HomeMy WebLinkAboutTUP 09-498 Circus Vargas at Westfield Mall 1/26-31/2010CITY OF PALM DESERT
DEPARTMENT OF COMMUNITY DEVELOPMENT
STAFF REPORT
REQUEST:
SUBMITTED BY:
APPLICANT:
CASE NO
DATE:
STAFF DIRECTION CONCERNING A TEMPORARY USE PERMIT TO
OPERATE CIRCUS VARGAS AT THE WESTFIELD MALL
Missy Grisa, Assistant Planner
Tabares Entertainment, Inc.
2534 S. Pleasant Ave.
Ontario, CA 91761
TUP 09-498
January 14, 2010
CONTENTS: Site Plan (2 pages)
Circus Vargas Tent Layout
Dates and Description of Use
Photo of Typical Set-Up
Director Letter
Recommendation
That the City Council provide staff direction on a requested Temporary Use Permit for Circus
Vargas. Upon Council consideration, direct staff to approve or deny the proposed temporary
use.
Backqround
On December 4, 2009, Tabares Entertainment Inc., submitted an application for a Temporary Use
Permit to operate Circus Vargas on the dates January 26 — 31, 2010 at the Westfield Mall. Staff
distributed the application to various departments for comments. On December 9, 2009, the Director
of Community Development sent a letter to the applicant that stated that this application would not
be approved over-the-counter. Staff discussed the information contained in the letter with the
applicant, who decided to appeal the Director's decision to City Council.
The event is proposed at the Westfield Mall on the south side, visible from Highway 111 and
Monterey Avenue. The exact event location is directly north of the vacant restaurant building located
on the southeast corner of Westfield's property, formerly the Macaroni Grill. Site plans and tent
layouts are provided for further clarification of the location. The typical event set up is illustrated in
an attached photo, along with the description of the event. No games of chance, rides, or pertorming
animals will be a part of Circus Vargas. Also, no alcohol wilf be sold or served and no outside
contracted vendors will be aliowed at the event. The Tabares Entertainment event provides shows
aimed primarily at a family oriented audience.
Staff Report
Approval of Circus Vargas at Westfield
Page 2 of 2
January 14, 2010
Staff requested that the applicant look into other possible locations, but the applicant reports that
they were requested by the Westfield organization to play at their Palm Desert property. The
applicant has stated this has been a request of Westfield for several years, and it happened to fit
into their schedule this year. Due to the late addition of this location, and at the request of the
Westfield organization, the applicant does not intend to play at any other Coachella Valley location,
even if not approved here.
The City Council previously directed staff not to approve TUP's for automobile sales in this location
at Westfield between Thanksgiving and Easter, but has recently shown a willingness to relax this
standard.
Staff is concerned that the circus set up at this highly visible location could be detrimental to the
surrounding shopping district and office professional uses during the peak season by creating a
visual distraction, traffic, and parking congestion. However, staff is also mindful that Westfield is an
important partner with the City in the generation of sales tax, and recognizes the importance in
accommodating their requests when practicable.
Staff is requesting that City Council provide direction on the proposed Temporary Use Permit to
operate Circus Vargas on the dates and location requested. If approved, the applicant would be
required to obtain a Daily City Business License and provide proof, to the satisfaction of the Director
of Finance, that a Combined 1% State and Local Tax Allocations for Temporary Sales Locations
form has been filed with the State of California Board of Equalization.
Fiscal Analvsis
Fiscal impact regarding the approval of the Temporary Use Permit for Circus Vargas is minimal.
Circus tickets are not considered tangible and are therefore not taxable. However novelty items,
merchandise and food concessions sold at the event are taxable, according to Regulation 1501 of
the Sales and Use Tax Regulations. The City of Palm Desert would receive minimal fiscal benefit
from the proposed event due to sales of these event-associated items, and potentially incidental
business sales as people pass through the city on the way to or from the event.
Submitted by:
� sjr Grisa, Assistant Planner
Department Head:
� �
Development
CiTY COUNCIL Av�I01�1
APPROVED '''r� DENiED
.
Lauri Aylaian, Director of C:ommunity
Approval: RECEIVED OTHER
�y2r(�/(e� � MEETI G DATE � � ��'�� �
Jo n/�. Wohlmuth, City Manager AYF,S: � `' � �
/ NOE5: � ���'`
� A13SENT: N��
A135TAINr ���1-�-
VERIFIF.D BY:� � t���r �
Original on Fi{e with City erk's Office
G:\Planning\Missy Grisa\Temporary Use Permits\Circus Vargas\Council Staff Report.doc * By �nute Motion, approved the Temporary Use
Permit to operate Circus Vargas at the
Westfield Mall. January 26-31. 2010_ 5-0
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Circus Vargas Generic Lot Layout
Specific layout may be moditied for the location where the show is set up. This sheet is provided to show the
entire operation and approximate locations of items to be set up.
Water is obtained from a local Hydrant and all used water is held in tanks until pumped.
� �� �
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��N:�di�'..
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Westfie�d Palm Desert
January 28-31, 24�1 t1
SHC?W T1MES:
Tues
Wed
T�rur
Fri
Sat
Sun
January 28
,�anuary 27
January 28
January 29
January 3d
January 31
7:30 prn
7:3Q pm
7:30 pm
7.3p pm
1:3{� 4;30 7.30 pm
1:3(} 4;30 7:30 pm
LENGTH fJF SHC)W; Approximate�y one and an�-haif hours
E�PECTED ATTE�VaA1VCE: 5Q0 per perfqrmance
SE�4TIh1G GAPACITY C1F TENT: 1,30ti
Nt� GAMES QF CHANCE
NQ RIDES
NQ PERF4RMING ANlMAl.S
NO AICQHQ� 1S SQLD C?R SERVED
NfJ 4UTSlDE CaNTRACTEQ VENDORS
� -
� �
CirGus Managernent provid�s ir�-hc�use security guards. Manag�emerr# carries celt
phane in case c�f 911 Emergency
Circus Vargas is compfetely seif-�ontained. Tt�e shvw has a double g�nerator system.
If the main generator shuts down, the back up generator autc�maticaUy �ums on. A
source of wa#er is usually prowided ta the circus by the venue an which the circus con-
duets business.
Circus Vargas rents p�rta-�otties from i�cal sanitation campanies.
Sin+r,e Circus Vargas is a family show and attracts primarily families, in-house security
is narmally sufficient ta pravide appropriate crowd c�ontrc�L The security can use cell
phones ta contact Eocal law enforcement if th� need exists.
'�i'�a� � a�;� ; �'�'#���`�� �7i �'�'3 �� �
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73-5io FxF,t'� W�Kt�c L���vF
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T��.: 760 346—o6[t
t�ax: 750 34i—;oqA
infoCw pa{m-ciesrrt.org
December 9, 2009
Mr. Mark Landon
2534 S. Pleasant Ave
Ontario, CA 91761
Dear Mr. Landon:
On Decem�er 4, 2009 staff received a Temporary Use Application for Circus Vargas to perform acrobatic
shows and run basic concessions at the east end of the Westfieid maEl in the parking lot. After our discussion
and your clarification on circuses vs. carnivals, I discussed your event with the City Manager. At this time, it is
our opinion that we need to receive #urther direction from the City Council.
Planning Department staff has rauted your submitted information to Public Works, �ire, Suilding and Safety,
and the Sheriff's Departments. Whi1e I am not wilVing to approve your application as an over-the-counter
routine application, Ms. Grisa has informed me that you have requested, in writing, vie e-mail, to appeaf this
process to the City Council after your discussion with her yesterday regarding the results of my meeting with
the City Manager.
This item wi11 be added ta the next City Counci3 agenda on January 14, 2010 which begins at 4:00 p.m. I
wauld advise you or your designated representative to be present at this meeting to address any questions
that may arise.
if you have any further questions, piease cail me at 760-346-0611 ext. 481.
Sincerely,
�--'��. "`__._�- _,
�- ��--_
Lauri Aylaian
Director of Community Development
G�1PlanninR��tivsy GrisaCfempotary I.',c PentiitsiWCsttictd Circus Lettcr 12�909.doc
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