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HomeMy WebLinkAboutMinutes - Marketing Committee 09-16-2008 � � � f'ALM DE�El�.T PALM DESERT MARKETING COMMITTEE APPROVED MINUTES Tuesday, September 16, 2008 -2:00 p.m. Administrative Conference Room I. CALL TO ORDER Sara O'Flynn called the meeting to order at 2:07 p.m. II. ROLL CALL Members Present: Members Absent: Melissa Allensworth Michael Shimer Emily Bird-Hrivnak, Vice Chair Sara O'Flynn, Chair ;:'ITY COUNCIL ACTION: Theresa Maggio �PPROVED � _.,. DENZ�D Lee Morcus - Arrived at 2:45 p.m. ��I�D� �"�'��'� - Brent Wise �TIN P�f"�'� -�-D���Y.,�.� , � ��.d���� �iY�S: .m�.,�.�..�..,�..,a., Staff/Others Present: NOEs: ' ,m,R„_ s Dick Kelly, Councilman �BS��i�'T: � Bob Spiegel, Councilman ������� � Sheila Gilligan, Assistant City Mana��?IFIED BY: Kristy Kneiding, Marketing Manager"-1ginal on File with City Clerk' s Offic-E Donna Gomez, Visitor Information Center Manager David Hermann, Management Ana/yst Michael Shepherd, Ful/ Gal/op Marketing Lori Wimbish, Recording Secretary III. ORAL COMMUNICATIONS ROLF HOEHN, the City's representative on the Airport Commission, gave an update on construction improvement at the Palm Springs Airport. He gave an overview of the future of airlines and air travel at the airport. Upon request by Ms. O'Flynn, Mr. Hoehn responded that he would emait the presentation to the recording secretary to make it available to the Committee. Mr. Hoehn also stated that he was on the Board of the Sister Cities Foundation and was active in procuring the Ixtapa-Zihuatanejo chefs for the Art of Food & Wine FestivaL APPROVED MINUTES PALM DESERT MARKETING COMMITTEE SEPTEMBER 16, 2008 IV. CONSENT CALENDAR A. MINUTES OF THE MEETING OF JULY 15, 2008. Theresa Maggio moved, by Minute Motion, to approve the minutes of the July 15, 2008, meeting. Motion was seconded by Brent Wise and carried 5-0. V. NEW BUSINESS A SPONSORSHIP OF "PATTI GRIBOW'S ROUNDTABLE" TELEVISION SHOW Kristy Kneiding introduced Patti Gribow to the Committee. Patti Gribow gave a presentation regarding her television show and distributed information to the Committee. She gave an overview of all available advertising and sponsorship packages. The show was currently scheduled to air seven times a week. Upon question by Ms. Maggio, Ms. Kneiding responded that the philosophy of the City was that these types of programs were perFect opportunities for businesses within the City, but not necessarily a focal point for the City itself. Further discussion ensued regarding advertorial advertising. Emily Bird-Hrivnak moved, by Minute Motion, to decline sponsorship of the "Patti Gribow's Roundtable" television show. Motion was seconded by Mr. Wise and carried 5-0. B. AUDIENCE SEGMENTATION RESEARCH RESULTS Ms. Kneiding gave a brief overview of the results from the Audience Segmentation Research. Seven hundred individuals responded to the survey with 67% of respondents having visited Palm Desert in the last year. The information received from the participants would be used to improve marketing communication efforts. Upon question by Ms. Allensworth, Ms. Kneiding responded that there was one offer for a two night stay at the Marriott with golf and lunch at Desert Willow for completing the survey. One name was drawn from all respondents. Ms. Maggio moved, by Minute Motion, to receive and file the Audience Segmentation Research Results report. Motion was seconded by Ms. Bird-Hrivnak and carried 5-0. 2 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE SEPTEMBER 16, 2008 C. FORMATION OF A WEBSITE SUBCOMMITTEE After a brief discussion, Ms. Bird-Hrivnak, Ms. Allensworth and Ms. O'Flynn volunteered for the Website subcommittee. Ms. Maggio moved, by Minute Motion, to approve the appointment of Ms. Bird- Hrivnak, Ms. O'Flynn and Ms. Allensworth to the Website subcommittee. Motion was seconded by Mr. Wise and moved 5-0. VI. CONTINUED BUSINESS None VII. OLD BUSINESS A. DESERT SPRINGS MARRIOTT CO-OP ADVERTISING RESULTS Ms. Bird-Hrivnak distributed information on the results of the Marriott co- op advertising campaign with the City. The sales strategy helped Marriott dominate market share. She believed the campaign assisted them with bookings during the slow summer. Website bookings were up over 50% from last year. She reiterated her appreciation for support from the City. Upon question by Councilmember Spiegel, Ms. Bird-Hrivnak responded that the two resorts that were the main competition for Marriott were Rancho Las Palmas and Agua Caliente Casino & Resort. The Marriott cannot compete with an $89 a night room rate. Lee Morcus moved, by Minute Motion, to receive and file the Desert Springs Marriott Co-op Advertising Results report. Motion was seconded by Ms. Maggio and carried 6-0. B. ART OF FOOD AND WINE STATUS REPORT AMY HARRIS gave an update on the chefs, the restaurants, the programs and entertainment involved with the Art of Food & Wine festival. Ms. Kneiding reported that 30 stores participated in the Art of Food & Wine event last year. To date, there were 45. Ms. O'Flynn stated that changes to the EI Paseo events have made a big difference in participation. JASON ABRAHAMS gave an overview of the operation and site plan. The entrance and loading areas have been improved, as well as the locations of the grand tasting tents, exhibitors, and art galleries. 3 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE SEPTEMBER 16, 2008 Ms. Harris stated that rack cards and promotional posters will be distributed to retailers on EI Paseo along with business size cards with the event schedule, website, and phone numbers included on the back of that card. The television advertising schedule includes three different commercials airing on KCET and local television stations. Upon question by Councilmember Spiegel, Ms. Harris responded that ticket sales for the B52s' were selling nicely. The McCallum was going to start aggressive marketing in two weeks. Upon request by Mr. Morcus, Ms. Harris stated that the presentation would be available to the Committee. Donna Gomez reported that she and David Hermann were heading up the volunteer recruitment program and had volunteer packets available for anyone interested. Mr. Morcus moved, by Minute Motion, to receive and file the Art of Food & Wine Spirits report. Motion was seconded by Ms. Maggio and carried 6-0. VIII. REPORTS FROM CITY COUNCIL LIAISONS A. City Council Mayor Protem Spiegel reported that City Council denied the CVA BID proposal. He explained the BID process and a discussion was held regarding same. IX. REPORTS AND REMARKS A. Chair Ms. O'Flynn reported that The Gardens was hosting the Taste of Art of Food & Wine on Tuesday, October 7, 2008, benefiting Joslyn Senior Center's "Meals on Wheels" Program. The Gardens were also hosting Loma Linda University Children's Hospital Teddy event on October 25, on the center lawn from 11:30 a.m. and the John Stanley King Band will perform at 4:30 p.m. November is the 10th anniversary of The Gardens Shopping Soiree. She will keep the Committee posted on that event. 4 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE SEPTEMBER 16, 2008 B. Committee Members Brent Wise reported that WestField hosted its first annual Fashion Show. It was a great success and he anticipated hosting the event next year. WestField will sponsor two booths at the Business Expo for the Chamber of Commerce. They will also be involved in this years' Golf Cart Parade. Ms. Allensworth reported that the McCallum has secured Diana Ross for its December gala this year. She added that they were very excited about the B52's coming to the McCallum in correlation with the Art of Food & Wine. C. Staff Sheila Gilligan reported that Westfield Palm Desert would open its doors for early voting. Ms. Kneiding said she would be attending a FAM event in cooperation with the CVA. She anticipates 20 to 25 UK tour operators to be in attendance. X. INFORMATIONAL ITEMS 1. Public Relations Activity Report— July & August 2008 Ms. Kneiding gave an overview of the PR report. 2. Visitor Information Center Activity Report — July & August 2008 Ms. Gomez said the report speaks for itself. She attended a FAM event at the Spa Resort & Casino with 17 travel agents from Australia. They were introduced to Palm Desert by way of a tour of the City as well as EI Paseo. The Mod Resort hosted the travel agents. XI. ADJOURNMENT The meeting was adjourned at 4 p.m. � �, yv'��� Lori Wim ish, Recording Secretary 5