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HomeMy WebLinkAboutCh. 25.68 - Signs 60-Day Suspension of Enfrcmnt CITY OF PALM DESERT DEPARTMENT OF COMMUNITY DEVELOPMENT STAFF REPORT REQUEST: APPROVAL OF AN EXTENSION TO THE 60-DAY SUSPENSION OF ENFORCEMENT OF CHAPTER 25.68 SIGNS, SECTION 25.68.050 M PROHIBITED SIGNS, FOR ADDITIONAL 180 DAYS TO ALLOW THE DISPLAY OF TEMPORARY OFF-SITE SIGNAGE FOR RETAIL BUSINESSES. SUBMITT'ED BY: Kevin Swartz, Assistant Planner DATE: August 26, 2010 CONTENTS: Photos of off-site signage Recommendation That the City Council, by Minute Motion, approve an additional 180-day suspension of enforcement of Chapter 25.68 Signs, Section 25.68.050 M Existing Off-Site Signage Prohibition, to allow retail businesses temporary off-site signage not located within the public right-of-way. Discussion On June 24, 2010, the City Council suspended enforcement of Section 25.68.050 M for a period of 60 days to allow retail businesses temporary off-site signage. Off-site signage was still prohibited for real estate companies, commercial brokers, or for other advertising purposes, and prohibited within the public right-of-way. During the 60-day trial period, staff found no adverse visual or aesthetic impacts on the community. Field studies showed that most business owners either chose not to place off-site signage, or were unaware of the 60-day trial period. Staff is requesting an additional 180 days to study the situation before devising or recommending a future program for off-site signage. During the additional 180-day trial period, staff will observe the visual and aesthetic impacts on the community. If the program assists businesses afid continues not to have adverse aesthetic impact on the community, then staff will devise a future program for off-site signage approvals during summer months until a more robust economic recovery is realized. This program would come back to the City Council for consideration. 180-day suspension off-site signage August 26, 2010 Page 2 of 2 The decision to temporarily allow off-site signage for an additional period of 180 days will help staff observe the positive and/or negative effects on local merchants and the community. Staff recommends a suspension of enforcement of Section 25.68.050 M for an additional 180-day period to allow temporary off-site signage for retail businesses. Submitted By: Department Head: ��. Kevin Swartz auri Aylaian Assistant Planner Director, Community Development Approval: CI'i'1'C�UNCILAC�ION APPROVED DFNf�'D , RECEIVED OTHER � J n . Wohlmuth MEET G DATE u S ' C'✓ � ity M nager AYES; ' � 1 NOESs ABSENT't ABSTAIN: ' VERIFIED BYa x Original on File with City lerk's Office * ApprovP.d the recommendation, with City Code Cor.ipliance staff specifically requested to ensure all such signage does not impair line of sight of the public right-of-way on corners for vehicular traffic and also that it does not impPde either pedestrian or disabled access (e.g, wheelchairs) on sidewalks/walkways in compliance with the Americans with Disabilities Act. 4-0 C:�Pl�tnnin�+AKevin Sw:�tz\Word\MiscATemporary off-stree[signage 2.doc � �d..v. " re- G •1� � �1„'. i � '� � , a �, �,k :Y °�: „ �; � . � 1 =.�•`3�d��"�Y '^t'4� � ';ij� ¢� 1:� . �� .,. � �� 1 , � � ::� F � �'.:,...�� ,�.� s �4,r'� `'a.�' �`„.' .. 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