HomeMy WebLinkAboutSponsor - 2012 Palm Desert Golf Cart Parade November 28, 2012REQUEST:
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Recommendation:
CITY OF PALM DESERT
SPECIAL PROGRAMS DEPARTMENT
STAFF REPORT
Approve 2012 Palm Desert Golf Cart Parade and Sponsorship
Frankie Riddle, Director of Special Programs
Palm Desert Chamber of Commerce
August 23, 2012
None
By Minute Motion, approve the following:
1. Approve sponsorship in the amount of $25,000 and In -kind Public Works
services for the Palm Desert Golf Cart Parade;
2. Authorize expenditure of funds from Account No. 110-4414-414-3062;
3. Permit the sale, possession, and consumption of alcoholic beverages on City
owned property in connection with the event on Sunday, October 28, 2012;
4. Authorize El Paseo road closure for the event; and
5. Waive Section 11.01.140 —Amplified Sound.
Executive Summary:
The Palm Desert Golf Cart Parade is now in its 48t' year and continues to be very
popular to Palm Desert and Coachella Valley residents. The event attendance and
participation increased in 2011 with many of the seating areas filled as well as an
increase in the number of entrants and vendors. In 2011, the City's contribution for
parade was in the amount of $25,000, plus in -kind services offered from the Public
Works Department to handle traffic control and road closures for the event. Funds in
the amount of $25,000 have been set aside for this event in the FY 2012/13 budget.
Background:
The City has been a title sponsor of the parade and a strong supporter of this event for
several years through financial contribution, as well as in -kind services by City staff. As
a title sponsor, the benefits to the City are:
• Media and marketing coverage of the event which in turn promotes. the City.
• An expanded senior seating area at the 2012 event.
STAFF REPORT
2012 PALM DESERT GOLF CART PARADE AND SPONSORSHIP
PAGE 2
AUGUST 23, 2012
• An expanded interactive children's area that provides entertainment for young
children before, during, and after the parade ends.
• An expanded food vendor area.
Fiscal Analysis:
Sponsorship in the amount of $25,000 was approved as part of the FY 2012/13 budget.
Submitted By:
CITY COUNCIL ACTION
Frankie dle, Director of Special Programs APPROVED L---- DENTED
RECEIVED OTHER
Reviewed: MEETING DATE .2 3 - a-b I --),
AYES:
NOES: _
ABSENT: Nirn�
ABSTAIN:
Paul S. Gibson, Director of Finance VERIFIEDBY.-
Original on File with City Clerk's Office
Approval:
Wohlmuth, City Manager