HomeMy WebLinkAboutInfo Rprt - FG Creative - Marketing 4 PDACCITY OF PALM DESERT
STAFF REPORT
REQUEST: INFORMATIONAL REPORT ON THE HIRING OF FG CREATIVE
TO PROVIDE MARKETING SERVICES FOR THE PALM DESERT
AQUATIC CENTER
SUBMITTED BY: Donna Gomez, Tourism & Marketing Manager
DATE: December 12, 2013
Recommendation:
By Minute Motion, receive and file the informational report.
Background
While the City contracts with the YMCA of the Desert to manage the City -owned
Palm Desert Aquatic Center (PDAC), it doesn't necessarily possess the staffing
resources and expertise to provide the needed marketing and outreach services for
this facility. Having recently completed a total branding program for the PDAC
(samples attached), it is now appropriate to take a proactive approach to promoting
this facility and attracting new clientele.
Funding of $20,000 was budgeted in the 2013/2014 fiscal year for PDAC marketing
programs. It has been determined that these funds would be best utilized by
contracting for services to promote the Aquatic Center and its services.
City staff released a Request for Proposals (RFP) asking firms to address the
marketing needs of the PDAC within a $15,000 budget for the remainder of this
fiscal year. The RFP resulted in four proposals being received and evaluated by
City and Aquatic Center staff. This team agreed unanimously that FG Creative
provided the best option for moving the marketing program for the PDAC forward.
The components of the contract include:
• Social Media
• Public Relations and Promotions
• Outreach and Networking
• Design Services
• Advertising
Informational Report
Palm Desert Aquatic Center
Page 2of2
December 12, 2013
After the completion of this 7-month contract, staff will conduct a full analysis to
determine the success of the program and make informed budgeting
recommendations for next fiscal years' PDAC marketing needs.
Submitted by:
Dorfna Gomez, Tourism & MarketiManager
Department Hea
•
(Martin Alvarez, Direc or of Economic Development
Approval:
M. Wohlmuth, City Manager
CITY COUNCIL ACTION
APPROVED
RECEIVED,L7d
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ABSENT:
ABSTAIN:
VERIFIED BY:
Original on File with City
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General MAormation
Pool Schedde and Fees
FA.O.
Swim Lessons
Swint Teams and Water Polo
Rea eational and Ferrety
Swim
Lap Swint and Masters
Swim Master Water Polo
Water Aerotncs and Water
Walking
Adaptive Therapeutic
Propt amming
School Prot'+ ams
Rentals Retail
Events and Specially
Classes
Partner ships
Support a Swimmer
Photo Album
Concessions Menu
Palm Desert Aquatic Center
780-565-7467
Welcome to the Palm Desert Aquatic Center
Splart rato year-round tun at me Patin Doted Aquatic Center teatunng three
pools, multrpte irde8 dhnng boards. and a vanett of play featwes designed to
detrght water lovers at all ages. Ail err pad at thee -awe facddy can be rented for
prorate padws- corporate events. snemmmg competitions, and other specter
occasions Located in Palm Deserts Corm Center Park, the Aquatic Center rs
owned by the CM/ of Palm Detect and operated by Fstudy YMCA of the Desed.
Palm Desert Aquatic Center
Websde developed by FO Creative, Inc.