HomeMy WebLinkAboutC30020 Online Marketng Services Off Madison AvenueF�m
CITY OF PALM DESERT
STAFF REPORT
REQUEST: AUTHORIZATION TO EXTEND CONTRACT NO. C30020 FOR
ONLINE MARKETING SERVICES WITH OFF MADISON AVE.
FOR A TWO MONTH PERIOD
SUBMITTED BY: Donna Gomez, Visitor Center Manager
CONTRACTOR: Off Madison Ave
DATE: February 24, 2011
Recommendation
By Minute Motion, authorize the extension of Contract No. C30020 with
Off Madison Ave (OMA) for a two month period, through April 2011.
Funds are available in the Marketing Budget, Account Nos. 110-4417-
414-3090 and 110-4417-414-3221.
Background
On December 9, 2010, City Council extended a contract with Off Madison Ave for online
marketing services to provide adequate time to complete the required bidding process.
The Request for Proposal process occurred in a timely manner with presentations being
made to the City's Marketing Committee on February 15, 2011. At that meeting, there
appeared to be a consensus regarding direction, but no action was taken by the
Committee due to the lack of a quorum.
The Marketing Committee subsequently requested an extension of the OMA contract to
allow for a formal vote of the committee which would allow for their recommendation to
be forwarded to City Council for consideration. Staff is, therefore, requesting a two
month extension of the OMA contract in order to allow for the completion of this
process.
Following is the proposed timeline for completion of this process:
March 15, 2011 Formal vote of Marketing Committee
April 14, 2011 City Council consideration/approval
May 1, 2011 Contract Commences
The current contract with Off Madison Ave includes a $6250 monthly retainer
and approximately $6,000 of expenses per month related to online advertising
Staff Report
Online Marketing Services
February 24, 2011
Page 2of2
and development and distribution of a monthly tourism e-newsletter. Total
estimated cost for the two month extension is not to exceed $25,000. Funds are
available and budgeted in Marketing Account Nos. 110-4417-414-3090 and 110-
4417-414-3221 for all services noted.
Staff recommends approval of the two month extension.
Submitted By:
Donna Gomez, Visitor Center Manager
Appr val:
Paul S. Gibson, Director of Finance
-
Job f M. Wohlmuth, City Manager
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Department Head:
CITY COUNCIL ACTION
APPROVED-- L/ DENIED
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Original on File with City Clerk's Office