HomeMy WebLinkAboutSuspend Ch. 25.68 for 60 Days - Signage CITY OF PALM DESERT
DEPARTMENT OF COMMUNITY DEVELOPMENT
STAFF REPORT
REQUEST: Approval to suspend Chapter 25.�,� Signs, Section 25.68.050 M
Prohibited Signs, for a period of 60 days to allow the display of
temporary off-site signage for retail businesses.
SUBMITTED BY: Kevin Swartz, Assistant Planner
DATE: June 24, 2010
CONTENTS: Photos of off-site signage for Karen's Cafe, CJ's Diner, and Venezia
Recommendation
That the City Council, by Minute Motion, approve a 60-day suspension of
Chapter 25.68 Signs, Section 25.68.050 M existing off-site signage
prohibition, to allow retail businesses temporary off-site signage not located
within the public right-of-way, as requested by several small business owners.
Discussion
On September 10, 2009, the City Council adopted Ordinance No. 1190, updating and revising
Palm Desert Municipal Code Section 25.68, Signs. The Sign Ordinance prohibits any off-site
signage under Section 25.68.050 M. The Code Enforcement division has cited multiple
business owners for advertising with off-site signage. Due to the continuing economic
downturn, local merchants have expressed concern regarding visibility from a primary
street, and the need for off-site signage. The smaller retail and restaurant owners are the
ones having the greatest difficulty. When their businesses are not located on a primary
street and are tucked behind other buildings, they have been placing off-site signage at
other locations trying to lure customer traffic. Attached to the staff report are examples of
this off-site signage.
Staff is proposing to suspend Section 25.68.050 M for a period of 60 days to allow retail
businesses temporary off-site signage. Temporary off-site signage would not be allowed for
real estate companies, commercial brokers, or for other advertising purposes. All off-site
signage will be prohibited within the public right-of-way. During the 60-day trial period, staff
will observe the visual and aesthetic impacts on the community. If the program assists
businesses, and does not have adverse aesthetic effects on the community, then staff will
devise a future program for off-site signage approvals during summer months until a more
robust economic recovery is realized. This program would come back to the City Council for
consideration.
Temporary Off-site signage
June 24, 2010
Page 2 of 2
Staff has received requests from small businesses such as these to grant leniency during
the summer months when their revenue is lowest due to the absence of seasonal visitors.
Staff believes the decision to temporarily allow off-site signage for a period of 60-days will
have a positive short-term effect on local merchants. Whether the effect is sufficient to keep
struggling business viable is uncertain. Staff recommends a suspension of Section
25.68.050 M for a 60-day period to allow temporary off-site signage for retail businesses.
Submitted By: Department Head:
��' ���-'
Kevin Swartz Lauri Aylaian
Assistant Planner Director, Community Development
Approval:
` CITY COUNCIL�TION
APPROVED--,:�c:.�.,_........DFNiFD
hn . Wohlmuth RECEIVED OTHER
City anager
MEET G DA '` �' %l �
AYES• , �; -��--�-, �, � r�L' - -� .
� NOES: ��y� � �
ABSENT: ` r
ABSTAIN: �
VERIFIED BY:
Original on File with City lerk's Office
* Approved the reco�endation and directed staff
to explore the suggestions provided by City Council
for addressing this matter after 60 days. 5-0
G:�PlanningAKevin Swaztz\Word\MiscATemporary off-st�eet�ignaged�x
�
�,,, , , .: ;, T � � ,; � �
,,
' �U . . '.` 1: ./ ' .
,\ � d / i�.. �,y �.
� � , / .. -' ' .�,
�'.< . 1 7 ` ._ �
. \ ^`�. t ' .y .�.
r ' � , °
�_ �
`� -_ �<
.1 � , _ .� ��.:
f �`.� . , I � � � �'
l�_::Y�/ f{ )Y-
� /, . _ .� � I, '
� s� i ' A I � � 1.. � �
�� � � ��^ �
� . � t � I � �.' e
a ,�: � � .
�
�
� � . , -
�
� � �
_l:x . .; ..,. :.
, —s"-`a. ..1-�� R. a-
�
� ��
4'
� � ���� �.+��}� -�/ �' � �� � �� ',� �� �1'
..// ,.� !:
�\ ! ; �.y�A S, ��,ns c �� 4 .i,: .
g
yr y, � �����. ei_
�
� ,.� ��+ ��,� �'<-
, ,' ^ �., �
�\ $
\`\ x� �pY
•.1 /, 1, ~ AV A^ � •� Q��yY�. ✓� ,
' J P �s � �.v '-^,�e- p�j,
; . � l0 ; ,� �. . .
. n t ^ � , � � s- 'M
t� a'�'%= �er
, . �, ��
� � r � � ���
�-.� �. � � � � s } F
� � .
( , � � ' � '* - � � �`�*' 1�`.
., ' • � s
A �,. 1 � �' �•,,�'� •
. �:-�. s,.:.
� +�' -- �
� , - `��.-.._ .
��.. ,� . _ � y,'.� ..,s,.
�� � ���
CC� �
rn��
�-_ ✓
_ �` �) � !
� �
�_� ;
� f'' < �.!
�
� � ,:
,
� +
! '
� 4�
�
., �ti
� ,, .
�
t �
, , , .
. �i , -/ � �Y .
. � �
.
r-
.� .roy, '� s � � � •.. .. 4 _�= .
� ` y
h-1 z��4 :�. �:� - �!
� J...L�� 1 . ��. Y� � � �� _
� � �4 � 'i{ dii� . —Tt"— %��♦
`+ �
h/�.� �t. ��yry� M . . .
� r �� � il A " :.� ' �i� ^C ,y .
��\'
� A
4
(� fL ( �� � ,���.t .�7 .., / .. , �.._.
� �� _
M1 }
. ��� f � W�.�"�� .� .
*� 1��
.� rr . � ^S . .
r � � ��i�
t � ';s6�^a:f�,� °� `'� ` � �
� ' ° r+ a �. �,�', "� y�,�"� "' ,
IT
. .
.'� i . .^� . � �i 9�� � , .
.. Yr r .. ...r. �
�'�.' � � � � � ^ � "�.,�'"•.-� I �i �1��. * '�Aw- � e- 6'
nu Y
R
� ,
� y . �j !e � �• IS� ���:�, � ��� �,�
� d " * � � :_
.
.. = .
+ ., w . I � I k -.
� �p� � ` �. i . '.tr� ��`�q.��.: Ir:.. IIII �. ��.
�'-� - y .�� Y +��
Y � I .Yx. a-�M
.x
��° �� r�-y: � ..,�:"�4�
.�- � � � -���.
, � ��, '� � :� '� ,'S' �
� �
t 4�„y� a. , ��.)J . � e 'f
� � h� ,
, : u�.. . V .. _ . � , ' r
r i'; � � . �� — �i '^`�
_ _..
,^� ;'S[.� .�- ' _ � ' 0
"' T
c
i ,
�.
s
,
;;�• r�" r �
t,�il ,o, ^ ''' � — � .
� .
( ��' � �
,
. 3
� '� . r ��� � � �
1t
� � p "� y
l 1 � � �
l �1.
2 /yT �� . `�� ��� . 3 .. 1�
- L .� { r�� 4 . .
« .0
.... `��� -- �
, ��. . .I�.. qe
�
K n
� � �; �
c� `
�Y L �
_ �` • .� �-��
YX �
� �j h
. . � Y ,� �,... .
.� �
. i
. . .r..,. 4., .
a, ' �
. � .
. .
, „ .� �^
• ��d t
� . R? �', �'y,� , '
.
, , .
. , �. _ . ...:,� s . .
. .� . \1 , �l ��.
t !� y. . '
;.Y . . . . . _.. ^�'�.�,�. �.— ' r. , •
,.�
`� � ��' . 1��� � ♦ �; . ye,
,�Y � i+ ,
'`°.d!
�; �u'�,"�r �� � o
�' ,i„ . M^� ,� .
� � Tr
� y'a�� .�° 'ae. _
, � � a
r, '�" .:i�"e �4
�� �
ah 4
.
.,_'�.-' � � r
� � . . r . •
M 4 ��' .
_ } � ��Y.
F
( f�,..• '• , +�N : .
. � �r,�
.� .
� ' z,;x� , '.,, �}+s'
gj +} y � ��+ � � � �J� �.
.g1'� �� a - ,i.y� �' 'A.. ��� �
.�� ,�� � t �.
' �:r '�� Y � �;F
�.A s �' dt
4 � i.'nf. . y, 'Y i
. r . �'7 _�� � 4�
�'
� ,
_ . ,� . ,
, . , . ..� -� .
S �t
i'� �r � . A.-3 r .�:� .!
S' .�. ' ��".� � . . �,�� .i
� ` ' ':-.o ��,-y .,�Y�',��� p ` .
, ��� ia�h 7F'� r„ r
"�-�r,�,�.�,�.� �t � � � �
� �
� ,� � � �! �
- ... , .
, . �
, .
r.w,
,_ .;� —
' «�
,,; . ;,
s
« ,..
:�.�.
.�z� +�} , t,�:,
�. 'm , . .`
: � 8�.
...