HomeMy WebLinkAboutMarketing Cmte - 6/29/10PALM DESERT
SPECIAL MEETING OF THE
PALM DESERT MARKETING COMMITTEE
APPROVED MINUTES
Tuesday, June 29, 2010 — 2 p.m.
Administrative Conference Room
I. CALL TO ORDER
Sara O'Flynn called the meeting to order at 2:04 p.m.
II. ROLL CALL
Members Present:
Sara O'Flynn, Chair
Emily Bird-Hrivnak, Vice Chair
Marlane Wolf
Kimberly Bowers
Stephanie Loog
Theresa Maggio
Staff/Others Present:
Members Absent:
Michael Shimer
CITY COUNCIL ACTION
APPROVED
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Jim Ferguson, Councilmember ABSENT: NGl1e
Robert Spiegel, Councilmember ABSTAIN: °ne-
Kristy Kneiding, Marketing Manager VERIFIED I3Y: �1)(rci
Donna Gomez, Visitor Center Manager Original on File with City Clcrfc's Office
Ruth Ann Moore, Economic Development Manager
Jane Stanley, Recording Secretary
III. ORAL COMMUNICATIONS
None.
IV. NEW BUSINESS
A. PRESENTATIONS OF PROPOSALS FOR CREATIVE DESIGN SERVICES
1. Off Madison Ave. presented 5 different campaign designs as well as some
additional ideas for alternative placements. Off Madison Ave. also has the
capability to test the campaigns online.
2. Greenhaus presented 5 different concepts for their campaign and
discussed online strategies.
3. Scott Burch Design presented one concept and showed how it would
translate online.
APPROVED MINUTES
PALM DESERT MARKETING COMMITTEE JUNE 29, 2010
The Committee discussed the presentations and decided that the creative design of
Scott Burch Design was the best choice. However, they also thought the online ad
testing that Off Madison Ave. could provide was also desirable.
Emily Bird-Hrivnak moved, by Minute Motion, to recommend to the City Council that the
campaign presented by Scott Burch Design be purchased at $5,500 for the next
marketing campaign, and online ad testing of that campaign be performed by Off
Madison Ave. in an amount not to exceed $15,000. Motion was seconded by Marlane
Wolf and carried 5-0-1. Theresa Maggio abstained.
IV. ADJOURNMENT
The meeting was adjourned at 4:45 p.m.
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Jade Stanley, Recording Secretary
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