HomeMy WebLinkAboutMinutes - Marketing Committee 04-20-2010PALM DESERT
PALM DESERT MARKETING COMMITTEE
APPROVED MINUTES
Tuesday, April 20, 2010 - 2 p.m.
Administrative Conference Room
I. CALL TO ORDER
Sara O'Flynn called the meeting to order at 2:09 p.m.
II. ROLL CALL
Members Present:
Sara O'Flynn, Chair
Emily Bird-Hrivnak, Vice Chair
Theresa Maggio
Marlane Wolf
Michael Shimer
Members Absent:
Stephanie Loog
Kimberly Bowers
Lee Morcus
Staff/Others Present:
Robert Spiegel, Councilmember
Jim Ferguson, Councilmember
Justin McCarthy, Assistant City Manager
Kristy Kneiding, Marketing Manager
Donna Gomez, Visitor Center Manager
David Hermann, Management Analyst
Ruth Ann Moore, Economic Development Manager
Jane Stanley, Recording Secretary
Dave Portner, Travel Host Magazine
Garry Sage, JNS Advertising
Judy Sage, JNS Advertising
III. ORAL COMMUNICATIONS
None.
IV. CONSENT CALENDAR
A. MINUTES OF THE MEETING OF MARCH 16, 2010.
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Marlane Wolf moved, by Minute Motion, to approve the minutes of the March 16, 2010,
meeting as presented. Motion was seconded by Sara O'Flynn and carried by unanimous
vote.
V. CONSENT ITEMS HELD OVER
None
APPROVED MINUTES
PALM DESERT MARKETING COMMITTEE APRIL 20, 2010
VI. NEW BUSINESS
A. 2010-2011 MEDIA BUYING SERVICES
After a brief introduction of their company, Garry Sage and Judy Sage from JNS
Advertising presented their proposal for media buying services for the City.
Kristy Kneiding reported that with JNS' buying power, the current budget of $260,000
would be translated to $310,000 worth of advertising, including JNS's fees.
Upon question by Ms. Wolf, Mr. Sage clarified how JNS is paid.
Ruth Ann Moore asked if the added value dollar amount received could be reported.
Mr. Sage indicated that would be done.
Justin McCarthy stated it makes sense to look at the proposal because JNS would
allow the City to leverage staff time due to the cost and operational efficiencies.
Ms. Kneiding had contacted one of the references, the City of Indian Wells, who has
worked with JNS for four years and highly recommends them.
Sara O'Flynn moved, by Minute Motion, to recommend contracting with JNS Advertising
for strategic offline media planning, purchasing, and reporting for fiscal year 2010-2011.
Motion was seconded by Michael Shimer and carried 5-0.
B. 2010-2011 MEDIA PLAN
Ms. Kneiding explained the 2010-2011 budget and online media plan, which is
reduced from the previous year. Television advertising has been deleted. Seasonal
radio campaigns tied to events may be implemented. Some discretionary funding is
available for opportunities that may arise.
Discussion ensued regarding advertising targeted at specific events in the Valley,
using radio, and local businesses partnering together.
Sara O'Flynn moved, by Minute Motion, to approve the 2010-2011 Media Plan as
presented. Motion was seconded by Emily Bird-Hrivnak and carried 5-0.
VII. CONTINUED BUSINESS
None
VIII. OLD BUSINESS
None
IX. REPORTS FROM CITY COUNCIL LIAISONS
Councilman Robert Spiegel stated that Palm Desert has joined the CVA
Business Improvement District (BID), which will give about $600,000 to the
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APPROVED MINUTES
PALM DESERT MARKETING COMMITTEE APRIL 20, 2010
City's General Fund. He felt a good portion of the funds should go for
marketing. The City is currently negotiating with Palm Springs Art Museum for
a facility in Palm Desert.
X. REPORTS AND REMARKS
A. Chair
Ms. O'Flynn reported that the Gardens' 12th annual concert series is ending a
great season. Visitors have been spending more than last year.
B. Committee Members
Michael Shimer mentioned an event in connection with The Living Desert and
Tommy Bahama's for Sunday.
Ms. Bird-Hrivnak stated that the Marriott has been busy.
Ms. Wolf stated that from a marketing research perspective corporations are
still holding back their discretionary spending.
Theresa Maggio reported that Bighorn's Behind a Miracle breast cancer non-
profit fundraising organization hit the $1 M mark after just 3 years.
C. Staff
Ruth Ann Moore mentioned new stores opening on El Paseo. A full report
from Fashion Week will be presented at the May Committee meeting.
Ms. Kneiding said there will be another concert series in Civic Center Park,
starting in June and ending on the 4th of July.
Donna Gomez said there will be an Arbor Day celebration at the Visitor
Center next Saturday.
XI. INFORMATIONAL ITEMS
A. Visitor Center Report - Donna Gomez stated that visitors and sales continued
to increase but are starting to see a slowdown that is typical after Easter.
Facebook and Twitter activity have also increased.
XII. ADJOURNMENT
The meeting adjourned at 3:00 p.m.
Jane Stanley, Recordthg Secretary
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