HomeMy WebLinkAboutSign Permit 11-155 Monument Sign The First Tee of Coachella ValleyCITY OF PALM DESERT
DEPARTMENT OF COMMUNITY DEVELOPMENT
STAFF REPORT
REQUEST: APPROVAL OF A NEW MONUMENT SIGN LOCATED IN THE
PUBLIC RIGHT-OF-WAY ON THE WEST SIDE OF COOK STREET
FOR THE FIRST TEE OF COACHELLA VALLEY.
SUBMITTED BY: Kevin Swartz
Assistant Planner
APPLICANT: The First Tee of Coachella Valley
Glenn Miller
74-945 Sheryl Avenue
Palm Desert, CA 92260
CASE NO: SA 11-155
DATE: JULY 14, 2011
CONTENTS: Exhibits
Architectural Review Commission Draft Minutes
Public Works Comment Memo
Recommendation
By Minute Motion, that the City Council approve the location of a new
monument sign within the public right-of-way located on the west side of
Cook Street, subject to the applicant obtaining an Encroachment Permit
through the Department of Public Works.
Architectural Review Commission Recommendation
On June 14, 2011, the Architectural Review Commission reviewed and unanimously
approved the design for the new, illuminated monument sign for The First Tee of
Coachella Valley.
Executive Summary
The First Tee of Coachella Valley is requesting approval of a new, illuminated
monument sign located in the public right-of-way on the west side of Cook Street
approximately five feet from the back of street curb. According to the Palm Desert
Staff Report
Case No: SA 11-155
July 14, 2011
Page 2 of 3
Municipal Code, permanent structures are not allowed within the public right-of-way.
However, Encroachment Permits have been issued in the past for such structures. If
the City Council approves the location of the sign, staff will issue an Encroachment
Permit. The landscaping plans have been preliminarily approved by the City's
Landscape Specialist.
Background
A. Property Description:
The property is located south of Sheryl Avenue, west of Cook Street, and north
of the White Water Storm Channel. The 7.87-acre site of relatively flat land is
currently in use as a golf driving range, nine single-family homes, and a
maintenance facility building. The driving range is associated with a 9-hole par 3
golf course to the west. Sheryl Avenue provides access to the property.
The applicant recently acquired the abutting 3.9 acre triangle parcel, which is
wedged between the driving golf range property and the White Water Storm
Channel (see attached exhibit).
On June 7, 2011, the Planning Commission approved a CUP to remove the
existing chain link fence and add a new six-foot high chain link fence and
landscaping along their property. The new chain link fence and landscaping have
not been installed.
B. General Plan Designation and Zoning:
The property is currently designated Study Zone (S) in the General Plan and is
zoned Residential Single Family (R-1).
C. Adjacent Zoning and Land Use:
North:
Office Professional (O.P.) / Office Buildings
South:
White Water Storm Channel
East:
Service Industrial (S.I) / White Water Building
West:
Residential Single Family (R-1) / 9-hole Golf Course
Project Description
The First Tee of Coachella Valley is requesting approval of a new monument sign located
on the west side of Cook Street. The new monument sign will replace the existing
signage, and will be designed with the company's colors, logo, and signage. The sign is 6
feet high and 13 feet wide. The monument sign would be located approximately 5 feet
from the back of the street curb off of Cook Street. The applicant is requesting approval of
GAPIanning\Kevin Swartz\Word\Mlsc Items\CC SR First Tee monument sign.doc
Staff Report
Case No: SA 11-155
July 14, 2011
Page 3 of 3
the sign within the public right-of-way, which is prohibited by the Municipal Code. The
Department of Public Works is willing to approve an Encroachment Permit if the sign
location is approved by the City Council.
The sign is designed with a CMU base, finished in decorative Desert Gold stone. The two
child silhouettes are '/2" thick x 60" tall routed aluminum plate. The logo graphic is
designed as a golf ball on a tee. The sign faces are routed out aluminum with digitally
printed graphics on white Lexan back panel. The background panel is opaque.
Analysis
The First Tee is in the process of cleaning up their property and extending the driving
range onto the vacant 3.9 acre parcel. The Planning Commission recently approved a
new 6-foot high chain link fence and a preliminary landscape plan. The current sign is
not visible along Cook Street and is outdated. The applicant is concerned that the
existing sign's location is not visible from Cook Street.
The sign location is within the public right-of-way. The Palm Desert Municipal Code
prohibits structures from being located within the public right-of-way, and typically an
Encroachment Permit is issued for temporary structures or road closures. In the past,
Encroachment Permits have been issued on permanent structures; however, staff is
now limiting the approval of permanent structures in the public right-of-way. Staff does
not believe the new sign will have a negative impact or adversely impact the public
health or safety and supports the new location.
Fiscal Analysis
There is no financial impact to the City for the proposed sign by a non-profit
organization.
Submitted by:
Kevin Swartz
Assistant Planner
GAPlanning\Kevin Swartz\Word\Mlsc Items\CC SR First Tee monument sign.doc
Department Head:
Lauri Aylaian
Director of Community Development
CITY COUNCII.AC37"
APPROVED DENIED
RECEIVED OTHER
AYES: t'J L / ? 1 K
NOES:
ABSENT:
ABSTAIN:
VERIFIED BY: (,
Original on File with City erk's Office
ARCHITECTURAL REVIEW COMMISSION
MINUTES
June 14, 2011
Mr. Swartz presented the project and summarized the staff report. The
applicant is requesting to construct an awning over the rear patio, which
faces the parking lot. He described the location, size and color of the
awning to the Commission. Staff is recommending approval.
The Commission discussed the location of the awning. Mr. Ben Nance,
applicant, pointed out where the awning will be located and said it will
follow the contour of the roof slope underneath the sign.
Commissioner Levin asked if lighting
said patio lighting was not proposed. ,
ACTION:
Commissioner Lambell moved and Comm
approval. Motion carried 5-0-0-2, with Com
absent.
3. CASE NO: SA 11-155
Palm Desert, CA 92260
NATURE OF PROJECT/AP
monument sianaae: The Fir;
heryl Avenue
idered. Mr. Swartz
r Vuksic seconded, to grant
?ers Gregory and Touschner
74945 Sheryl Avenue,
HT: Final approval of
Mr. Swartz presentedthe project and summarized the staff report. The
applicant is requesting approval of a new monument sign located in the
public right-of-way on the west side of Cook Street for the First Tee of
Coachella Valley. The applicant recently acquired the 3.9 acre triangle
parcel, which is wedged between the driving golf range property and the
White - Water Storm Channel, and is planning on expanding the driving
range. He pointed out where the sign would be located. This sign is
located within the public right-of-way and Public Works is willing to
approve an Encroachment Permit if the sign location is approved by the
City Council. They are also approved to redo the landscaping in the front
along Cook Street. Staff is recommending approval subject to City
Council approval and final landscape plan approval.
GAPlanning\Janine Judy\Word Files\A Minutes\201 1\AR1 10614min.doc Page 4 of 7
ARCHITECTURAL REVIEW COMMISSION
MINUTES
June 14, 2011
Commissioner Van Vliet asked if the proposed stone tied in with anything
else. Mr. Jeff Grady, representative stated there wasn't any existing stone
out there. The Commission discussed the landscaping. Mr. Swartz stated
they would be adding boulders and redoing the landscaping.
ACTION:
Commissioner Lambell moved and Commissioner Stendell seconded, to approve
subject to landscape approval. Motion carried 4-0-1-2, with Commissioner Levin
abstaining and Commissioners Gregory and Touschner absent
4. CASE NO: MISC 11-203
APPLICANT (AND ADDRESS): RI
Drive Suite 102, Temecula, CA 925
NATURE OF PROJECT/
remodel; Richie's Diner.
LOCATION: 72-840 Hig
ZONE: PC-3
'S DINER,
ess Park
: Final approval of fagade
a fagacle remodel for the former Marie
Ratio :expansion for Richie's Diner at the
thedrawings and described the project. He
be creating a new main entrance to the
e area and an outdoor patio. Existing
d and the applicant will have to submit
gape Specialist for review and approval.
The Comm issiamdiscussed the lighting. Mr. Danny Heifetz, Architect,
stated the lighting will be off -set neon giving off a warm, inviting glow. The
Mail Lighting right now on the outside is stark white and they are trying to
give this,a,ittle life on this side of the entrance. He stated this is a proto-
type they have designed for Ritchie's; it is a diner, but is more
contemporary. Commissioner Vuksic asked for more information on the
lighting. The applicant and the Commission discussed the lighting
specifications.
Commissioner Levin asked if they would maintain hours beyond the mall
hours; in other words, a focal point for entering and exiting after mall
hours. Mr. Heifetz listed the mall hours and said generally Ritchie's would
stay open one to two hours beyond those times. That is why they are
looking for a separate entrance that would have the light. He also
GAPlanning\Janine Judy\Word Files\A Minutes\201 1\AR1 10614min.doc Page 5 of 7
CITY OF PALM DESERT
PUBLIC WORKS DEPARTMENT
INTEROFFICE MEMORANDUM
To: Kevin Swartz, Assistant Planner
From: Christina Canales, Assistant Engineer
Date: March 29, 2011
Subject: CUP 11-115 The First Tee
Public Works has completed the review for the First Tee. The following are Conditions
of Approval:
1. Improvements that are not on the approved site plan may be subject to additional
requirements and plan submittals by the Department of Public Works.
2. The applicant must execute the standard City hold harmless and indemnification
agreements for private improvements in the public right-of-way.
3. A landscape plan must be submitted for review and approval. Applicants are
advised to use the City of Palm Desert Design Guide when designing plans.
Landscape plans must meet the following criteria:
a. Must be water efficient in design and meet the City of Palm Desert's Water
Efficient Landscape Ordinance.
b. Planting plans must show location of proposed and existing utilities.
c. Must match approved civil plans.
d. All specs and details must be site specific.
e. Applicants must have CVWD approval of their irrigation plans prior to City
approval.
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