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HomeMy WebLinkAboutSponsor - Palm Springs Modernism Week 2013REQUEST: SUBMITTED BY: DATE: CONTENTS: Recommendation x- s CITY OF PALM DESERT CITY MANAGER'S OFFICE STAFF REPORT CONSIDERATION OF A $5,000 SPONSORSHIP REQUEST FOR PALM SPRINGS MODERNISM WEEK 2013. Stephen Y. Aryan, Risk Manager September 13, 2012 Palm Springs Modernism Week Sponsorship Information By Minute Motion, approve sponsorship of Palm Springs Modernism Week 2013 in the amount of $5,000 and appropriate $2,500 from the Unobligated General Fund. Committee Recommendation The City of Palm Desert Marketing Committee voted unanimously to recommend that the City Council sponsor Palm Springs Modernism Week 2013 at the $5,000 gold level. There were two conditions that the Marketing Committee recommended and the motion included the following items: 1. Encourage Modernism Week organizers to utilize the City's sponsorship funds to support participating Palm Desert entity activities. 2. Request that event collateral/promotional materials incorporate language that recognizes other participating communities (e.g. reference Coachella Valley, Greater Palm Springs area, etc.) Background Now in its eighth year, Palm Springs Modernism Week is a well -established event that has successfully recruited sponsors and continues to grow. It is an eleven day celebration of mid-century modern design, architecture and culture within Palm Springs and surrounding communities. Modernism Week is filled with a variety of events including architectural tours, films, lectures, an architectural symposium, and educational events. Staff Report: Palm Springs Modernism Week 2013 September 13, 2012 Page 2 of 3 In October 2011, the City Council approved $2,500 towards supporting Palm Springs Modernism Week. Event organizers hoped to have some events at the Palm Springs Art Museum -Palm Desert (The Galen) should it be open by February 2012. As The Galen was not opened during Modernism Week 2012, event organizers indicated that they would consider hosting local events for the 2013 event. The original $2,500 in funding was carried over for such consideration. The City has now been approached by Modernism Week, Sandpiper and Marrakesh Country Club representatives requesting sponsorship. Marrakesh Country Club (Club) is organizing its inaugural Designer Showcase in partnership with Modernism Week. Organizers intend to spotlight the Club and the community of Palm Desert with daily events including an opening night party, tours, and luncheons. The Club is a Diamond Sponsor ($10,000 sponsorship) of Modernism Week. Nickie McLaughlin, Executive Director of Palm Springs Modernism Week, confirmed several details related to the role Palm Desert will play in the 2013 event: 1. Modernism Week partnered with Marrakesh and fully supports that program 2. Working with Sandpiper to host home tours and a reception 3. They hope to work with College of the Desert faculty and students to design and display work at The Galen 4. Considering various additional activities involving The Galen 5. Considering an event on El Paseo that would involve local art galleries She further indicated that as a gold sponsor the City of Palm Desert will receive plenty of publicity along with promotion of events that are happening in Palm Desert. As for participating communities, she indicates they use the Coachella Valley in their media releases and describe their event as "architecture and culture that encompasses Palm Springs and the neighboring communities of the Coachella Valley". The City's Marketing Manager, Donna Gomez, indicates that it appears all of these activities have merit and will assist in bringing people and visibility to Palm Desert during what has been a Palm Springs focused event. Based on the number of potential Palm Desert partners participating in Modernism Week, staff recommends that sponsorship consideration be given to the event organizers directly, as opposed to considering requests that could potentially come from a variety of Palm Desert entities. As a Modernism Week sponsor, the City would receive several promotional benefits as outlined in the attached sponsorship packet. These benefits would not be available through funding of individual entities. Staff Report: Palm Springs Modernism Week 2013 September 13, 2012 Page 3 of 3 Fiscal Analysis The City Council previously appropriated $2,500 for funding of Palm Springs Modernism Week 2012. These funds were not utilized and subsequently carried over to FY 2012/2013. If the City Council approves the $5,000 sponsorship request, an additional $2,500 would have to be appropriated from the Unobligated General Fund. Submitted By: Stephen Y. Aryan, Ri Reviewed By: PQ Paul S. Gibson, Director of Finance/City Treasurer Approved By: M. Wohlmuth, City Manager CITY COUNCILACTION APPROVED DENIED RECEIVED_.__ OTHER MEETING DATE(�- AYES: NOES: ABSENT: ri�)P-r�« ABSTAIN: _1J Ile — -- VERIFIED BY: .nK I ra Original on File with City Clerk's Offic Palm Springs Week 2013 Sponsorship Bronze $1,000 Line listing acknowledgement on e-mail blasts Line listing with link on the web site 2 tickets to the Gala Opening of the Modernism show ($150 value) Palm Springs Visitor Center (formerly Tramway Gas Station), Frey and Chambers, architects, 1963-65, Photo by Gregg Felsen, Frey 11 House, 1963-4, Albert Frey architect, collection Palm Springs Art Museum. Photograph courtesy Gregg Felsen. other photos by Gregg Felsen P.O. Box 5001, Palm Springs, CA 92263 modernismweek.com © _* !OUJ:L'L9 ©-PP r Palm Springs 2013 Sponsorship Silver $2,500 Week Line listing acknowledgement on e-mail blasts Logo with link on the web site Logo on events brochure Logo on the Sponsor page of the catalogue 1/2 page complimentary ad in the Catalogue ($700 value) 4 tickets to the Gala Opening of the Modernism show ($300 value) Palm Springs Visitor Center (formerly Tramway Gas Station), Frey and Chambers, architects, 1963-65, Photo by Gregg Felsen, Frey 11 House, 1963-4, Albert Frey architect, collection Palm Springs Art Museum. Photograph courtesy Gregg Felsen. Other photos by Gregg Felsen P.O. Box 5001, Palm Springs, CA 92263 modern ismweek.com You= © app Palm Springs 2013 Sponsorship Gold $5,000 Week Logo with link on the web site Logo on e-mail blasts Logo on events brochure Logo on the Sponsor page of the catalogue Logo on local Modernism Week ads Complimentary full page ad in the Catalogue ($1,200 value) A 6 ft. display table at the MODERNISM Show (February 17 to 20) 6 tickets to the Gala Opening of the Modernism show ($450 value) Palm Springs Visitor Center (formerly Tramway Gas Station), Frey and Chambers, architects, 1963-65, Photo by Gregg Felsen, Frey 11 House, 1963-4, Albert Frey architect, collection Palm Springs Art Museum. Photograph courtesy Gregg Felsen. Other photos by Gregg Felsen P.O. Box 5001, Palm Springs, CA 92263 modern ismweek.com ® Y00RP © aPP Palm Springs Week 2013 Sponsorship Diamond $10,000 Logo with link on the web site Logo on e-mail blasts Logo on events brochure Logo on the Sponsor page of the catalogue Logo on Modernism Week ads, local, national and international Complimentary full page ad in the catalogue ($1,200 value) Logo on events board displayed at each event A 10 ft. x 16 ft. booth at the MODERNISM show ($2,500 value) Social Media promotion 10 tickets to the Gala Opening of the Modernism show ($750 value) 2 guest passes for all MODERNISM WEEK events Palm Springs Visitor Center (formerly Tramway Gas Station), Frey and Chambers, architects, 1963-65, Photo by Gregg Felsen, Frey 11 House, 1963-4, Albert Frey architect, collection Palm Springs Art Museum. Photograph courtesy Gregg Felsen. Other photos by Gregg Felsen P.O. Box 5001, Palm Springs, CA 92263 modern ismweek.com © tD p ® app Palm Springs Week 2013 Sponsorship Platinum $15,000 Logo with link on the web site Logo on e-mail blasts Logo on events brochure Logo on the Sponsor page of the catalogue Logo on Modernism Week ads, local, national and international Complimentary full page ad in the catalogue ($1,200 value) Logo on events board displayed at each event A 10 ft. x 16 ft. booth at the MODERNISM show ($2,500 value) Social Media promotion 10 tickets to the Gala Opening of the Modernism show ($750 value) 4 guest passes for all MODERNISM WEEK events Palm Springs Visitor Center (formerly Tramway Gas Station), Frey and Chambers, architects, 1963-65, Photo by Gregg Felsen, Frey/1 House, 1963-4, Albert Frey architect, collection Palm Springs Art Museum. Photograph courtesy Gregg Felsen. Other photos by Gregg Felsen © YOU ©-PP P.O. Box 5001, Palm Springs, CA 92263 modern ismweek.com Palm Springs Week 2013 Sponsorship Presenting $25,000 Logo with link on the web site Logo on e-mail blasts Logo on events brochure Logo on the Sponsor page of the catalogue Logo on Modernism Week ads, local, national and international A dedicated print and social media press release Complimentary opening double page ad in the catalogue ($2,500 value) Logo on events board displayed at each event Social Media promotion An 10 ft x 20ft. booth at the MODERNISM show ($3,000 value) 10 tickets to the Gala Opening of the Modernism show ($750 value) 10 guest passes for all MODERNISM WEEK events Banner ad on website from sign up date until September 1, 2014 Logo on Double Decker bus Logo on the front cover of our events brochure Logo on rack cards distributed throughout the Coachella Valley Logo on the banner across Palm Canyon Drive Palm Springs Visitor Center (formerly Tramway Gas Station), Frey and Chambers, architects, 1963-65, Photo by Gregg Felsen, Frey // House, 1963-4, Albert Frey architect, collection Palm Springs Art Museum. Photograph courtesy Gregg Felsen. Other photos by Gregg Felsen IT YOlIq © app P.O. Box 5001, Palm Springs, CA 92263 modernismweek.com