HomeMy WebLinkAboutWayfinding Signs - Final Design CITY OF PALM DESERT
PUBLIC WORKS DEPARTMENT
STAFF REPORT
REQUEST: Approve Final Design of the "Wayfinding Signs"
SUBMITTED BY: Mark Greenwood, P.E., Director of Public Works
DATE: November 20, 2008
ATTACHMENT: Locations Map
Sign Exhibit
Recommendation:
1. Receive presentation of the mock wayfinding sign; and
2. By Minute Motion, approve the final design.
Discussion:
Staff has been developing specifications for the Wayfinding Signs since Council authorized
solicitation of bids on March 13, 2008. It was decided that the city logo was also necessary
which changed the color scheme on the signs and a mock up sign was prepared for the
Council to review.
The Public Works Department facilitated a committee composed of various staff inembers
from Public Works, Visitor Information Center, Business Support, Marketing and Parks to
develop a "Wayfinding Program" for the City. The program consists of replacing the existing
brown directional signs throughout the City with larger, more attractive, signs. The
committee also updated locations that visitors will be directed to.
The committee met approximately six times over a 6 month period to determine sign
content and decided to restrict the signs to regional attractions and public facilities. The
Living Desert, EI Paseo, McCallum Theater and the Visitor Center wound up with the largest
radius in terms of distance from signs to the location, and eleven other destinations were
identified. The committee minimized the number of locations per sign to three, with a few
instances where four was necessary.
The council authorized a new design on March 13, 2008 for a sign consisting of a jagged
top edge simulating a mountain ridgeline integrated with the top of a palm tree. An artist
was recommended by the Public Art Department to refine this design, and select suitable
colors resulting in a design consisting of purple mountains above a green background
separated by a yellow band simulating the top of a sand dune. Initially lighter shades were
selected, but these were rejected due to poor readability after the eventual fading.
Wayfinding Final Design
Page 2 of 2
November 20, 2008
The final design endorsed by the committee consists of darker purple mountains and a
reddish brown background that compliments the city logo colors.
The councit previously authorized the program to be comprised of 67 signs, that would be a
maximum 32 square feet, at about $1,500 each. Staff will be used to install the signs with
matching color poles. .
Therefore, staff recommends that City Council, by Minute Motion, approve final design of
Wayfinding Signs.
Prepared By: Depa m n Head:
Phil Joy Mark Gree ood, P.E.
Associate Transportation Planner Director of ublic Works
Approva •
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ACM for Develop e t Services Fi nce Director
Homer Croy Paul Gibson
.E'-�G'�-C�
City Manager
Carlos L. Ortega
_`;:"� C'f�,�;�v��L AC�'ION:
r�r�F'.C,1`«�'i:�I) 1� DEk�TIE1�
a:s�`i",'�::a'���Y� �'T'H�R
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�BSENT•
ABSTAIN:
VERIFTED BY:
,��,;,��� �, , ,� .,�;� � �._, �, �.,r P �:.. �f f iCe
Approved final design of the City's "Wayfind Signs," as amended to change
City Logo element to be white in color to be more visible, and authorized
co�encement of the pro�ect.
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pATE: AucusT �oos WAYFI N D I N G S I G N LO CATI 0 N S s�A�E: "o"E
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CITY ENGINEER DEPARTMENT OF PUBLIC WORKS CITY OF PALM DESERT 1
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