HomeMy WebLinkAboutDirection of 2010 Spring Concert & Movie SeriesREQUEST:
SUBMITTED BY:
DATE:
Recommendation
CITY OF PALM DESERT
STAFF REPORT
PROVIDE DIRECTION ON SPRING CONCERT AND MOVIE SERIES
Kristy Kneiding, Marketing Manager
February 25, 2010
By Minute Motion: Provide Staff direction on the production of a spring concert
and movie series in the Civic Center Park.
Backaround
For the first time in many years, the annual concert and
spring/summer to early fall. In addition to changing the time of
were moved from Thursdays to Fridays.
• .r4
b
CV H
0W
a 0
0
H 4.J
as
rn
ca 4-1
to �3
aJ
/.1
al O
En o
movie series was changed from a,
year, the scheduled performances'
z
Feedback from the community indicated that fall was a busy time of year with the start of school, the co
upcoming holidays, and Friday nights interfered with football and other sports. Attendance figures fort
the concerts and movies were down drastically from previous years. Due to budget constraints there u
was Tess paid advertising for the series and this, along with the schedule changes, may have c
contributed to the decrease in attendance.
d04-1
Therefore, should City Council authorize the scheduling of another series, Staff highly recommends' c
returning to Thursday nights beginning in May and concluding with the Fourth of July concert and& gi
fireworks. In addition to seeking direction from City Council whether or not to schedule another w a
series, staff also requests input on length, six or eight weeks. 4 al
a
b.1-1
� N
0 a-+
Ha
The fall program, which ran eight weeks cost approximately $34,000 plus $1,700 in overtime. Due to a E.
a reduction in expenditures there is approximately $21,000 remaining in the fiscal year 2009/10 N
special events budget for concerts and movies in the park. Staff anticipates similar costs for an c
additional eight -week series. Funds are available in Account No. 110-4416-414-3061.
0 0
Fiscal Analysis
Submitted By:
Kristy Kneiding, Marketing Manager
Appro
on, D r/or of Finance
Department ead.
cCarthy, ACM for d velopment
C CO ACN ( A
APP
RECEIVED
D
OTHER
MEET DATE c9,�-
AYES
J• n/M Wohlmuth, City Manager NOES:....
ABSENT: 2:1P -
G:\rda\Kristy Kneiding\Word Data\Staff ReportsMemos\2010 Spring ConcertMovie StaXIISTAIN:Litn40
Y1
2(yn
•
N
ifs
a
00
a1
H
aJ
w
0
H
a) N
u p
a)
0
4-) 4-1
H
0
a)
cd
v
bA
to
cd r1
4-1
wol
4-1
In
a
w
VERIFIED BY:
Original on File with a' ► Clerk's Office