HomeMy WebLinkAbout2011 Rock N Roll New Year's Eve Half Marathon . CITY OF PALM DESERT
SPECIAL PROGRAMS DEPARTMENT
STAFF REPORT
REQUEST: CONCEPTUAL APPROVAL OF 2011 ROCK `N' ROLL NEW
YEARS EVE HALF MARATHON
SUBMITTED BY: Frankie Riddle, Director of Special Programs
DATE: December 9, 2010
CONTENTS: Route Map
Road Closure Detaii
Example of Previous Events Generated Revenue
Recommendation
By Minute Motion, approve conceptually the following:
1) The 2011 Rock `N' Roll New Years Eve Half Marathon scheduled for Saturday,
December 31, 2011; and
2) Proposed event route and road closure detail
Note: This item will be brought back before City Council for final approval once details
and costs associated with the event have been determined.
Executive Summary
The City of Indian Wells approached the City of Palm Desert to determine interest in
partnering with the City of Indian Wells, the Indian Wells Tennis Garden, and the
Competitor Group (organizers) for the Rock `N' Roll New Years Eve Half Marathon
proposed to take place on Saturday, December 31, 2011. Palm Desert staff has met
with representatives of the respective agencies to discuss the event. Staff is of the
opinion that the event has the potential to grow and bring visitors to the City.
The Indian Wells Planning Commission conceptually approved the Rock `N' Roll Half
Marathon at its meeting of November 16, 2010. In addition, this item is due to go before
the Indian Wells City Council on December 16, 2010, for conceptual approval.
At this time, the City has not agreed to any financial considerations or costs associated
with the event. If the Competitor Group expends any funds on marketing or other
activities prior to final City Council approval, it will be at their sole expense, if not
approved.
STAFF REPORT
ROCK `N' ROLL HALF MARATHON CONCEPTUAL APPROVAL
DECEMBER 9, 2010
PAG E 2
Backqround
Staff has met with representatives of the respective agencies to discuss, in general
terms, the concept of the Rock `N' Roll Half Marathon, event details, operational issues,
potential routes, road closures, etc. Initial event details are as follows:
• Route is 13.1 miles;
• Route is designed so that it runs through interesting areas of the city while
providing safety for the runners, proper traffic control measures, and ingress and
egress for residents and drivers along the route;
• Closure of streets along route to accommodate the potential 7,500 runners;
• Road closures are considered rolling closures that will only be closed from two
to four hours at most;
• Bands placed at strategic locations along route to provide interest to the event
and runners (the bands vary from a simple guitar to a full band); and
• Registration capped at 7,500 entrants
The Competitor Group has proposed New Years Eve 2011 as the event date in order to
provide interest to the event and encourage runners to participate and stay the weekend
while in the area. In addition, to facilitate the weekend stay, the event organizers
require participants to register on Friday, December 30, 2011, the day before the actual
event. Since the actual event is on Saturday, December 31, 2011, New Years Eve, it is
anticipated that some of the participants may stay in town until Sunday, January 1,
2012, making it a full weekend visit.
Demographic information collected from previous Rock `N' Marathons reflects that the
average runner's age is 38.5, and the annual income is $108,800. As noted, the
average participants are those that can afford to stay and spend money in the
community. Not only will participants come for the event, but their spouses or
significant others may accompany them to enjoy the weekend as well and visit
restaurants and shops while in town.
Some of the potential benefits of the New Years Eve Rock `N' Roll Half Marathon are
the increase in business to our local hotels, restaurants, shops, etc.; the marketing that
the Competitor Group will undertake to promote the event, which in turn promotes the
area; and increased sales tax and transient occupancy tax to the City. The Competitor
Group promotes these events both domestically and internationally through their
website and email database as well as through holding expo booths and promotional
distributions during other marathons held in the United States, Canada, and England.
According to the Competitor Group, during 2010, 2.9% of their runners were from
outside of the United States.
The Competitor Group would like to start its marketing efforts as soon as possible;
however, in order to undertake any activities associated with the event, participating
jurisdictions must grant conceptual approval of the event and the proposed route.
STAFF REPORT
ROCK `N' ROLL HALF MARATHON CONCEPTUAL APPROVAL
DECEMBER 9, 2010
PAGE 3
Fiscal Analvsis
The fiscal impact associated with this event is unknown at this time; however, once the
details and costs associated with the event are finalized, this item will be brought back
before City Council for final approval.
Staff recommends that City Council approve conceptually the 2011 Rock `N' Rolt New
Years Eve Half Marathon, the proposed route, and road closures as presented, with the
understanding that as plans are finalized, this item will be brought back before City
Council for final approval. �
Submitted By:
CITY COUNCIG�C�ION
APPROVED v DFN[F,D
R CEIVED OTHE 1
Frankie Riddle, Director of Special Progr��T G DA —
AYES: i � °�
Approval: NOES:
ABSENTt
ABSTAIN:
- VERIFIED BYs
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n M. Wohlmuth, City Manager
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