HomeMy WebLinkAboutSponsor - Palm Springs Modernism Week February 16-26, 2012CITY OF PALM DESERT
CITY MANAGER'S OFFICE
STAFF REPORT
REQUEST: CONSIDERATION OF A $2,500 SPONSORSHIP REQUEST BY PALM
SPRINGS MODERNISM WEEK.
SUBMITTED BY: Stephen Y. Aryan, Assistant to the City Manager
DATE: October 27, 2011
CONTENTS: Weiner Email (10/07/11)
Palm Springs Modernism Week Sponsorship Information
Recommendation
By Minute Motion,
Provide direction to Staff concerning a $2,500 sponsorship request by Palm
Springs Modernism Week.
2. Appropriate $2,500 from the Unobligated General Fund if the City Council
approves this sponsorship request.
Background
Staff received correspondence from Palm Springs Modernism Week, a non-profit 501 (c)(3)
organization, requesting a $2,500 sponsorship for the 2012 Palm Springs Modernism Week.
This event will be held on February 16-26, 2012.
Event organizers hope to have some events at the Palm Springs Art Museum (PSAM)-Palm
Desert (The Galen) should it open in time. Currently, PSAM officials hope to have this facility
opened by February 15, 2012; however, this schedule could be revised.
If there is not an opportunity to have an event in Palm Desert in 2012, organizers indicated that
they are willing to consider such an option for the 2013 Palm Springs Modernism Week. Event
organizers are requesting the City of Palm Desert become a Silver Sponsor at a cost of $2,500.
Staff was informed that to date, the Cities of Palm Springs and Rancho Mirage have become
sponsors of this event at various levels.
Staff respectfully requests the City Council's direction concerning this sponsorship request.
Staff Report: Palm Springs Modernism Week
October 27, 2011
Page 2 of 2
Fiscal Analysis
If the City Council approves the $2,500 sponsorship request, funds would have to be
appropriated from the Unobligated General Fund.
Submitted By:
Stephen Y. Aryan, 4&stant to the City Manager
Reviewed By:
Paul S. Gibson, Director of Finance/City Treasurer
Approved By:
M. Wohlmuth, City Manager
CITY COUNCTLACJ N
APPROVED
RECEIVED
MEET !)ATE
AYES: C
NOES:
ABSENT:
ABSTAIN:
VERIFIED BY:
Original on File with
DENTED
OTHER
's office
* BY Minute Motion: 1) Approved
a $2,500 sponsorship for Palm
Springs Modernism Week 2012, with
said funds ta,.be returned to the
City if the Palm Springs Art
seum-Palm Desert is not ready
host programs connected with
the 2012 event; 2) appropriated
$2,500 from the Unobligated
Genera Fund for this sponsorship.
5-0
Michelson, Wilma
From: Stewart Weiner istewartweiner@dc.rr.coml
Sent: Friday, October 07, 2011 11:50 AM
To: CityhallMail
Subject: Hi, Jean, it's Stewart Weiner
Attachments: SILVER.doc; ATT00001..txt; Final Brochure.pdf, ATT00002..txt
The Honorable Sean Benson:
I am working with the 2012 Modernism Week folks (I was one of the founders eight years ago
but am now getting more active) and I learned yesterday that the Art Museum's Palm Desert
facility will be open on February 1 (not March 1) and, because the Museum is one of our
beneficiaries, there will be an event or two during our "Week" — actually 11 days — to
celebrate the opening.
The City of Palm Springs and the City of Rancho Mirage have become MW sponsors at various
levels and I wonder if the City of Palm Desert also wants to have its name included, too.
It's a modest sponsorship fee (you can be a Silver Sponsor for as little as $2,500) and I am
enclosing here the list of benefits.
We didn't think the Palm Desert branch of the Museum would be open during the Week so I
didn't approach you earlier. If there is not enough time to get something like this through,
I will understand and we can take up talks again next year for 2013. In any case, I wanted to
be sure you knew that Palm Desert will play a big part in our 2012 festivities.
Enclosed is the Silver information as well as our brochure about the Week itself.
Hope all is well. Thanks for listening.
All best,
Stewart Weiner
760.773.0407
Attachments:
1
Palm Springs Modernism Week
SILVER $2,500
-Line listing
acknowledgement
blasts
on e-mail
-Logo with link on the web
site
-Logo on events brochure
-Logo on the Sponsor page
of the catalogue
-lam page complimentary ad
in the Catalogue ($700
value)
-4 tickets
Opening of
show ($300
to the Gala
the Modernism
value)
our signature style
your signature
Partner with us during Palm Springs' Famous Modernism Week.
Palm Springs Week
February 16-26, 2012
A week so big it has to last 11 days.
Every year, tens of thousands of young, hip visitors come to Palm Springs to celebrate our desert's
signature Mid -Century Modern style. It's the biggest gathering of these fans in the country. This year,
let's work together to put your signature on it. For 11 days these visitors come to our sunny, beautiful
desert to:
tour our famous homes
attend significant lectures
see new ideas in the technology of restoration and preservation
party in Rat -Pack style at our creatively Chemed parties
enjoy period -fashion and classic -car shows
have the time of their lives
As you can see by the charts and numbers, this is the audience that fits right in with your
target demographic:
young but sophisticated
affluent and discerning
well educated and adventurous
For 11 days you can be in front of this desirable audience at the height of Palm Springs' robust tourist
season. (Your business and logo, which will be prominently displayed throughout Palm Springs, will
find an audience even with non -Modernist visitors.)
We will work with you to make it all very easy.
Modernism Week celebrates our signature style. And this year, your signature belongs on it, too.
Top left and bottom left: Photo by Gregg Felsen. Right: Photo courtesy Palm Sorinos Board of Tourism
Modernism Partnership
Modernism Week Statistics
Attendance Economic Impact modernismweek.com
Increased 56%. Increased 55%. season Total visitors
3 months Dec -Feb
2009 = 9,300 2009 = $2,250,000 2009 27,584
2010 = 16,400 2010 = $4,920,000 2010 68,237
2011 = 25,550 2011 = $7,667,000 2011 84,772
Age Income Education
Attendees' Origin
76%
Outside of the Coarhetta Vallee;
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'CanaC
California Attendees
Statistics are based on the Palm Sionngs Modernism Week 20 1 Visitor Survey
Social Media
Between January 1 and February 28, 201,1,
he Modernism Week fa,,ehook page hac
148,170 views
Ff
PreFab Showcase
Right in the heart of Palm Springs' world-renowned downtown, we are presenting
exciting new ideas in accessible PreFab and sustainable living solutions.
One of the 2012 Palm Springs Modernism Week's highlights will be a Pre -Fab Showcase
Village for the public to tour throughout the 11-day festival. Tens of thousands of people
will see smart -living ideas in this unique environment.
Our Modernism Week visitors will:
tour models of cutting -edge prefab homes
enjoy the work of famous interior designers
discover exciting furniture, fabrics and design ideas
experiment with state-of-the-art wireless electronics
see how the newest in alternative energy ideas are incorporated
into 21st century lifestyles
cheek out the advancements in hybrid and electric vehicles
Working in partnership with Palm Springs Life, California's Prestige Magazine,
your participation in this exciting PreFab Showcase wilt receive maximum
exposure to Palm Springs Lifes thousands of sophisticated readers with its print
and digital editions. In addition, your participation gives you increased visibility
in Palm Springs' dynamic marketplace.
Modernism Week has gone green.
This year, our annual celebration of Palm Springs' Mid -Century style shines our
bright spotlight on sustainability, restoration and preservation.
Palm Springs has become one of the great centers of the sustainability movement.
Our local college has established an entire school of energy conservation. Our windmills
are world-famous and our use of solar energy serves as a model for other cities.
But the most important way to conserve is to restore buildings already standing. And because
the classic buildings in Palm Springs also have an historical impact, we have further reason to
celebrate this February.
Become a Presenting Sponsor of our "Preservation Is The New Green" lecture. This is the
perfect showcase if your company
is involved in restoration of properties with an eye toward preservation
is working on ideas for alternative energy sources
wishes to display your ecology -friendly products
plays a role in educating and enlightening the general population
Photo by Andrew Yeadon
Modernism Week Lecture Series
This popular series features world-famous speakers discussing Mid -Century Modern aesthetic
in design and architecture. Topics and speakers include:
Living in the Modern Way. 1930-1965, Wendy Kaplan, Curator of Decorative Arts,
LA County Museum of Art
The White City. Tel Aviv and the Bauhaus, Volker Welter, Associate Professor
of Architecture, UC Santa Barbara
Cape Cod Modern, Peter McMahon, Executive Director of Cape Cod Modern
Historic Trust
Mid Century - New Century, Patrick Tighe, AIA, Rome Prize Winner, lecturer
at Southern California Institute of Architecture
Exploring the Miller House, Columbus, Indiana, Brad Dunning, interior designer
The excitement doesn't end there. We are also proud to be partnering with Annenberg
Estate at Sunnylands in neighboring Rancho Mirage. Attendees to the 2012 edition of
Palm Springs Modernism Week will have the opportunity to be among the first in the country
to tour the newly restored historic Annenberg Estate.
Your Opportunity: One presenting sponsor will brand the entire series and each lecture will
also be available for sponsorship. Match the topic with your company's main interest.
Top left and bottom right: Photo by Gregg Felsen. Top right: Palm Springs Holidaycourtesy Peter Moruw. Bottom left
Image courtesy Bruce Emerton
j
Mad Mod Cocktail Parties
Nobody parties like these Modernism Week visitors. Your brand can be foremost
on their minds, on our bars, and in all of our promotional materials.
This year, Modernism Week will also celebrate the Mad Men -era Manhattan, with sponsorship
opportunities for bourbon and vermouth distillers as well as makers of bitters.
There are four separate parties to sponsor, with thousands of revelers on hand. You can
become an overall Presenting Spomor for the entire series or you can sponsor
individual events.
Cheers!
Below and below left: Photos by Gregg Felsen
Above left, above right and .ower right: Photos by Gregg Feisen. Lower left Photo by David Dixon
Cover: Photo by Gregg Felsen
To see a film about
Modern sm Week
and its many attractions,
please scan this QR Code.
Pa'.m Spr ngs Modernism Week Is a 501c(3) non-profit organization. A portion
of the proceeds funds local scholarships for students Interested in pursuing careers
in architecture and design. Modernism Week also supports the historic, cultural and
architecture; preservation efforts by severa; other'ike-minded nonprofits:
The Architecture and Design Council of Palm Springs Art Museum, Palm Springs
Modern Committee, Palm Spnngs Historical Society, California Preservation Foundation,
Museum of California Design and Palm Springs Preservation Foundation.
modernism Xom
111,312 app
P.O. Box 5001 Palm Springs, CA 92263
For ;nformation call 760.285.2770 or email traFficseason@dc.rr.com