HomeMy WebLinkAboutFEP - Churchill Pacific - The Shops on El Paseo - $350,000 CITY OF PALM DESERT
STAFF REPORT
REQUEST: APPROVAL OF $350,000 IN FACADE ENHANCEMENT PROGRAM
CONSIDERATION FUNDS TO CHURCHILL PACIFIC FOR "THE SHOPS
ON EL PASEO" NORTH AND SOUTH LOCATED AT 73-080 AND
73-061 / 73-081 EL PASEO
SUBMITTED BY: BRYCE LYNN WHITE, PROJECT ADMINISTRATOR
APPLICANT: CHURCHILL PACIFIC
73-061 EL PASEO, SUITE 200
PALM DESERT, CA 92260
DATE: JANUARY 8, 2009
CONTENTS: BEFORE AND AFTER PHOTOS
AERIAL SITE LOCATIONS
Recommendation:
By Minute Motion, that the City Council approve $350,000 in Fa�ade
Enhancement Program Consideration Funds to Churchill Pacific for "The Shops
on EI Paseo" North and South located at 73-080 and 73-061 /73-081 EI Paseo.
Funds are available in Account No. 400-4800-454-3875.
Executive Summarv:
Approval of the request will provide City Assistance to the subject properties and is within the
guidelines of the Fa�ade Enhancement Program. Denial of the request will not allow City
assistance.
Discussion:
The Redevelopment Agency has recently been contacted by Churchill Pacific for Fa�ade
Enhancement Program (FEP) assistance with the revitalization of 73-061 / 73-081 EI Paseo and
73-080 EI Paseo, both of which have recently been substantially completed. These properties
are on the north and south sides of EI Paseo between Highway 74 and Ocotillo Drive.
The Fa�ade Enhancement Program (FEP) guidelines allow for standard sized lots (60 foot
frontage, 12,000 square feet) to receive consideration funds for half of the cost of improvements
to a maximum of $40,000. Larger properties, "dual fa�ade" properties, and "corner fa�ade"
properties, all of which are applicable to these properties, are eligible for additional funds with
City Council approval.
There are five storefronts on the north side of EI Paseo at 73-080 EI Paseo. They consist of
Leggiadro, Cos Bar, Ralph Lauren, Heather James Art and Antiquities, and California Pizza
Staff Report
Approval of FEP Consideration Funds to Churchill Pacific
Page 2 of 2
January 8, 2009
Kitchen. The cost of this project is $2,394,000 to date. The owner will be replacing the
sidewalk with the same imported stone as their project across the street.
The property at 73-080 EI Paseo is on the northeast corner of Ocotillo Drive and EI Paseo. It is
208 lineal feet frontage and approximately 35,000 square feet in area. It is eligible for additional
FEP funds due to its size, multiple street frontages, and dual fa�ade improvements. Under the
FEP guidelines, this project is eligible for $195,000 in FEP funds, which is approximately 8% of
the project's total cost.
There are seven storefronts on the south side of EI Paseo at 73-061 and 73-081 EI Paseo.
They consist of St. John, Burberry, Vilebrequin, Gucci, Bottega Venenta, Optical Shop of Aspen,
and Daily Grill. The cost of this project was $4,293,000. In addition to the improvements in the
front, which are very upscale as befitting the businesses, the rear and parking areas have
received extensive improvements.
The property at 73-061 and 73-081 EI Paseo is the entire block between Highway 74 and
Ocotillo Drive with frontage on both streets. It is 254 lineal feet in frontage and approximately
104,000 square feet in area. This property is also eligible for additional FEP funds due to its
size, dual facades, and corner improvements. Under the FEP guidelines, this project is eligible
for $282,500 in FEP funds, which is approximately 7% of the projecYs total cost.
These projects were reviewed by the Retail Committee on December 18, 2008. The Retail
Committee considered the location, size, and scope of both of these projects which the
combined cost to date is $6,687,000. The Retail Committee recommended funding in the
amount of $350,000 which is approximately 5% of both projects total cost. Staff concurs with
the Retail Committee and recommends funding in the amount of $350,000 from the Fa�ade
Enhancement Program.
Submitted by:
Bry L. it , Pro�ec Administrator artin Alvarez, Redevelopment Mgr.
Departm Head: Approval:
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Dave Yrigoyen, Dir. of Red./Housin stin cCarthy M ev opment
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rlo L. Ortega, City Man er Paul S. Gibs , D r of Finance
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