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HomeMy WebLinkAbout2010/2011 Media Placement PlanCITY OF PALM D STAFF REPO eG DATE 2, 7 /0 �'�-/D C�J�e'TIf�Js:D E © ` PASSE.F. TO 2ND READING -41:41.4.03.0..0•11M.MINIMpitaltaniare..211.Z14.11100.14..'_..• .aa,+aa,.w..l..s.�.+.,+.....w,..u..r roan REQUEST: REQUEST FOR APPROVAL OF THE 2010/2011 MEDIA PLACEMENT PLAN SUBMITTED BY: Kristy Kneiding, Marketing Manager DATE: July 27, 2010 CONTENT: 2010/2011 JNS Advertising Media Placement Plan Recommendation By Minute Motion: 1. Approve the 2010/2011 JNS Advertising Services Media Placement Plan as presented; and 2. Provide staff direction on allocation of the remaining $25,565. Funds are available in Advertising Buys, Account No. 110-4417-414-3221. Committee Recommendation At its meeting of July 20, 2010 the Marketing Committee unanimously voted to keep the advertising dollars in both the Desert Guide and Palm Springs Life magazine. Background At its meeting of July 8, 2010, City Council approved contracting with JNS Advertising for media buying services; however, additional questions regarding two specific media buys were raised. Council requested that the plan be revisited by the Marketing Committee for further discussion. The specific media buys in question are advertising the Visitor Center in the Desert Guide and the tourism advertisement placed in the Palm Springs Life. Council questioned whether this money might be better spent creating a Palm Desert business guide and map to distribute at the Visitor Center versus the Desert Guide, which promotes all events; restaurants; and shops throughout the Valley. It also was suggested that the dollars be used for a larger presence in the Pacific Northwest region. Staff Report Approval of 2010/2011 Media Plan July 27, 2010 Page 2of2 The Marketing Committee first approved the proposed media plan at its meeting of April 20, 2010. Subsequently, the media plan was reviewed by City Council at the budget study session. In order to move forward with the remainder of the media plan that was not in question, staff is recommending approval of the plan without the $25,565 dollars for advertising in Palm Springs Life and the Desert Guide. Staff also is seeking direction on allocation of those remaining funds. Therefore, the total dollars for media placements through contractor JNS Advertising is $179,435. Fiscal Analysis Approval of this plan would allow staff, through contractor JNS Advertising place print and electronic media beginning with September insertions. Denial of the plan would place all media buys on hold, negatively affecting the City's fall marketing efforts. Funds are included in this fiscal year's Advertising Media Buys, Account No 110-4417- 414-3221. Submitted By: C14!'�cf Kristy Kneiding, Marketing Manag�ef Paul S. Gibson, Director of Finance Appr j)/e) Joh hlVohlmuth, City Manager Department Head: McCarthy, ACM for elopment g:\rda\kristy kneading\word data\staff reportsmemos\advertising\revised media plan staff rpt doc PALM DESERT/JNS ADVERTISING MEDIA BUYING SCHEDULE 2010-11 O CO 0 00 coOO O •'OV O O M CD N O CO N CO O O CA 00 CA tD — Otsi I— te b~4 49 4, 6 ER 69 69 669 6N9 Ln M O) ti 69 0 0 O O CO 8 0) N -) 64 69 M ca _N N #gip}' O C ca 8 8 0Npp n 0- Q O 6O4 EA 6M9 K3 N Q 19 69 0 L.O O 0 0 to 0 O aOn Cl CO 8 N COO n IO tD OOf p O; < ITT, 69 w 69 69 b9w4. w N 69 O_ O O O O 0 0 D) to CO 0 N 0 r.0) O Ea Eft 1- O_ O 8 co o M O et C IDOL (O COO N O n 0 O : OOf O ti ti 69 6N9 re 69 69 6 W y 4,4 o O O a O O O O O `0' Is- CO CO O Cy O O © N e- CO 0. to to o so CC O O n n a) M 664 69 69 69 > 0 0 V. 0 0 OO) N. n y O CO O N O O (A 0 01 O Z 69 6 � 6 69 E C.)69 _ O O o O O 0 I1a ~ V (0. COO N co O CA p 0 Vi U4 69 49 10 5). O O to co N Oi4 4 6� N Oi 0 O 0 0 O CD 6 69 o 0 CO CD 69 w m 1 c N U C) C 0 > N C C a) 0 CA N C •N R C C O f6 C 3 (/ y rn tc N y y��jC9- c-., cn m2 rn C w N masy> O aN Re UO —>-. y� P- o y a S pd CO eo 0> Zi `o to IX Ca)E Q o CO Ca o to L 'O Qs a' co = -a Q a IliO ■- m C 'a Qi-a> 0(na..�0(na` ...< ) iei Opportunities: 0 O tD 69 Media Buys -Grand Totals: Visitors Center Rates include 15% Commision