:`' �c.i,',s:;,z E';i't, <. �p e ��Ctr��t�� i�fi�"Ilfi 1pf[�j4e.� !`-:'a{.I< E�'�E' t`,;Yt� C'�!W w^€�:��; ,�4 "ti'PC't �� ;'y"<:.€� �dt..z .C I �v:;ii�: t,,. s. '�=G'.E' �E�� EE �Je , q �,`14,4 � `E��; e�E c�t1;�i ��`�;f�['t, o-i;��:; �rf -. ,t Lr .. � John Menichini, executive director of tournament operations at ChampionsGate Golf Club, and Chandler met recently to finalize plans for Atlas' popular golf event that kicks off their convention. Menichini, who also serves as the executive director of tournament operations for the Del Webb Father/Son event, which will be contested this year from November 29—December 2 at ChampionsGate Golf Resort, handles everything from A to Z.With a background in convention services management, this 8-handicapper is the"one-stop director"for planners who want a top- notch golf event. He works with 20 to 30 other team members from PGA professionals to F&B staffers as well as an in-house sales team at the Golf Club, which hosts more than 320 golf events annually for 16 to 600 players. Menichini is especially proud of the two Greg Norman-designed golf courses: the International, an authentic links-style course, and the National, a traditional American parkland course. Coulter noted that having two i�..:�� 'II� IIIIVI IIIIG4�.,. ,� Il��i w� � � ��t �, `� � �:: �� '�`. '}�. <�" � , � �fc��t ��i€��"• _ �,r; ,.r:, ,:,��`� r�r��f�°.� t;_E4 :-tt4F' . �_. „. FE�`tFTs. ., , i e,r< < ,�i ��j-;�; .'r�i, � �i��2�f[i' i p��.'4� -i�vtikikerEE,< >��'�C IE. G�:y�;E .��il <tl�� t`i��r,- g::. ; ._. I :4� �"cCi'slt�?� �'ii�.i�� =r�i -'f. . , - courses onsite was a big factor in choosing , ChampionsGate, which could accommodate his 150 to � � t p " '�`'`` � `!� ` ? ', � ' � �` " 200 golfers, avoiding many logistical and `,"� � rz ;' � { �,G ' °i � transportation woes. Moreover, the par-3, nine-hole ' ' `"' ` ` ' f`` � ' " ;' �`h , course, practice facilities, a 30,000-square-foot `� � ` �"°� ' ��' ��' ` " ' ` � '�` :�� clubhouse and the world headquarters of the David �"°' ` "` `` � ' ��`" � �` �'` " � Leadbetter Golf Academy contribute to the club's "'�`� ' � � � ` r designation as a premier golf destination. '��'`°� "' "`� �`" `" ` `: � ' ``€�` E`t°�a��'� k��. , � „E��. Menichini recognizes that Central Florida is a great destination for golf. He said, "All of the area courses are fantastic so we have to step up to the plate every time. Each event must run smoothly and flawlessly. Our team takes pride in ownership and is second to none." Ciear Objective George Beim, president and CEO of the Sterling, VA-based Pinnacle Management Group, an event management firm specializing in high-end corporate golf events, emphasizes that because golf is a four-hour(and sometimes longer) event, savvy planners need to take the time to establish clear objectives for their golf outings,just as they do for meetings. "There are two levels of events," explained Beim. "One is really just a recreational round of golf, arranged at a nearby or onsite golf course. The planner sends attendees onto the course in the midst of a meeting without requiring a lot of attention to the format, pairings or site selection. The company has no other agenda in the game other than providing a recreational activity. An awards ceremony may or may not be important, or simply added to the evening's event. Organizing this event is straightforward even for the non-golfer planner who can rely on the course's in-house tournament coordinator. "The other level,"continued Beim, "is the high-end golf tournament. There are many layers to this program, requiring strategic golf course site selection and pairings, and matching golf to meeting goals.Thought goes into strategic pairings; team scores are kept and prizes are awarded; and a format such as scramble or best ball is established. Often a charity and/or celebrity element is added." Beim advises planners to ask and answer questions about their golf event. "Is this a stand-alone golf event, or is it combined with a meeting?Are there networking opportunities? Does this golf event include employees of the organization only, or will potential customers be participating? Is there potential business or contracts on the table? �,.,�. Or is this an optional, unstructured activity? Based on these answers, � �� the planner should have a clear objective of the golfing event.° Next identify the budget, said Beim. "Pay attention to the smallest of details. Is this a corporate-covered event?Will a charity benefit? Or �` will there be sponsorships? If sponsorships, how can you make the event more exciting?Will you be adding celebrities or a unique golf course component, such as a golf course on the Professional Golfers' � '` Association (PGA)Tour. 3 � � f4- i�:;} �y A:. ..�� ,. '� �' I '�M°' hmi% �s��:��$r"" .� . . � �,$v��v �..� ��.�..t.. , � .w,a� .., Site Selection "When selecting the golf course, keep in mind the price and quality," said Beim. "A high-end resort course, such as Seaview Resort&Spa, might take a bigger bite out of your budget, but it will garner more attention from avid golfers. Seaview is close to Atlantic City, and for larger events, its 36 holes and two distinctively different courses create more golf options. ��: Also, you will have more bargaining chips to play as it offers added value with accommodations and other non-golfer activities.° Situated on 670 acres of pristine pinelands in southern New Jersey, the 297-room Seaview Resort& Spa, a Marriott Resort, offers 27,000 square feet of ineeting space. As one of the region's leading golf ;;. , destinations, Seaview features two of New Jersey's oldest and most ¢�' " prestigious courses: The Bay Course and The Pines Course. �� #�� ' � � ..;,,�.., . .��=��fl �� , � ��'.�"". ` Building Camaraderie In a quest for extraordinary performance, Dr. Ron Christman, chairman of BSG Concours, frequently revolves golf events around his conferences. BSG Concours is a Kingwood, TX-based consulting company that works with senior executives of more than 300 of the Global 1000 to master critical issues in management and to turn human capital and technological potential into business value. Christman said, "Whether a tightly organized tournament or a casual golf outing, golf naturally builds camaraderie and networking opportunities. At our multicompany events, we use golf so our clients can get to know each other. And iYs a way for us to entertain and network with our clients." Each year, Christman's dozens of ineetings are located at high-end resorts throughout North America. Over the last 20 years, BSG Concours has run an average of three to five events per year at Pebble Beach Resorts because, he said, "Anyone who knows golf wants to play at Pebble Beach. If the objective of your golf tournament is to provide recreation and networking along with a once-in-a-lifetime golfing destination, then I'd recommend Pebble Beach Resorts." For Christman, the Pebble Beach decision involved more than just golf. "From an event planner's viewpoint," he said, "the challenge is to also include activities for the non-golfers. Besides championship golf, the Pebble Beach area also offers the arts, shopping, sightseeing, scenic drives and unusual wineries. In my opinion, Pebble Beach is one of the greatest places to visit even if golf isn't your focus." Where The Pros Piay One of the most appealing aspects of golf is the ability to play on a course where the pros play. Planners can elevate the excitement and attract attendees by promoting the playability and charm of a PGA Tour experience. EI Camaleon hosted the first-ever PGA Tour event in Mexico last February and Michael Brown took notice. Brown is the vice president of sales for North America for the medical imaging division of Carestream Health Inc., Rochester, NY, a worid leader in medical and dental imaging and information technology solutions. Brown, who plans and promotes an annual incentive trip for top producing sales people and their guests, noted that golf is always an important factor when he is researching sites. "Because we are located in the Northeast," said Brown, "we prefer warm climates such as Hawaii and, for the first time this year, we selected Mexico. We already have an established relationship with the Fairmont, so it was a natural move to the Fairmont Mayakoba (city on the water) in the Riviera Maya. The ability to add a Greg Norman-designed course on the PGA tour adds to the allure." The Fairmont Mayakoba, Riviera Maya opened last year as the first property in a luxury development near Playa del Carmen, Mexico. The resort offers 401 guest rooms, suites and casitas; a 16,000-square-foot spa and 40,000 square feet of indoor and outdoor event space. The � : centerpiece of the resort is EI Camaleon, the Greg Norman- �`�" designed 18-hole championship golf course. An amazing feature is r `�"i' the resorYs one-of-a-kind canal system where golfers can step from their rooms to a thatch-roofed boat that whisks them to the first tee. "We like a course right on the property within walking or golf-cart distance," said Brown. "This is important because when our top sales people finally get away, we want to immerse them in the �x�'�� a ��.� experience. IYs not uncommon for the attendees and spouses to ry ,Y��`�.�, ��.� $�.,:� � , ,_, ' play a couple of rounds a day, so we design our meetings around golf.We want to play somewhere people recognize. ThaYs part of the attraction, the element where attendees can play where the pros play, and that makes winning the incentive trip even more attractive." The EI Camaleon is a 7,000-yard layout that bends through three distinct landscapes:jungle, mangrove swamp and oceanfront stretches of sand bisected by massive limestone canals. Greg Norman even incorporated a cenote, an ancient underground cavern and river system into the center of the opening fairway. Tour Player Experience Planners seeking a unique experience can consider a new offering recently launched by TPC Sawgrass and the Sawgrass Marriott Resort&Spa, Ponte Vedra Beach, FL—one of the Travel + Leisure Golf"Top 10 Best Golf Resorts in the World." Golfers will have the opportunity to see what it's like to be a PGA Tour Player competing in The Players Championship as part of the Tour Player Experience. The program rolls out the red carpet for golfers, helping them experience a day in the life of a PGA Tour Professional through access to exclusive amenities, facilities and services traditionally reserved for The Players competitors. Attendees have the opportunity to go behind the scenes for a unique experience never before possible. Participants receive a personalized bag tag and money clip similar to those given to Tour Professionals at The Players Championship, have the use of a personal locker in the Champions locker room, and can hone their skills at the Tour Academy practice facility. Highlighting the experience, golfers enjoy the use of"storytellers"who are caddies, with your attendees' names on caddie bibs, as they test their skills on the newly renovated Players Stadium Course—the same course on which Tour Players compete. In addition to providing all of the traditional caddie services, storytellers take golfers back in time through stories and anecdotes that help bring to life great moments in The Players Championship history. After their round, participants have lunch in one of two VIP dining areas in TPC Sawgrass' expansive 77,000- square-foot Mediterranean Revival style clubhouse. Attendees also can participate in the new Tour Academy, offering the same world-class golf instruction and state-of-the-art equipment used by Tour Players. The Tour Academy's award-winning staff of PGA professionals offers lessons and instructional packages for golfers of all ages and skill levels, incorporating on-course instruction, video swing analysis and custom club fitting. Students receive a comprehensive golf instructional manual and a personalized written plan for improving their game. For more information, visit pgatourexperiences.com/platinum.asp. f{ k � � � i Non-Golfers Have Fun Too "� '. Planners must be considerate of non-golfers who often feel intimidated j or uncomfortable at meetings and events where golf takes center stage. i Beginner clinics and individual instruction are ways to reduce the stress. ---- - -----' Another altemative is a new golf activity for corporate groups called Golf Commotion, which was recently started by Kris Moe whose motto is, "Golf doesn't have to be serious." Golf Commotion is about energy and ° bringing groups together for some bonding after meetings or as an add- �� y ,3 '�� ' �� ,p% �.�.��. �.��ti w ��: on for incentive getaways. Gillian Young, marketing communications coordinator for Sartomer Company, an Exton, PA- based specialty chemical supplier that manufacturers the center of golf balls, among hundreds of other products, hosts golf events in conjunction with The PGA Merchandise Show, the golf industry trade exhibition held annually in Orlando. Young says that she doesn't have to deal with the headache of destination selection, but she still must select the right golf course for her VIP customers. Advance Planning "It takes a lot of advance planning to get the timing right when you're coordinating with an outside event," admitted Young. "That is when course selection is paramount. My golfers want to get up, have breakfast, maybe attend a quick meeting, and then get right on the course. I'm given small windows of time, so I have to make certain that I'm not wasting valuable networking time getting my golfers to the course." Proximity of golf courses to resorts and complimentary transportation are the two main reasons why Young selects a Disney golf course. The resort's 18-hole golf courses include Disney's Palm Course, Disney's Magnolia Course, Disney's Osprey Ridge Course and Disney's Lake Buena Vista Course. Disney's Oak Trail is a nine-hole walking course. Walt Disney World Resort, Orlando, F�, offers six dedicated convention resorts and more than 600,000 square feet of ballroom, meeting and function space. Young explained, "I usually host informal golf events for 16 to 20 clients. I have one contact at Disney Meetings for golf at any of the four courses, and I can call anytime 24/7 and get a return call." Since Young's events occur during the busy months of January and February, flexibility of scheduling is a major component to her success. "No matter how much preplanning I do, something is bound to change," she said. "Somehow, even during prime tee times, they manage to add or subtract a player or two, adjust my tee times by an hour, or coordinate with the beverage cart, and they do it without my clients knowing there's a problem. My business relationship with Disney Event Group has proven to be a powerful asset." Another spectacular onsite golf facility is Innisbrook Resort and Golf Club in Palm Harbor, FL, near Tampa. The 900-acre resort boasts four championship golf courses including the famed Copperhead. Innisbrook was recently acquired by Salamander Hospitality LLC, whose CEO Sheila C. Johnson said, "Our goal is to elevate this unique resort and golf club to its rightful place as one of America's most sought-after destinations...serving as an inspiring backdrop for group meetings." Johnson and Salamander Hospitality President Prem Devadas have announced plans for a major renovation of the resorYs amenities, including the Island Golf Course, rated 4.5 stars out of 5 by Golf Digest, the three clubhouses and more than 65,000 square feet of meeting space. Within the first two years, the company x� , will also develop the resorYs first full-service luxury f � �I" i*;' '�� ' �II �i f� �� spa. °�a 9; � �i° �:z ��"` Innisbrook's Copperhead, Island, Highlands North and �� Highlands South courses feature an unusual 70 to 80 �� ,N � ��.. �: �:;�� feet of elevation change, reminiscent of the Carolinas. �� ;... � � ry � ` � � An added bonus for avid or novice golfers who want to � - � �^ . improve their game is the resorYs Golf Institute �� > Instructional Program, which is rated one of"America's � � Top 25 Golf Schools" by Golf Magazine. ` Spectacular golf together with Innisbrook's 600 rooms � �r ;�. �.��,�t�� ,,�.,��¢:� ��_�ts � ,,,,,,;�d,�� and suites, 34 meeting rooms and 65,000 square feet r t ,� !�,< i r �i,�x� �- ��€Et�c€ � , . ,, of ineeting space offer the perfect combination of work „t c:�E�� ,t�w f� .., r,. � -, �� 1� ��r a �::� �i rk�� alld p�ay. ., ur.� �� ,7r � �€i.-� ,�,._'� �_r �€:<`s9€' i,:k;i � . �� r � �� ° �.��s�� . �k. �� r�� Make Everyone A Winner <� F" '��° �� r��i i t .:��t: �� <'��,;� � �.�� '�, '°: After 42 years with the company in customer � �� : � development, Nick Krenwinkel now consults for Pepsi and Frito-Lay. "Seventeen years ago, while in Minnesota during a Super Bowl customer appreciation party, one of our customers noted that the only thing missing was golf. We decided to move this event and take our best customers to the sunny golf inecca of Palm Springs, CA. We selected Desert Springs, A JW Marriott Resort & Spa, �� £� Palm Desert as our host hotel." Krenwinkel usually hosts a two-or three-day event for 160 clients and guests that includes the use of the resorYs meeting space for breakouts, the largest ballroom for the Super Bowl party and two consecutive tournaments at the two onsite golf courses. The 833-room Desert Springs, A JW Marriott Resort& Spa, Palm Desert offers fine dining, sizzling night-life, a resort spa, expansive pools and a newly remodeled lobby complete with gondolas. Krenwinkel said, "Because I'm a golfer, I try to put a lot of thought and effort into creating an incentive meeting centered on golf. It's important to cater to the non-golfers with spa, hot air balloon,jeep rides in the desert, horseback riding and a kids' club for families. Of course, the JW Marriott here also offers two great golf courses that can challenge the most avid golfer while catering to the novice. "The format of the golf tournament is as strategic as the pairings,"claimed Krenwinkel. "Since I'm a golfer and know this group so well, I put the teams together myself." Prizes often include a golf shirt and balls, said Krenwinkel, but he also steps up the excitement by creating new ways to win. Last year, he created a successful event based on the popular television show"Deal Or No Deal.""We had 12 local high school giris as our models, and each case contained purses,jewelry, clothing, etc. with a top prize of$1,000. "Planners who don't play golf might not realize that golfers are nuts about their game," said Krenwinkel, "and golfers like the reward and camaraderie of prizes. I want everyone to walk away from here with a prize in their hand. Selecting the right foursomes and right format makes everyone a winner." Krenwinkel's format of choice is a modified scramble and a shotgun start. "Scramble has everyone driving from the tee and making subsequent shots from where the best ball lands. This is a good format for beginner groups, but my golfers are more advanced. A modified scramble begins with everyone driving from the tee, like the scrambie, but after that initial best ball, each golfer plays his or her own ball. For scoring, we take the two best scores. Shotgun is the most popular for corporate tournaments because players start and finish at basically the same time. In a shotgun tournament, foursomes tee off simultaneously on every hole." If these terms sound foreign, Krenwinkel recommends that planners enlist the help of a golfing coworker and the tournament coordinator. "Don't be afraid to ask for help. You may know how to plan a meeting, but coordinating a successful golf tournament really requires some knowledge of the game," he concluded. Combine A Good Cause Many companies, especially those that have made a concerted effort to adopt a viable Corporate Social Responsibility(CSR) program, combine a golf tournament with a charity event to give back to the community at the same time they are entertaining clients. For example, Canon U.S.A. Inc., a global imaging industry leader, headquartered in Lake Success, NY, raises money for the National Center for Missing and Exploited Children every year when Canon comes to Las Vegas for the International CES (Consumer Electronics Show). "January will be our ninth consecutive year hosting the Annual Canon Customer Appreciation Reception and the National Center for Missing and Exploited Children (NCMEC)Celebrity Golf Tournament in Las Vegas," said Bill Reed, senior vice president and general manager of the corporate communications division of Canon U.S.A. "We created the golf charity event by looking at two objectives: hosting an event for our clients while raising money and awareness for NCMEC. For the past seven years, The Tournament Players Club(TPC)at The Canyons in Las Vegas hosted our event, raising more than $1 million for NCMEC." Reed acknowledged that it can be difficult to mix charity and clients, but when an opportunity works, it works well. "There has to be a natural progression for clients and charity to tie together. We are able to show our appreciation to our customers, while contributing to a great cause, which makes them feel good about doing business with Canon." Reed used Las Vegas-based Baskow&Associates, a full-service destination management company, to arrange an exciting component to the charity golf tournament—celebrities—many of whom donate their time to causes. "Golfing with a celebrity adds to the excitement and enjoyment of our clients, and it allows us to raise more money and awareness for NCMEC," said Reed. Dawn Shields, senior manager of corporate events for Canon U.S.A., added, "In an effort to raise money for the National Center for Missing & Exploited Children we hold a live and silent auction during the reception.We have been lucky that well-known entertainers are generous with their time to support such a worthy cause.At this year's event, held at the Bellagio in Las Vegas, Don Felder, former lead guitarist for the Eagles, rocked the house." Shields and her planning team partner with a Las Vegas-based consultant and former Canon executive John Arnos, Sr. "Although the golf pro or tournament coordinator knows their job, Arnos knows our customers and golf, so he's able to personalize and customize the event and make it a Canon tournament,"Shields explained. No matter whether your golf program is part of a luxury incentive trip, teambung outing, recreational event or paired with a charity event, the more you know about the game the better shot you'll have of pulling off a successful event. C8�IT Newsfrom... �,� ' ` Circulation: 40,000