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Home My WebLink AboutRes 2013-03 - Marketing Cmte Alternate Members CITY OF PALM DESERT STAFF REPORT REQUEST: ADOPT RESOLUTION NO. 2013-03 AMENDING RESOLUTION NOS. 03-49 AND 2011-75 ADDING A PROVISION ALLOWING FOR THE APPOINTMENT OF ALTERNATIVE MEMBERS TO THE PALM DESERT MARKETING COMMITTEE SUBMITTED BY: Donna Gomez, Tourism & Marketing Manager DATE: January 24, 2013 CONTENT: Resolution Nos: 03-49 and 2011-75 Recommendation By Minute Motion: Adopt Resolution No. 2o�3-03 amending Resolution Nos. 03-49 and 2011-75 adding a provision allowing for the appointment of alternative members to the Palm Desert Marketing Committee. Backqround In April 2003, the City Council approved Resolution No. 03-49 establishing the Palm Desert Marketing Committee and its related bylaws. Most recently (August 2011) revisions to the composition of the Marketing Committee were adopted. Marketing Committee bylaws currently allow for the appointment of inembers based on the organizations they represent. Bylaws also require regular attendance, with any third absence constituting automatic resignation from the Committee. Due to the fact that Marketing Committee members are typically in positions that require travel and priority assignments we have experienced some issues with the attendance requirement. It has been proposed that the Committee bylaws should allow for the appointment of alternate members in cases where it makes sense. The value of having regular and consistent involvement from pertinent organizations is mandatory to the successful balancing of this Committee. Staff is proposing a provision within the existing bylaws that allows for the City Council to appoint an alternate member where necessary. Each committee member Staff Report Marketing Committee By-Laws January 24, 2013 Page2of2 representing an organization would be asked to identify someone within their staff that could serve in their place, as a voting member, when necessary. Those alternates would be asked to complete the City application and would continue to require a formal appointment by the City Council. At its meeting of January 15, 2013, the Palm Desert Marketing Committee reviewed the proposed change and endorsed its adoption by City Council. Fiscal Analysis No fiscal implications exist. Submitted By: Department Head: Donna Gomez artin Alvarez Tourism & Marketing M ger Director of Economic Development CITY C4UNCILA�ION APPROVED DENTED RECEIYED OTHER Paul S. Gibson NiEETI G DAT� � ' �� Director of Finance p�s: � NOES: �' - Ap p rova I: ABSENT: � �r ABSTAIN: � VERIFIED BY: ,� Originai on File wit6 Ci lerk's Office ` ;, ,�. t ,John M. Wohlmuth, City Manager c:\documents and settingsVmccormick\local settings\lemporary internet files\content.outlook\d8282bp5\marketing committee by-laws jan 24 2013.doc RESOLUTION NO. 2013-03 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, AMENDING RESOLUTION NOS. 03-49 AND 2011-75 ESTABLISHING A PALM DESERT MARKETING COMMITTEE AND ITS MEMBERSHIP REQUIREMENTS WHEREAS, in an effort to provide regular and consistent representation from the business community, it is deemed necessary to add a bylaws provision allowing the appointment of alternative members to the Palm Desert Marketing Committee. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Palm Desert, California, that the bylaws related to Resolution Nos. 03-49 and 2011-75 are hereby amended to read as follows: "Membership: Committee members should represent one of these categories: large hotel, small hotel, large retailer, small retailer, shopping center, restaurant, cultural —visual and/or performing arts, real estate, local attraction or a professional within the marketing community. City Council may appoint an alternate member from a , participating organization to serve as a voting member during the absence of the first appointee". PASSED, APPROVED AND ADOPTED at a regular meeting of the Palm Desert City Council held on this day of , 2013, by the following vote, to wit: AYES: NOES: ABSENT: ABSTAIN: JAN HARNIK, MAYOR ATTEST: RACHELLE D. KLASSEN, CITY CLERK CITY OF PALM DESERT, CALIFORNIA .. RESOLUTION NO. 03-49 �w A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNlA, DISBANDING THE PROMOTION COMMITTEE AND ESTABLISHING A PALM DESERT MARKETfNG COMMITTEE WHEREAS,the Pa1m Desert City Cauncil amended the bylaws and established new direction for the Promotion Committee on September 11, 1997, to advise the City of Palm Desert regarding the best method o#planning and implementing an advertisir�g, aetivities, and promotion program; and WHEREAS,the responsibilities of the Promotion Committee, as it was established in 1997, were to review monthly billing, to evaluate the effectiveness of programs, and direct an outside marketing agency; and WHEREAS, in July, 20U0, the City created the position of Marketing Manager to bring a mare dedicated effort and focus to the marketing of the City, at a significantly reduced rate. The responsibitities of this position have replaced those assigned to the c Promobon Committee as i#was established; and WHEREAS, the City Council formed a subcommittee of staff and twv Council """ liaisons for the purpose of reviewing the goals, objectives, and bylaws. The City Council has found it appropriate to review all of its committees and commissions,particularly those long established, #or the purpose uf determining the role of the committee today in Palm Desert, its organization, its structure, and effectiveness; and WHEREAS, this review has been completed with a finding that the existing Promotion Committee in its current structure is not meeting the City's needs as they e�cist today. NOW, THEREFORE, BE�IT RESOLVED by the City Counci! vf the City of Palm Desert,Ca{ifomia,that Resolution No.97-77,establishing the organization,obje�tives,and responsibilities of the Palm Desert Promotion Committee is hereby rescinded. NOW,THEREFORE, BE IT FURTHER RESOLVED by the City Council of the City of Palm Desert, Califomia, that a Marketing Committee shall be established with the following organization, objectives, and responsibilities: 1. The objective of the Marketing Committee wiN be to review, monitor, and evaluate the marketing, advertising, and public relations efforts. � �:,��,R�.�.,,��.��-o��.,� Page 1 r RESOLUTION Na. 03-49 RESOLUTIDN OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNfA, DISBANDING THE PROMOTION COMMITTEE AND E$TABLISHING A �'""' PALM DESERT MARKETING COMMITTEE April 24, 2003 _.. 2. The purpose of the Marketing Committee is to evaluate the annua!mariceting and media plans, to participate in the creation of an annual marketing budget, and to review the expendituces of the annual marketing budget. 3. The Committee shail review print and electronic media advertising,review collateral materials, and make recommendations for special events requesting financial support from the Cit�r. 4. At least once every five years or as othervvise recommended by the Committee,the Committee shall conduc# a formal oompetition to select a consultant/advertising agency to provide contractual professional services required by the City. 6. This Committee shal! be comprised of seven members representing a large hotel, a smalt hotel/motet,a large retaiter,a smal{retailer, a shopping center,a restaurant, and a tourism advocate. 6. Members of this Committee shall be appointed by and serve at the pleasure of#he ,.,� City Council forfour-yearterms commenang upon appointment and based upon the calendar year. However, initial appointments wil! be made in a manner so as to stagger the terms to provide continuity of inembership. '"'� 7. Regula�ly scheduled meetings will be held bi-monthly and wiil be scheduled at a time and date approved by appointed members. 8. A chair and vice-chair shall be selected by the membership to serve a one-year term. Such annual review and appointment is to promote equal opportunity ot the membership to serve in a leadership role. 9. Written rer:�rds of actions taken or recommendations made shall be kept by an official recording secretary. 10. Members will be permitted two unexcused absences per calendar year. The third unexcused absence will constitute an automatic resignation. Excused absences inciude a death in the family, hospital+zation,jury duty, or military service. ... c:�c+n��..,,�, � �,.� Page 2 ... RESOLUTION N0. 03-49 . RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALiF4RNIA, DISBANDING THE PROMOTIflN COMMITTEE AND ESTABLISHING A PALM DESERT MARKETING C�MMITTEE ,,. . April 24, 2003 PASSED, APPROVED, and ADOPTED by the City Council of the City of Palm Desert,Califomia,at its regular meeting held on the 24"'day of April,2003,by the folfowing vote, 4o wit: AYES: CRITES, FERGUSQN, KELLY, SPIEGEL, BENSQN NOES: Nox� ABSENT: NoxE ABSTAIN: NONE /�� N M. BENSON, AYOR ATTEST: r RACHELLE D. CLASSE CITY CIERK .. . G:1CiryCNklKaran RussoWpenOe tromslReedulbn-Ptomotlon Commlttes.wpu Page 3 i � RESOLUTION NO. 2011-75 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA RESCINDING RES�LUTION NO. 08-09 AND AMENDING RESOLUTION NO. 03-49 INCREASING THE MEMBERSHIP AND COMPOSITION OF THE PALM DESERT MARKETiNG COMMITTEE WHEREAS, in an effort to represent all aspects of the City's business community, it is deemed necessary to increase the number of inembers appointed to the Pa1m Desert Marketing Committee. NOW, THEREFORE, BE (T RESOLVED by the City Counci! of the City of Palm Desert, California, that Resofution No. 08-09 is hereby rescinded and that the following portion of Resolution Na.03-49 is hereby amended #o read as follows: "5. This Committee shall be comprised of no more than eleven (11) members representing a large hotel, a small hoteUmotel, a large retailer, a smalt �etaile�, a shopping center, a restaurant, culture/arts, real estate, a local attraction and two tourism adv�cates." PASSED, APPR�VED, AND ADOPTED at a regular meeting of the Palm Desert City Council held on this 25tt► day of eu�ust , 2011, by the following vote, to wit: AYES: Fn�x�, HARNIR, RROONEN, SPIBGEL, and BENSON NOES: xor� ABSENT: rtor� ABSTAIN: Nor� a .��,JEAN M. BENSO , M O ATTEST: RA HELLE D. SSE , CITY CLER CITY OF PALM DESERT, CALIFORNIA