HomeMy WebLinkAboutFacade Enhancement Program - Piero Pierattoni for Piero's PizzavinoCITY OF PALM DESERT
STAFF REPORT
REQUEST: APPROVAL OF $60,000 IN FACADE ENHANCEMENT PROGRAM
CONSIDERATION FUNDS TO PIERO PIERATTONI FOR PIERO'S
PIZZAVINO LOCATED AT 73-722 EL PASEO
SUBMITTED BY: Bryce Lynn White, Project Administrator
APPLICANT: Piero Pierattoni
73-705 El Paseo
Palm Desert, California 92260
DATE: June 9, 2011
CONTENTS: Photos of Existing Building
Location Map
Elevation of Proposed Storefront
Recommendation
By Minute Motion, that the City Council approve $60,000 in Fagade Enhancement
Program consideration funds to Piero Pierattoni for Piero's PizzaVino located at
73-722 El Paseo.
Funds are available in Account No. 400-4800-454-3875.
Executive Summary
Approval of the request will provide City assistance to the subject property and is within the
guidelines of the Fagade Enhancement Program. Denial of the request will not allow City
assistance.
Background
Piero Pierattoni is the owner of Ristorante Mama Gina located at 73-705 El Paseo across the
street from the proposed Piero's PizzaVino restaurant. Piero's PizzaVino will primarily serve
Italian fare and as the name suggests pizza and wine. It will include a front patio addition with
openable sliding glass panels. There will be both front and rear entrances. Lunch and dinner will
be served daily. Adequate parking is available at the large President's Plaza West parking lot
directly behind the restaurant.
The rear of the property was recently expanded with two storefronts (El Paseo Nails and Super
Mutts) on President's Plaza costing approximately $350,000. The proposed improvements will
convert the existing retail space on the El Paseo frontage to a restaurant and expand the front
Staff Report
Approval of FEP Consideration Funds to 73-722 El Paseo
Page 2 of 2
June 9, 2011
with patio seating. The estimated cost of the proposed project is $474,000 including over
$60,000 in fees to Coachella Valley Water District. This project was approved by the
Architectural Review Commission on May 24, 2011. The project is on the Planning Commission
Agenda for June 7, 2011 for a Conditional Use Permit (CUP) which planning staff recommends
approval of.
The current guidelines for the Fagade Enhancement Program (FEP) allow for standard sized
lots (60-foot frontage, 12,000 square feet) to receive consideration for half the cost of
improvements to a maximum of $40,000, which is applicable to this property. The FEP
guidelines also allow an additional 50% (up to $20,000 for a standard sized property) when
"dual fagades", front and rear, are improved within the designated area between El Paseo and
Highway 111 from Larkspur Lane to Portola Avenue (President's Plaza), which is also
applicable to this property. The property has traffic with frontages on two sides, El Paseo and
President's Plaza. The standard size and location of this property make it eligible for FEP
consideration funds to a maximum of $60,000 subject to City Council approval.
The property is in close proximity to three previously approved and completed FEP projects
which received equivalent FEP funds to the amount herein recommended: 73-730 El Paseo
(Pro Travel), 73-740 El Paseo (Chapman's Fine Men's Wear), and 73-750 El Paseo (El Paseo
Retail Group). The proposed improvements for Piero's PizzaVino will complement the
architectural enhancements made to the neighboring FEP projects.
Therefore, staff recommends funding in the amount of $60,000 from the Fagade Enhancement
Program for 73-722 El Paseo subject to Planning Commission approval of CUP 11-161.
Submitted By:
B Lyn W te, ProjeceAdministrator Martin Alvarez, Redevelopment Manager
Department Head:
,lostlp McCarthy, ACNJ-fer-R development Paul S. ibson, Director of Finance
ova CITY COUNCIL ACTION
APPROVED DENIED
RECEIVED O'rHER
J M. Wohlmuth, City Manager MEETING DATE
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ABSTAIN:
VERIFIED BY:
Original on File with City C rk's Office
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