HomeMy WebLinkAboutC28340 - Nancy J. Friedman Public Relations CONTRACT NO. c28340
PUBLIC RELATIONS SERVICES AGREEMENT
1. Parties: This Agency Service Agreement ("Agreement") is entered into this 1 st day
of November, 2008, by and between the CITY OF PALM DESERT, a municipal
corporation, hereinafter referred to as "CITY," and Nancy J. Friedman Public Relations,
Inc. hereinafter referred to as "NJFPR."
2. Scope of Services:Subject to the terms and conditions of this Agreement, NJFPR
shall furnish and provide the following services and materials, including but not limited to
those services outlined in the proposal presented to and accepted by the Palm Desert
Marketing Committee:
(a) Prepare or cause to be prepared comprehensive media relations programs
for approval by the CITY or its designee. In connection therewith, NJFPR shall:
(i) Work within the approved proposal and schedule as set forth by
NJFPR for the period between November 1, 2008, and October 31, 2009, for approval by
the CITY or its designee, which proposal and schedule shall include recommendations as
to media relations, designated subjects, and coordination of such public relations as it
relates to other marketing and advertising activities within the CITY of Palm Desert;
(ii) Prepare cost estimates and furnish the same to the CITY, or its
designee, for approval;
(iii) Implement an ongoing media relations program;
(iv) Provide marketing counsel to attach Palm Desert to existing and
emerging travel trends and industry programs;
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(v) Assist in evaluating existing collateral and press materials; and
(vi) Provide news bureau and account support.
(b) Furnish or cause to be furnished all required research, writing, editing, and
distribution of, and all other details connected with any such requested projects;
(i) Evaluate and recommend payment for all expenses incurred for the
preparation and distribution of any such projects in accordance with Section 4.
(c) Assist in the promotion of such public relations events as the CITY or its
designee may request.
(d) Any advertising and/or promotional pieces (including but not limited to
collateral materials, brochures, website design, and special projects) shall be developed
and produced by CITY through an already approved contract with Full Gallop Marketing or
its successor.
(e) Term: The term of this contract shall commence on November 1, 2008, and
end on October 31, 2009.
3. Compensation: Prior to performing any services or furnishing any material
contemplated by this contract to be undertaken and furnished by NJFPR, the CITY or its
designee, after conferring with NJFPR, shall authorize the services rendered and
materials to be furnished, the agreed compensation to be paid for these services, the
manner of payment, the description of the estimate of reimbursable expense, and such
other matters as may be deemed proper. Subject to the limitations and provisions set forth
in this Section, the CITY shall compensate and reimburse NJFPR as follows:
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(a) The CITY will pay NJFPR a flat fee of five thousand dollars ($5,000) per
month to cover public relations services and other projects, including but not limited to
development and implementation of a comprehensive media relations program,
counseling and planning, development of inedia database, and arranging media visits and
interviews. (In accordance with the proposal presented by NJFPR to the Marketing
Committee and/or any marketing mutually agreed to by the parities hereto). Such services
include, but are not limited to meetings, account planning and service, production,
management, public relations, secretarial and clerical. The parties estimate that NJFPR
will provide a maximum of 35 hours per month of services for each fee.
(b) Any work over and above the scheduled $5,000 fee must receive prior
approval by the City or its designee.
(i) Such work shall be billed at the hourly rate of $350 to all time Nancy
J. Friedman will spend related to this matter. The hourly rate of $300 applies to all time
NJFPR's Senior Vice President spends, $250 applies to all time the Associate Director
spends, $200 applies to all time the Senior Account Executive spends, $150 applies to all
time the Account Executive spends and $65 applies to all time Administrative spends.
(c) The hourly rates set forth in this paragraph 3B shall apply with respect to all
hours expended by such personnel on the services provided by NJFPR under this
Agreement, but only to the extent such hours exceed, in the aggregate, 30 hours per
month for the Initial Term, and Company has authorized NJFPR to incur such additional
hours and expense for the benefit of the Company.
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(d) NJFPR shall bifl the CITY monthly in advance for the coming month's
approved activities the fee set forth in 4 a). Each invoice shall contain, in reasonable
detail, the projects and services worked on and rendered with supporting documentation
or reimbursable costs and expenses. Payment and reimbursement will be made in due
course by the CITY.
(e) NJFPR shall keep full and accurate books of accounts and records and
other pertinent data in accordance with generally accepted accounting principles
reflecting all transactions contemplated by this Agreement and provide the same to CITY
upon request therefor.
4. Termination: Either party may terminate this Agreement at any time by giving the
other party thirty (30) days written notice of its intent to terminate, provided, however,
the CITY's obligation to compensate and reimburse NJFPR for services rendered or
materials furnished or contracted for as of the date of notification by either party of the
election to terminate, shall continue in accordance with the terms herein.
5. Non-Competition: The CITY shall not hire or retain directly any NJFPR employee
for at least one (1) year following termination of this Agreement.
6. CITY Approval: The CITY approval for all services, materials and project shall be
designated as the City Manager or his designee/representative.
7. Owner of Work: NJFPR specifically transfers any "right of reproduction" as
defined by California Civil Code § 982 and § 988 to the CITY and its assigns. NJFPR also
agrees to maintain adequate books and records of all works in progress throughout the
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duration of this Agreement. Said books and records shall be and remain the property of
the CITY upon the expiration or earlier termination of this Agreement. Within five (5) days
of any expiration or earlier termination of this Agreement, NJFPR agrees that it shall
provide the CITY with the aforementioned books and records.
IN WITNESS WHEREOF, the parties have caused this Agreement to be
executed by their respective authorized officers or representatives as of the date and
year first above written.
NJFPR MARKETING CITY OF PALM DESERT
COMMUNICATIONS A Municipal Corporation
By: By:
(SIGNATURE MUST BE NOTARIZED)
Printed Name: Jean M. Benson
Date:
APPROVED AS TO FORM: ATTEST:
David J. Erwin, City Attorney Rachelle D. Klassen, City Clerk
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