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HomeMy WebLinkAboutDesign Guidelines for the El Paseo Shopping District* Continued to the meeting of December 13, 2012, with Councilmembers Benson and Harnik appointed to a subcommittee to incorporate suggested changes in the Guidelines prior to that meeting. CITY OF PALM DESER DEPARTMENT OF COMMUNITY DE UT� — .,-- ,,;u v,�.: -3 STAFF REPORT REQUEST: APPROVE DESIGN GUIDELINES FOR THE EL PASEO SHOPPING DISTRICT, AND DIRECT STAFF TO DEVELOP PROCEDURES AND FEES FOR ESTABLISHING AN OUTDOOR DINING PERMIT SUBMITTED BY: Lauri Aylaian, Director of Community Development DATE: November 15, 2012 CONTENTS: El Paseo Design Guidelines Draft El Paseo Business Improvement District Board of Directors Meeting Minutes, October 18, 2012 Recommendation By Minute Motion: Approve design guidelines for the El Paseo shopping district, and direct staff to develop procedures and fees for establishing an outdoor dining permit. Committee Recommendation At the direction of the City Council, the draft guidelines were reviewed by the board of the El Paseo Business Improvement District at their October 18, 2012, meeting. They unanimously recommended that the City Council adopt the guidelines with the following modifications: 1) the minimum clear sidewalk width should be reduced from eight to six feet; 2) hours of operation for outdoor dining should not be restricted; and 3) use of paper goods should be allowed for establishments that do not have outdoor service, such as coffee shops and ice cream shops. They also requested that the City consider budgeting for new street furnishings (benches, trash receptacles, etc.) to replace the ones that were installed in the late 1990s. Executive Summary Approval of the staff recommendation would allow restaurants on El Paseo to encroach into the public right-of-way to provide outdoor dining. It would also set in place a process by which the City could exercise aesthetic control over outdoor dining through a staff review process. Staff decisions would be appealable to the Architectural Review Commission and, ultimately, to the City Council. Several of the recommendations from the El Paseo Business Improvement District vary from the staff recommendations; Council direction is appropriate in these areas, which are discussed below under Review Comments and Responses to the Draft Guidelines. �_o � ;ort vraft El Paseo Design Standards Page 2 of 4 November 15, 2012 Background In June 2012, a property owner requested that the City Council allow a dining patio to extend five feet into the public right-of-way on El Paseo. The City Council asked staff to study the issue for all restaurants on El Paseo so that no one business would be given preferential consideration. Additionally, they suggested that design standards be drafted so that sidewalk dining could be encouraged by the City, while assuring that there be no compromise to the high -end shopping experience and the pedestrian -oriented experience for which El Paseo is known. To study this issue, staff identified a number of shopping districts that have good dining opportunities and lively street scenes. These shopping districts included State Street in Santa Barbara, King Street in Alexandria, Virginia, Orange Avenue in Coronado, Palm Canyon Drive in Palm Springs, and Colorado Street in Pasadena. Each of the studied areas was unique, and all had at least some characteristics or qualities to recommend. Each also had attributes that would either not work well on El Paseo, or are not desired there. The study of these popular pedestrian -oriented shopping districts resulted in a series of recommendations for El Paseo. Given that the original interest dealt with sidewalk dining, most of the standards are focused on that element. Since existing procedures and approval processes address building architecture very well, it is not addressed again here. Key elements of the design guidelines include the following: • All restaurants will need to get a permit in order to provide sidewalk dining. The permit will require staff -level approval to assure aesthetic quality, public safety, and that the dining does adversely impact neighboring businesses. Staff decisions will be appealable to the Architectural Review Commission. • An eight -foot wide clear walkway is required at all times. When there is more sidewalk room available, a restaurant can use it to provide outdoor dining, even if the dining encroaches into the public right-of-way. • If sidewalk clear width is limited by a planter, a business that chooses to eliminate seasonal flowers and install a tree grate can take advantage of the extra clear width created by doing so. In this instance, sidewalk width is measured to the trunk of the tree, rather than to the edge of the planter. • With appropriate approvals, businesses may place street furnishings (such as seating, umbrellas, and decorative planters) on the sidewalk, provided that they are on private property. Street furnishings in the public right-of-way will be chosen and installed by the City so that a common theme is developed throughout the El Paseo shopping district as a backdrop for the unique architecture and furnishings of the individual businesses. gAplanning\monica orei11y\word\ay1aian\2012\staff reports\final el paseo design standards 11-15.12.doc Staff Report Draft El Paseo Design Standards Page 3 of 4 November 15, 2012 Review Comments and Responses to the Draft Guidelines: Staff presented the draft guidelines to the board of the El Paseo Business Improvement District (BID) at their October 18, 2012, meeting. The board members had a chance to review the guidelines in advance of the meeting, and came prepared with a number of specific items to discuss. They also received comments from the public, including a property owner who is developing a restaurant that would like to offer outdoor dining. The recommendations of the El Paseo BID board of directors were that 1) the minimum clear sidewalk width should be reduced from eight to six feet; 2) hours of operation for outdoor dining should not be restricted; and 3) use of paper goods should be allowed for self -serve and carry -out dining establishments. They also requested that the City consider budgeting for new street furnishings (benches, trash receptacles, etc.) to replace the ones that were installed in the late 1990s. Based on the suggestions of the City Council at the October 11, 2012, meeting and on the input from the El Paseo BID, staff made two revisions to the draft guidelines: the hours of operation were expanded to start at 5:00 a.m. to allow for coffee shops to open early; and the prohibition on paper goods (such as napkins and plates) was limited to restaurants with outdoor table service. Businesses such as ice cream shops or coffee shops where customers purchase food and beverages indoors, then carry it outside to sit at tables, would be allowed to use paper goods. The last area in which the El Paseo BID recommendation differs from the staff recommendation is the minimum clear sidewalk width. Staff recommends that eight feet clear width be required between dining facilities and the curb or any street furnishings, signs, planters, or obstructions. This space will allow a strolling couple to pass another individual comfortably, without need for either party to step aside. Representatives of the BID do not disagree that this width is preferable. However, they correctly identify that few locations on El Paseo be able to provide outdoor dining with this constraint. A depiction of reduced sidewalk width is shown below: gAplanning\monica orei11y\wordtay1aian\2012\staff reports\final el paseo design standards 11-15-12.doc Staff Report Draft El Paseo Design Standards Page 4 of 4 November 15, 2012 The right-of-way line on El Paseo is ten feet behind the curb, and most buildings are set back five feet from the property line, for a total of fifteen feet from the curb. Since the palm tree planters extend 4'-6" back from the curb, there is 10'-6" between the planter and the face of most buildings. Requiring eight feet clear width of sidewalk would leave only 2'-6" of width for outdoor dining, which is not enough room for even a single row of dining tables. The guidelines presented for approval require eight feet clear width of sidewalk, which is staff's recommendation. However, the neighboring retailers argue for a lesser standard, and this is a policy issue on which City Council direction is sought. Staff also studied two other concerns —smoking and outdoor entertainment —that were expressed by City Council members at the October 11, 2012 meeting. Each of the two concerns can be addressed by provisions already in the municipal code. Neither pedestrians nor diners will be able to linger while smoking within 20 feet of the primary entrance to the restaurant or surrounding businesses, and the City's relatively new ordinances for entertainment and for noise will prohibit the restaurants from being a nuisance to nearby residences. Fiscal Analysis Approval of this staff report will not have a direct fiscal impact on the City of Palm Desert. Submitted By: Lauri Aylaian, Director of Community Development gAplanning\monica oreilly\word\aylaian\2012\staff reports\final el paseo design standards 11-15-12.doc EL PASEO BUSINESS IMPROVEMENT DISTRICT MONTHLY BOARD OF DIRECTORS MEETING CITY OF PALM DESERT NORTH WING CONFERENCE ROOM THURSDAY, OCTOBER 18, 2012 I. CALL TO ORDER: President David Fletcher called the meeting to order at 8:06 am. II. ROLL CALL: A. PRESENT: Bob Fliday, Elyssa Goldberg, Janet Hanson, Sonia Campbell, Susan Stauber and David Fletcher. B. GUESTS: Ruth Ann Moore and Laurie Aylaian (City of Palm Desert), Stephanie Greene and Rebecca Brown (FG Creative), Sara O'Flynn (Taubman/The Gardens), Sherry Barkus (Desert Sun), John Wessman and Michael Braun (Wessman Development), Mary Cardas (Savory Spice Shop), Amy Smith (Chartwell Properties), Jim Doyle & Susan Stein (Palm Springs Life). III. CONSENT CALENDAR: A. Approval of Minutes of September 20, 2012 Board Meeting: There was a motion (Campbell/Hanson) to approve the Minutes; passed unanimously. B. Approval of Financial Statement through September 31, 2012: Financials to be continued until November board meeting. IV. ORAL COMMUNICATIONS: There were no items added. V. CONSENT ITEMS HELD OVER: There were no items held over. VI. NEW BUSINESS: With Board approval, the order of the presentations as listed on the agenda was amended as follows. 1. City of Palm Desert A. Design Guidelines: Lauri Aylaian introduced proposed design guidelines for El Paseo outdoor dining and seating to the Board for discussion and recommendation (distributed in board packets). Items for discussion included proposed hours outdoor dining from 7am to midnight, minimum set back of 8ff from the sidewalk curb, smoking pedestrians, use of paper products, signage usage for outdoor dining and street furnishings. a. A motion was made to recommend to the City that there are no restrictions on dining hours (Hanson/Stauber); passed unanimously. b. John Wessman requested a setback with 6-7ff clearance to allow for comfortable outdoor dining. A motion was made to recommend to the City to revise the setback to a minimum of 6ft (Hanson/Stauber) and passed unanimously. c. David Fletcher commented that the Design Guidelines were too restrictive in awning allowances, setbacks and would like to see artistic benches for public seating areas. Lauri to take his comments back to city council. d. All Board members agreed that they would like to see comfortable public seating areas and that paper products should only be allowed for "casual dining" restaurants such as coffee shops and yogurt shops. 2. Palm Springs Life: A. Catalogue/Directory Uadate: Jim Doyle presented two design cover options to the Board and the catalogue/ directory for review. David Fletcher requested a timeline of two weeks for future review. Jim advised that he can give the board until Monday to send comments or revisions. By a show of hands, the majority liked the design cover. B. Fashion Week: Susan Stein gave a brief report on events tentatively scheduled for Fashion Week. More info to follow. C. Other. Nothing to report. 3. FG Creative: A. Review New Camaaian: Stephanie will email radio spots, once approved in-house. New campaign displays will be presented at the Oct 30 Merchant Mixer. B. Review Media Plan: Running as presented and approved; nothing to report. C. PRIFacebook Uadate: Stephanie distributed the monthly Facebook report, showing an increase in fans and interaction. For the PR, which is outlined in the monthly report, focus is on new stores, Art Walk and the many charity walks and events coming to El Paseo. D. Online Co -Op with City of Palm Desert: The City has confirmed that they have co-op budgets available and will present ideas at the December meeting for consideration. E. Merchant Mixer: The mixer is set for Oct 30 at the Palm Springs Museum in Palm Desert as discussed. F. Other. Stephanie reminded the Board to participate in the upcoming Ernst and Young shopping passport. FGC will send out a new notice and follow-up with merchants, VII. REMARKS: None. Vill. 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