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HomeMy WebLinkAboutFEP - El Paseo Retail Bldg 73-750 El Paseo - S.J.Gordon * Continued to such time as staff brings forward its /�(� recommendation for a revised Facade Enhancement � �������.����•���� ' (�/% Program. 4-0 (Benson ABSENT) � �,�/f ,� "`"""""""�-�----- L:.J t�eXst?i�l�a W"�� 1�.�.�..,�...r....r...m CITY OF PALM DES R� �As����"+� ����������._..,�,,,� � i � � STAFF REPORT REQUEST: APPROVAL OF $60,000 IN FA�ADE ENHANCEMENT PROGRAM CONSIDERATION FUNDS TO 73-750 EL PASEO RETAIL GROUP, LLC FOR THE "EL PASEO RETAIL" BUILDING LOCATED AT 73-750 EL PASEO SUBMITTED BY: BRYCE LYNN WHITE, PROJECT ADMINISTRATOR APPLICANT: STEVEN J. GORDON EL PASEO RETAIL GROUP, LLC 73-385 PINYON STREET PALM DESERT, CA 92260 DATE: FEBRUARY 12, 2009 CONTENTS: LOCATION MAP PANORAMIC PHOTOS OF EXISTING BUILDINGS' STOREFRONTS ELEVATIONS OF PROPOSED STOREFRONTS Recommendation: By Minute Motion, that the City Council approve $60.000 in Fa�ade Enhancement Program consideration funds to 73-750 EI Paseo Retail Group, LLC for the "EI Paseo Retail" Building located at 73-750 EI Paseo. Funds are available in Account No. 400-4800-454-3875. Executive Summarv: Approval of the request will provide City assistance to the subject property and is within the guidelines of the Fa�ade Enhancement Program. Denial of the request will not allow City assistance. Discussion: The 73-750 EI Paseo Retail Group, LLC is the owner of 73-750 EI Paseo, which is currently occupied by Richard Barry Shoe Collection. The "EI Paseo Retail" Building will replace the existing with storefronts on both EI Paseo and PresidenYs Plaza. This project was approved by the Architectural Review Commission on December 29, 2008, and is estimated to cost $692,000. Staff Report Approval of FEP Consideration Funds to 73-750 EI Paseo Retail Group, LLC Page 2 of 2 February 12, 2009 The current guidelines for the Fa�ade Enhancement Program (FEP) allow for standard sized lots (60-foot frontage, 12,000 square feet) to receive consideration for half the cost of improvements to a maximum of $40,000, which is applicable to this property. The FEP guidelines also allow an additional 50% (up to $20,000 for a standard sized property) when "dual facades", front and rear, are improved within the designated area between EI Paseo and Highway 111 from Larkspur Lane to Portola Avenue (President's Plaza). The dual fa�ade guidelines are applicable to this property, which has high visibility from traffic on two sides: EI Paseo and President's Plaza. The standard size and location of this property make it eligible for FEP consideration funds to a maximum of$60,000 subject to City Council approval. The property is in close proximity to three previously approved and completed FEP projects at 73-730 EI Paseo (Pro Travel), 73-740 EI Paseo (Chapman's Fine Men's Wear) and 73-790 EI Paseo (Neal Building). The proposed improvements will be very similar in scope to the complete changed appearance and architectural enhancements of the Pro Travel and Chapmans buildings. The height of the building will be increased similar to the neighboring projects. The rear elevation on President's Plaza will be on parity with storefronts on EI Paseo. The project was reviewed by the Retail Committee on January 14, 2009. The Retail Committee considered the location, size, and scope of this project and recommended funding in the eligible amount of $60,000. Staff concurs with the Retail Committee and recommends funding in the amount of$60,000 from the Fa�ade Enhancement Program for 73-750 EI Paseo. Submitted by: � Bryc hi , P oject Administrator M in Alvarez, Redevelopment Mgr. mh Department Head: Approval: �,. � - e Yrigoye irector of Red./Housing Paul S. Gibson, Finance Director , CITY COUNCLL A�TIdN � APPROVED DFNtED Jus � cCarthy, Interim Cit anager �ECEIVED OTHER MEF.TI G TE AYES. � . 7 , -�- , j� ,�' NOF,5: G:\rda\Maria Hunt\WPDATA\WHITE\WHITE\FEP\Staff RptsV3750 EI Paseo 021209.do��aC�T: AI3STAIN: VEIdIF�F.D RY: � � C Origin�rl c�n File with City C 's Oftice � � LARKSPUR LN � - O � Z rn � � � � _ , �� 4� � � � � � �, > N� v',� � � � � ��� ������ � � � � Q Q O �G N � rn O rn �, � m rn � y O � � m � y � oz � � y � �, � � <� � � ;� ��-� � � � � � � �s� �� � ��� �,� (� ` � �,���� �� ` �� �� \ �� Z O ������;�� ��� ,�:�. 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