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Home My WebLink AboutC31170 Community Video Tour Book ProgramContract No. C31170 CITY OF PALM DESERT STAFF REPORT REQUEST: APPROVE PARTICIPATION IN THE COMMUNITY VIDEO TOUR BOOK PROGRAM AND AUTHORIZE THE CITY MANAGER TO EXECUTE RELATED AGREEMENT. SUBMITTED BY: Donna Gomez, Visitor Center Manager DATE: September 8, 2011 CONTENT: Proposed Agreement Letter from National League of Cities Letter from U.S. Conference of Mayors Recommendation By Minute Motion: Approve participation in the Community Video Tour Book program with CGI Communications and authorize the City Manager to execute agreement for said services. (Contract No. C31170) Background The City of Palm Desert was recently approached by CGI Communications (CGI) soliciting our participation in the Community Video Tour Book program. CGI has partnered with the National League of Cities and the US Conference of Mayors to provide a "no cost" video program to cities nationwide. The program includes the development and production of up to ten one -minute videos showcasing a community. These videos are placed as a link on the respective communities' website homepage. The program's intent is to provide informational videos that support tourism and economic development efforts. Video segments focus on a variety of topics such as quality of life, education, relocation, art and culture, recreation, area attractions, and an official city welcome. With the exception of several core video topics including the aforementioned City welcome and videos profiling quality of life, education, and relocation, video categories and content would be selected by the City. Participation in this program would support one of the goals of the recently approved Marketing Plan by incorporating more interactive content (video) on our tourism website. The program requires a two-year commitment that includes maintaining the video link on the City's website(s). No out-of-pocket costs exist and this would only require an initial commitment of staff time to provide assistance with video content and scripts. One of the conditions of this program that should be considered is the fact that approval would permit CGI to sell ads to Palm Desert businesses, which would allow those businesses' logos to appear on the perimeter of the screen during each video segment. The Video Tour Book link that would appear on the City's website homepage would be clearly marked with disclaimer language stating that online visitors are leaving the City's official website to view the videos. As part of the agreement, CGI also requires a letter of Staff Report Video Tour Book Program September 8, 2011 Page 2 of 2 introduction from the City on City letterhead advising potential advertisers of the City's involvement in the project. The City's internal and external website resources have been consulted about the program and expressed support. No additional cost will be incurred to incorporate this program into our website(s). Hundreds of cities and counties across the US and Canada have utilized CGI's services and a few examples have been attached for your review. Staff recommends approval of an agreement with CGI to provide an online video program based on the following: • Minimal 2-year commitment • Fulfills a marketing goal at no cost to the City • City retains approval rights of final product • Ads will not be directly placed on the City's website • Controls exist to regulate the types of businesses that advertise with the program • Videos can appear on the City's tourism and government websites • Additional City -developed video can be added to the program at no cost • CGI will provide a mechanism to enable us to track results Fiscal Analysis No financial impact exists beyond the investment of staff time in providing content contributions and program oversight. Submitted By: Donna Gomez, Visi or enter Mgr la_4� PaVS. Gibson, Director of Finance M. Wohlmuth, City Manager Department Head: G rthy, ACM for l�pment CITY COUNCIL ACTION APPROVED ✓ DFNIED RECEIVED f?"i HEIt. MEETING DATE - 8 AYES: ;l64,1, IJa i 4, KrA nn �.' � h5�;✓� NOES: 14 L)P F ABSENT: N»f, ABSTAIN: VERIFIED BY: �K Original on File with City Clerk's Office G \rda\Agenda Items\2011\9-8-11\CGI Video Tour Book Staff Report 9-8-2011 FINAL.doc Community Video Tour Book Agreement CGI Communications, Inc. ("CGI") 130 East Main Street, 8th Floor Rochester, NY 14604 (800) 398-3029 phone (866) 429-8611 fax Name: David Hermann Title: Public Information Officer Address: 73-510 Fred Waring Drive City, State, Zip: Palm Desert, CA 92260 Phone: 760 346 0611 Email. dhermann(a)citvofnalmd mart ra Website: www.cityofpalmdeseft.org This agreement is between CGI and the City of Palm Desert ("City') and shall remain in effect from the date if is signed by both parties until the second anniversary of the date that the completed and approved Community Video Program is made available for viewing via a link on the wm Wofpalmdesertorg -website homepage for viewer access. This Agreement shall automatically renew at the end of its term for a successive two (2) year period unless either panty gives written notice of its intention to terminate at least sixty (60) days prior to the end of the current term. Any termination or modification of this Agreement shall not take effect until the expiration of the current term. CGI Communications, Inc. and its eLocalLink division shall provide a Community Video Program as follows: • Website Welcome video from your Mayor or other civic leader and an Education, Quality of Life, and Real Estate/Relocation video (approx. 1 minute in duration) • Up to six additional videos to showcase various aspects of your community and/or organization (providing a total of ten: 1 minute community highlight videos) • Script writing and video content consultation • A videographer will come to your location to film videos • All aspects of video production and editing, from raw footage to final video including professional voiceovers and background music • Final draft of Community Video Program content subject to your approval • Patented OneClickTm Technology and encoding of all videos into multiple streaming digital formats to play on all computer systems, browsers, and Internet connection speeds; recognized player formats include WindowsMediaO and QuickTimeO • Store and stream all videos on CGI's dedicated server • Business sponsors allowed on the perimeter of video panels • Duration of sponsor participation will be one year and eLocalLink is solely responsible for annual sponsorship fulfillment including all related aspects of marketing, production, printing, and distribution • Viewer access of the Community Video Program from your website shall be facilitated by eLocalLink providing HTML source code for graphic link to be prominently displayed on the City website homepage as follows: "Coming Soon" graphic link designed to coordinate with existing website color theme to be provided within 10 business days of execution of this agreement; "Video Tour Book" graphic link to be provided to replace the "Coming Soon" link upon completion and approval of videos • CGI will provide the City of Palm Desert with a disclaimer that clearly states the online visitors are leaving the city's official website • eLocalLink will own copyrights of the master Community Video Program • City will assume no cost or liability for this project Program Add -On: • Encoding, hosting, and streaming of additional 5 minutes of video per month. Finished video content will be provided to CGI by City of Palm Desert The City shall provide or agree to the following: • A letter of introduction for the program on City's letterhead • Assistance with the content and script for the Community Video Program • The right of eLocalLink to use City's name in connection with the preparation, production, and marketing of the program set forth herein • The right to display the "Video Tour Book" link to be no less than 150 by 400 pixels prominently on the www,Qityofpalmdesertorg website homepage for the term of this agreement • In the event contract signatory changes, this Agreement shall remain valid until the agreed upon expiration/renewal date • Exclusive streaming video rights for the program described herein only This Agreement constitutes the entire agreement of the parties and supersedes any and all prior communications, understandings and agreements, whether oral or written. No modification or claimed waiver of any provision shall be valid except by written amendment signed by the parties herein. We, the undersigned, understand the above information and have full authority to sign this agreement. The City of Palm Desert, CA CGI Communications, Inc. Signature: Signature: --nu, 6-t, �<" Name (printed): Name (printed): Nicole Rongo Title: Vice President of Marketing Date: 0810412011 To strengthen and promote cities as centers of opportunity, leadership, and governance. National League of Cities 1301 Pennsylvania Ave., N.W. Washington, D.C. 20004-1763 202-626-3000 Fax: 202-626-3043 www.nic.org 2010 Officers President Ronald O. Loveridge Mayor Riverside, California First Vice President James E. Mitchell, Jr. Council Member Charlotte, North Carolina Second Vice President Lester J. "Les" Heitke Mayor Willmar, Minnesota Immediate Past President James C. Hunt Councilmember Clarksburg, West Virginia Executive Director Donald J. Borut Dear City Official: The National League of Cities (NLC) is pleased to partner with CGI Communications in offering cities a unique Internet video programming opportunity at NO COST. Whether you are a small city, a thriving metropolis, or something in between, the NLC Community Showcase Video Program takes the best your community has to offer and produces a series of one -minute promotional videos about your community to put on your website. The topics covered include relocation information, an overview of business and industry, educational and recreational resources, and more. CGI Communications' full suite of production services is available to you. This includes scriptwriting, videography, editing, and graphic design. You can further enhance your website by including a video welcome from your mayor or another city official. With the click of a button, you can also send your Community Showcase Videos to anyone in the world who has an email address. Whether a potential business, future resident, or visitor, this program gives you a powerful and innovative way to market your community. Additional features include avatars (three dimensional images that can answer questions about information on your website) and SmartTrack, an innovative tracking technology that lets you know who is watching your videos as well as when and from where they are viewed. Whether you are actively promoting tourism, recruiting businesses for economic development, or simply looking for ways to provide the public with additional information about you community, NLC's Community Showcase Video Program can help you achieve your marketing objectives. CGI Communications is able to provide this service for free because it offers your local business community the opportunity to sponsor the videos on your website. For more information about NLC's Community Showcase Video Program, contact Nicole Rongo at CGI Communications at 800-398-3029 ext. 230 or Marc Shapiro at NLC at (202) 626-3019 or shapiro@nlc.org. I also invite you to visit the Enterprise Programs section of NLC's website at www.nlc.org to learn more about this and other programs from NLC that save cities time and money. Sincerely, Donald J. Borut Executive Director Post Presidents: John De Stellsno. Jr.. Mayor. New Haven, Connecticut • Brian J. O'Neill, Councilman, Philadelphia. Pennsylvania Directors: Ulysses E. Addison, Jr., Councilmember, Baton Rouge. Louisiana - Dovld go'"' Mayor, Kenmore. Washinglon • Geoffrey C. Beckwith, Executive Director, MastaCIT—fls Municipal Association • M. Margaret Bale., Cmnmissioner Loudemiu. Floritla •Charles A. Blango. Alderman. New Haven, Connecticut - WIMlam G. -SIR" Brooks, Mayor, Belle Isle, Florida • Kenneth H. Bullock. Executive Director, Utah League of Cities and Towns • Jlm By del Jr., Mayor. Prattville. A. Boma Gary W. Campbell. City Director/Vice Mayor. Fort Smith, Arkansas • Sheri Capehort, Councilmember. Arlington, Texas • Money G. Career, Council Member. Charon., North Carolina •Brad Cole, Mayor, Carbondale, Illinois • Sandra Colvin -Roy, Council Member, Minneapolis, Minnesota • John F. Cook. Mayor, EI Paso, Texas • Mlkired C. Crump. Council President, Newark. New Jersey • Joe - Bra, C Alderman, Milwaukee, Wisconsin • Gretchen Uriskell, Mayor. Saline, Michigan • Larry G. Nang, Executive Director, Illinois Municipal League • Can Furtado, Councilmember, Campbell, California - John A. Garner, Jr., Executive Director. Pennsylvania league of Cities and Municipalities • Paul M. Gresham, Councilmember, Centerville, Ohio - Miriam HER, Executive Director, Municipal Association of South Carolina • Rap Non kips, Council Member, Trotwood, Ohio • Terry B. Henderson, Mayor Pro Tem, La Quinta, California • Eona Branch Jackson, Mayor Pro-Tem/Alderman ot-Large. Savnnna B. Ge Spo • Dennis Kavanaugh, Councilmember, Mesa. Arizona • Greg Lemke, Council Member, Moorhead, Minnesota • George Lewis, Executive Director, Mississippi Municipal Legg Ue - Myron Lowery, Coun_il Member. Memphis. Tennessee • Michael McCauley, Executive Director, League of Oregon Cities - James P. Miller. Executive Director, League of Minnesota Cities • Mark Mitchell, Councilmember, Tempe, Arizona • carrel L. Noncolas, Mayor, Caldwell, Idaho - Ron Nitfli Councilmember, Dallas, Texas - Laura W. Padgett, Councilmember, Wilmington, North Carolina - Randall W. a. Purvis, Council .—be, Colorado Springs, Colorado • Ed P. Reyes, Councilmember, Los Angeles, California • Gene Schuller, Alderman, Chicago, Illinois - John Spring, Mayor, Quincy, Illinois • Shoryn T. Tallman, Councilor, Parkersburg, West Virginia Pw.6nc EGZABEIH A KAUTZ v N.Q_ ANlONIDIL VMLVLtIGf1S4 M'm.fl-&VA. A- F.ad.. JPART E. ABRAX"K MgWdL. d k KCHMD M.OMhY mmacliw -HOMAS M baCIT O hhv ..fl— INl14I.&I H. PAI.MER Mye.d7 _ DUNMJ 4 PLETAI RLIC WM dAk... 10SMI P. IM IL MW".fC1.[rer[ar, SC lam: J. CI rMIAN 50II7P.AGG MICHAU H. Cot"f M.ywdC _I,*01I WX CORNGTT my .ackla—city VUH HANNFYfANN Mgwdlh.A.6 PAIR= HFNKY IIAYN M.gwafNrnhllafe Pod[ HRD M. L fAWAMCH May.1.1 Snb&d 71OMM C 18PPENr M AIU M. J. MUCIN'R M;mefAAcpm 1 MAP. 066"j, . nAVIDV..J91Mf Ml"1414-16 GA ESAINE.N.>Qi1176R Ma .fwi sc_.,.Y AAs.y A—& UM. I HF1;M Mayas d.hL Uk ky JUAN CARfns H JMWRZ RODMT I- IILIW R MaymrdEan Gtup MU DMINARD Mw ..fC..A IN DAVIO N. OULLINP M41 P-rd .. RODBRCCLUM M� .(AA.V—TX J0VCf10rmL FRAWNNLiN MLS0d.Dad[ �'..M FHo0+rmu8 Myudil. M.f.e. MIMT F. DUFrY ALge.dRocFu.u. NY BILL PINCH AbW.fH[i1DW .CT Sob MOLL M,—.1L—,I1 . ACCHARL A GIN N+ysrdRal.J. D[:i[ J0h]Y Dy. HK]QNUDOPER Mq d D— JAMES Vy. HL11m IB )4-dH.m 6.VA HARVEYJORNWN M.pa rJ.k—.MS ION LM TXI= MARA NALLONT M.M.FG.du.d JOFtN MAW M4W dTJ.lu1... CAVIN N IB M Mrymd5.a ,.ad.a, FRAMCC.ORTLS Ki aRvJmk.Ham VIGUC[.A PULWO LWJ111. SMLNAS JAM", J. ACHMIrr Nff_flinmfgy IIAAN= V. SIAY Mq..f s.. L..i som matt[ AfiymdM— ARM C 14AH;.FR. MgmrdP6—y C1.0rd Paw.a, M.— _0MC(VHRAN THE UNITED STATES CONFERENCE OF MAYORS 1620 EYE STREET. NORTHWEST WASEENGTON, D.C. 20006 TELEPHONE CM) 293-7330 PAX (2(k2) 293-2352 EJRL• www uaaayoamg Dear Mayor, In today's economy with budgets stretched to the max, trying to find creative ways to make those dollars work harder is a constant challenge. CGI Communications, a USCM partner since 2005, has the solution. As the premier provider of digital media products and business services, CGI's NO COST video streaming technologies can help you attract new economic development, entice prospective residents and give visitors a reason to keep coming back. Whether you're a tiny township, a progressive borough, a picturesque city, or a thriving metropolis, CGI Communications takes the best your community has to offer and produces a series of videos that lets the rest of the world know why your community is so special. CGI's custom programs tell your community's story. You can include testimonials from local business owners, highlight your unique cultural attractions, exceptional schools, abundance of shopping and dining opportunities, or just use this as a unique way to connect with your constituents. The possibilities are endless. And the best part? It's FREE! You can take advantage of CGI's patent -pending technologies, without having to use City funds or taxpayer dollars. Founded in 1989, CGI Communications is an innovative, progressive, and high- tech company with a passion for excellence. USCM is proud to endorse this and the other products and services available from CGI. Since 2002, CGI has produced more than 25,000 videos for municipalities, chambers of commerce, professional trade associations and private sector businesses. For more information about all the products and services offered by CGI Communications, Inc., visit the Business Connections section of the web site at www.usmgyors.org and click on CGI, or contact Evan Mendola, CGI Communications, Inc. Marketing Representative at 800-398-3029 ext 584. Sincerely, ��SM Goct.n.rc--+ Tom Cochran Executive Director and CEO The United States Conference of Mayors Pages -Home Pagel of 2 -. cot-v�;?`•y oewn�zfo y ■ ■ ■ NEE !-11KLI= Focus on the County W Pause Kane County Video TourBook Welcome Quality of Life Real Estate and Relocation Education Kane County, Illinois COLintyofkatie. org Government A-Z Services Business Communi • r d County Board Redistricting Information for 2012 Moving Kane Forward Arts and Cultural Events Relocate Your Business Parks and Recreation *VW rr W, ,1`T FT ++i I P ,r Video Tour Book External Website Disclaimer... Click to read more Alerts A Emergency Alerts (0 items) Traffic Advisories (19 items) --------- - ... ....... - i/� Health Alerts (0 items) Road Closures (1 items) CodeRED *Stall OOKKtc Sign up for County nt and email updates. http://countyofkane.org/Pages/default.aspx 8/30/2011 | [] i!! | / / }\ §! }_ !} qCL} ME §} - K!Q! ! G / « 2� _ _u . !! ! .}f|•/!;'_�` !!. Simpsonville, SC Online Page 1 of 1 Currier " ipsonviIle TourBook S b «g. 7 1 Ll t-.HAHAC: 1 LH Pfivu:ci EU. GUh1h1U NI I Y Pb(f- :C 1 t[I t*#e u — - 00:05 IXil �mkm Playfr-pzl PenGlnp Ia1 fora IL Send to a Friend Spu-_o-S-ip nD. MARVIN ANDERSON I NIRAI AN:"_i OS MET IC I c I R 'r http://www. elocallink.tv/clients3/sclsimpsonville2009ltourplay.php?movie=simpsc 1 Ogol_r... 8/30/2011