HomeMy WebLinkAboutC30730 Initiate a PACE Strategy and National Lobbying EffortContract No. C30730
CITY OF PALM DESERT
OFFICE OF THE CITY MANAGER
STAFF REPORT
REQUEST: AUTHORIZE STAFF TO NEGOTIATE A CONTRACT WITH
ECOMOTION TO INITIATE A PACE SOLUTIONS STRATEGY
AND NATIONAL LOBBYNG EFFORT
SUBMITTED BY: John M. Wohlmuth, City Manager
DATE: April 14, 2011
CONTENTS: EcoMotion Letter & PACE Solutions Work Plan
Palm Desert Accord Resolution
Recommendation
By Minute Motion:
1. Authorize staff to negotiate and sign a contract with EcoMotion to initiate
a PACE Solutions strategy and lobby effort in an amount not to exceed
$25,000; and
2. Appropriate $25,000 from the General Fund Unobligated Reserve to
support EcoMotion's creation of an appropriate entity to lobby the
Executive and Legislative Branch to find a resolution to the Federal
Housing Finance Agency (FHFA) position on AB 811/PACE loans for
energy improvements.
Executive Summary
Approval of this item will authorize the City Manager to execute a contract with
EcoMotion, and funding up to $25,000 for the formation of a PACE Solutions
Organization. This entity will work strategically and collectively with other interested
government agencies to lobby the executive and legislative branches of the federal
government to reverse the FHFA road blocks that prevent the City's EIP and other PACE
programs from operating at full strength.
Staff Report
Negotiate a Contract with EcoMotion for Lobbying
April 14, 2011
Page 2 of 4
Background
On July 21, 2008, the Governor signed into law AB 811, which amended Chapter 29 of
Part 3 of Division 7 of the California Streets and Highways Code. The bill authorized cities
and counties to establish a program to enter into contractual assessment agreements
with property owners to finance the installation of distributed generation renewable
energy sources or energy efficiency improvements that are permanently fixed to real
property.
On August 28, 2008, the City Council approved Resolution No. 08-89, which established
the City's Energy Independence Program (EIP). Since the inception of the EIP, the
program has assisted 250 property owners with energy efficiency upgrades and
installation of renewable energy projects. To date, a total of $5.5M has been funded for
EIP projects. The EIP, coupled with the Palm Desert Energy Partnership have reduced
energy consumption by 100 million kwh. This current energy savings is equivalent to
removing 10,000 homes from the energy grid. The EIP and Energy Partnership have also
assisted the City in meeting its' AB 32 green house gas reduction requirements by
eliminating 36,400 metric tons of green house gases (equal to removing 7,100 cars from
the roads).
Since the approval of AB 811 and the City's Energy Independence Program in 2008,
several California cities and counties have adopted AB 811 programs. In Sonoma
County, over 1,600 EIP projects have been completed and over $43M has been funded
for commercial and residential renewable energy and energy efficiency upgrades.
AB 811 legislation has expanded across the nation and 25 states have adopted similar
legislation. AB 811 is now referred to as PACE (Property Assessed Clean Energy)
financing at the national level. Prior to the FHFA statement of July 2010, many states
indicated a strong interest to implement energy independence programs.
FHFA Statements:
On July 6, 2010, the FHFA issued a guidance statement to Fannie Mae and Freddie Mac (the
"July 2010 FHFA Statement") that:
1. Expresses its concerns that the absence of robust underwriting standards to protect
homeowners among priority lien PACE programs across the nation raises mortgage
safety and soundness concerns for the mortgage lender.
2. Although allowing a waiver for homeowners who prior to July 6, 2010, obtained a
PACE -like loan (such as a loan under the EIP), directs Fannie Mae and Freddie Mac
as of July 6, 2010, to tighten certain mortgage lending underwriting criteria in PACE
jurisdictions, and to enforce the provisions of their Uniform Security Instruments
prohibiting a property owner from incurring a senior lien on the property (such as an
assessment under the EIP) without the consent of the mortgage lender.
Staff Report
Negotiate a Contract with EcoMotion for Lobbying
April 14, 2011
Page 3 of 4
Based on the statement issued by the FHFA, the City's EIP was placed on hold on July
14, 2010. On August 26, 2010, the City Council directed staff to re -launch the EIP with a
provision that an additional disclosure be provided to participating property owners
regarding the recent statements released by the FHFA. The City's EIP is up and running
but the demand has significantly decreased due to the statements released.
AB 811/PACE Solutions Conference:
At the October 2010 Energy Subcommittee meeting, staff was directed to look into the
feasibility of hosting an AB 811 (PACE) Conference in Palm Desert. The purpose and
goals of the conference include, but are not limited to:
• Providing a forum to discuss the recent statements issued by the FHFA and
implications that have occurred to PACE programs such as the City's EIP.
• Develop solutions to address the FHFA concerns.
• Develop a uniform position to lobby for federal legislation to address the FHFA
concerns with PACE programs.
On March 3-4, 2011, the City of Palm Desert hosted an AB 811 /PACE Solutions
Conference at the University of California Riverside, Palm Desert Graduate Center. The
conference was a great success and attended by 120 municipal, state, private and
national stakeholders of AB 811/PACE.
As a result of the conference, the attendees signed the Palm Desert Accord Resolution
(see attached). The Palm Desert Accord calls for the PACE community to align and unite
its' efforts to supporting the ongoing judicial, legislative, and executive movements to
overturn the FHFA road blocks to PACE programs. Many private and public agencies
attending the conference urged the formation of a single entity to drive a coordinated and
comprehensive lobbying effort of find a solution to the FHFA issue, and to bring PACE
back to the legislative and executive forefront.
A proposal by EcoMotion has been provided and evaluated that would initiate the
formation of an entity or coalition that would unify local and national efforts to lobby the
Executive and Legislature branches to overturn the FHFA decision. This lobbying effort is
necessary to drive an expeditious resolution to the road blocks that many PACE
programs face today.
The thought of initiating this "Energy Independence America" lobbying effort is that this
process could be more expeditious than the judicial lawsuit (brought forward by the City of
Palm Desert and other entities) against the FHFA, which may not be heard in court until
the middle of 2012. If the formation of a lobbying organization is successful, it could be
supported by public and private entities wishing to promote the establishment of PACE
programs. In addition, this centralized entity would be an ideal conduit for sharing
information and criteria that would promote PACE programs nationwide.
Staff Report
Negotiate a Contract with EcoMotion for Lobbying
April 14, 2011
Page 4of4
Please find attached a letter from EcoMotion requesting $50,000 from the City for
organizing startup funds and a draft work plan from EcoMotion. Although a
comprehensive PACE solutions strategy could entail approximately $240,000 over a
six-month period, the City's continued leadership and foresight in participating in this
solution could leverage other public entities to participate in this important effort.
EcoMotion is well recognized and experienced in the energy policy arena and a good
option to get the stakeholders together and discuss the establishment of the entity
framework. If EcoMotion is utilized to form this entity/organization, it is my
recommendation to turn the process over to the newly created entity once the complete
mission and framework is established.
Therefore, if the City Council chooses to support this effort, staff recommends
contributing $25,000 to lobby the Federal Executive and Legislative branches to remove
the FHFA road blocks. If this effort is successful, perhaps the City Council could consider
supporting future funding. Richards, Watson and Gershon law offices has agreed to
assist with the formation of the appropriate entity pro bono. Other local governments,
such as Sonoma County, have tentatively agreed to financially support such an effort.
Fiscal Analysis
The City Council approved $63,175 seed funding from Redevelopment funds for the
PACE Solutions Conference. The conference revenues totaled $43,560 with $31,000
coming from sponsorships and $12,560 from registration fees. The net conference
expense to Redevelopment was $19,479.
If the Council were to fund EcoMotion or another entity to lobby or establish a
stakeholder's organization, Redevelopment funds cannot be utilized. An appropriation of
$25,000 from the General Fund Unobligated Reserve would be required.
Prepared and Submitted B
i
art n Alvarez, Red velopment Manager
( 34
Paul S. Gibson, Director of Finance
Department Head:
11
rthy, ACM foorRoevelopment
ChFT_C01*CmAvhON ----j
APPROVED �` DEW"
RECEIVED OTHER
Approval: MEETIbTG DAn
AYES:
G� NOES:
ABSENT:
o n M. Wohlmuth, City Manager ABSTAIN:
* App o ed staff recommendations, fully VERIFIED BY:
unde s nding that with approval of the Original on File With Ci lerk's Of lice
$25, 0 it is very likely EcoMotion will need to return to the ty Council for additional
funding to support this effort, and such a request would be viewed favorably_ 550
UuMotion — Business Greening Solutions
15375 Barranca Parkway F-104 • Irvine California 92618 • (949) 450 7151 • www.EcoMotion.us
March 21, 2011
Dear Palm Desert Officials:
The purpose of this letter is to officially request funding for the continuation of PACE Solutions.
As you know, the PACE Solutions conference hosted by the City of palm Desert and managed by
EcoMotion, was by all accounts a great success. More importantly, it catalyzed an important movement
toward solutions. Participants are eager to work strategically and collectively to resurrect PACE -
Residential to its full potential, specifically to overturn the FHFA roadblock.
This is a great opportunity for all, and for the City of Palm Desert and the other local governments that
are being approached to fund PACE Solutions — Energy Independence America. This project extends the
value of the PACE Solutions conference. And the immediate task — of reversing the FHFA — focuses our
activities. The tripartite work plan strategically addresses executive, legislative, and judicial fronts.
At this time, EcoMotion is seeking $240,000 of funding to initiate the project and to fund its work for a
six-month Phase One. Initial funding is being sought from founding local governments — Palm Desert and
Sonoma County, Palm Springs may also contribute — with outreach to California's utilities that have
shown leadership in this area. We request $50,000 from the City of Palm Desert to launch this work.
Phase Two funding will be sought from a variety of sources including foundations, utilities, product
suppliers, contractors, banks, financial advisors, etc. This could be as much as $1— 2 million, depending
on the focus of the initiative at that time.
Your funding has the potential to leverage major change, and to bring success back to Palm Desert and
its citizens. Born in Palm Desert, AB 811 and now PACE have great potential in Palm Desert when
unbridled from federal regulators absorbed in "willful ignorance." We envision tens of millions of
dollars of local investments in Palm Desert, and many times that In lifecycle energy savings.
PACE Residential can potentially bring hundreds of jobs to Palm Desert while meeting energy and
climate protection goals. Home owners can cut their energy costs by tens of millions of dollars. The
City's funding will help assure this.
It has been EcoMotion's great honor to work with and for the City of Palm Desert, and we look forward
to continuing this important work. Palm Desert's local leadership is of national importance.
Thank you for your consideration of this request.
Sincerely,
Ted Flanigan
President
t� 1
ECOMotion - Business Greening Solutions
15375 Barranca Parkway. F-104 • Irvine California 92618 • (949) 450-7151 • www.EcoMotion.us
PACE Solutions - Energy Independence America
Work Plan
Last edited on March 21, 2011
Outline
Mission
Education, Outreach, and Action
Information hub
State coordinators and networks
The Tripartite Initiative
Executive
Bipartisan support for legislation
Judicial tracking, briefs, and data
Timeline and Methodology
Phase One: Six months
Phase Two: 1.5 years
Budget
Requirements
Funding Sources
Resources and Unique Qualifications
Mission
PACE Solutions - Energy Independence America has an immediate mission: It is an organization
developed by local governments to overturn the FHFA "decision" and to return PACE to its
original AB 811 intent and authority. The initiative and concerted effort outlined herein will be
strategic and multi -faceted. It begins with limited funding and grows as warranted to succeed.
PACE Solutions - Energy Independence America aims to secure our energy future, providing
environmental and economic benefits. PACE Solutions is about making our communities energy
independent of conventional power sources and replacing them with energy efficiency and local,
clean and sustainable renewable energy resources.
Education, Outreach, and Action
PACE Solutions builds on the successful PACE Solutions conference held March 3 — 4, 2011 in
Palm Desert. The conference brought together PACE advocates and leaders from across the
country, 125-strong, to discuss ways of resurrecting PACE from its current FHFA roadblock.
Solutions were discussed — financing, underwriting, subordinating, legal, legislative, executive —
and all left energized to work collectively to take action to support PACE. This document
reflects that desire for action and adopts many of the tactics suggested by conference
participants. It is a rational, multifaceted work plan for a national education and outreach
initiative led by local governments.
Information Hub
PACE Solutions will work to build and inform our network.
We will do so through a web site, a -news, social media, and other forms of communication.
These may include letters to the editor and publications such as those of the League of Cities and
Association of Counties. Web site will have FAQs, You Tube clips, as well as Power Point slides
for advocates' use to spread the message of energy independence and jobs.
Establishing the Hub for Outreach and Action
Headquarters
Fully staffed
State rally and national conference coordination
Phones, inbound and outbound
e-mails, tweets, etc.
Mailings, direct and virtual
Web site
Home page with status
The Value of PACE as a Local Government Tool
Assessment Financing 101, 201
FAQ
Power Point presentations
YouTube library
Links to PACE Now and others
Constituent name/e-mail collection for network database
Judicial suits, etc.
e-News Monthly
PACE Program highlights
Legislative news
Calls to Action
Thus far, there have been two PACE Solutions conferences and participants hope that they are
annual. They have presented cutting -edge programs and professionals. This year's conference
drew together a network of dedicated professionals who are too often working in silos. They are
looking for means to take concerted action. PACE Solutions will continue the "tradition" of
annual conference in the desert.
Throughout, PACE Solutions is about education and outreach, guiding network members to
useful information and action as necessary.
State Coordinators
An equally ambitious is to build a network of state coordinators and networks in support of
PACE. With 24 states having passed (or using) enabling legislation, PACE Solutions' goal is to
recruit 24 state coordinators building statewide networks in 24 states.
There may be other states that have attempted legislation, and where advocates are eager to do
so. We assume that this may be the case in another dozen states, raising the potential number of
state coordinators and networks to 36.
National Outreach, Education, and Action
• State coordinators
• Statewide PACE supporter networks
■ National meeting of coordinators (2)
We will be looking for pockets of PACE support. EcoMotion has already found a dozen of these
in preparation for PACE Solutions 2011. As part of this scope of work, PACE Solutions will find
these pockets and build a network of coordinators. We will then support the coordinators as
needed to garner their legislative and communities support.
The Tripartite Initiative
The immediate mission is to reverse the FHFA "decision" that has blocked the development of
residential PACE programs. Since we cannot predict where our success will be realized, PACE
Solutions has a three -fold work plan: We will be using a tripartite implementation plan involving
executive, legislative, and judicial efforts.
1. Executive
The most immediate and timely effort involves the executive branch. Vice President Joe Biden
was a staunch advocate of PACE. The DOE had flagged PACE for stimulus funding for local
governments. The FHFA proclamation ran counter to this direction and enthusiasm.
PACE Solutions will continue to promote PACE to the executive branch, demanding
There is a unique opportunity to raise awareness about PACE in the upcoming presidential
campaign. PACE Solutions will seek an early win by trying to raise the issue in early electoral
college states.
2. Legislative
PACE Solutions will provide bipartisan support for PACE legislation and will work with PACE
Now and others to do so. PACE Solutions will suggest legislative language, and then recruit
representative and senate support for legislation that clears the way for PACE Residential. As
bills are introduced, they will be tracked and supported through committees and the Congress.
3. Judicial
PACE Solutions will track and provide network support for lawsuits that seek to protect local
rights to define public benefits and PACE assessments in particular.
PACE Solutions will work to provide Amicus briefs in the FHFA lawsuits, presenting a
coordinated set of briefs that lay out arguments in favor of PACE.
Timeline and Methodology
PACE Solutions is on a fast timeline. We do not know where success will come from —
executive, legislative, or judicial — but we do know that we have to work diligently to assure
success. The sooner the better: Then we can all get back to work designing and implementing
programs to reap their multiple consumer and societal benefits.
Initially, the project will be managed by EcoMotion. An advisory board will be established, as
well as an executive committee of funders. Ultimately, the project will be formed into a non-
profit trade association or similar structure best positioned to receive contributions.
PACE Solutions
• Local government executive committee
• Management
• Advisory board
• Stable of local government spokespersons
The project has two relevant time frames:
1. First is a ramp -up period.
2. Second is a full-scale, potentially 1.5 year campaign to overturn the FHFA.
Phase One
Six Months (April - September)
Immediate Implementation
Establish education and outreach mechanisms
Logo, image
Web site
4
e-News
Press release
Tripartite action
Executive
Strategy development
Implementation, focus on presidential campaign
Legislative, bipartisan support
Work with SBA; Commerce Committee members
Judicial
Support for litigation as needed
Coordinate filing of Amicus Briefs by local governments
Management
Refine mission given PACE Status
Raise PACE Solutions funds as needed given PACE Status
Phase Two
October 2011 —December 2012
Full -Scale Implementation
Establish 24-36 state activities
Coordinators, networks
Develop handbooks for coordinators
Execute rallies in key state
Fundraising (offer commissions for coordinators)
Continued and expanded outreach and awareness
Targeting key states and constituents
e-News, special stakeholder editions
Web enhancements
Social media
Executive efforts
Working with early primary states
Hitting the ground in key states
Working on the big ticket states
Legislative
Track developments with PACE Now
Develop bipartisan support for legislation
Track and support as legislation goes through committees and Congress
Work with key members of banking and energy committees
Judicial
Track lawsuits
Provide data
Support litigants with expert testimony
Management
Develop appropriate legal structure for PACE Solutions
Richards Watson Gershon to establish entity to manage initiative
Refocus energy independence mission as PACE is resolved
Revise staffing and organizational design to manage new mission(s)
5
Budget
The strategy for PACE Solutions is to build on its local government roots. Funding will initially
come from local governments that will guide the genesis of the initiative.
Requirements
The budget to operate PACE Solutions during Phase One is $40,000 per month, $240,000 for the
six-month Phase One period. Labor accounts for 75% of the budget; operating expenses
dominated by travel costs are 25%.
The need for Phase Two, and its funding, is unknown. If a full PR campaign is required to build
public support for PACE, it could cost $1-2 million.
Funding Sources
The list of potential funding sources is long. Many boats will rise if PACE residential is restored.
The key stakeholders are:
• Local governments
o Cities
o Counties
• Serving utilities
o Electric
o Gas
o Water
• Banks and mortgage lenders
• Law firms and bondsmen
• Financial advisors
• Contractors and product suppliers
o Solar
o HVAC
o Windows
o Insulation, etc.
• Third party program implementers
Resources and Unique Qualifications
EcoMotion brings a unique skill set to the management of this initiative. Our team worked for
both Palm Desert and Sonoma County in the development of their energy independence
programs. We have tracked progress, held two national conferences, and have built a network of
PACE advocates coast to coast. We have an organization that can continue to carry the ball until
a legal entity can be established.
Let's help local governments work together to build on the PACE Solutions momentum and
bring back PACE Residential's massive potential, to leverage multiple benefits many times over.
11
PALM DESERT ACCORD & RESOLUTION
MARCH 4, 2011
WHEREAS, on July 21, 2008 California Governor Arnold Schwarzenegger signed into law a
bill sponsored by the City of Palm Desert, Assembly Bill 811, allowing property owners to
declare their independence from traditional production and delivery mechanisms of energy into
their homes and the payment therefore; and
WHEREAS, on August 28, 2008, the City of Palm Desert, California became the first local
government in America to craft and offer an "AB 811" program to its residents as part of its
overall Energy Independence campaign to reduce energy consumption by 30 percent and to
promote rooftop solar energy; and
WHEREAS, Assembly Bill 811 allows homeowners to finance energy efficiency and distributed
energy systems in their homes through their local governments and repay these obligations over
time from savings on their utility bills among other things; and
WHEREAS, the genius of Assembly Bill 811 is that it allows these benefits to homeowners,
while increasing equity in their homes, improving the security interests of their lenders, reducing
the carbon footprint within their communities, helping manage demand response within their
state and reducing our national dependence on foreign oil, all at no cost to taxpayers; and
WHEREAS, the popularity of Assembly Bill 811, known nationally as "Property Assessed
Clean Energy" or "PACE" programs, has caused the following 24 states and the District of
Columbia to adopt this legislative scheme:
California
Maine
Nevada
Ohio
Colorado
Maryland
New Hampshire
Oklahoma
Florida
Massachusetts
New Mexico
Oregon
Georgia
Michigan
New York
Vermont
Illinois
Minnesota
North Carolina
Virginia
Louisiana
Missouri
Texas
Wisconsin
District of Columbia
WHEREAS, PACE takes its name in part from the security mechanism of the legislative scheme
whereby the repayment of the local government loans are secured by "liens" on their property
tax bills sent by the local government; and
WHEREAS, on July 6, 2010 the Federal Housing Finance Agency (FHFA) issued a Statement
calling on States and local governments to "pause" PACE programs and directing Fannie Mae,
Freddie Mac and the Federal Home Loan Banks to prohibit any homeowner with senior PACE
liens from participating in their programs;" and
WHEREAS, the impact of the FHFA ruling was to cause most PACE programs to suspend
lending operations and to cause California and numerous local governments and organizations to
file suit in federal court against FHFA (State of California, the City of Palm Desert, County of
Sonoma, and County of Placer, California, the Sierra Club, National Resources Defense Council,
Town of Babylon, New York, County of Leon, Florida); and
WHEREAS, the impact of the FHFA ruling was to incite Congressional action with the
introduction of bills seeking to reverse the FHFA ruling and clarify the role of PACE in federally
backed loans and other debt instruments; and
WHEREAS, numerous attempts have been made to the FHFA, the Department of Energy, the
Federal Reserve and other political subdivisions of the current Administration to remedy the
situation set forth in the recitals to this Accord and Resolution, all to no avail; and
WHEREAS, in recognition of the ongoing judicial, legislative and executive efforts to establish
a national priority of the Energy Independence objectives of Assembly Bill 811 and PACE those
so aligned and mutually interested in this objective have convened the "PACE Solutions:
Bringing AB 811 Home" conference in Palm Desert, California on March 3rd and 4`h, 2011.
Now, THEREFORE, BE IT RESOLVED by the participants, presenters, delegates, representatives
and supporters of the PACE Solutions conference that our National elected and appointed leaders
adopt and/or recognize as their highest priority.
ENERGY INDEPENDENCE NOW
BE IT FURTHER RESOLVED that those same leaders, whether in the executive, legislative or
judicial branches of the federal government, recognize and respect the legislative scheme set
forth in Assembly Bill 811 and PACE and further provide equal dignity to energy efficiency and
distributive generation financing assessments to that of other public assessments which have
been recognized by the federal government for over 100 years.
AND, BE IT FURTHER RESOLVED that the Secretary of this conference be instructed to transmit a
certified copy of this Accord & Resolution to United States President Barack Obama, House of
Representative Speaker John Boehner and Senate Majority Leader Harry Reid and those
identified on the service list attached hereto as Exhibit "A".
I HEREBY CERTIFY THAT the foregoing Accord & Resorfer
asduly adopted by
acclamation at the PACC Solutions: Bringing AB 811 Home ce in Palm Desert,
California held on March 3"' and zl"'. 201 1.
0
Ted Flani�an, Cokfer4nce
.Nfote: Signatures in support of the Palm Desert Accord are being collected and will be
instrumental in pressing legislators for support of PACE at the national level. hot -ward
supporting signatures via email to: Virginia Nicols, EcoAlotion �ticoLs�a.ecomntinn. u.,.
Please use the subject line: Support, fos• Palm Desert Accord
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