HomeMy WebLinkAboutC29210 - Advertising Svcs for the EPBI District CITY OF PALM DESERT
STAFF REPORT
REQUEST: APPROVAL OF CONTRACT WITH FURINO GREENE, INC. FOR
ADVERTISING SERVICES FOR THE EL PASEO BUSINESS
IMPROVEMENT DISTRICT
SUBMITTED BY: RUTH ANN MOORE, ECONOMIC DEVELOPMENT MANAGER
CONTRACTOR: STEPHANIE D. GREENE
FURINO GREENE, INC. ����'�{��J��'�LAC,'PfOiV
74-333 HIGHWAY 111, SUITE 1��4�'}ac�vF�� � prlvlrp
PALM DESERT, CA 92260 flt�''-C�IVED OTHER
DATE: SEPTEMBER 10, 2009 N�rrT� G DA �. �l �
AYES� � !t� � E� ,
CONTENTS: CONTRACT NO. C29210 �nF��
ABSENT:
Recommendation: VERIFICD I3Y;
Original on File with City CI 's Office
By Minute Motion, 1)Approve Contract No. c29210 with Furino Greene
Creative, Inc. from, September 2009 through June 2010 in the amount of$35,000
for advertising consulting services for the EI Paseo Business Improvement
District.2) Authorize reimbursement to Furino Greene Creative Inc. in an amount
not-to-exceed $165,000 for advertising production, and 3)Authorize the City
Manager to finalize and the Mayor to execute said contract.
Executive Summarv:
Seven advertising agencies answered a Request for Proposal called by the EI Paseo Business
Improvement District (EPBID) for advertising/marketing services. The Board members
recommend to the City Council that Furino Greene Creative, Inc(FGCI). be awarded the contract
to represent the District as its advertising agency. The total advertising budget to be administered
by FGCI is $200,000 for the period of September 2009 through June 2010. FGCI's retainer fee of
$3,500 per month will be paid from the $200,000 budget. The retainer fee has remained the same
for the past two years, with all remaining budgeted funds to be directed to advertising and event
costs.
Discussion:
The EI Paseo Business Improvement District is required this year to go out to bid for advertising
services for the District. The contractor for this account is responsible for overseeing the
marketing and public relations plan for the EPBID, web page oversight, internal merchant
communications and event duties. A Request for Proposal (RFP) was advertised in The Desert
Sun, on the City's website and posted for the required amount of time per the City's purchasing
procedures. During the comprehensive review period of all the RFP submissions advertising
service was contracted on a month to monthly basis, through the DistricYs prior advertising agent
Furino Green Creative, Inc.
Staff Report
Approval of Contract No. C29210 (Furino Greene Creative, Inc.)
Page 2
September 10, 2009
A enc Monthl Retainer
PMA Advertisin & Public Relations, Palm S rin s $2500
Goodsell Group & Scott Burch Desi n, La Quinta $3000
Furino Greene Creative, Palm Desert $3500
Buzz Factor , Palm S rin s $4000
Fort Fort Untraditional Brandin , Berkele $7500
Blue C Advertisin , Newport Beach $9000
Natural Marketin , Inc., EI Se undo $9000
A subcommittee of the board reviewed all proposals and recommended Furino Greene
Creative, Inc. to the board of directors based on the following criteria:
• Firm History and Resources
• Key Personnel
• Previous Relevant Experience
• Rates
• Special Considerations
• Advertising Examples
At the regular EPBID board of directors meeting on August 25, 2009, the board voted 5-0,
with members Michael Shimer and Susan Stauber absent, to recommend to the City
Council the award of the contract to Furino Greene Creative, Inc.
Therefore, staff recommends that City Council authorize the Mayor to execute the
contract for Furino Greene Creative, Inc.
Submitted by:
�� .
R th nn Moor , E.D. Manager sti McCarthy, AC e evelopment
Approval:
�j
-�--�-:-,
Paul Gibson, Director of Finance J M. Wohlmuth, City Manager
G:\13USCTR\RUTII ANN MOOREIWORD DATA\S"CAPI'REPORTS\EL PASEO AWARD OF CONT2ACT 09-IU.DOCX
CONTRACT NO. c29210
AGREEMENT
This Agreement is entered into this 10th day of September 2009, by and between
the City of Palm Desert, California ("City") and Furino/Greene Creative, Inc. (Formerly
known as"Creative i Group, Inc."), for services and materials related to the advertising and
promotions of the EI Paseo Business Improvement District (EPBID").
R CITALS
1. The City and Furino/Greene Creative, Inc. entered into an Agreement on
September 1, 2009, for services and materials related to the advertising and
promotions of the EPBID;
2. Per that agreement, the City Council has the right to extend the agreement
for one year up to a three year period; and
3. The EPBID Board of Directors has recommended the services to the City '
Council.
THEREFORE, for good and valuable consideration, including,without limitation,the
mutual promises, conditions, and agreements set forth herein, the City and Furino/Greene
Creative, Inc., agrees as folbws: -
A. TERM
The term of this contract shall commence on September 10, 2009, and end
on June 30, 2010.
B. COMPENSATION
The City's budget for advertising and publicizing the EPBID's facilities,
services and events is estimated yearly at the sum of Two Hundred Thousand Dollars
($200,000). The City's liability for advertising materials and services under this Contract
shall not exceed the amount budgeted therefore. The City reserves the right, at any time
during the term or any extension thereof,to adjust the amount budgeted for advertising and
promotion services. Prior to performing any services or furnishing any material
contemplated by the Contract to be undertaken and furnished by Furino/Greene Creative,
Inc., the City or its designee, after conferring with Furino/Greene Creative, Inc., shall
authorize the services rendered and materials to be furnished,the agreed compensation to
be paid for their services, the manner of payment (lump sum or periodic progress
payments), the description and estimate of reimbursable expense, and
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such other matters as may be deemed proper. Subject to the limitations and provisions set
forth in this section, the City shall compensate and reimburse Furino/Greene Creative, Inc.,
as follows:
(i) In addition to the flat fee of $3,500 per month to cover services,
Furino/Greene Creative, Inc., will bill for productior� of services such as radio
production, print production, website updates and revisions, monthly
newsletter production at costs approved by the City or its designee, after
review and approval by the EPBID Board of Directors. This fee is inclusive
of the total dollar figure of the contract as stated in Section 4 of this
agreement. �
The undersigned represents that they are authorized to execute this Agreement on
behalf of the parties hereto on whose behalf they purport to sign. This Agreement shall be
deemed executed on the date first above written.
CITY OF PALM DESERT FURINO/GREENE CREATIVE, INC.
ROBERT A. SPIEGEL, MAYOR STEPHANIE D� GREENE, CMD
ATTEST:
By:
RACHELLE D. KLASSEN
CITY CLERK
Approved as to Form:
DAVID J. ERWIN, CITY ATTORNEY
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