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Home My WebLink AboutSponsor - PS Cruisin Association � � � � CITY OF PALM DESERT GTY MANAGER'S OFFICE STAFF REPORT REQUEST: CONSIDERATION OF APPROVAL OF A SPONSORSHIP REQUEST BY THE PALM SPRINGS CRUISIN' ASSOCIATION IN SUPPPORT OF HOSTING EVENTS WITHIN PALM DESERT. SUBMITTED BY: Ryan Stendell, Senior Management Analyst DATE: December 12, 2013 CONTENTS: Correspondence from Palm Springs Crusin' Association Recommendation By Minute Motion: 1. Authorize the sponsorship request of the Palm Springs Cruisin' Association; 2. Authorize Payment of $2,400.00 from Account 110-4416-414-3062 (City Sponsored Events). Back�round The Palm Springs Cruisin' Association (PSCA) is a local not-for-profit organization with a current membership base of 240 automobile enthusiasts. Its members promote interest in the restoration, customization, and/or maintenance of automobiles. The membership is also heavily engaged in fundraising for local charitable organizations. The PSCA hosts their annual Dr. George Car Show in Indian Wells, which brings in over $50,000.00 for the Desert Cancer Foundation. The PSCA hosts a monthly car show which has recently been relocated into Palm Desert at the Westfield Mall. The monthly cruise/car show at Westfield Mall occurs on the first Saturday of each month from 1 pm-5 pm. Attracting upwards of 150 cars, the total number of spectators and car owners can reach between 300-500, many of which visit local restaurants and shopping establishments. The PSCA also hosts many additional informal cruise days which have planned dining visits which they are willing to ensure are located in Palm Desert. Staff Report Palm Springs Cruisin'Association Sponsorship Request December 12, 2013 Page 2 of 2 The sponsorship request from PSCA includes the following: 1. Listing the event on the City's website calendar 2. Providing a link to PSCA website on the City's website 3. Providing a City Seal for placement on the PSCA club trailer 4. Including an article about the show in the BrightSide newsletter 5. Sponsorship of $2,400.00 to cover new costs associated with utilizing Westfield parking lot. Staff has met with representatives of the PSCA and believes this sponsorship will be mutually beneficial. The PSCA has expressed interest in developing additional large-scale events within Palm Desert. Staff is working with the PSCA to develop these ideas and concepts. Fiscal Analvsis The fiscal impact of this request is $2,400.00; however, PSCA will guarantee events in Palm Desert throughout the year. Staff believes this to be an economic benefit to the City, but it will also provide opportunities for residents to enjoy a local car show series. The car club is also interested in developing additional events in Palm Desert as our relationship continues. Submitted By: Revie and Concur: ,� r ..�'"`-�.. �� t yan Stendell Paul Gibson, Director of Finance Senior Management Analyst A r val: CITY COUNCILACTtON APPROVED ✓ DF.NTF.D RECEIVED OTHEIt Jo n M. Wohlmuth, City Manager MEF.TING DATE - �� - aGl3 AYF.S: � C i �� P� NOES: ��e- ABSENT: r��'✓��- AI35TAIN: N��1��= VF,RIFtED 13Y: �l�� C� Original on File with City Clcrk's Office �� ♦ � P.O.Box 1�{063•Paim Deaert,CA 922SS•(760)835-5564,(�60)834-9652, (760)360-9798 www.palmsprinbscruisinassoc iation,com Honorable Jan Hamik, Mayor City of Palm Desert 73-5'IO Fred Waring Drive Palm Desert, CA 92260 Request for Support Dear Ms. Hamik, The Palm Springs Cruisin'Association is a not for-profit organization based in the Coacheila Valley. The Association is populated wi#i over 240 automobile enthusiasts. Its members promote interest in the restoration, customization and/or maintenance of automobiles; and the membership raises funds fo�locat chaMable institutions. The Association organizes a mor�thly cruise in at the Westfield Mall in Palm Desert. PSCA also direds an annual car show to benefrt the Desert Cancer Foundation(DCF), a Palm Desert cha�ity. We raise over$50,000 annualty fo�the DCF's vital seroices. The moMhly c,�uise in at the WestFeid Mall, held on every first Saturday irom 1:OOp to 5:OOp, attracts more than 150 show cars. We estimate that 200-300 spectators attend the show; and,the car owners add another 200 attendees,totaling 500 people participating at each event. (More during high season.) Car owners and speCtators range in age from chAdren through seniors. However, aur experience tells us that the average attendee is middle age and dder with discretionary income to support the costs of this hobby. Since we moved the monthly show to the Mall attendance has increased. Many of the attendees enjoy the convenience of shopping and dining afforded by the Mall and the surrounding businesses, including those on our EI Paseo. They shop before,during and after the shaw;they dine at the food court, Richies', O's and Towne Center Cafe. We cannot estimate the financial impact that the show has to the businesses in Palm Desett. We can, however, report that all irnolved in our effo�ts have received nothing but positive reviews of our relocation. The Association is pleased with the move to the Mall, but we have now experienced more costs than we incurred before the move: ✓ The Mall managemer�t charges us$300 a month for the parking lot(an understandable fee); ✓ Our insurance costs�2,500 a year to meet the Mall requiremeMs; ✓ PriMing flyers to alert attendees of the changed cost$320; ✓ Renting lights when the days get shorter at$200 an occurrence; ✓ Renfing toilets now costs$150 per month; and, ✓ Various miscetlaneous cost�add another$200 a month to our expenses. Ross McMullin,Preaddent-Dave Ha�sinkveW,�rce Preslde+rt-Bob Peters,Secrrmry Tim Smertt,Tieasurer-Chris Byme,Membershlp DlrecJor Ron Fought,lan Wotherspoon,Juies Varga,Wadc Wag�r,SglorArme i� ��'�� P.O.Box 14063•Paim Desert,CA 92255•(760)835-5564,(760)834-%52, (760)360-9798 www.palmsprin�scruisinassociation.com We charge non-members an entrance fee of$5.00 per show to display their cars. The revenue ranges from $250 to$350 a month. That income will be supplemented with tee-shirt sales and vendor fees, a number yet to be determined. If we are able to make a"profit"from our shaw, all proceeds go to Iocal service Gubs and charities. in the past v�have serrt funds to community organizations, such as, Guide Dogs of the Desert, St. Mairga�eYs Church in Palm Desert and#he athletic program at Palm Desert High School. We believe that our contributions to these charities will be curtailed since the move. We are asking for suppo�t from the City in the following areas: ✓ Listing the eveM on the aty website calendar; ✓ Providing a link to our website: palmspringscruisinassociation.cam; ✓ Providing a City Seal for placemerrt on our club trailer;— ✓ Including an article about the show in the Bright Side newsletter,and,�-- ✓ Subsidizing some of our new costs,especially the s2,400 in new pa�lcing lot rerrtal fees. The Pa(m Springs Cruisin'Association is proud of our new home in Palm Desert, and we look forward to our new pa�tnership with the City. Please contact me with any questions or concems. Since�, ; � Ross McMullin President 760-835-5564 Ross McMullin,Presldent—I�ve Heusinicveld,Ytce Pnsl�dent—Bob Petus,Secretary Tim Smartt,Tr�ea�rer-�hris Byme,MembersJ�ip Direcfor Ron Foughf,lan Wotherspoon,Juks Varga,Wade Wagna.Sgt al Arnis