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Home My WebLink AboutMedia Placement Plan for Remainder of Fiscal Year 2010/2011CITY OF PALM DESERT STAFF REPORT REQUEST: REQUEST FOR APPROVAL OF THE MEDIA PLACEMENT PLAN FOR THE REMAINDER OF THE 2010/2011 FISCAL YEAR SUBMITTED BY: Ruth Ann Moore, Economic Development Manager CONTRACTOR: JNS Advertising 79-690 Amalfi Drive La Quinta, CA 92253 DATE: January 13, 2011 CONTENT: Marketing Committee Minutes: November 16, 2010 and Draft minutes for December 21, 2010 2010/2011 JNS Advertising Media Placement Plan Recommendation By Minute Motion: Approve the 2010/2011 JNS Advertising Services Media Placement Plan as presented in an amount not to exceed $151,343. Funds are available in Advertising Buys, Account No. 110-4417-414-3221. Committee Recommendation On November 16, 2010, the Marketing Committee held a joint meeting with the City hoteliers to review the out -of -marketing advertising plans. Recommendations were made to revise the media plan to include advertising in the Pacific Northern region and feeder markets into the Palm Springs Airport. At the December 21, 2010, Marketing Committee meeting, a revised media plan was presented reflecting the hoteliers' comments. The Committee, in a 4-0 vote with three members absent, recommended the revised media placement plan to the City Council. Background At its meeting of July 8, 2010, City Council approved contracting with JNS Advertising for media buying services; however, additional questions regarding media buys were raised. The City Council requested that the plan be revisited by the Marketing Committee for further discussion. At its July 27, August 26, September 9, September 23, October 14, and October 28, 2010 meetings, City Council voted to continue this item. Staff Report Approval of 2010/2011 Media Plan January 13, 2011 Page 2 of 3 At the November 16, 2010, Marketing Committee meeting, local hoteliers' were invited to a roundtable discussion to review the media plan and develop advertising that would be complimentary to the hotelier's own marketing efforts. The main points that came from the discussion are as follows: • A large portion of hotel guests come from the three hour drive-in market and are familiar with the desert. • Tourists from the Pacific Northwest, Midwest, and Canada are important to reach during the winter months. • The Palm Desert message should concentrate on the area's desirable weather. The original proposed media plan was $205,000. The new proposed media plan is $151,343 reflecting a savings of $53,657 due to no advertising from July through December. Additional changes to the plan take into consideration the November Marketing Committee discussion and are as follows: • Magazine advertising in Seattle, Portland, Chicago, Minneapolis -St. Paul, and Canada are now included. Additional benefits from the various magazines include website advertising, e-blasts to subscribers, and articles in newsletters. All additional advertising benefits are at no charge and efforts in these markets will be tracked by responses to website advertising. • Purchase of radio advertising with Clear Channel that will sponsor the drive time traffic and weather reports on almost every station in the metro areas of Los Angeles, Chicago, Minneapolis, Seattle, Denver and Boulder, Colorado, with 15- second commercials featuring "Sunny Palm Desert, California." The advantage of sponsoring the drive -time radio weather and traffic reports will allow Palm Desert to reach tourists in these important markets at least three times a month with information on flights, hotels and the City's beautiful seasonal weather. • Advertising featuring the new location of the Visitor Center will be placed through the remainder of the fiscal year in magazines featured in Coachella Valley hotels, including Travel Host and The Desert Guide. • California Road Trips and Sunset Magazines were deleted from the schedule due to expense and a lack of ability to track response. The total revised advertising proposal indicates an average frequency of 11.4% with over 21 million impressions. JNS Advertising's ability to purchase in bulk for many clients discounts the City's total cost to $151,343. Should the City try to negotiate individually with the vendors, the rate card cost would be $206,250. Therefore, cost savings using JNS Advertising services is $54,907. Based on comments at the last Marketing Committee meeting regarding geographic ad placement and the additional advertising benefits and cost savings negotiated by JNS advertising, Staff is recommending the proposed media plan for the remainder of the fiscal year in the sum of $151,343. gArdaVuth ann moore\word data\staff reports\revised media plan staff rpt 1-13-11.doc Staff Report Approval of 2010/2011 Media Plan January 13, 2011 Page 3 of 3 Fiscal Analysis Approval of this plan would allow staff, through contractor JNS Advertising, to place print and electronic media beginning with January radio and March magazine insertions. Denial of the plan would place all media buys on hold, negatively affecting the City's tourism marketing efforts. Funds are included in this fiscal year's Advertising Media Buys, Account No 110-4417-414-3221. Submitted By: Department Head: omic Dev. Mgr. us in McCarthy, AC Redevelopment Paul S. Gibson, Director of Finance CITY COUNCIL,, 'ION APPROVED DENiFD RECEIVED OTHER Approval: _ n M. Wohlmuth, City Manager MEET .IN- D NYES: r OES: ABSENT: ABSTA:_ VERIFIED BY. - Original on File with City clerk's Office g.\rda\ruth ann moore\word data\staff reports\revised media plan staff rpt 1-13-11.doc 03 PALM DESERT PALM DESERT MARKETING COMMITTEE APPROVED MINUTES Tuesday, November 16, 2010 — 2 p.m. Administrative Conference Room I. CALL TO ORDER Sara O'Flynn called the meeting to order at 2 p.m. II. ROLL CALL Members Present: Members Absent: Sara O'Flynn, Chair Stephanie Loog Emily Bird-Hrivnak, Vice Chair Michael Shimer Kimberly Bowers Theresa Maggio Marlane Wolf Staff /Others Present: Robert Spiegel, Councilmember Justin McCarthy, Assistant City Manager Ruth Ann Moore, Economic Development Manger Donna Gomez, Visitor Center Manager David Hermann, Management Analyst Jane Stanley, Recording Secretary Gary Sage, JNS Advertising Judy Sage, JNS Advertising Bruce Nation, Desert Willow Rolf Hoehn, Indian Wells Tennis Garden III. ORAL COMMUNICATIONS None IV. CONSENT CALENDAR A. MINUTES OF THE MEETING OF OCTOBER 19, 2010. Marlane Wolf moved, by Minute Motion, to approve the minutes of the October 19, 2010, meeting. Motion was seconded by Emily Bird-Hrivnak and carried unanimously. APPROVED MINUTES PALM DESERT MARKETING COMMITTEE NOVEMBER 16, 2010 V. CONSENT ITEMS HELD OVER None VI. NEW BUSINESS A. ROUNDTABLE DISCUSSION WITH HOTELIERS ON TOURIST ADVERTISING The following Palm Desert hoteliers were present at the meeting for the roundtable discussion: Craig Gilmore of the Best Western Palm Desert, Matthew Diefenbach of the JW Marriott, Terry Sullivan of the Embassy Suites, Arnold Kirschenbaum of The Inn at Deep Canyon, Cindy Calquhoun and Michael McFarlane of the Shadow Mountain Resort, and Sejal Bhakta of the Hampton Inn and Suites. Ruth Ann Moore reminded the Committee that City staff had met previously with Palm Desert hoteliers in May. They thought it would be pertinent to bring the group together with the Marketing Committee to hear their advertising and promotion ideas, where customers are coming from, and how the City's advertising can better support and target their efforts. She then gave an overview of the City's advertising budget and areas of focus. Responses regarding where hotel customers are coming from include: drive-in market (within 150 miles), local, mid -Atlantic, East coast, Canada, Pacific Northwest, Phoenix, and airport hub cities. Another source for guests is events, such as Coachella and the Indian Wells tennis tournament. Repeat business is generated because of these types of annual events. Once someone has come to the valley, many become repeat clients. Ms. Moore asked the panel to describe how they get their message out. The ways include billboards and tagging onto the palm-springs.com website. The palm-desert.org website is among the top five referral sources. All the hotels have a website, and it is where most make their room reservations. Websites are cost-effective and have tracking capability. It was suggested that Palm Desert could have an app for electronic media such as iPhones. Theresa Maggio reported that the app developed for Bighorn has been a huge success with a relatively small up -front cost. She suggested using a billboard on the freeway to advertise the app. This would be a way to market the City as a whole. Discussion followed regarding a city app. 2 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE NOVEMBER 16, 2010 Mr. Spiegel asked the panel if they would benefit from offering a retail discount brochure. All answered affirmatively, and it was suggested that the discount brochure be available only to registered guests as opposed to putting it in the lobby for anyone to pick up. Mr. Kirschenbaum stated that Palm Desert has the lowest TOT tax, and that fact could be marketed. He also tries to piggy -back on other marketing campaigns to maximize his marketing dollars. Other suggestions were to have a live web -cam on the website, and post the five-day weather forecast. Many commented that the number one reason visitors come is for our weather and that when the weather is not good on the southern California coast, visitors increase. Successful promotions include: resort credits, coupon book and gift card for shopping at Cabazon, and rewards programs. After discussion on discount packages, it was determined they would appeal more to the drive-in market. Mr. Diefenbach stated that when and where advertising is done is key, such as in airports and when there is bad weather in feeder markets. A simple message is all that is necessary for long distance travelers. The panel affirmed that the best time to market are the shoulder seasons and during the season. Because the hotel rates are higher during the season, it is the desired time to have the rooms booked. Challenges faced are filling rooms during the week and getting the drive-in visitor to come on Friday. Mr. Sage advised that a continual marketing campaign is necessary to keep our area in the forefront of visitors' minds. The CVA has radio ads running in western Canada, and ads in the Midwest that run when the weather is cold. It would be beneficial to complement these print ads run by the CVA because they reach more areas than hoteliers can alone. Hawaii, Mexico and Palm Springs are the three top destinations for good weather. Mr. Spiegel asked if the hoteliers were distributing the PD Style magazine, and found out that several did not get any. He described how the City gets revenue and explained the BID. Ms. Moore wrapped up the discussion by stating the goal is to take a marketing plan to Council which incorporates the ideas given today. All the participants said that business so far is slightly better than last year. 3 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE NOVEMBER 16, 2010 B. REVIEW OF SCOPE OF WORK FOR REQUEST FOR PROPOSAL CONCERNING WEBSITE MANAGEMENT Donna Gomez reminded the Committee that the contract for services for online and website marketing expires on December 31St. She distributed an overview showing the strategy moving forward. The current marketing program for website management and online marketing responsibilities would be broken up. The website management with Off Madison Ave. (OMA) has been successful thus far. Starting a new website would be very expensive, in the area of $25,000 to $30,000. By staying with OMA, this initial cost would be prevented, as well as the continuation of the website without interruption. Another reason for delaying a new website is that new technology will be perfected in the next few years. Since the website management has a yearly cost of less than $25,000, we would not have to go out to bid for these services, and could continue the contract with OMA if the City Manager approves. There would be a Request for Proposals (RFP) for the online marketing portion, which includes account management, development of an online advertising plan, ad placement, search engine optimization, monthly tracking and results reporting. The RFP would be written based upon the services currently provided by OMA. Until the RFP process is finalized, OMA could possibly work month to month. Ms. Gomez asked for Committee input regarding the direction being taken by staff. Upon question, she replied that based upon the current contract for all services of $75,000 annually, OMA had submitted the $25,000 cost of just the website management portion. Also, selling Palm Desert merchandise online has been tried in the past, and was not successful. She also stated that the website was designed three years ago and is constantly being updated by OMA. Emily Bird-Hrivnak stated that breaking up the services makes sense in that you can get the best price for each area, and is not an abnormal process. She commented that OMA has done a great job keeping the City on the cutting edge, and hopefully can be retained. There was no motion on the table. This item was for discussion only. (This item was considered first on the agenda.) VII. CONTINUED BUSINESS None 0 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE NOVEMBER 16, 2010 VIII. OLD BUSINESS None IX. REPORTS FROM CITY COUNCIL LIAISONS A. City Council Mr. Spiegel informed the Committee of a possible event that is being discussed with the City of Indian Wells for December of 2011 — a Rock and Roll Marathon. X. REPORTS AND REMARKS A. Chair Ms. O'Flynn reported that The Gardens and El Paseo Village are doing well. With the new retailers foot traffic has increased. Holiday events are coming soon. B. Committee Members Ms. Maggio described the Bighorn Behind a Miracle (BAM) cancer fundraising and accompanying events. Ms. Bird-Hrivnak stated that the JW Marriott had just hosted a large event and has more planned. Bruce Nation informed the Committee of the renovation in process at Desert Willow. The first scheduled public event for the new areas will be February 2, 2011. Desert Willow was featured in the current Golf Digest magazine, the front page in the `Hot Spots' section. Ms. Wolf reported that more money has been going into marketing research. Ms. Bowers was happy to report that the 3rd annual Halloween event had increased attendance over last year. The Children's Discovery Center had just opened, Wild Lights will start next week, and attendance is up about 11 % at The Living Desert. B. Staff Ms. Moore thanked the Committee for their assistance. Since last season, 25 new stores have opened on El Paseo and 10 new stores in Westfield mall. Panera and Buffalo Wild Wings will be opening soon. There is a lot of excitement from retailers. Construction on the new Visitor Center on El 9 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE NOVEMBER 16, 2010 Paseo is almost finished. A report regarding the Dine Out promotion will be given at the next meeting. David Hermann has been working on the 2011 City calendar with Mrs. Kelly. The theme is "Seasons of Fun", chosen by Mr. Kelly, and will be available after Thanksgiving. February 26t" is the deadline for the City's eight pages of content in the winter edition of PD Style magazine if anyone on the Committee has something to contribute. Justin McCarthy was asked if there would be a similar meeting with the local retailers and restaurateurs. He replied that direct interaction with the hoteliers was the most important because the visitor has to be here before they will shop and dine. A similar meeting could be held at some future date. XI. INFORMATIONAL ITEMS A. Visitor Center Report Ms. Gomez had left the meeting early. The Visitor Center report will be discussed at the next meeting. XII. ADJOURNMENT With Committee concurrence the meeting was adjourned at 3:45 p.m. Jane Stanley, Recording Secretary ■ PALM DESERT MARKETING COMMITTEE PRELIMINARY MINUTES Tuesday, December 21, 2010 — 2 p.m. Administrative Conference Room CALL TO ORDER Michael Shimer called the meeting to order at 2:04 p.m. II. ROLL CALL IV Im Members Present: Members Absent: Michael Shimer Sara O'Flynn, Chair Kimberly Bowers Emily Bird-Hrivnak, Vice Chair Marlane Wolf Stephanie Loog Theresa Maggio Staff /Others Present: Robert Spiegel, Councilmember William Kroonen, Councilmember Ruth Ann Moore, Economic Development Manger Donna Gomez, Visitor Center Manager David Hermann, Management Analyst Robin McCormick, Recording Secretary ORAL COMMUNICATIONS None CONSENT CALENDAR A. MINUTES OF THE MEETING OF NOVEMBER 16, 2010. Marlane Wolf moved, by Minute Motion, to approve the minutes of the November 16, 2010, meeting. Motion was seconded by Theresa Maggio and carried 3-0. Michael Shimer abstained because he was absent at the November 16 meeting. CONSENT ITEMS HELD OVER None VI. NEW BUSINESS PRELIMINARY MINUTES DRAFT PALM DESERT MARKETING COMMITTEE DECEMBER 21, 2010 A. RENEWAL OF CONTRACT WITH DESTINATION CONNECTION TELEVISION (DCTV) Ruth Ann Moore explained that DCTV is in 25 valley hotels and timeshare resorts with running entertainment of what is available locally. This advertising also promotes the shopping and dining locations in the Coachella Valley. For the past two years, the City has had a 60-second spot running within the 40-minute loop. DCTV has submitted a contract for renewal at $3,500, which is the same price as last year. Some additional money will be needed to update the Palm Desert spot, such as the new location of the Visitor Center, with a few new slides and new voiceover. Upon question, Ms. Moore responded that Palm Desert is the only city that has chosen to be highlighted on DCTV. She will also review the Desert Willow portion to see if that needs to be updated due to the renovation. Kimberly Bowers stated that the spot reinforces the message that Palm Desert is putting out. Theresa Maggio moved, by Minute Motion, to renew the twelve month contract with Destination Connection Television (DCTV) for $3,500. Motion was seconded by Ms. Wolf and carried 4-0. B. PROPOSED ADVERTISING BUY FOR THE REMAINDER OF THE FISCAL YEAR Ms. Moore reminded the Committee that advertising for both the Visitor Center and out of market has been put on hold. As a result of the meeting last month with local hoteliers, the Committee got a sense of what the marketing program should look like and heard of other ways of advertising out of market. The original marketing budget was $205,000 with the remainder for the year at $151,343. The proposed budget from JNS Advertising outlines a plan for the balance of the year. JNS Advertising has additional benefits at no charge due to their ability to purchase in bulk for many clients. Based upon the suggestions from the meeting with hoteliers, certain cities will be targeted with magazine ads and by sponsoring radio drive time traffic and weather. The magazine ads will be tested and analyzed from their own websites. Another addition is advertising for the new location of the Visitor Center in the Desert Visitor's Guide for April, May and June. Ads in Southern California during "June gloom" have also been added. 2 PRELIMINARY MINUTES DRAFT PALM DESERT MARKETING COMMITTEE DECEMBER 21, 2010 Eliminated are ads in California Road Trips Guide and Sunset magazines. The ads were relatively expensive and offered no way of tracking their effectiveness. Ms. Wolf commented that the plan makes a lot of sense and radio is good to try. Ms. Bowers agreed and asked if there could be some added value or giveaways with radio. At this point, Councilman William Kroonen was welcomed to the meeting. Ms. Moore responded to the question by saying that she and Donna Gomez have been considering some possible giveaways for people who check out Palm Desert on Facebook. Ms. Gomez reported that she has been working with Off Madison Ave. on a promotion to give away a desert jeep tour. Ms. Wolf added that the giveaway promotion could be tied to an event. Councilman Spiegel updated Mr. Kroonen on the results from the meeting with hoteliers last month. Ms. Moore stated that if the marketing contract is approved by Council, the radio campaign can begin at the end of January, but print ads will not start until March. Discussion ensued regarding the cost and benefits for various print ads. Theresa Maggio moved, by Minute Motion, that the contract with JNS Advertising be recommended for Council approval for the remainder of the fiscal year in the amount of $151,343. Motion was seconded by Marlane Wolf and carried 4-0. Mr. Spiegel requested that if Council approves the contract, Ms. Moore inform the hoteliers of what is being done, and request feedback regarding the effectiveness for them. Ms. Moore replied that at the same time she could request incentives from them. C. SPONSORSHIP PROPOSAL FOR 2011 PALM SPRINGS DESERT RESORTS RESTAURANT WEEK Ms. Moore recounted last year's program in which 83 restaurants participated, serving 40,000 meals in a 10-day period. Palm Desert sponsored the program at the $2,500 level. Mr. Shimer asked if the promotion included lunch and described his restaurant's participation last year. Ms. Moore will inquire. Theresa Maggio moved, by Minute Motion, to approve Palm Desert's sponsorship for Palm Springs Desert Resorts Restaurant Week at the $2,500 level. Motion was seconded by Kimberly Bowers and carried 4-0. K, JNS ADVERTISING City of Palm Desert Media Plan Added Value LA Times: 728 X 90 banner on their website May & Jun 300X 250 banner on their website May & Jun OC Magazine: 728 X 90 banner on their website Apr, May & Jun 300X 250 banner on their website Apr/ May & Jun San Diego Magazine: 300 X 250 banner on their website Apr/ May & June 160 X 600 banner on their website Apr/ May & June E-newsletter Feb & May Seattle Magazine: 728 X 90 banner on their website Mar & Apr 300X 250 banner on their website Mar & Apr E-blast in February Portland Magazine: 728 X 90 banner on their website Mar & Apr 300X 250 banner on their website Mar & Apr E-newsletter in March Inclusion in travel directory Chicago Magazine: 728 X 90 banner on their website Mar & Apr 300X 250 banner on their website Mar & Apr E-blast in March Minneapolis St. Paul Magazine: Inclusion in premier resorts and vacation destinations on mspmag.com for one full year (includes up to 8 photos, 350 word description and url. 728 X 90 banner with 20,000 monthly page impressions on mspmag.com Mar & Apr 300 X 250 banner with 20,000 monthly page impressions on mspmag.com Mar & Apr 160 X 600 banner with 20,000 monthly page impressions on mspmag.com Mar & Apr 160 X 600 tower ad on VIP February 15t edition New and notable inclusion on mspmag.com for one month includes photo and 50 words of text & link JNS ADVERTISING BC Business/ Real Golf: 728 X 90 banner on their website (BC Business) Mar & Apr 30OX 250 banner on their website (BC Business) Mar & Apr 728 X 90 banner on their website (Real Golf) Mar & Apr 30OX 250 banner on their website (Real Golf) Mar & Apr 160 X 600 banner in E-newsletter on 2/9 & 2/23 for BC Business 160 X 600 banner in E-newsletter on 2/2, 2/16, 3/2 & 3/16 for Real Golf Radio Traffic Reports: Bonus when available and unsold Clear Channel Traffic Reports January Los Angeles/Riverside, CA KBIG-FM 104.3 16 KDAY-FM 93.5 16 KFI-AM 640 16 KFSH-FM 95.9 16 KGGI-FM 99.1 16 KHHT-FM 92.3 16 KIIS-FM 102.7 16 KJLL-FM 92.7 16 KKLA-FM 99.5 16 KLAC-AM 570 16 KOST-FM 103.5 16 KRLA-AM 870 16 KTLK-AM 1150 16 KYSR-FM 98.7 16 224 Weeks of: 1/10 & 1/24 Thurs 2x AMD/2x PMD... FRI 2x AMD/2x PMD weekly cost: $1400 Total gross cost $2,800 Chicago, IL WCCQ-FM 98.3 16 WERV-FM 95.9 16 WGCI-FM 107.5 16 WGRB-AM 1390 16 WIIL-FM 95.1 16 WKSC-FM 103.5 16 WLIT-FM 93.9 16 WLS-AM 890 16 WLS-FM 94.7 16 WRXQ-FM 100.7 16 WSSR-FM 96.7 16 WVAZ-FM 102.7 16 WVON-AM 1690 16 WWYW-FM 103.9 16 WXLC-FM 102.3 16 WZSR-FM 105.5 16 256 Weeks of 1/10 & 1/24 Thurs 2x AMD/2x PMD... FRI 2x AMD/2x PMD Total weekly cost: $960 Total gross cost $1,920 Clear Channel Traffic Reports January Minneapolis, MN KDWB-FM 101.3 Contemporz 16 KEEY-FM 102.1 Country 16 KFAN-AM 1130 Sports Talk 16 KFXN-AM 690 ESPN Sports 16 KQQL-FM 107.9 Oldies 16 KTCZ-FM 97.1 Adult Altern 16 KTLK-FM 100.3 Talk 16 112 Weeks of 1/3 & 1/17 Thurs 2x AMD/2x PMD... FRI 2x AMD/2x PMD Total weekly cost: $720 Total gross cost $1,440 Seattle, WA KBKS-FM 106.1 CHR 16 KFNK-FM 104.9 Rock 16 KHHO-AM 850 Fox Sports 16 KJR-AM 950 Sports 16 KJR-FM 95.7 Classic Hits 16 KNBQ-FM 102.9 Country 16 KUBE-FM 93.3 Rhythmic Cc 16 112 Weeks of 1/3 & 1/17 Thurs 2x AMD/2x PMD... FRI 2x AMD/2x PMD Total weekly cost: $720 Total gross cost $1,440 January Total Gross Cost: $7,600 Clear Channel Traffic Reports February Los Angeles/Riverside, CA KBIG-FM 104.3 16 KDAY-FM 93.5 16 KFI-AM 640 16 KFSH-FM 95.9 16 KGGI-FM 99.1 16 KHHT-FM 92.3 16 KIIS-FM 102.7 16 KJLL-FM 92.7 16 KKLA-FM 99.5 16 KLAC-AM 570 16 KOST-FM 103.5 16 KRLA-AM 870 16 KTLK-AM 1150 16 KYSR-FM 98.7 16 224 Weeks of: 1/31 & 2/14 Thurs 2x AMD/2x PMD... FRI 2x AMD/2x PMD weekly cost: $1400 Total gross cost $2,800 Chicago, IL WCCQ-FM 98.3 16 WERV-FM 95.9 16 WGCI-FM 107.5 16 WGRB-AM 1390 16 WIIL-FM 95.1 16 WKSC-FM 103.5 16 WLIT-FM 93.9 16 WLS-AM 890 16 WLS-FM 94.7 16 WRXQ-FM 100.7 16 WSSR-FM 96.7 16 WVAZ-FM 102.7 16 WVON-AM 1690 16 WWYW-FM 103.9 16 WXLC-FM 102.3 16 WZSR-FM 105.5 16 Weeks of 1/31 & 2/14 256 Thurs 2x AMD/2x PMD... FRI 2x AMD/2x PMD Total weekly cost: $960 Total gross cost $1,920 Clear Channel Traffic Reports February Minneapolis, MN KDWB-FM 101.3 Contempora 16 KEEY-FM 102.1 Country 16 KFAN-AM 1130 Sports Talk 16 KFXN-AM 690 ESPN Sports 16 KQQL-FM 107.9 Oldies 16 KTCZ-FM 97.1 Adult Altern 16 KTLK-FM 100.3 Talk 16 112 Weeks of 2/7 & 2/21 Thurs 2x AMD/2x PMD... FRI 2x AMD/2x PMD Total weekly cost: $720 Total gross cost $1,440 Denver -Boulder, CO KBCO-FM 97.3 16 KBPI-FM 106.7 16 KEPN-AM 1600 16 KHOW-AM 630 16 KKFN-FM 104.3 16 KKZN-AM 760 16 KOA-AM 850 16 KPTT-FM 95.7 16 KQKS-FM 107.5 16 KRFX-FM 103.5 16 KRWZ-AM 950 16 KTCL-FM 93.3 16 KYGO-FM 98.5 16 208 Weeks of: 2/7 & 2/21 Thurs 2x AMD/2x PMD... FRI 2x AMD/2x PMD Total weekly cost: $640 Total gross cost $1,280 February Total Gross Cost: $7,440 Clear Channel Traffic Reports March Los Angeles/Riverside, CA KBIG-FM 104.3 16 KDAY-FM 93.5 16 KFI-AM 640 16 KFSH-FM 95.9 16 KGGI-FM 99.1 16 KHHT-FM 92.3 16 KIIS-FM 102.7 16 KJLL-FM 92.7 16 KKLA-FM 99.5 16 KLAC-AM 570 16 KOST-FM 103.5 16 KRLA-AM 870 16 KTLK-AM 1150 16 KYSR-FM 98.7 16 224 Weeks of: 2/28 & 3/14 Thurs 2x AMD/2x PMD... FRI 2x AMD/2x PMD weekly cost: $1400 Total gross cost $2,800 Denver -Boulder, CO KBCO-FM 97.3 16 KBPI-FM 106.7 16 KEPWAM 1600 16 KHOW-AM 630 16 KKFN-FM 104.3 16 KKZN-AM 760 16 KOA-AM 850 16 KPTT-FM 95.7 16 KQKS-FM 107.5 16 KRFX-FM 103.5 16 KRWZ-AM 950 16 KTCL-FM 93.3 16 KYGO-FM 98.5 16 208 Weeks of: 3/7 & 3/21 Thurs 2x AMD/2x PMD... FRI 2x AMD/2x PMD Total weekly cost: $640 Total gross cost $1,280 Clear Channel Traffic Reports March Seattle, WA KBKS-FM 106.1 CHR 16 KFNK-FM 104.9 Rock 16 KHHO-AM 850 Fox Sports 16 KJR-AM 950 Sports 16 KJR-FM 95.7 Classic Hits 16 KNBQ-FM 102.9 Country 16 KUBE-FM 93.3 Rhythmic Cc 16 112 Weeks of: 3/7 & 3/21 Thurs 2x AMD/2x PMD... FRI 2x AMD/2x PMD Total weekly cost: $720 Total gross cost 1,440 Portland, OR KEX-AM 1190 News/Talk 16 KFBW-FM 105.9 Classic Hits 16 KKCW-FM 103.3 Adult Contei 16 KKRZ-FM 100.3 Contemporz 16 KLTH-FM 106.7 Adult Hits 16 KOPB-FM 91.5 News/Talk (1 16 KPOJ-AM 620 Progressive 16 KXJM-FM 107.5 Rhythmic Cl- 16 128 Weeks of: 2/28 & 3/14 Thurs 2x AMD/2x PMD... FRI 2x AMD/2x PMD Total weekly cost: $440 Total weekly cost: $880 March Total Gross Cost: $6,400 l n .. 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