HomeMy WebLinkAboutAppntmnt - J.Norman - Mrkting Cmte CITY OF PALM DESERT
ECONOMIC DEVELOPMENT DEPARTMENT
STAFF REPORT
REQUEST: APPOINTMENT OF JEFFREY NORMAN TO THE MARKETING
COMMITTEE TO FILL THE UNEXPIRED TERM OF JENNA
LEMASTER
SUBMITTED BY: Donna Gomez, Tourism & Marketing Manager
DATE: April 25, 2013
CONTENT: Mr. Norman's Application
Recommendation
By Minute Motion, appoint Mr. Jeffrey Norman of the McCallum Theatre to the
Marketing Committee, filling the unexpired term of Jenna LeMaster.
Backqround
Marketing Committee by-laws allow for no more than eleven (11) members representing a
variety of business segments including visual and performing arts. The Committee currently
has ten members which provides for one vacancy. The McCallum Theatre has not had
representation on the Marketing Committee for several years and, therefore, would seem an
appropriate fit at this time.
Mr. Jeffrey Norman was recently appointed the Director of Communications and Public
Affairs with the McCallum Theatre which would qualify him under this category. Hi as
experience with public affairs and his ability to enhance communication betwee t e
McCallum Theatre and the City's marketing efforts should serve to be invaluabl .
Staff recommends City Council appoint Mr. Jeffrey Norman to the Palm Des rk ti g
Committee to fill the unexpired term of Jenna LeMaster, through December 201 .
Submitted by: Department Head: ? �: � p
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Donna Gomez artin Alvarez p _�
Tourism & Marketing Manager Director of Economic Deve�p e t v
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The Applicatlon Pack�ge for CornmitteelCommission Service inciudes this twapage personai
informa#ion farm, along with Appiican# Questionnaire to be comp{eted after attending two {Z)
meetings of the Committee or Commission Il�eeting o#your choice.
1. tndica#e your preference for service an the following Committees or Cammissians.
Pfea choose no more than three (#1 = First, #2 = Secor�d, #3 = Third).
Architeetural Review Cammission S Marketing Committee
Art In Public Places Commissian Parks& Recreatian Commission
Audit, Investmen#8� Finance Committee Planning Commissian
Buiiding Baard of Appeals S�Candemnation Project Area Committee
Culturaf Resources Preservafron Gornmittee Public Safety Commission
EI Paseo Business Association Board Rent Revi�w Commissian
Housing Commission tather:
Library Promotion Committee
2. Name: /Uo�alAr✓ ���F"Q�"�9 �..5
Last First � Middle Initial
3. Residence:* Pv r��X d�17`� P�}�e�j .D�SE�i; C� �z Z� / ��/�,t`�-/v.�'�
Street r City Zip Caie Telephone
"'With some exceptians, residency within the City timits of the City of Palm Desert is required for
Committee/Commission Service (P.D.M.C. 2.34.010[c]).
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4. BusinessAddress: ?�o-�-a �'R�',� w,g��,�,f i��� a�AL� JE-��'% C'�9 QzL6� ��o-3y�-�r�r
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7. Emptoyment Experience (beg'rnning with present or most current position):
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Name of BusinesslAddress � Your Title Emp oymeni Dates
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Name of Business/Address � Your Title Em lo rnent p tes
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Name af BusinessJAddress Your Titie Employment Dates
8. Members of the Planning Comrr�ission an� Ftent Review Commissit�n must be Patm Desert
registered voters.
�`I have been a City of Paim Deser#resident sir�ce: f,���'3
*1 have been a regisfered voter i» the Ci�y of Pa/m Deserf since: h� � U�y �'e4+3�✓'e �—.
CITY OF PALM DESERT Appfication for Committee/Commission Service Page 2
9. Local residents who are qualified to comment on my capabilities(preferably someone not directly
ronnected with the City of Palm Desert);
�nd'� �ar/dr�� S ��41LE P�9Lv Fr�2� pi�c.�f ��1��5 �'/�• 7Lo- �f3-/7�,�
Name Address Telephone
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Name Address TelepE�one
10. YOUR PERSt3NAL STATEMENT OF QUALtFICATIONS (add attachments, if necessary):
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11. Have yau ever senred on any City Committee or Cammission previousty? If yes,describe:
/j/��Gtl�2� L���1.� ��S CouNC/�--
Date: 3- `l l3 Applicant Signatu�e: _�
Printed Name: o �''�
You may attaah addltfonal sheets or informafion as you feel necessary.
Applicatlon wf/1 remain on flle as acftye far a per►od of iwo(2j
fu!!years ar until the City Cterk's �ce is notPt'red otherw/se.
THlS AREA FOR�FFICIAL USE ONLY:
H:1WPdata\WPDOCSICMTESIante appl 2009.wpd 21 January 2009
JEFFREY NORMAN
DIRECTOR OF COMMUNICATIONS AND PUBLIC AFFAIRS
McCALLUM THEATRE
Jeffrey Norman, newly aboard as the Director of Communications and Public Affairs for
the McCallum Theatre, most recently served as Vice President for Public Affairs for the
New Jersey Performing Arts Center in Newark, New Jersey. Norman had a twenty year
tenure with NJPAC, starting in 1992 as a Capital Campaign Assistant before the building
was built.. He received five promotions within his first seven years at the Arts Center.
At NJPAC, Norman oversaw the Center's long- and short-range media strategies, as well
as facilitating the Center's ongoing cultivation of New Jersey's divergent constituencies.
His extensive outreach activities included public speaking, government liaison work,
institutional public relations and other initiatives to attract new and returning audiences to
NJPAC,
Among his achievements at NJPAC include authoring dozens of grant proposals that
helped raise millions of dollars during the Arts Center's capital campaign; successfully
placing stories on all New York and New Jersey-based television stations and in most
local, state, regional and many national publications. He also served as institutional
spokesman and appeared extensively on New York, New Jersey and Philadelphia radio
and television programs. Under his supervision, NJPAC created an extensive social
media presence drawing large followings on Facebook and Twitter. He also managed
the Arts Center's volunteer division.
Prior to joining in NJPAC, Norman served as District Administrator for Assemblyman D.
Bennett Mazur for four years and as an Assistant, for three years, to then Congressman
Robert G. Torricelli, for whom he also served as Campaign Manager and Finance
Director for his successful 1986 re-election campaign.
A graduate of Fairlsigh Dickinson University, Mr. Norman earned a graduate certificate in
non-profit management from Seton Hall University. He was co-founder and co-chairman
of Voices for Life, an alliance of performers united in the fight against AIDS. He also
served as a member of the board and active volunteer with Jersey Cares, an
organization promoting volunteerism among young professionals; a member of
ArtPRIDE, New Jersey's leading arts advocacy organization; Board member for Big
Apple Performing Arts, the parent organization for the New York City Gay Men's Chorus
and the Youth Pride Chorus; and a graduate and past member of the graduate board of
Leadership New Jersey(Class of 1994), a select group of professionals chosen to focus
on issues of concern to the State of New Jersey. He was awarded with the organization's
Aletha Wright Award for Volunteer Leadership in 2007.
Mr. Norman has also been an actor, singer and director and was named by the Star-
Ledger newspaper as one of the outstanding supporting dramatic actors of 1994 for his
perFormance in David Mamet's Speed the Plow with the National Stage Company and
received an additional nomination for outstanding featured comic actor of 1998-99 for his
performance in the Bickford Theatre's production of Sly Fox. He made his New York City
nightclub debut at Don't Tell Mama in 2006.