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CITY OF PALM DESERT
STAFF REPORT
REQUEST: AUTHORIZATION TO PROCEED WITH IMPLEMENTATION OF A
DINE OUT PALM DESERT RESTAURANT PROMOTION FOR
ONE MONTH DURING LATE SUMMER, EARLY FALL 2010
SUBMITTED BY: Donna Gomez, Visitor Center Manager
DATE: March 11, 2010
Recommendation
By Minute Motion: Authorize the implementation of a Dine Out Palm
Desert restaurant promotion in late summer, early fall 2010. Funds are
available in the Marketing Budget, Account No. 110-4417-414-3223.
Background
Based on the success of the first Dine Out Palm Desert restaurant promotion, it is
expected that running a similar promotion later this year would provide another
opportunity to promote Palm Desert restaurants as well as increase business and
garner new customers. The program would be altered slightly to incorporate
participants' suggestions and would remain a 20 percent off discount program open to
all 192 Palm Desert restaurants. The promotion date (month) will be determined through
further input to be received by local restaurants.
In January 2010 staff implemented a new restaurant promotion titled Dine Out Palm
Desert. Thirty-eight restaurants were recruited and participated in the month -long
program by agreeing to offer a 20 percent discount off all food purchases. The variety of
participating restaurants was vast and included fast food to fine dining establishments.
Over 8,000 coupons were distributed through the Palm Desert Visitor Center, City Hall,
Palm Desert Chamber of Commerce, and local hotel concierges. A printable version
was posted on the City's websites with over 1,200 copies having been printed from
those sites.
Participating restaurant responses have been generally very positive with a few
constructive suggestions for improvement relating to terms and conditions of the
program. All comments will be taken into consideration and incorporated into the new
program as allowed. Some requested the program occur two to three times per year,
and specifically during late summer, early fall. Additional restaurant input is forthcoming
Staff Report
Dine Out Palm Desert
March 11, 2010
Page 2 of 2
regarding the most opportune month to run the program later this year. Staff has asked
them to consider the months of July, August, September, or October.
The program terms and conditions will continue to exclude beverages, alcohol, taxes,
and gratuities, and note that the coupon cannot be combined with any other offers.
Advertising and promotion of the program will remain the same and include radio and
print advertising, and an article in the BrightSide.
Fiscal Analysis
Staff estimates program costs for advertising, printing, and website placement will not
exceed $6,500. Funds are available in the Marketing Budget, Account No. 110-4417-
414-3223.
Submitted By: Department Head:
onna Gomez, Visitor Center M
Approval:
ager
Paul S. Gibson, Director of Finance
. Wohlmuth, City Manager
McCarthy, ACM/Re•ev-Iopment
CITY COUNCILA$TION
APPROVED t ')ENIED
RECEIVED (TIIE R
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VERIFIED BY: OKI re
Original on File with City Clerk's Ot'fice