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Home My WebLink AboutMarketing Cmte - 01-15-2013 �. x- � i f'�LNt DESEiZT PALM DESERT MARKETING COMMITTEE APPROVED MINUTES Tuesday, January 15, 2013 — 2 p.m. Administrative Conference Room I. CALL TO ORDER Theresa Maggio called the meeting to order at 2:00 p.m. II. ROLL CALL Members Present: Members Absent: Theresa Maggio, Vice-Chair Sara O'Flynn, Chair Emily Bird-Hrivnak Diane Williams Rolf Hoehn Arlene Amick Stephanie Loog Jennie Rayner Tim Snyder Marlane Wolf Staff/Others Present: Robert Spiegel, Council Member Donna Gomez, Tourism & Marketing Manager Martin Alvarez, Economic Development Director Ruth Ann Moore, Economic Developm jTY COIINCILACTION David Hermann, Management Analys� Jane Stanley, Recording Secretary APYROVF.D _DF,NiF.D Nyla Patzner RECEIVED `� �% OTHER Ed Robinson MFETING DATE "-�5'�� III. ORAL COMMUNICATIONS AY�'S'�� n� ��'�f11�`'`—�b�� NOES: NonP None A[3s[:NT: Ncne A13STAIN: VI;RIFII?D 1;v� (�D 1^Q IV. CONSENT CALENDAR Original on File with City Clerlc's Oflice A. MINUTES OF THE MEETING OF DECEMBER 18, 2012. Rolf Hoehn moved, by Minute Motion, to approve the minutes of the December 18, 2012, meeting. Motion was seconded by Marlane Wolf and carried 6-0-4, with Sara O'Flynn, Arlene Amick, Jennie Rayner, and Diane Williams absent. APPROVED MINUTES PALM DESERT MARKETING COMMITTEE JANUARY 15, 2013 V. CONSENT ITEMS HELD OVER None VI. NEW BUSINESS A. PALM SPRINGS DESERT RESORTS 2013 RESTAURANT WEEK REQUEST FOR SPONSORSHIP Donna Gomez noted that Palm Desert has participated in Restaurant Week for the past three years at the $2,500 sponsorship level. The event has been very successful. To date, thirteen Palm Desert restaurants will be participating, as well as the JW Marriott, The Living Desert, and Desert Adventures. As a sponsor, Palm Desert's logo is on anything that is produced, such as posters and newspaper ads, as well as on sponsor tickets. Councilmember Robert Spiegel commented that there were only nine participating restaurants last year. It appears the event is not being sold very well in Palm Desert. He also requested that the name of the event include Palm Springs Area in the title; it would be more meaningful for Palm Desert. Tim Snyder said this program limits the restaurants that participate because of the price points, which are $24 and $36 for a three-course meal. There is also a $300 fee to each restaurant and they give certificates, so the event could cost a restaurant $600 or$700. Rolf Hoehn moved, by Minute Motion, to approve sponsorship of the 2013 Palm Springs Desert Resorts Restaurant Week at the requested $2,500 level with the recommendation that the word "Area" be added to the event name. Motion was seconded by Stephanie Loog and carried 6-0-4, with Sara O'Flynn, Arlene Amick, Jennie Rayner, and Diane Williams absent. B. MARKETING COMMITTEE BYLAWS Referring to the staff report, Ms. Gomez stated that it is very important to have regular representation on the Marketing Committee. Because the members are busy professionals and are sometimes called away on business, the requested change is to allow City Council to appoint alternate members, as necessary, from the same organization. Emily Bird-Hrivnak moved, by Minute Motion, to recommend approval of the Marketing Committee By-Laws changes to the City Council. Motion was seconded by Stephanie Loog and carried 6-0-4, with Sara O'Flynn, Arlene Amick, Jennie Rayner, and Diane Williams absent. 2 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE JANUARY 15, 2013 C. PRESENTATION OF MARKETING PROGRAM ANALYTICS Ms. Gomez reviewed the November and December report from Off Madison Ave. The mobile site is on hold until some final design concepts are approved. Once they're approved, the site is ready to go. At the previous request of the Committee, some new elements have been added, which are numbers for the Canadian and New York markets. Upon question from Stephanie Loog, Ms. Gomez stated that Palm Desert is not currently advertising in the New York market. For the next year's budget, the CVB and area communities will be looking into targeting New York so as to not overlap their efforts. Mr. Spiegel agreed that in order to target the New York market, anything would have to be done next year. Ms. Gomez stated that either independently through media buys or in partnership with the CVB, that market would be addressed. Following up on Mr. Hoehn's suggestion, OMA is looking into how conversion points can be utilized better. Emily Bird-Hrivnak moved, by Minute Motion, to receive and file the Marketing Program Analytics. Motion was seconded by Stephanie Loog and carried 6-0-4, with Sara O'Flynn, Arlene Amick, Jennie Rayner, and Diane Williams absent. VII. CONTINUED BUSINESS None VIII. OLD BUSINESS None IX. REPORTS FROM CITY COUNCIL LIAISONS Councilmember Robert Spiegel reported that it is very different with two new members on the Council. X. REPORTS AND REMARKS A. Chair Theresa Maggio stated that Bighorn finished a fabulous year, and due to great leadership, the club operated under budget. A number of homes are in escrow and fourteen homes are under construction. Five BAM tuition scholarships are available to students of breast cancer patients or survivors. 3 APPROVED MINUTES PALM DESERT MARKETING COMMITTEE JANUARY 15, 2013 B. Committee Members Emily Bird-Hrivnak reported that the JW Marriott Desert Springs has a new General Manager, Ralph Scatena. The resort ended the year on a better than expected note. The new lawn area and pavilion for weddings and events should be completed by March. Also in March the resort will be hosting a national event of 180 meeting planners, which should bring in business for the group side of the hotel. Rolf Hoehn is busily preparing for the BNP Paribas tournament. Sales are up this year by a wide margin, and advance bookings for the hotel packages are selling out. Tim Snyder mentioned that Cruise Night on EI Paseo will begin on Friday, and the Jazz Series at The Gardens begins on February 2"a C. Staff Ms. Gomez reminded the Committee about the basics of the Brown Act, specifically that Committee members must not discuss an agenda item outside of this forum. She distributed the new rack card for the Visitor Center, which is distributed throughout the region by Certified Folder Display. As a supporter of the Palm Springs Fine Art Fair February 15-17, day passes are available if anyone on the Committee would like one. The Amgen Tour of California will be televised live on NBC Sports and will be in Palm Desert on May 13t" for 30 to 40 minutes. Palm Desert is part of the second leg of the race and is providing in kind services, mainly police. By getting the word out via the newsletter and other resources there will hopefully be a large crowd on EI Paseo to support the event. XI. INFORMATIONAL ITEMS A. Visitor Center Report The Visitor Center continues to see positive results. Barbara Blythe is the Visitor Center Coordinator and she handles the retail program as well as social media. XII. ADJOURNMENT With Committee concurrence, the meeting was adjourned at 2:50 p.m. r � ��'-�-c�- Jan Stanley, Recordi Secretary 4