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Home My WebLink AboutC30100 - Sponsor 10th Anniversary Celebration Contract No. C30100 �+�"""r�� CITY OF PALM DESERT STAFF REPORT REQUEST: CONSIDERATION OF A REQUEST FOR FUNDING TO SPONSOR THE SANTA ROSA & SAN JACINTO MOUNTAINS NATIONAL MONUMENT TENTH ANNIVERSARY CELEBRATION SUBMITTED BY: Kristy Kneiding, Marketing Manager DATE: July 27, 2010 CONTENTS: National Monument Tenth Anniversary Sponsorship Opportunities Recommendation By Minute Motion: 1. Approve sponsorship in the amount of $5,000 for the Santa Rosa & San Jacinto Mountains National Monument Tenth Anniversary Celebration; and 2. Authorize the City Manager to execute the sponsorship agreement. Funds are available from Community Sponsorships, Account No. 110-4416- 414-3062. Committee Recommendation The Marketing Committee reviewed the sponsorship opportunities and voted unanimously to recommend becoming a "Supporter Sponsor" in the amount of$5,000. Background The Santa Rosa & San Jacinto Mountains National Monument not only forms the southern-most boarder of Palm Desert, it was the first monument to be inaugurated by congressional order. In honor of its ten-year anniversary, a year-long celebration will be held to showcase conservation, education, community outreach, economic sustainability, research, and beauty—all for which the monument stands. Palm Springs Life has partnered with Friends of the Desert Mountains to organize the festivities. A major component af the celebration will be a collection of photographs showcasing the National Monument. Each photo will be unveiled in a special 12-page section in Palm Springs Life for 12 months, beginning in September. The photographs, by photographer Tom Brewster, will be available for purchase. Staff Report National Monument Tenth Anniversary Celebration Sponsorship July 27, 2010 Page2of2 Sponsorship opportunities are as follows: Presenting: $45,000; Title: $25,000; Friend: $10,000; and Supporter: $5,000. Specific benefits from each opportunity are outlined in the attached proposal. As a Supporter Sponsor, the City of Palm Desert would receive its logo on all anniversary promotional displays including posters and postcards announcing the event; a third-page advertisement in the September Palm Springs Life Annual Living Edition; and a sponsor mention in a press release distributed to southern California media. In addition, Palm Desert would be represented and recognized at the kick-off celebration. The total value of this sponsorship is $13,390. Staff and the Marketing Committee recommend that the City of Palm Desert become a Supporter Sponsor in the amount of $5,000. Fiscal Analvsis This sponsorship opportunity is a one-time expenditure that will show community support for an environmental attraction in Palm Desert. Funding for this specific event was not included in this fiscal year's Financial Plan, but could be made available from Community Sponsorships, Account No. 110-4416-414-3062, without a significant impact. Sponsorship in any additional amount would need to be appropriated from the General Fund. Submitted By: Department Head: , . ' , � Kristy Kneidin , Marketing Mana e J in McCarthy, ACM for evelopment " CITY COL ILAC InN Paul S. Gibson, Director of Finance A[�t�Rc�v[;n ?��'��''� RECEIVED (j�� t►�'��t Approv L MEE:T(NG DATF. � a�-�'�� AYF,5• , , , � ,� " � G ��/�� NOES: ' �� G'`%Ci ABSENT: � John . Wohlmuth, City Manager A13STAIN: " r' , VERIFIED IiY: � � Original on File with City Clcrk's O tice g:\rda\kristy kneiding\word data\staff reportsmemos\events\natl monumenl anniv staff rpt.doc P��m S�r�n sI�fe� CAL�FORNIAS i PflESTIqE�titA43AZINE July 8,2oio Kristy Kneiding Marketing Manager City of Palm Desert 73-5io Fred Waring Drive Palm Desert,Ca 92250 Dear Kristy: September, 2010 will mark the beginning of the ioth Anniversary of the Santa Rosa San Jacinto Monument. The celebration will last for one year. We have engaged Tom � Brewster to photograph our monument, affording many individuals the opportunity to see the magnificent vistas, canyons and other places that they may never have had the opportunity to personally experience. We have partnered with Friends of the Mountains in this celebration and have developed a series of events that range over a period of time to further promote the monument. Palm Springs Life will begin the celebration in the September Annual Living Edition with several pages of photography. We will continue to feature these photographs throughout the year of celebration. I am requesting that the City of Palm Desert become a sponsor of this celebration. I have given you the complete printed brochure of the anniversary celebration and the various levels of sponsorship. I look forward to presenting this opportunity to the Marketing Committee on July 20,2010 at 2:0o pm. Sincerely, µ �r,�,a��M o�`�.r.�,.✓� Michael A.Mathews Marketing Director 3og North Indian Canyon Drn�e,Palm Springs,Califor��ia 92262-2�2q Pal m SpringsLife.coin Santa,Rosa SanJacinto Mountains ,....mmY,m,m..... NATIONAL MONUMENT IOt __ o__ __ e� __ __ _. _ Anniversary ; f ; - SPONS�RSHIP OPPORTUNITY Beginning in September 2010,the Santa Rosa & San Jacinto Mountains E National Monument will celebrate its historic 10th anniversary. As the first " monument to be inaugurated by congressiona! order and invoJving such a i ! breadth of constituencies its celebration is of national, regional and local � importance and significance.This year-long anniversary and all that it represents such as conservation,education, community outreach, [ economic sustainability, research and beauty, is a great opportunity to � communicate ali that the Santa Rosa&San Jacinto Mountains National Monument means and has to offer. This message wil! be conveyed throuyh events throughout the year, media including art, photography, print,web � sites, video, books and much more. � � ; A major component of the celebration wiil be a collection of stunning photographs by photographer Tam Brewster. This collection af 12 magnificent prints offers glimpses into the beauty and stark diversity of the i Santa Rosa& San Jacinto Mountains National Monument calling to:ife the ( icons in the mountains around us with imagery few see. This body of work ; will be the most significant photographic collection of Santa Rosa & San Jacinto Mountains National Monument images ever assembied. Its worth as � a collector edition and enduring educational and promotiona' vaiue will last � for decades to come. ( � The images will be available framed and unframed as well as a compiete ' signed collector's set including the photagrapher's nates which encompass i � the significance of the landscape of each photograph and its history. � Additionally each photograph wili be unveiled in a special 12 page gate fo:d;n � Palm Springs Life magazine for twelve months beginning in September 20�0. ; We hope you will join us as a sponsor in this year-long celebration and 3 effort in moving the promise of the Santa Rosa& San Jacinto Mountains National Monument forward from its founding decade into the future for � generations to come. € ( � Santa,Rosa SanJacinto Mountains NATIONAL MONUMENT pRESENTING SPC�NSOR _ _ _vv__��__�.�_________�Ioth-�---- ---_� ____�______.____ _________________�_ - -_--_________ _ Anniversary ; � � Pre-Event Celebration 3 Sponsor logo on all promotionai displays induding brochures, posters, f invitetions, emails,advertisement for all activities, events and ' communications: � • 200 posters announcing the 10th Anniversary Celebration � to be placed throughout the valley ' • 5,000 postcards announcing the Kick-Off event � . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .VALUE: $5,000 i i Full page ad in September Pa/m Springs Life Annua/Living Edition to include sponsor logo. 30,000 hardbound copies (over 18,000 in hotei rooms for one year-2,Q00 in doctor's offices, waiting rooms, country ciubs, salons and professiona!office,1,600 personalized and f presented to VIP's) - 25,000 copies on newsstands and mailed to our subscriber list. . . . . . . . . . . . . . . . . . . . . . VALUE: $10,500 � 1 Press release announcing the Celebration of the lOth Anniversary to be sent to media outlets throughout Southern California. Sponsors will be listed in the release. . . . . . . . . . . . VALUE: $2,000 ; September/October Kickoff Celebration 't � Greeting announcement by prominent dignitary. ` Sponsor verbal recognition at the Celebration. . . . . . VA�UE: $1,000 � ; � At the first unveiling of the photographs in the designated store(s): • The announcement of the year-long 10th Anniversary events • A drawing for two(2)signed photographs - package to include a special sponsor page containing the=r logos • Sponsors will be invited to prod�ce co-branded �roducts for j distribution at events during the year. . . . . . . . VALUE: $10,000 1 i � April - Gallery Show I' i Presenting Sponsor of Tom Brewster's photograph:c coilection of "Our Monument". Show to be held at a gallery for thirty(30) days. i . . . . . . . . . . . . . . . . . . . . . . . . . . . . VALUE: $5,000 � [ ( � i � � �' ....... _ ..._.._...__:._....__.._ �..._ ..._._..W v�_..._.._.....��..._....�,,,._,__� ___._._ _...__ � � ; E � PRESENTING SPONS�R Palm Springs Lffe Gatefold i From September, 2010 through August, 2011 Pa(m Springs Life will indude a 12 page section dedicated to the Monument that wi!!include a different photographic gatefoid each month. Each section wilf include the Presenting sponsor's logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VALUE: $30,000 Collection of Photographs ' m Photographs will be available for sale as follows: • Single reprints, framed and unframed • Total collection reprints signed, framed and unframed . • Total signed collection presented unframed in an elegant box, suitabie for framing • Al) packaging will include a prestige page of the sponsors who made this possible . . . . . . . . . VALUE: $15,D00 � i Presenting Sponsor will receive one signed set of collector edition prints. . . . . . . . . . . . . . . . . . . . VALUE: $1,000 PalmSpringsLife.com D Palm Springs Life's Website wil) carry the gatefold editorial on the Monument and the photographic callection. Sponsor logo will be included and will remain on the website for one year. ; • • Sponsor logo will be linked to your website • PalmSpringsLife.com receives over 3.4 million visitors (900,000 unique visitors a year)with 78.000 unique visitors each month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VALUE: $12,000 Exclusivity in Category of Business. . , . . . , . . vA�uE: $�0,000 � Total Value Per Package. . . . . . . . . . $101,500 ; � Sponsorship Fee . . . . . . . . . . . : . . . . . . $45,000 ` SantaR.osa SanJacinto Mounta.ins . NATIONA� MOIVUMENT -- Toth _.. ._ Anniversary Santa.Rosa SanJacinto Mountaans NATIONAL MONUMENT TITLE SPON�SOR �_�_. ._. _m _._ ._�_ � .1oth �.��_�__� _ .��_ _�_ ___ _____ _ ___ Anniversary ;: Pre-Event Celebration ` � Sponsor logo on all promotional displays including brochures, posters, E: invitations, emails, advertisement for all activities, events and communications: i • 200 posters announcing the 10th Anniversary Celebration � to be placed throughout the valley � • 5,000 postcards announcing the Kick-Off event � . . VALUE: $5,000 � . . . . . . . . . . . . . . . . . . . . . . . . . . . . i , � � Full page ad in September Pa/m Springs Life Annua/Living Edrtion to inrude sponsor logo. 30,000 hardbound copies (over 1$,000 in hotel rooms for one year -2,000 in doctor's offices, waiting rooms, country clubs, salons and professional office,1,600 personalized and � presented to VIP's)-25,000 copies on newsstands and mailed to � our subscriber Cist. . . . . . . . . . . . . . . . . . . . . . VALUE: $10,500 r `' ► Press release announcing the Celebration of the lOth Anniversary to be sent to media outlets throughout Southern California. � Sponsors will be Iisted in the re�ease. . . . . . . . . . . . VALUE: $2,OOo !' September/October Kickoff Celebration � i' � Greeting announcement by prominent dignitary. iSponsor verbal recognition at the Celebration. . . . . . VA�UE: $1,000 � 3 � D At the first unveiling of the photographs in the designated store(s): • The announcement of the year-long lOth Anniversary events • A drawing for two<2)signed photographs - package to include a special spansor page containing their logos • Sponsars will be invited to produce co-branded products for i distribution at events during the year . . . . . . . . VALUE: $10,000 ( April - Gallery Show 1 7itle Sponsor of Tom Brewster's photographic co;lection of "Our Monument", Show to be held at a gallery for thirty(30) days. : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VALUE: $5,000 � � i � f { [ i i i i TITLE SPONSOR Callection of Photographs 1 Photographs will be available for sale as follows: • Single reprints, framed and unframed • Total collection reprints signed, framed and unframed • Total signed collection presented unframed in an elegank box, suitable for framing • AI! packaging will include a prestige page of the sponsors who made this possible . . . . . . . . . . . . . . . . VALUE: $15,000 D Title Sponsor will receive one signed set of collector edition prints. . . . . . . . . . . . . . . . . . . . VALUE: $1,000 PalmSpringsLife.com � Pa/m Springs Life's Website will carry the gatefold editorial on the Monument and the photographic collection. Sponsor logo will be included and will remain on the website for one year. • Sponsor logo wili be linked to yo�r website. • PalmSpringsLife.com receives over 3.4 million visitors(900.000 unique visitors a year)with 78,000 unique visitors each month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . VALUE: $12�000 ; s Total Value Per Pa�kage . . . . . . $61,500 Sponsorship Fee . . . . . . . . . . .$25,400 ; � � E SantaRosa �SanJacinto Mountains NATIONAL MONUMENT Io th---_____-------- __ Anniversary Santa,Rosa SanJacinto Mountains NATIONAL MONUMENT FRIEND SPONSOR ______ ____�__�._ _.��______Ioth __. Anniversary Pre-Event Celebration / Sponsor logo on all promotional displays including brochures, posters, invitations,emails, advertisement for all activities, events and communications: • 200 posters announcing the lOth Anniversary Celebration to be placed throughout the valley • 5,000 postcards announcing the Kick-Off event E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .VALUE: $5,000 � Haif-page ad in September Palm Springs Life Annua/Lrvrng Edition , to include sponsor logo. 30,000 hardbound copies(over 18,000 in ` hotel rooms for one year- 2,000 in doctor's offices, waiting rooms, country clubs,salons and professional office,1,G00 personalized and presented to VIP's)-25,000 copies on newsstands and mailed to our subscriber list. . . . . . . . . . . . . . . . . . . . . . . VALUE: $7,200 � Press release announcing the Celebration of the 10th Anniversary I to be sent to rnedia outlets throughout Southern California. � Sponsors will be listed in the release. . . . . . . . . . . . VALUE: $2,000 � € � September/October Kickoff Celebration . � Greeting announcement by prominent dignitary. � Sponsor verbal recognition at the Celebration. . . . . . VALUE: $1,000 � ► At the first unveiling of the photographs in the designated store(s): • The announcement of the year-long lOth Anniversary events • A drawing for two(2)signed photographs - package to include ? a special sponsor page containing their logos i • Sponsors will be invited to produce co-branded products for � distribution at events during the year . . . . . . . . VALUE: $i0,000 E � j Total Value Per Package . . , , . $25,2U0 j Sponsorship Fee . . . . . . . . . . . $70,000 � � i i � ! � Santa.Rosa SanJacinto Mountains NAT�ONAL MONUMENT SUPPORTER SPON�SOR _______ ___ IOth Anniversary y `' Pre-Event Celebration ; � Sponsor logo on all promotional displays including brochures, qosters, invitations,emails,advertisement for all activities, events and I' communications: ; • 200 posters announcing the 10th Anniversary Celebration ' to be piaced throughout the valley � • 5,000 postcards announcing the Kick-Off event ( . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .VALUE: $5,000 � I 3 ! One-third page ad in September Pa/m Sprrngs Life Annua/Living Edifion ; to include sponsor logo.30,000 hardbound copies (over 18,000 in a hotel rooms for one year-2,000 in doctor's offices, waiting rooms, � country clubs,salons and professional office, 1,600 personalized and F presented to VIP's)-25,000 copies on newsstands and mailed to � our subscriber fist. . . . . . . . . . . . . . . . . . . . . . . VALUE: $5,390 E ; � Press release announcing the Celebration of the 1Qth Anniversary i to be sent to media outlets throughout Southern California. j Sponsors will be listed in the release. . . . . . . . . . . . VALUE: $2,000 September/4ctober Kickoff Celebration ° i Greeting announcement by prominent dignitary. Sponsor verba! recognition at the Celebration. . . . . . VALUE: $1,000 i � � Total Value Per Package . . . . . . . $13,390 � Sponsorship Fee . . . . . . . . . . . . $5,000 ; � � , � �. E. E � � £ � � � � E � i � � �7iking �xplaring bird �nratching saui se�rehing � �� ` �� ' �� ; � f � ��5 � � � ff � �', � ��,� ,,°�� 3a� � "! ��'�s �€�e 5��^��a+ �' � �. � � '. ..�i,-z t frY � �� &� �:�� ,�'� � -� ��/��,y -L�- �� ',t ..c.,.' �' �`��iw^� <c.- E,.� ��„�.K Exciting recrcation,breathtaking scenery, wildlife and clean mountain air—all righc in your own backyard. Explorc the spectacular Santa Rosa&San Jacinto Mountains National Monument. Get involved in land preservation,education programs,habitat restoration and our one-of-a-kind communiry events. Whethcr you're visiting,or lucky enough to live here—the on(y thing missing is YOU. JOIN US. , Friends oftne conserve protect connect ��. � Desert Mountains DESERTMOUNTAINS.ORG 760-568-9918 � � :. � ��:��'�� ...k ��; . �3 .�. .