HomeMy WebLinkAboutInfo Rprt - Production & Distribution of the City's 2011 Community CalendarCITY OF PALM DESERT/PALM DESERT REDEVELOPMENT AGENCY
STAFF REPORT
SUBJECT: INFORMATIONAL REPORT ON PRODUCTION AND
DISTRIBUTION OF THE CITY'S 2011 CALENDAR
SUBMITTED BY: David Hermann, Management Analyst
DATE: December 9, 2010
Recommendation
Receive and file informational report on distribution of the City's 2011
Calendar.
Background
The City of Palm Desert's annual calendar for 2011 has been delivered and is being
distributed to residents and visitors. This is the first year that the City has not mailed the
calendar to residents. In Tight of this change, staff is working to ensure that the calendar
is readily available at a variety of convenient locations throughout the community.
Distribution sites include the Palm Desert Visitor Center, Palm Desert Chamber of
Commerce, Desert Willow Golf Resort, the Palm Desert Library, The Joslyn Center, as
well as at area malls and retailers, hotels, country clubs, assisted living facilities, and
other venues. The City is promoting the availability of the calendar online on its website,
in print via the BrightSide newsletter and PD Style magazine, and to the media via press
releases.
The theme of the calendar, "Seasons of Fun," was selected by former Councilman
Richard S. Kelly. At City Council's direction, staff worked with Mr. Kelly's wife, Mary
Helen Kelly, to realize Mr. Kelly's vision for the calendar. Consistent with Mr. Kelly's
desire that the calendar would serve as a marketing piece to promote Palm Desert, Mrs.
Kelly selected subjects and images highlighting the many attractions and activities that
contribute to the unique quality of life enjoyed by this community's residents and
visitors. At Mrs. Kelly's suggestion, the calendar also features helpful seasonal tips
about fun activities in Palm Desert and the best time of year to enjoy them. Staff
included a brief tribute to Mr. Kelly on the calendar's first page.
Fiscal Analysis
The Calendar was designed by Rebecca Barrett Design and printed by Papillon
Graphics of Palm Desert. The total cost of producing the 2011 calendar was
g:\rda\david hermann\word files\calendar\2011\2011 calendar staff report.doc
Staff Report
Informational Report on Production and Distribution of the City's 20011 Calendar
December 9, 2010
Page 2 of 2
$23,315.11, more than $1,600 less than the $25,000 allocated to the project in the
2010/2011 Marketing Budget and more than $16,600 less than allocated for the
calendar in the previous fiscal year.
Submitted By:
,a_so
Department Head:
David Hermann, Management Analyst stin McCarthy, AC R :development
Paul S. Gibson, Director of Finance
App
o n M. Wohlmuth, City Manager
CITY COUNCIL ACTION
APPROVED DENIED
REC IVED d OTHER
rl ('rya 1n1vlz n
MEETING DATE / 0 0/0
AYES.
NOES:
ABSENT:
ABSTAIN:
VERIFIED BY:
Original on File with City erk's Office
BY RDA
ON 1 a-0ci-;90/()
VERWIED BY 1;2i l
Original on file with City C'I- , k's Office
* With City Council concurrence, received and
filed the report and directed staff to deliver
a supply of calendars to the City's Mobile Home
Parks.
g:\rda\david hermann\word files\calendar\2011\2011 calendar staff report.doc