HomeMy WebLinkAboutAuthz RFP for Public Relations Svcs & Xtnd C28341 NJFriedman CITY OF PALM DESERT
STAFF REPORT
REQUEST: AUTHORIZATION TO ADVERTISE AND ISSUE A REQUEST FOR
PROPOSALS FOR PUBLIC RELATIONS SERVICES
SUBMITTED BY: KRISTY KNEIDING, MARKETING MANAGER
DATE: OCTOBER 8, 2009
CONTENTS: 1. PUBLIC RELATIONS REQUEST FOR PROPOSALS (RFP)�ontract
No. C28341
2. EXHIBIT A
3. NANCY J. FRIEDMAN PUBLIC RELATIONS CONTRACT No. c292�o
Recommendation:
By Minute Motion, that the City Council:
1. Authorize the City Clerk to advertise and issue a RFP for Public
Relations Services; and
2. Extend the Nancy J. Friedman Public Relations (NJFPR) contract for
two months.
Executive Summary:
Approval of staff recommendation will allow for the solicitation of proposals from
qualified public relations firms to regionally and nationally promote Palm Desert as both
a tourist destination and a leader in sustainability. Approval of a two-month extension of
the current contract with NJFPR will allow media outreach efforts to continue during the
RFP process.
Discussion:
For the past three years, Palm Desert has retained the services of NJFPR to assist in
the promotion of the City as a tourist destination and increase awareness of the City's
energy saving/environmental initiatives with the intention of increasing both awareness
of and visitors to Palm Desert. These services have never been out to bid, as Palm
Desert has partnered with the Desert Springs JW Marriott to benefit from a reduced
monthly retainer and shared expenses.
Continuous progress and clipping reports submitted over the years have provided proof
of the benefits received from public relations activities. Palm Desert and the Marriott
continue to receive national media coverage by well-respected writers in key media
outlets.
Staff Report
Authorization to Advertise and Issue a RFP for PR Services
Page 2 of 2
October 8, 2009
The City's energy initiatives, Desert Willow Golf Resort, The Living Desert, and other
hotels such as the Mod Resort also received national exposure. From November 2008
through August 2009, 37 media placements were made. Some of the media outlets
include CNN and CNN.com, New York Times, Los Angeles Times, Travel & Leisure,
San Diego Magazine, Associated Press nationally syndicated columns, Score Golf, and
USA Today, to name a few. For a complete listing of inedia placements and the number
of potential audience viewers, please see Exhibit A (attached).
Staff is requesting authorization of an RFP to evaluate the market and pricing for
promotional services. Staff anticipates selection of a public relations agency for City
Council approval in December; therefore, a two-month extension of the existing contract
is requested in order to continue the momentum of public relations efforts. The current
contract with NJFPR expires October 31, 2009.
Staff is recommending that a new contract be issued beginning January 1, 2010, and
run through June 30, 2011. Public relations efforts take time to come to fruition.
Agencies must lay the groundwork to generate results, and the momentum of contacts
and outreach builds up over time. Often, a story is pitched to a media outlet or reporter
and it may take up to six months or a year before it is published. Public relations
agencies work with the media's annual editorial calendars and pitch stories based on
appropriate topics months in advance. The agency also coordinates media
familiarization trips to Palm Desert for a first-hand experience. Attractions, hotels,
restaurants, retail, and other activities which they experienced are often topics used in
stories over a long period of time. As outlined in the RFP, an 18-month contract would
provide enough time to assess results. Additionally, if extended, the contract would then
coincide with the City's fiscal year.
Funds to support this initiative were included in FY 2009/10 marketing budget.
Submitted By: Department Head:
�
� � �
Kristy Knei ing J in McCarthy
Marketing Manager CM f r Redevel ment
Approval: ,:�
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Paul Gibson J . Wohlmuth
Director of Finance �x cutive Director
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CONSENT CALENDAR ITEM
10-G REQUEST FOR AUTHORIZATION to Issue a Request for Proposals (RFP)
for Public Relations Services for the City of PalmDesert and to
Extend Existing Contract with Nancy J. Friedman Public Relations
for Two Months During the RFP Process.
CITY COUNCILACTION
APPROVF,D Df;NIF.D'� �
RECEIVED OTEIER
MF,ETING DATE � �"�-L'�
AYES: � erc < f— .,
NOES: �F -
ABSENT: N� �
ARSTAIN:
VERIFIED BY: � �
Original on File with City Clerk's Of�ce
*DENIED the recommendation, instead directing
staff to develop a comprehensive Marketing Plan
based on the current economy, including measurable
criteria. 3-2(Kelly, Spiegel NO)
/�".`�'`���.."��
.
The City of Palm Desert
73-510 Fred Waring Drive
Palm Desert, California 92260
760-346-0611
Request for Proposals
Professional Public Relations Services
Overview
Palm Desert is the geographic center of the Coachella Valley (Palm Springs Desert
Resorts), a fast-growing region of Southern California that comprises nine cities with a
combined year-round population of nearly 400,000. Palm Desert has evolved into a
vibrant, city that serves as the region's educational, retail, and cultural, and one of its
most desirable places to visit. A thriving, year-round community with the natural beauty
and recreational amenities of a resort destination — Palm Desert offers big-city
resources in a friendly, informal setting. The City is fiscally sound, well-run, and
committed to safety and smart growth.
Year Incorporated: 1973
Area: 26 square miles Elevation: 243 feet above sea level
Permanent Residents: 49,539 Seasonal Residents: 32,000
Form of government: Council—Manager
Mean Temperature: 73.1 degrees Average Sunshine: 350 days per year
Average Rainfall: 3.38 inches per year
Websites: www.palm-desert.orq and www.citvofpalmdesert.orq
Palm Desert's City Council is forward thinking especially as it relates to sustainability
and the environment, which serves the community well and encourages ecotourism
initiatives. Over the past eight years, the City has undertaken an aggressive, image-
awareness campaign including sophisticated public relations, marketing and digital
initiatives to showcase its place as a popular resort destination and as a leader in
conservation and environmental issues.
Executive Summary
The City of Palm Desert is seeking professional services to manage the City's Public
Relations efforts. The Public Relations Agency (Agency) will contract with the City to
organize and manage the Public Relations efforts described herein. The Public
Relations budget is approximately $72,000 per fiscal year(July 1 — June 30).
The target audience is comprised of new and returning visitors (upper and middle class,
ages 30-60, and families) with interests that include dining, golf, shopping, art, spa, and
outdoor pursuits within the United States (primarily within California, Washington,
Oregon, Illinois, New York, and Arizona). Additional audience members include area
residents; international travelers; area business owners and those doing business within
Palm Desert; commercial developers, City Council and Committees, other government
agencies; and students.
Objectives for our Public Relations initiatives include, but are not limited to:
1. Encourage people to visit and engage with Palm Desert including its hotels,
shops, and restaurants, as well as its programs and special events.
2. Increase national and international awareness of the City as a quality, upscale
vacation destination (both as a stand alone destination and as part of a Southern
California experience).
3. Leverage branding and messaging strategies to position Palm Desert as the
leading destination within the Palm Springs area of Southern California.
4. Promote Palm Desert as a leader in ecotourism and environmental initiatives.
5. Collaborate with internal and external advertising, web, and marketing vendors
for a robust, all-media plan.
The contract is for an 18-month period (January 1, 2010 — June 30, 2011), with the
option for annual renewal, based on recommendations from the Marketing Committee,
City Staff, and approval of City Council.
Fees for services should be proposed as a monthly retainer, based on the hours of
service to be provided, and be inclusive of all incidental business costs including, but
not limited to, faxing, printing, conference registration, clipping and recording fees,
telephone, and travel to Palm Desert, if required. The City will cover FAM tour charges
and travel separately, subject to prior mutual agreement.
Note: The City of Palm Desert will determine if any conflict of interest exists among any
entities with which the Agency has current and future relationships. Such conflicts of
interest could include destinations and other destination marketing organizations. The
existence of such relationships (either ongoing or project based) does not necessarily
create a conflict of interest. However, the Agency will be expected to immediately
disclose any travel industry-related entities with which it has a relationship. The City of
Palm Desert will make the final sole determination as to whether a conflict of interest
exists.
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Three hard copies of the proposal and one electronic copy (CD) must be received by 5
p.m. on Monday, October 26, 2009, in the City Clerk's office, 73-510 Fred Waring
Drive, Palm Desert, California 92260. No proposals will be accepted beyond the date
and time noted above. For further information, please contact Marketing Manager
Kristy Kneiding at 760-346-0611 or via email at kkneidinq(a�citvofpalmdesert.orq.
Herein please find a copy of specifications and requirements. Finalists will be invited to
make a presentation to the Marketing Committee which will make a recommendation to
the City Council regarding the award of this contract.
Scope of Services and Aqencv Expectations
Responsibilities of the Public Relations Agency may include, but are not limited to:
1. Develop and manage a strategic plan, annual budget and timeline in
accordance with the guidelines established by the City.
2. Plan, coordinate, and oversee regional and national Public Relations efforts
with regard to all chosen media vehicles, utilized on behalf of the City of Palm
Desert. Specific attention should be made to vehicles (print, broadcast, digital)
that cover travel and environmental initiatives such as conservation and
sustainability. Tactics may include:
a. Development and distribution of press releases in accordance with the
plan
b. Media blitz related to unforeseen publicity opportunities.
c. Promotion of the City and various special events as required.
3. Seek publicity opportunities and proactively pitch appropriate media.
4. Develop or review and maintain all relevant tools and communique including:
a. Media contact list
b. Press releases
c. Fact sheets
d. Press kit components
e. Tip sheets
f. Editorial calendars
5. Manage press Fam-Trips at least twice a year, as well as host individual and
group press visits, often in partnership with other area cities, organizations or
hotels.
6. Work closely with members of City Staff, Marketing Committee, as well as other
City contractors and vendors including, but not limited to online and traditional
advertising agencies as well as outside entities including, but not limited to the
California Travel & Tourism Commission (CTTC), Palm Springs Desert Resorts
Convention and Visitors Authority (of which Palm Desert is a member), and the
Desert Springs JW Marriott Resort and Spa — Palm Desert's largest hotelier.
7. Provide monthly reports summarizing project activities and achievements
(including relevant clips) set against strategic goals.
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Expectations
Palm Desert's expectations of the Agency include, but are not limited to:
1. Represent Palm Desert and its brand professionally, creatively, and fluently to all
members of the media, analysts, customers and prospects both proactively and
as solicited.
2. Must have extensive contacts and established relationships with national key
media in both travel and the environment.
3. Define mutually-agreed measurement strategies and benchmark efforts per
those strategies.
4. Be knowledgeable about national and regional tourism and hospitality trends and
have a good understanding of California travel trends (specifically Southern
California and the Coachella Valley).
5. Understand and regularly communicate trends that may impact Palm Desert's
role as a destination.
6. Provide creative, strategic consultation and planning, as well as meticulous
account management, project management, and budgeting.
7. Extensive knowledge of all communication vehicles including print, online, radio,
television, and out-of-home.
8. Ability to work well under pressure and meet deadlines.
In addition to the aforementioned expectations, The City requests that the account is
serviced by executives with a minimum of seven years experience in Public Relations
including extensive experience in regional and national media placement, specifically
within tourism and eco friendly media outlets.
Proposal Details and Requirements
Projected Timeline
The following timeline should be used as a working guide for planning purposes. The
City of Palm Desert reserves the right to adjust this timetable as required during the
course of the RFP process.
RFP Issued Friday, October 9, 2009
Proposals Due Monday, October 26, 2009
Finalists Selected and Notified Wednesday, November 4, 2009
Presentations to Marketing Committee Tuesday, November 17, 2009
Palm Desert City Council Approval Thursday, December 10, 2009
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Deadline
Qualifications and proposals are due no later than 5 p.m. on Monday, October 26,
2009 to:
Rachelle Klassen, City Clerk
City of Palm Desert
73-510 Fred Waring Drive
Palm Desert, CA 92260
Phone: 760-346-0611
Fax: 760-340-0574
Email: rklassen@cityofpalmdesert.org
Please include three signed hard copies of the proposal and one electronic copy (CD).
No proposals will be accepted beyond the date and time noted above.
Selection Methodology
Proposals will be reviewed by a committee that will consist of representatives of the
City. Selection will be made pursuant to the City's professional selection policy with
relevant factors as follows:
1. Experience, competence, and capacity for results 40%
2. Strategy and creativity 20%
3. Past performance and experience with travel and eco clients 25%
4. Price 15%
City Rights and Options
All submissions become a matter of public record.
The City reserves the right to award a contract or reject any and all bids. Bids will be
rejected for one or more reasons including, but not limited to 1) Failure of the vendor to
submit their proposal(s) on or before the deadline established by the issuing office; 2)
Failure by the vendor to respond to a requirement for oral or written clarification,
presentation, or demonstration; 3) Failure of the vendor to properly perform, or complete
on time, contracts of a similar nature; 4) Any bidder who is not in a position to perform
such a contract satisfactorily; 5) Any bidder, who is in default of the payment of taxes,
licenses, or other monies due to the City of Palm Desert.
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Proposal Requirements
Bidders are requested to respond to the following sections in a complete but concise
manner.
SUMMARY AND AGENCY OVERVIEW
1. Please describe why your firm is interested in this account.
2. Provide the following contact information: Company, Contact, Address, City,
State, Zip, Phone, and E-mail.
3. Provide information regarding your fees (one time and ongoing), third party costs
(at net rate), and billing terms. The proposal must include an estimate of the total
annual fees to be charged to the client (pending negotiation of final budget).
4. Please list any assumptions you have made in reference to this project.
5. Disclosure of current travel/tourism relationships and clients as well as a full
listing of all paid and pro-bono accounts.
6. Roles and responsibilities for key staff members to be assigned to the account
including position at the Agency and former experience.
7. 1-3 case studies for review with specific results generated.
EXPERIENCE AND MANAGEMENT CAPABILITIES
1. Please describe your Agency, key staff, history, locations, and any other relevant
information as it relates to the firm.
2. Provide a description of your Agency's methodology as well as your strategic
planning, execution, and measurement philosophies.
3. Demonstrate your previous experience in travel and tourism as well as
environmental initiatives.
4. Demonstrate your understanding of Palm Desert, the Coachella Valley, and
Southern California.
REFERENCES
With the proposal, you must supply at least three (3) reference accounts in the United
States. These reference accounts must have services similar to those outlined in this
RFP. Include the foltowing information for each reference: Company Name, Business
Address, Name and Title of Contact, Telephone Number, E-Mail Address, as well as
service provided, key staff members, and duration of project. The City reserves the right
to request or obtain additional information. The City may, at its option, contact other
known vendor customers for references.
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CONTRACT NO. C28341
PUBLIC RELATIONS SERVICES AGREEMENT EXTENSION
All provisions and conditions outlined in contract number C28340 continue to be in effect,
with the exception of 2. (e) Term.
2. (e) shall be amended to: The term of this contract shall be extended from November 1,
2009, through December 31, 2009.
IN WITNESS WHEREOF, the parties have caused this Agreement to be
executed by their respective authorized officers or representatives as of the date and
year first above written.
NANCY J. FRIEDMAN PUBLIC RELATIONS CITY OF PALM DESERT
A Municipal Corporation
By: By:
(SIGNATURE MUST BE NOTARIZED) Robert A. Spiegel, Mayor
Date:
(Printed Name)
Date:
APPROVED AS TO FORM: ATTEST:
David J. Erwin, City Attorney Rachelle D. Klassen, City Clerk
1
�Y � � ' f '
� 9l �s � `+� �� � � ��� 9� � o,
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73-5�0 FRED WARING DRIVE
PALM DESERT, CALIFORNIA 92260-25�8
TEL: 76o 346—obci
.
Frv�: 760 340-0574
infoC�palm-desert.org
/1;�t✓/���'Y' :�✓�'$ �';'
January 12, 2009
Ms. Nancy J. Friedman
Nancy J. Friedman Public Relations
35 East 21 St Street, 8th Floor
New York, New York 10010
Dear Ms. Friedman:
Subject: Contract No. C28340 — Nancv J Friedman Public Relations for
Publ�c Relations Services Throuqh October 31, 2009
At its adjourned regular meeting of November 20, 2008, the Palm Desert City Council,
by Minute Motion: 1) C.oncurred with the Marketing Committee's recommendation and
awarded the subject contract to Nancy J. Friedman Public Relations in the amount of
$72,000 for Public Relations Services through October 31, 2009; 2) authorized the
Mayor to execute the contract on behalf of the City.
Enclosed is a copy of the fully executed Agreement for your records. If you have any
questions or require additional information, please do not hesitate to contact us. �� ��
Sincerely,
RACHELLE D. KLASSEN, CMC
CITY CLERK
RDK:mgm
Enclosure (as noted)
cc/enc: Kristy Kneiding, Marketing Manager
Finance Department
g:lcityclrk�qloria martinezVettersl38-contractslc28340.doc
"�^PRIIIiEO 011 PffYQE�PAPEP
' C.uNTRACT NO. c2�34o
PUBLIC RELATIONS SERVICES AGREEMENT
1. Parties: This Agency Service Agreement ("Agreement") is entered into this 1 st day
of November, 2008, by and between the CITY OF PALM DESERT, a municipal
corporation, hereinafter referred to as "CITY," and Nancy J. Friedman Public Relations,
Inc. hereinafter referred to as "NJFPR."
2. Scope of Services:Subject to the terms and conditions of this Agreement, NJFPR
shall furnish and provide the following services and materials, including but not limited to
those services outlined in the proposal presented to and accepted by the Palm Desert
Marketing Committee:
(a) Prepare or cause to be prepared comprehensive media relations programs
for approval by the CITY or its designee. In connection therewith, NJFPR shall:
(i) Work within the approved proposal and schedule as set forth by
NJFPR for the period between November 1, 2008, and October 31, 2009, for approval by
the CITY or its designee, which proposal and schedule shall include recommendations as
to media relations, designated subjects, and coordination of such public relations as it
relates to other marketing and advertising activities within the CITY of Palm Desert;
(ii) Prepare cost estimates and furnish the same to the CITY, or its
designee, for approval;
(iii) Implement an ongoing media relations program;
(iv) Provide marketing counsel to attach Palm Desert to existing and
emerging travel trends and industry programs;
1
(,uNTRACT NO. c28340
(v) Assist in evaluating existing collateral and press materials; and
(vi) Provide news bureau and account support.
(b) Furnish or cause to be furnished all required research, writing, editing, and
distribution of, and all other details connected with any such requested projects;
(i) Evaluate and recommend payment for all expenses incurred for the
preparation and distribution of any such projects in accordance with Section 4.
(c) Assist in the promotion of such public relations events as the CITY or its
designee may request.
(d) Any advertising and/or promotional pieces (including but not limited to
collateral materials, brochures, website design, and special projects) shall be developed
and produced by CITY through an already approved contract with Full Gallop Marketing or
its successor.
(e) Term: The term of this contract shall commence on November 1, 2008, and
end on October 31, 2009.
3. Compensation: Prior to performing any services or furnishing any material
contemplated by this contract to be undertaken and furnished by NJFPR, the CITY or its
designee, after conferring with NJFPR, shall authorize the services rendered and
materials to be furnished, the agreed compensation to be paid for these services, the
manner of payment, the description of the estimate of reimbursable expense, and such
other matters as may be deemed proper. Subject to the limitations and provisions set forth
in this Section, the CITY shall compensate and reimburse NJFPR as follows:
2
LVNTRACT NO. c2s34o
(a) The CITY will pay NJFPR a flat fee of five thousand dollars ($5,000) per
month to cover public relations services and other projects, including but not limited to
development and implementation of a comprehensive media relations program,
counseling and planning, development of inedia database, and arranging media visits and
interviews. (In accordance with the proposal presented by NJFPR to the Marketing
Committee and/or any marketing mutually agreed to by the parities hereto). Such services
include, but are not limited to meetings, account planning and service, production,
management, public relations, secretarial and clerical. The parties estimate that NJFPR
will provide a maximum of 35 hours per month of services for each fee.
(b) Any work over and above the scheduled $5,000 fee must receive prior
approval by the City or its designee.
(i) Such work shall be billed at the hourly rate of $350 to all time Nancy
J. Friedman will spend related to this matter. The hourly rate of $300 applies to all time
NJFPR's Senior Vice President spends, $250 applies to all time the Associate Director
spends, $200 applies to all time the Senior Account Executive spends, $150 applies to all
time the Account Executive spends and $65 applies to all time Administrative spends.
(c) The hourly rates set forth in this paragraph 3B shall apply with respect to all
hours expended by such personnel on the services provided by NJFPR under this
Agreement, but only to the extent such hours exceed, in the aggregate, 30 hours per
month for the Initial Term, and Company has authorized NJFPR to incur such additional
hours and expense for the benefit of the Company.
3
LVNTRACT NO. c2s340
(d) NJFPR shall bill the CITY monthly in advance for the coming month's
approved activities the fee set forth in 4 a). Each invoice shall contain, in reasonable
detail, the projects and services worked on and rendered with supporting documentation
or reimbursab�e costs and expenses. Payment and reimbursement will be made in due
course by the CITY.
(e) NJFPR shall keep full and accurate books of accounts and records and
other pertinent data in accordance with generally accepted accounting principles
reflecting all transactions contemplated by this Agreement and provide the same to CITY
upon request therefor.
4. Termination: Either party may terminate this Agreement at any time by giving the
other party thirty (30) days written notice of its intent to terminate, provided, however,
the CITY's obligation to compensate and reimburse NJFPR for services rendered or
materials furnished or contracted for as of the date of notification by either party of the
election to terminate, shall continue in accordance with the terms herein.
5. Non-Competition: The CITY shall not hire or retain directly any NJFPR er�ployee
for at least one (1) year following termination of this Agreement.
6. CITY Approval: The CITY approval for all services, materials and project shall be
designated as the City Manager or his designee/representative.
7. Owner of Work: NJFPR specifically transfers any "right of reproduction" as
defined by California Civil Code § 982 and § 988 to the CITY and its assigns. NJFPR also
agrees to maintain adequate books and records of all works in progress throughout the
4
C.UNTRACT NO. c2s34o
duration of this Agreement. Said books and records shall be and remain the property of
the CITY upon the expiration or earlier termination of this Agreement. Within five (5) days
of any expiration or earlier termination of this Agreement, NJFPR agrees that it shall
provide the CITY with the aforementioned books and records.
IN WITNESS WHEREOF, the parties have caused this Agreement to be
executed by their respective authorized officers or representatives as of the date and
year first above written.
NJFPR MARKETING CITY OF PALM DESERT
COMMUNICATIONS A Mun' 'pal Corporation
���� � � f f.
B :� �/V' /�� ,%l�'�1r
y
( GNAT MUST BE NOTARIZED) �,�•�
Pr�nted Name:' Jean M. Benson
f�'"Date: i—$-fx'/
v
APPROVED AS TO FORM: ATTEST:
, ..._
—�
�
Da id J. in, City Attorney Ra el p D. assen, ' y Clerk
5
CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT
State of�6a�4i#e� �� ya'�
County of�(,Ul� y(�'�
On � before me, J ,
Date Here Insert Name and Title of the Officer
personally appeared i �
Name(s)of Signer(s)
,
who proved to me on the basis of satisfactory evidence to
be the person(s) whose name(s) is/are subscribed to the
within instrument and acknowledged to me that
he/she/they executed the same in his/her/their authorized
capacity(ies), and that by his/her/their signature(s) on the
instrument the person(s), or the entity upon behalf of
which the person(s) acted, executed the instrument.
SCOTT FRYER I certify under PENALTY OF PERJURY under the laws
Notary Public-State of New York of the State of California that the foregoing paragraph is
REGISTRATION#01 FR6172343 true and correct.
Qualified in NEW YORK County
My Commission Expires 08/AB/2011
WITNESS my hand and icial seal.
Signature
Place Notary Seal Above ignafure of Notary Public
OPTIONAL
Though the information be/ow is not required by law,it may prove valua to persons relying on the document
and could prevent fraudulent�emova/and reattachment of this form to another document.
Description of Attached Document
Title or Type of Document:
Document Date: Number of Pages:
Signer(s)Other Than Named Above:
Capacity(ies) Claimed by Signer(s)
Signer's Name: Signer's Name:
❑ Individual ❑ Individual
❑ Corporate Officer—Title(s): ❑Corporate Officer—Title(s):
❑ Partner—O Limited ❑ General ❑ Partner—❑ Limited ❑ General
❑ Attorney in Fact • �-. O Attorney in Fact • �•�
❑ Trustee Top of thumb here �Trustee Top of thumb here
❑ Guardian or Conservator ❑Guardian or Conservator
❑ Other: ❑Other:
Signer Is Representing: Signer Is Representing:
OO 2007 National Notary Association•9350 De Soto Ave.,P.O.Box 2402•Chatsworth,CA 91313-2402•www.NationalNotary.org Item#5907 Reorder:Call Toll-Free 1-800•876-6827