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Home My WebLink AboutCounty Sheriff's Dept - 2011 "Every Fifteen Minutes" CITY OF PALM DESERT � OFFICE OF THE CITY MANAGER STAFF REPORT REQUEST: REQUEST TO PARTICIPATE IN THE RIVERSIDE COUNTY SHERIFF'S DEPARTMENT'S 2011 "EVERY FIFTEEN MINUTES" PROGRAM IN AN AMOUNT NOT TO EXCEED $7,000. SUBMITTED BY: Stephen Y. Aryan, Assistant to the City Manager DATE: October 14, 2010 CONTENTS: Riverside County Sheriff's Department Memorandum (09/20/10) Recommendation By Minute Motion, approve the City of Palm Desert's participation in the 2011 "Every Fifteen Minutes" program, in an amount not to exceed $7,000. Funds for this program are available under the Police Contingency Account No. 110- 4210-422-3042. Commission Recommendation The Cove Communities Services Commission recommended participation in the proposed 2011 "Every Fifteen Minutes" program in the amount of $10,OQ0, with each city's portion based on the Cove Commission Funding Formula. The Commission also recommends that the Sheriff's Department contact other local public/private schools to ascertain if their students could attend. The Palm Desert Public Safety Commission will review this item on October 13, 2010. Staff can provide a verbal report of the Commission's action at the City Council meeting if requested. Backpround The "Every Fifteen Minutes" program is a two—day event aimed at high school juniors and seniors, which focuses on the negative consequences of drinking, personal safety, and the responsibly of making mature decisions when alcohol is involved. The program's name stems from the fact that approximately every fifteen minutes an individual in the United States is killed from an alcohol-related traffic collision. The first day of the event focuses on a mock traffic collision that is very realistic. It includes students that portray injured and deceased victims. The students that are playing victims are chaperoned and stay overnight in a local hotel, to emphasize their absence. On the second day, students attend a mock funeral service, including a video presentation of student victims before the accident and during the accident itself. Selected students also speak at an assembly, along with guest speakers who were negatively impacted by drunken drivers. The Cove Commission was requested to help fund this program, in the amount of $10,000. The Commission approved participation in the program, with each city's portion based on the Cove Commission Funding Formula. Staff Report: "Every Fifteen Minutes" Program October 14, 2010 Page 2 of 2 The formula is based on each city's population estimates as illustrated in the table below provided by the City of Indian Wells: CITY POPULATION PERCENTAGE Indian Wells 5,093 6.90°l0 Palm Desert 51,509 69.81% Rancho Mirage 17,180 23.28% TQTAL ?3,7'82 1 q0.00% Based on this amount, Palm Desert's share is approximately $7,000. Staff respectfully recommends that the City Council approve participation in the 2011 "Every Fifteen Minutes" program. Fiscal Analvsis Based on the Cove Formula, the City of Palm Desert's share of the participation cost is approximately seventy percent (70%) or $7,000. Funds for this program are available in the Police Contingency Account No. 110-4210-422-3042. Submitted By: Step en Y. ryan, Assist to the City Manager CITYCOUNCILACTtON APPROVED ✓ ni�,NlF.n Approval: RECEiVED OTHER /� MFETING DATE "�`�-��/ � � L-�''� AYES: s�� r�on�r �� Fi�� P S. Gibson, Director of Finance NOES: �o�� -- ABSENT: .t�� ABSTAIN: � ��;,(� VF.RtF1ED BY: �� - J M. Wohlmuth, City Manager riginal on File with City Clerk's Office � i RIVERSIDE COUNTY SHERIFF'S DEPARTMENT Palm Desert Station ,` Stanley Sniff, Sheriff- Coroner TO: Cove Comrnission DATE: September 20, 2010 FROM: Lieutenant Andrew Shouse Lieutenant Jorge Pinon Lieutenant Lori Marquette SUBJECT: Every 15 Minutes Program Funding Proposal - 2011 Recommendation The Riverside County Sheriff's Department, Palrn Desert Station recommends the Cove Communities (Indian Wells/Palm Desert/Rancho Mirage) approve the request to partially fund the Every 15 Minute Program for 2011 for the sum of$10,000.00. Background The Every 15 Minute Program is a two-day program focusing on high school students, juniors and seniors which challenges them to think about drinking, personal safety and the responsibility of making mature decisions when alcohol is involved. The program name was derived from the fact that roughly every 15 minutes someone in the United States dies from an alcohol-related traffic collision. Summary of Pro�ram Day One -The "Grim Reaper" visits various classrooms. He walks silently into each room and calls out a student's name and instructs him or her to "come with me." A uniformed officer then enters the classraom and reads the student's obituary. The obituary is very realistic and includes such details as the cause of death,past accomplishments, future plans and surviving family members. The obituary includes a photograph of the "deceased" and is posted inside the classroom. They will not return to class for the remainder of the day. 1'rior to lunch, a mock fatal DUI collision is staged near the school grounds. The students are alerted to the fact that a collision has just taken place by a pre-recorded 9 i 1 call played over the school's public address system. The mock collision includes students portraying a trapped driver and passenger in the victim vehicle, a DUI driver and passenger in the second vehicle and a pedestrian. The collision is staged to look as realistic as possible and inciudes response by police, fire, ambulance and helicopter crews. A victim is extricated from one vehicle using the "Jaws of Life", pronounced dead Every 15 Minutes Program—September 201U 1 at the scene, placed in a body bag and transported to the morgue by the coroner. The helicopter transports one critically injured victim to a local hospital. The student's parents are notified of tl�eir child's death. Another injured is transported to the hospital by ambulance. Hospital personnel will work on the victim until pronounced brain dead. The parents will be notified of this and asked about organ donation. The "drunk" driver is given field sobriety tests by officers at the scene, handcuffed and transported ta the jail for a simulated booking. All juniors and seniors frorn the high school watch the accident from the beginning to end. The entire scene is video taped and edited for viewing on the second day. Meanwhile, a prearranged mock death notification is made by uniformed officers to each student's parent. Even though all parents are aware of the details of the program and agree to the prearran�ed death notification and know it is pretend, the resulting emotions are tremendous. Chaplains and counselors will be available for both paxents and students. After the collision, all participating students are led by the "Grim Reaper." They are transported to a nearby hotel for an overnight stay. The student's absence from home that night is to further simulate that he/she is "gone." At the hotel/retreat,the students are treated to dinner and chaperoned activities. Evening activities will include interacting with police, medical personnel, and members of the community. Guest speakers will include someone who has been involved in a DUI accident, fatally killing a child and how it changed his life. Other guest speakers will also be planned. After listening to the speaker's, students write letters to their parents. Some students axe able to say things to their parents they were never able to before. Students are asked if they would feel comfortable reading their letters to the student body and parents at the following days assembly. Day Two - In the morning, students at the retreat will be transported back to the school for an assembly/mock funeral service. The assembly begins with the showing of a music video. The video is compiled from footage of participating students weeks prior to the program as well as footage of the mock DUI accident. .After the video, selected students read their letters to Mom and Dad and selected parents also read their letters to the children. A guest speaker will talk about the horrible consequences of poor decision making when alcohol is involved and how it impacts many people. The assembly concludes with the calling forward of actual survivors and victims of alcohol tragedies. Students are then told to join their parents. Letters are exchanged along with,hopefully, renewed commitments of love and respect. Counselors, support services, and all those involved in the program will also be present. This program requires a community effort both financially and through volunteer service. Several local agencies have already volunteered their time including Cal Fire, Eisenhower Medical Center, Forest Lawn Mortuary, Palm Desert High School, Prabation Department, District Attorney's Office (Indio Juvenile Division), and the Riverside County Sheriff/Palm Desert Police. There were nearly fifty valunteers involved in this program for 2009. Every 15 Minutes Program—September 2010 2 The estimated cost of this program for the year 2009 was approximately $12,000.00. These funds were raised by a volunteer�;roup that solicited varied businesses to donate in order for the program to continue as well as donations made by the cities of Palm Desert and Rancho Mirage. Without this funding, the program could not be implemented. While there are various organizations that do contribute and/or donate their services for free, there are many components of this program that simply require payment for their services. "I'he Cove Communities help in this matter will ensure the continued success of the Every 15 Minutes Program for the year 2011. In a time of difficult financial means for most people, including many businesses, it is all the more difficult to solicit the required funds from small businesses and citizens. Undoubtedly, the issue regaxding teens drinking and driving is all too memorable froin recent years. With the help of the Cove Communities, through the implementation of this program, we can possibly save lives through educating our teens. This proposal seeks approval by all three cities to share the partial cost of implementing the Every 15 Minutes Program for 2011. The funds would ensure that this meaningful and important program takes place in order to educate our youth about the dangers of drinking and driving. lmplementation The Every 15 Minute Program will be implemented again in February 2011. Officer Kevin Cole and the Palm Desert Police Department are responsible for coordinating this entire event. Needless to say,this is a large undertaking and requires a great amount of time and planning to make the program a success. Im acts It is anticipated that the implementation of the Every 15 Minutes Program will have very positive impacts in all three cities. Alcohol use is the number one drug problem among young people. Mothers Against Drunk Driving (MADD)recently published the following statistics on teen drinking, driving and other drugs: • Traffic collisions are the number one killer of teens and 28% of fatal traffic crashes involving teen drivers are alcohol-related • Alcohol is the number one youth drug problem in America and more young people die from alcohol-related incidents that from all other illicit drugs combined • Underage drinking costs American taxpayers approximately$61.9 billion annually • Adolescent drinkers perform worse in school, are more likely to fall behind, and have an increased risk of social problems, depression, suicidal thoughts and violence • Those who start drinking before age 15 are 7 times more likely to be in a motor vehicle crash after drinking • Every minute, one person is injured from an alcohol-related crash Every 15 Minutes Program— September 2010 3 • One in three 8th �;raders drinks alcohol, and one in three will be ui an alcohol- related crash in their lifetime • One in five teens binge drink � Teen alcohol use kills about 6000 people each year, more than all illegal drugs combined Cost Analvsis As each Cove Community has teenagers attending Palm Desert High School, it is our recommendation that the three cities fund the program in 2011 for the sum of$10,000.00 total using the"cove formula" of 50/ 30/20 (Palm Desert- $5,000.00, Rancho Mirage - $3,000.00 and Indian Wells $2,000.00). Every 15 Minutes Program— September 2010 q, Every 15 Minutes Cost Summary 2009 -Grandstands $5,670.00 -Malce-up Artist $600.00 -Key Chains $1,400.75 -Programs $150.00 -Misc. (Home Depot) $64.59 -Misc. (Home Depot) $32.29 -Misc. (Spencer Gifts) $16.15 -DSUSD Graphics $13.29 -Jennifer's Kitchen $675.00 -Swiss Donut $434.Q0 -Sign-A-Rama $99.02 TOTAL: $9,155.09 Donated Costs -Retreat Rooms (Marriott) $1,100.00 -Transportation (Cardif� $400.00 -Flowers for Coffins (Forest Lawn) $3D0.00 TOTAL: $1,800.00 �� EL PASEO BANK PAGE: 1 ACCOUNT: 2016009439 06/30/2010 " �... `'�--�- �, PALM DESER T HS FOUNDATION EVERY 15 MINUTES PROGRAM ' PO BOX 1083 �Z' 30 PALM DESERT CA 92261-1083 � 0 --==-==--=====--=___- �____________________________________________�___-_==-__----- EL PASEO BANR --______ 74175 EL PASEO TELEPHONE:760-862-0099 PALM DESERT CA 92260 -------__________=_______________________________________ Direct all inquiries to your local branch. Unlawful Internet Gambling Notice Effective immediately your account terms and conditions are amended to include the following; Restricted transactions as defined by Federal Reserve Regulation GG are prohibited from being processed through this �.,,_ . account or relationship. Restricted transactions generally include, but are not limited to, those in which credit, electronic fund transfers, checks, or drafts are knowingly accepted by gambling businesses in connection with the participation by others in unlawful Internet gambling ________________________________________________________________________________ ----_ --------- ___EL PASEO SM BUSINESS ACCOUNT 2016009439 _________________ ---_-------_- ' ----- -------- ------=--------------------- ------------ ------------------------- ---------------- LAST STATEMENT 05/28/10 6,247.71 MINIMUM BALANCE 6,247.71 CREDITS .p0 AVG AVAILABLE BALANCE 6,247.71 1 DEBITS 5.00 AVERAGE BALANCE 6,247.71 THIS STATEMENT O6/30J10 6,242.71 - - - - - - - - - OTHER DEBITS - - - - - - - - - DESCRIPTI�N DATE AMOUNT INACTIVE FEE CHARGE 06/30 5.00 - - - ITEMIZATION OF OVERDRAFT AND RETURNED ITEM FEES - - - �'c�'e�'c9c�'c�'e�'t�Y�'<�'e��'c�'c�'t�'t�t�C�'e�'t�'c�'t�'r�'r�.r�'c�t�ck�:�:�'c�t�':�'::c�';;;4c�c.':i:�c�;k�;�e�;':�:;;�c�ri:�'c9cic�'r�'c:r�:�'cir��c�c�cic�'c�'c�'cia * 3c I TOTAL FOR � TOTAL �� I THIS FERIQD I YEAR TO DATE ''� �---------------------- --------�-----------.00-----�------------oo----* �` TOTAL OVERDRAFT FEES: �___------- ' --------------------------------------- ---�� ' '� TOTAL RETURNED ITEM FEES: � .00 ( .00 * �'c�c�'c�'c��'cit�'e�c�e�t�'t9c�c�c�k4cie�'t�c�c��t�t�c�c�c�c�:�'c�t9t�c�'c�F�'c�'c�'c�c�'c�'cic�'t�ttY�4�'cic�e9c�c��c�'c�'c�c�c�'e�k��t�c�'<�c�'t�'c�'c�c�c�t�c NOTICE:SEE REVERSE S1DE FOR IMPOR7ANT 1NFORMA710N __.'� �D'�