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HomeMy WebLinkAboutDirection - Marketing Committee Bylaws - Membership CompositionCITY OF PALM DESERT STAFF REPORT REQUEST: PROVIDE DIRECTION TO STAFF REGARDING MARKETING COMMITTEE BYLAWS AS IT PERTAINS TO MEMBERSHIP COMPOSITION SUBMITTED BY: Donna Gomez, Visitor Center Manager DATE: July 14, 2011 CONTENT: Resolution Nos: 04-11, 03-49 and 08-09 Recommendation By Minute Motion: Provide direction to staff regarding the desired composition of the Marketing Committee membership. Background In April 2003, the City Council approved Resolution No. 03-49 establishing the Palm Desert Marketing Committee and its related bylaws. Since that time, two resolutions amending sections of the original resolution were approved. Resolution No. 04-11, approved February 2004, established the holding of monthly meetings of the Marketing Committee as opposed to the previous requirement of bi-monthly meetings. Resolution No. 08-09, approved February 2008, increased the Marketing Committee membership to nine members as opposed to the previously established seven member committee. Included within this resolution was the identification of committee composition. Section 5 of the bylaws were altered to read as follows: "This Committee shall be comprised of no more than nine (9) members representing a large hotel, a small hotel/motel, a large retailer, a small retailer, a shopping center, a restaurant, the performing arts, and two tourism advocates." Staff Report Marketing Committee Composition July 14, 2011 Page 2 of 2 During a recent review of these bylaws, it was found that the membership as it currently sits varies from the composition established within the resolution. Current committee makeup includes representatives from the following areas: The Living Desert Westfield The Gardens on El Paseo Bighorn Tommy Bahama's Restaurant & Retail Marketing Consultant JW Marriott Desert Springs Indian Wells Tennis Gardens Security/Alarm Company (formerly banking) Staff is requesting direction as to whether City Council is interested in amending the Marketing Committee bylaws to reflect changes in committee composition. Items that could be considered: • There is a provision within the City's lease with Palm Springs Art Museum which allows the Museum to have a representative on the Marketing Committee • Appointing a member representing real estate • Providing more generalized categories (i.e. "performing arts" could be replaced with "culture/arts" and/or "local attraction") • Tourism advocates could include "and/or marketing experts" • Three categories currently represent the retail industry Fiscal Analysis No fiscal implications exist. Submitted By: Donna C f7o Paul A * By Minute Motion, directed staff to prepare a resolution, amending the Marketing Committee Membership to increase it by two (2) members for a total of 11, in order to add one (1) representative from the City's Real Estate industry and one (1) from the Art Museum. 4-0 (Benson ABSENT) Department Head: r J tin McCarthy, AC e evelopment lt CO CtLA�ON APP w s� RECEIVED OTHER Director of Finance Approval: 4At)44�- Jo". Wohlmuth, City Manager AYES: NOES: ABSENT.- ABSTAIN. - VERIFIED BY. - Original on File with Office c:\users\dgomez\documents\wpdocs\donna\marketing\marketing committee composition staff report.doc RESOLUTION NO. 03-49 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, DISBANDING THE PROMOTION COMMITTEE AND ESTABLISHING A PALM DESERT MARKETING COMMITTEE WHEREAS, the Palm Desert City Council amended the bylaws and established new direction for the Promotion Committee on September 11, 1997, to advise the City of Palm Desert regarding the best method of planning and implementing an advertising, activities, and promotion program; and WHEREAS, the responsibilities of the Promotion Committee, as it was established in 1997, were to review monthly billing, to evaluate the effectiveness of programs, and direct an outside marketing agency; and WHEREAS, in July, 2000, the City created the position of Marketing Manager to bring a more dedicated effort and focus to the marketing of the City, at a significantly reduced rate. The responsibilities of this position have replaced those assigned to the Promotion Committee as it was established; and WHEREAS, the City Council formed a subcommittee of staff and two Council liaisons for the purpose of reviewing the goals, objectives, and bylaws. The City Council has found it appropriate to review all of its committees and commissions, particularly those long established, for the purpose of determining the role of the committee today in Palm Desert, its organization, its structure, and effectiveness; and WHEREAS, this review has been completed with a finding that the existing Promotion Committee in its current structure is not meeting the City's needs as they exist today. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Palm Desert, California, that Resolution No. 97-77, establishing the organization, objectives, and responsibilities of the Palm Desert Promotion Committee is hereby rescinded. NOW, THEREFORE, BE IT FURTHER RESOLVED by the City Council of the City of Palm Desert, California, that a Marketing Committee shall be established with the following organization, objectives, and responsibilities: 1. The objective of the Marketing Committee will be to review, monitor, and evaluate the marketing, advertising, and public relations efforts. GACitAK%Kwen Russ6Agende ItemslResolution-Promotion Cammittee.wN Page 1 RESOLUTION NO. 03-49 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, DISBANDING THE PROMOTION COMMITTEE AND ESTABLISHING A PALM DESERT MARKETING COMMITTEE April 24, 2003 - ..W 2. The purpose of the Marketing Committee is to evaluate the annual marketing and media plans, to participate in the creation of an annual marketing budget, and to review the expenditures of the annual marketing budget. 3. The Committee shall review print and electronic media advertising, review collateral materials, and make recommendations for special events requesting financial support from the City. 4. At least once every five years or as otherwise recommended by the Committee, the Committee shall conduct a formal competition to select a consultant/advertising agency to provide contractual professional services required by the City. 5. This Committee shall be comprised of seven members representing a large hotel, a small hotel/motel, a large retailer, a small retailer, a shopping center, a restaurant, and a tourism advocate. 6. Members of this Committee shall be appointed by and serve at the pleasure of the Poft City Council for four-year terms commencing upon appointment and based upon the calendar year. However, initial appointments will be made in a manner so as to stagger the terms to provide continuity of membership. 7. Regularly scheduled meetings will be held bi-monthly and will be scheduled at a time and date approved by appointed members. 8. A chair and vice -chair shall be selected by the membership to serve a one-year term. Such annual review and appointment is to promote equal opportunity of the membership to serve in a leadership role. 9. Written records of actions taken or recommendations made shall be kept by an official recording secretary. 10. Members will be permitted two unexcused absences per calendar year. The third unexcused absence will constitute an automatic resignation. Excused absences include a death in the family, hospitalization, jury duty, or military service. G*%CdyCftY(a— R--VQe da ee=%Reso Am—prW"m C..tt..,d Page 2 , IIW RESOLUTION NO. 03-49 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, DISBANDING THE PROMOTION COMMITTEE AND ESTABLISHING A PALM DESERT MARKETING COMMITTEE April 24, 2003 PASSED, APPROVED, and ADOPTED by the City Council of the City of Palm Desert, California, at its regular meeting held on the 24' day of April, 2003, by the following vote, to wit: AYES: CRITES, FERGUSON, KELLY, SPIEGEL, BENSON NOES: NONE ABSENT: NONE ABSTAIN: NONE N M. BENSON, ATTEST: CITY CLEWC, GACityOrkWaren RussoWgenoe ttems%ResoUion-Promotion Commitumvpd Page 3 YOR RESOLUTION NO. 04- 11 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, AMENDING ITS RESOLUTION NO. 03-49, ESTABLISHING THE MARKETING COMMITTEE WHEREAS, after thorough review and refocusing of the efforts connected to marketing of the City of Palm Desert, the City Council adopted Resolution No. 03-49 on April 24, 2003; and WHEREAS, since that time, the Marketing Committee has been seated, is pursuing its objectives and responsibilities, and has determined that doing so will require regular monthly meetings. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Palm Desert, California, that the following portion of Resolution No. 03-49 being the same is hereby amended to read as follows: 7. Regularly scheduled meetings will be held monthly and will be scheduled at a time and date approved by the appointed members." PASSED, APPROVED, AND ADOPTED at a regular meeting of the Palm Desert City Council held on this 261h day of February, 2004, by the following vote, to wit: AYES: BENSON, CRITES, FERGUSON, BELLY, SPIEGEL NOES: Non ABSENT: NONE ABSTAIN: NONE ROBERT A. SPIEGEL, MAY R ATTEST: i RAd HELLE D. SSE ITY CLER14 CITY OF PALM DESERT, CALIFORNIA RESOLUTION NO. 08- 09 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, AMENDING RESOLUTION NO. 0349 TO INCREASE THE MEMBERSHIP OF THE PALM DESERT MARKETING COMMITTEE WHEREAS, in an effort to represent all aspects of the City's business community, it is deemed necessary to increase the number of members appointed to the Palm Desert Marketing Committee. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Palm Desert, California, that the following portion of Resolution No. 03-49 is hereby amended to read as follows: �5. This Committee shall be comprised of no more than nine (9) members representing a large hotel, a small hotel/motel, a large retailer, a small retailer, a shopping center, a restaurant, the performing arts, and two tourism advocates." PASSED, APPROVED, AND ADOPTED at a regular meeting of the Palm Desert City Council held on this 14t' day of February, 2008, by the following vote, to wit: AYES: Ferguson, Finerty, Kelly, Spiegel, Benson NOES: None ABSENT: None ABSTAIN: None ATTEST: �s RACHELLE D. KLASS N, CITY CLE K CITY OF PALM DESERT, CALIFORNIA JEAN, M' BENSON, MAYOR r ;;