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HomeMy WebLinkAboutFEP - Churchill Pacific - The Shops on El Paseo - $350,000 CITY OF PALM DESERT STAFF REPORT REQUEST: APPROVAL OF $350,000 IN FACADE ENHANCEMENT PROGRAM CONSIDERATION FUNDS TO CHURCHILL PACIFIC FOR "THE SHOPS ON EL PASEO" NORTH AND SOUTH LOCATED AT 73-080 AND 73-061 / 73-081 EL PASEO SUBMITTED BY: BRYCE LYNN WHITE, PROJECT ADMINISTRATOR APPLICANT: CHURCHILL PACIFIC 73-061 EL PASEO, SUITE 200 PALM DESERT, CA 92260 DATE: JANUARY 8, 2009 CONTENTS: BEFORE AND AFTER PHOTOS AERIAL SITE LOCATIONS Recommendation: By Minute Motion, that the City Council approve $350,000 in Fa�ade Enhancement Program Consideration Funds to Churchill Pacific for "The Shops on EI Paseo" North and South located at 73-080 and 73-061 /73-081 EI Paseo. Funds are available in Account No. 400-4800-454-3875. Executive Summarv: Approval of the request will provide City Assistance to the subject properties and is within the guidelines of the Fa�ade Enhancement Program. Denial of the request will not allow City assistance. Discussion: The Redevelopment Agency has recently been contacted by Churchill Pacific for Fa�ade Enhancement Program (FEP) assistance with the revitalization of 73-061 / 73-081 EI Paseo and 73-080 EI Paseo, both of which have recently been substantially completed. These properties are on the north and south sides of EI Paseo between Highway 74 and Ocotillo Drive. The Fa�ade Enhancement Program (FEP) guidelines allow for standard sized lots (60 foot frontage, 12,000 square feet) to receive consideration funds for half of the cost of improvements to a maximum of $40,000. Larger properties, "dual fa�ade" properties, and "corner fa�ade" properties, all of which are applicable to these properties, are eligible for additional funds with City Council approval. There are five storefronts on the north side of EI Paseo at 73-080 EI Paseo. They consist of Leggiadro, Cos Bar, Ralph Lauren, Heather James Art and Antiquities, and California Pizza Staff Report Approval of FEP Consideration Funds to Churchill Pacific Page 2 of 2 January 8, 2009 Kitchen. The cost of this project is $2,394,000 to date. The owner will be replacing the sidewalk with the same imported stone as their project across the street. The property at 73-080 EI Paseo is on the northeast corner of Ocotillo Drive and EI Paseo. It is 208 lineal feet frontage and approximately 35,000 square feet in area. It is eligible for additional FEP funds due to its size, multiple street frontages, and dual fa�ade improvements. Under the FEP guidelines, this project is eligible for $195,000 in FEP funds, which is approximately 8% of the project's total cost. There are seven storefronts on the south side of EI Paseo at 73-061 and 73-081 EI Paseo. They consist of St. John, Burberry, Vilebrequin, Gucci, Bottega Venenta, Optical Shop of Aspen, and Daily Grill. The cost of this project was $4,293,000. In addition to the improvements in the front, which are very upscale as befitting the businesses, the rear and parking areas have received extensive improvements. The property at 73-061 and 73-081 EI Paseo is the entire block between Highway 74 and Ocotillo Drive with frontage on both streets. It is 254 lineal feet in frontage and approximately 104,000 square feet in area. This property is also eligible for additional FEP funds due to its size, dual facades, and corner improvements. Under the FEP guidelines, this project is eligible for $282,500 in FEP funds, which is approximately 7% of the projecYs total cost. These projects were reviewed by the Retail Committee on December 18, 2008. The Retail Committee considered the location, size, and scope of both of these projects which the combined cost to date is $6,687,000. The Retail Committee recommended funding in the amount of $350,000 which is approximately 5% of both projects total cost. Staff concurs with the Retail Committee and recommends funding in the amount of $350,000 from the Fa�ade Enhancement Program. Submitted by: Bry L. it , Pro�ec Administrator artin Alvarez, Redevelopment Mgr. Departm Head: Approval: G Dave Yrigoyen, Dir. of Red./Housin stin cCarthy M ev opment . � c �� ` rlo L. Ortega, City Man er Paul S. Gibs , D r of Finance :;ITY COUNCIL F�TION: ?�PPROVED � D IED F�CE I VED 0�'HEFt :�IEETI DA'PE — - �.YES: , \\WIN21C�groupslyda\Maria Hunt\WPDATA\WHITE\WHITE\��YeBb �.c9�e�T• � �.B�TAIN• , VERIFIED BY: , "1 w� M i r�l �r T:i l t� n�sl 0'�i }.. f'�1 .....1.� 4 .. i'1�F r`� r.� �� II ' �" � � :� � . � � �. �� �:-�•� N �r, s S • �� t1"� N4.. � 4�a,..� O l a Y . � , � � ',,. , � ��,� n a ,,,.. y ^ � �,� w �, �a � f—�:: �� .- � o s- w y � . 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