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Home My WebLink AboutSA 10-380 Sign Permit - Holiday Inn ExpressCITY OF PALM DESERT DEPARTMENT OF COMMUNITY DEVELOPMENT STAFF REPORT REQUEST: APPROVAL OF A NEW MONUMENT SIGN LOCATED IN THE PUBLIC RIGHT-OF-WAY ON PALM DESERT DRIVE SOUTH OF HIGHWAY 111 FOR THE HOLIDAY INN EXPRESS. SUBMITTED BY: Kevin Swartz Assistant Planner APPLICANT: Holiday Inn Express 610 N. Santa Anita Ave Arcadia, CA 91006 CASE NO: SA 10-380 DATE: May 26, 2011 CONTENTS: Exhibits Architectural Review Commission Draft Minutes Public Works Comment Memo Recommendation By Minute Motion, that the City Council approve the location of a new monument sign within the public right-of-way located on Palm Desert Drive south of Highway 111 with a minimum 10-foot setback from the back of curb along Hospitality Row. Commission Recommendation On February 8, 2011, the Architectural Review Commission reviewed and approved the design for the new, illuminated monument sign for Holiday Inn Express. Executive Summary Holiday Inn Express is requesting approval of a new, illuminated monument sign located in the public right-of-way on Palm Desert Drive south of Highway 111 and 10' from the back of street curb along Hospitality Row. According to the Palm Desert Municipal Code, permanent structures are not allowed within the public right-of-way. However, Encroachment Permits have been issued in the past for such structures. If Staff Report Case No: SA 10-380 May 26, 2011 Page 2 of 3 the City Council approves the location of the sign, staff will issue an Encroachment Permit. The Landscaping plans have been preliminary approved by the City's Landscape Specialist. Background A. Property Description: The project site is located at the south side of Highway 111, east of Deep Canyon, and west of Cook Street. The building is located west of the Best Western Hotel. Holiday Inn Express currently has a monument sign located on their property, which is 100' back from the public right-of-way. The new monument sign will be closer to Highway 111, and in line with the existing Best Western monument sign. B. General Plan Designation and Zoning: The property is zoned Planned Commercial (PC-4), and the General Plan designation is Community Commercial (C—C). C. Adjacent Zoning and Land Use: North: Planned Commercial (PC 4) / Embassy Suites Hotel South: Planned Residential (PR-6) / Mountain Villas East: Indian Wells / Commercial West: General Commercial (C-1) / Restaurants Project Description The applicant is requesting approval of a new monument sign located on Palm Desert Drive south of Highway 111. The new monument sign will replace the existing signage location, and will be designed with the company's new franchise colors, logo, and signage. The sign is 6' high and 6' 3 '/a" wide. The monument sign would be located 10' from the back of the street curb off of Hospitality Row. The applicant is requesting approval of the sign within the public right-of-way, which is prohibited by the Municipal Code. The Department of Public Works is willing to approve an Encroachment Permit if the sign location is approved by the City Council. The sign is designed with a 1'11" by 3'6" aluminum pedestal base painted blue and white. The letters for Holiday Inn will be illuminated 2" white letters, and Express will be illuminated 7" white letters. The "H" will be illuminated 2' white letter. The background is a non -illuminated acrylic face painted green and blue. The sign area totals 38 square feet. G:\Planning\Kevin Swartz\Word\CC SR Holiday Inn Monument Sign.doc Staff Report Case No: SA 10-380 May 26, 2011 Page 3 of 3 Analysis The Holiday Inn Express is in the process of updating their hotels with their new design, logos, and colors. The applicant is concerned that the existing monument sign's location is not visible from Highway 111. The sign location is within in the public right-of-way. The Palm Desert Municipal Code prohibits structures from being located within the public right-of-way, and typically an Encroachment Permit is issued for temporary structures or road closures. In the past, Encroachment Permits have been issued on permanent structures; however, staff is now limiting the approval of permanent structures in the public right-of-way. Staff does not believe the new sign will have a negative impact or adversely impact the public health or safety, and supports the new location for the business. Fiscal Analysis There is no financial impact to the City for the proposed sign by a private business owner. Submitted by: Kevin Swartz Assistant Planner I_1 i M. Wohlmuth Manager Department Head: Lauri Aylaian Director of Community Development CITY COUN�ION APPROVED ...�..._DENIr;D RECEIVED OTHER AYES:K) NOES: JQW ABSENT: ABSTAIN: VERIFIED BY: �,, Original on File with City ks OtBce G:\Planning\Kevin Swartz\Word\CC SR Holiday Inn Monument Sign.doc 7/ 3-5 io FRED WA RING DRIVE PAtat DESERT, CALIFORNIA 9226o-2578 TEL:760 346—o6ii Eax: 760 34 c-7098 ,t infotdpalm -deserr.org February 24, 2011 ARCHITECTURAL REVIEW COMMISSION ACTION CASE NO: SA 10-380 APPLICANT (AND ADDRESS): HOLIDAY INN EXPRESS, 610 N. Santa Anita Avenue, Arcadia, CA 91006 NATURE OF PROJECT/APPROVAL SOUGHT: Approval of monument and wall signage; Holiday Inn Express. LOCATION: 74-675 Highway 111 ZONE: PC-4 Upon reviewing the plans and presentations submitted by staff and by the applicant, the Architectural Review Commission granted approval subject to: 1) only illuminated letters on wall sign and monument sign; and 2) landscape reviewed and approved by Landscape Specialist prior to the City Council meeting. Date of Action: February 22, 2011 Vote: Motion carried 6-0-0-1, with Commissioner Gregory abstaining (An appeal of the above action may be made in writing to the City Clerk of the City of Palm Desert within fifteen (15) days of the date of the decision. Any amendments to this approved plan would need to be re -submitted to Commission for approval.) STAFF COMMENTS: It is your responsibility to submit the plans approved by the Architectural Review Commission to the Department of Building and Safety. ,N ARCHITECTURAL RE _ FW COMMISSION MINUTES NOTE: February 22, 2011 ACTION: Commissioner Touschner moved and Commissioner Stendell seconded, to grant approval subject to: 1) hip roofs on six corner homes; 2) provide a wainscot on Spanish style with different color and plane; 3) Dutch end on either the Spanish or Tuscan plan; 4) decorative rafter tail on Tuscan plan; 5) screening of electrical and gas meters; 6) if chimneys provided, they are to be decorative and approved by staff; and 7) landscape plan to be reviewed and approved by the Landscape Specialist. Motion carried 6-0-1-0, with Commissioner Gregory abstaining. Staff requested that an additional item be added to the Agenda. Commission concurred. It was moved by Commissioner Van Vliet, seconded by Commissioner Lambell, adding Case No. SA 10-380 to the agenda. Motion carried 6-0-1-0, with Commissioner Gregory abstaining. 3. CASE NO: SA 10-380 APPLICANT (AND ADDRESS): HOLIDAY INN EXPRESS, 610 N. Santa Anita Avenue, Arcadia, CA 91006 NATURE OF PROJECT/APPROVAL SOUGHT: Approval of monument and wall signage; Holiday Inn Express. LOCATION: 74-675 Highway 111 ZONE: PC-4 Mr. Swartz stated this came before the Commission at the last meeting and the applicant has returned with changes to the Holiday Inn Express signage. At that time, the Commission recommended that the applicant reduce both signs to conform to the sign code and to show the monument sign in the correct location. The monument signage is 6' in height and the square footage is about 13'-7", both signs are now within the allowable square footage. Mr. Swartz spoke with Public Works who said it cannot be within the 40' triangle, which it wasn't. Public Works said it was fine but would like the City Council to approve it because it is in the right-of-way. He mentioned that the landscape plans have to be approved prior to the City Council meeting and recommended approval of the design and location. Commissioner Levin asked how the wall sign was illuminated and the sign representative said it was internal. She explained that the letter "H" lights up, the individual letters are white and individually lighted; same as the monument sign. G1Planning\Janine Judy\Word Files\A Minutes\2011\AR110222min.DOC Page 6 of 7 ARCHITECTURAL R. 'IEW COMMISSION MINUTES February 22, 2011 Ms. Diane Hollinger, Landscape Specialist informed the applicant the landscape plans have to be approved prior to going to City Council. ACTION: Commissioner Van Vliet moved and Commissioner Lambell seconded, to grant approval subject to: 1) only illuminated letters on wall sign and monument sign; and 2) landscape reviewed and approved prior to the City Council meeting. Motion carried 6-0-1-0, with Commissioner Gregory abstaining. B. Preliminary Plans: None C. Miscellaneous Items: None VI. ADJOURNMENT Commissioner Touschner moved and Commissioner Levin seconded to adjourn the meeting. Motion carried 7-0. The meeting was adjourned at 1:35 p.m. TONY BAGATO PRINCIPAL PLANNER GAPIanningWanine Judy\Word Fites\A Minutes\2011\AR110222min.DOC Page 7 of 7 ✓n � 1 v I � _ FORUM imMOR, V Ile 1 � . • y'p 0 if OF m