HomeMy WebLinkAboutImplement a PD Restaurant Discount Coupon PgrmCITY OF PALM DESERT
STAFF REPORT
REQUEST: AUTHORIZATION TO IMPLEMENT A PALM DESERT RESTAURANT
DISCOUNT COUPON PROGRAM
SUBMITTED BY: JUSTIN MCCARTHY, ACM FOR REDEVELOPMENT
DATE: OCTOBER 8, 2009
Recommendation:
By Minute Motion, that the City Council: Authorize the implementation of
a Palm Desert restaurant discount coupon program.
Executive Summary:
Authorizing the implementation of a restaurant discount coupon would increase
promotional opportunities for each restaurant and potentially result in an increase in
customers. The 20% off discount opportunity would be open to all of Palm Desert's 192
restaurants. Distribution of the coupon would include a printable version posted on the
City's websites, as well as through the Palm Desert Visitor Center, City Hall, Palm
Desert Chamber of Commerce, and local hotel concierges. Staff also suggests
promoting the offer with a story in the BrightSide directing readers to go online or visit
one of the aforementioned locations.
Discussion:
Upon approval, staff will distribute a letter to all Palm Desert restaurants inviting
participation in the program that would run during January 2010, typically a slower
month for restaurateurs after the holiday season. The names of participating restaurants
will be printed on the coupon. All discounts would be provided by the restaurants
without reimbursement by the City.
The program's uniform terms and conditions, as set by the City, also will appear on the
coupon. Those terms and conditions include exclusions for beverages, alcohol, taxes,
gratuities, and note that the coupon cannot be combined with any other offers.
G:\rda\Kristy Kneiding\Word Data\Staff ReportsMemos\Restaurant Discount Rpt 09.doc
Staff Report
Restaurant Discount Program
Page 2 of 2
October 8, 2009
Staff estimates program costs for marketing, printing, and website placement would not
exceed $5,000. Funds are available in the Marketing Budget, Account No. 110-4417-
414-3223.
Submitted By:
n McCarthy
for Redevelo
Approval:
Paul Gibson
Director of Finance
John�ohlmuth
Exec iv Director
CITY COUNCIL 4CTION
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Original on File with City Jerk's Office