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HomeMy WebLinkAbout2013 AEG Amgen Bike Tour - Rvsd Course MapCITY OF PALM DESERT SPECIAL PROGRAMS DEPARTMENT STAFF REPORT REQUEST: Approve 2013 AEG Amgen Bike Tour of California SUBMITTED BY: Frankie Riddle, Director of Special Programs APPLICANT: City of Palm Desert Mr. Scott White President and CEO Greater Palm Springs CVB 70-100 Hwy 111 Rancho Mirage, CA 92270 DATE: January 24, 2013 CONTENT: Revised Course Maps Recommendation By Minute Motion, approve revised course map. Discussion Ms. Sheri Kamakani Senior Director AEG Sports Amgen Tour of California 865 South Figueroa St., #800 Los Angeles, CA 90017 At its meeting of October 25, 2012, City Council approved the 2013 AEG Amgen Bike Tour of California, designated street closures, and in -kind police and public works support for the event with the understanding that the event would be brought back before City Council once the course and other details were finalized. Since October, AEG has been working with the various cities and counties, to finalize the course and other details relative to the event. Attached is a copy of the final course map relative to the southern section of the tour that will travel through the Coachella Valley. The Palm Desert course is as follows: • Riders will head northbound on Hwy 74 • Turn eastbound (right) onto El Paseo • Make a U-turn at San Luis Rey • Remain on El Paseo and head west to Highway 111 • Turn left onto Highway111 • Proceed westbound (left) onto Hwy 111 to Rancho Mirage Since riders are moving quickly, event sponsors utilize CHP motors, course marshals, and local police to block streets and intersections and watch the course as riders come STAFF REPORT 2013 AEG AMGEN BIKE TOUR JANUARY 24, 2013 PAGE 2 through. All riders are estimated to have completed the Palm Desert segment of the race within 30-40 minutes. As such, the organizers do not require actual street closures, unless the individual city requires such. After reviewing the plans and meeting with event organizers, staff does not recommend full street closures for this event. In addition, along El Paseo there is planned what is called a timed sprint (a race within a race), which is approximately 200-300 meters. The El Paseo route, as well as the timed sprint, provides the City with an opportunity to promote this location as a viewing and activity area. Staff will meet with the El Paseo Merchants Association to determine their interest in supporting this event through organization of activities on the street that will feature their businesses and the City in a positive Tight. Since AEG controls the commentators and can insert key facts and highlights about each participating jurisdiction, City staff will work to ensure that our community is featured during our leg of the race. Staff will also promote the event through the BrightSide, press releases and additional PR resources, as well as work with local media and AEG to promote any activities that are planned for May 13. The following agencies are participating as follows: Palm Springs Resorts has agreed to provide the required hotel rooms, the CVB approved $25,000, and Palm Springs, the County, and other participating cities have approved in -kind services similar to Palm Desert. As previously noted by AEG, the true benefit to communities is the extensive marketing components and the opportunity to highlight our community. Staff has reviewed the potential marketing exposure and believes that the proposed in -kind services are worthy of the investment. This event provides the City with an opportunity to be involved with an up and coming, highly visible sporting event that is gaining recognition, as well as an opportunity to promote Palm Desert and the Coachella Valley as a top tourism destination. Background: The event is scheduled for May 12 — 19, 2013, and travels from Southern California to Northern California. The southern portion of the event will start in Escondido on the first day (May 12th) and on the second day (May 13th) riders will start in Murrieta and end at the Palm Springs Convention Center. Riders are anticipated to be in Palm Desert between 2:30 — 3:30 p.m. From this point, riders will continue traveling north until they reach the San Francisco area where the tour will end. The tour is an eight (8) day event traveling approximately 800 miles with prize money of $175,000. There are an estimated 130 riders (16 teams), 260-300 support staff, and 300 vehicles traveling together for the duration of the tour. The City of Palm Springs and the Palm Springs Resorts (for hotel rooms) will be the host/finish line community for our leg of the race. The Tour of California started seven years ago (2006) and has emerged as America's most important and popular cycling event. It is widely considered to be one of professional cycling's most important and prestigious annual stage races. The race continues to attract the world's best cyclists, including three of the world's top -four STAFF REPORT 2013 AEG AMGEN BIKE TOUR JANUARY 24, 2013 PAGE 3 cyclists and six of the world's top-10 teams participating in this year's race. In 2012, the Amgen Tour of California was seen in person by millions of fans along the course, while an excess of 3.5 billion consumer impressions were made worldwide via online, print, radio, and television coverage. There was more than 44 hours of race coverage on NBC and NBC Sports Network, and the race was broadcast in 216 countries and territories around the globe, including 20 new territories that have been added since 2011. Fiscal Analysis The fiscal impact to support this event would be the in -kind police and public works services in an amount not to exceed $10,000, which was previously approved by City Council at its meeting of October 25, 2012. Once actual costs are determined for Police and Public Works, staff will request a mid -year adjustment, if necessary. Submitted By: Fra%kie Riddle, Director of Special Programs Reviewed: Paul Gibson, Director of Finance Approval: M. Wohlmuth, City Manager CI 'JS' COUNCIL ACTION APPROVED RECEIVED DENIED OTHER MEETING DATE 1oi3 AYES: 6ell ,5Op) -T?L4ner. Zc) byr, Hat pi K. NOES: n!o/fleY ABSENT: ,gPIPON ABSTAIN- . \ NY(' VERIFIED BY: SDK 1 Original on File with City Clerk's -Office