HomeMy WebLinkAboutPrsntatn - PDEP Smmry of Results FINAL 2012Palm Desert Energy Partnership Summary Report 2012
Introduction
The Palm Desert Energy Partnership is a partnership of the City of Palm Desert, Southern California Edison (SCE) and The
Energy Coalition. The Partnership was approved by the CPUC in December 2006.
The overall Partnership goal is to reduce energy use (kWh) and peak electric demand (kW) within the City by 30% by 2012.
This is referred to as the "30-30" goal.
The Palm Desert Energy Partnership serves as a "Demonstration" Partnership for the CPUC, which is the basis for much of the
Partnership's funding. As such, this Partnership has a very important additional goal of testing innovative approaches,
technologies, and incentive strategies designed to encourage residential and business customers to make energy efficiency
investments that can be replicated in other communities.
Overview of Results
• Overall 30/30 Program Results to Date — Achieved energy savings of 124,170,411 kWh (58% of overall 30/30 Target and
17.4% below the city's 2005 energy consumption) and a demand reduction of 37,190 kW (76% of overall 30/30 Target and
22.8% below the city's 2005 peak demand).
• 2012 30/30 Program Results — Achieved energy savings of 14,850,533 kWh and a demand reduction of 3,914 kW.
• 2012 CPUC Program Results — Achieved energy savings of 6,532,280 kWh (168% of 2012 CPUC Goal) and demand
reduction of 1,790 kW (211% of 2012 CPUC Goal).
• In 2012 the Palm Desert Energy Partnership program reduced CO2 emissions by 10,478 metric tons, equivalent to avoiding
the CO2 emissions of 2,183 cars. Since the program's inception, CO2 emissions have been reduced by 87,608 metric tons,
equivalent to avoiding the CO2emissions of 18,252 cars annually.
• In 2012 the Palm Desert Energy Partnership program paid rebates and incentives of $2,265,911. A grand total of
$16,197,082 rebates and incentives were paid throughout the entire program.
Accomplishments
Customer Financing:
• During 2012, 30 loan applications were received through the city's Energy Assistance Program (Palm Desert's Property
Assessed Clean Energy financing program). Applications included five solar projects totaling $162,210 and 25 applications
for various energy efficiency retrofits totaling $269,390.
Programs:
• The One Stop Shop Pool Pump Program, delivered through several local pool contractors, was promoted with $875 pricing
and succeeded in achieving significant residential energy savings from pool pump upgrades.
Pool Pumps Installed
254
Savings per Pool Pump (kWh)
1756.76
Total Savings (kWh)
446,217
• The Palm Desert Residential Home Energy Survey program conducted a considerable number of Home Energy Efficiency
Surveys and served as a primary entry point for Residential participation in other program offerings.
Households Surveyed
693
Savings per Survey (kWh)
314.7
Total Savings (kWh)
218,083
• The Small Business Direct Install Program, targeting small businesses (with electrical demand less than 100 kW), enjoyed
high participation rates. By the end of the year 2,894,274 kWh worth of savings were installed across 408 participating
small businesses, each receiving an average of $2,500 in energy upgrades.
Commercial Customers Completed
467
Total Savings (kWh)
2,894,274
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• The Palm Desert Commercial Energy Solutions, a new customer co -pay program targeting mid -sized commercial
customers (with electrical demand greater than 100 kW) was launched in March of 2012. Within just six months the
program was completely subscribed, capturing one third of the mid -sized commercial customer market with comprehensive
energy efficiency upgrades.
Commercial Customers Completed
49
Marketing & Outreach:
Total Savings (kWh)
2,460,361
• In 2012, the Energy Efficiency Upgrade Program offered free residential Home Energy Surveys to all Palm Desert
residents. This program was marketed through two forms of communication, "General" and "Targeted", which were tracked
through 10 different methods of referral as follows:
General Outreach Targeted Outreach
Events 164 HOAs 161
Brightside Newsletter 171 1 Schools 98
Newspaper 3 1 Web 13
Mail 16 1 PD Pool Pump List 17
Total: 354 ( Friend 20
High Bill Referral 16
Total: 335
• The Palm Desert Commercial Energy Solutions program utilized the following marketing channels to successfully
engage 30% the city's 165 potential mid -sized commercial customers (with 100 kW demand or higher):
o Leveraging SCE's Business Customer Division Account Reps to reach out to the city's 165 potential mid -sized
commercial customers
o Letter from the City of Palm Desert announcing project and encouraging businesses to take part
o Contractor coordination with SCE's Account Reps to more effectively engage customers
• The One Stop Shop Pool Pump Program focused its final year's marketing efforts on the Set To Save program's most
effective marketing channels:
o Residential Home Energy Survey
o January/February Brightside community newsletter
o Targeted letter from the City of Palm Desert to 1,000 identified Pool Owners on February 28th, 2012
o Regular outreach to pool contractors throughout City
Lessons Learned:
The following are a sampling of the most pertinent lessons learned throughout the program cycle:
• Over the course of the program cycle, every effort was made to measure results in real time, or as close to real time as
possible, in order to spot trends and respond to feedback in a more timely manner. For example, by moving the Set to
Save Recommendation Form from hard -copy format to an online version, the Partnership was able to capture customer
interests and process referrals much faster.
• A Referral Rewards program ($5/household per survey to schools and HOAs) added late in the year was found to greatly
boost community engagement and enrollment in Home Energy Surveys.
• Neighbor to neighbor referrals gained momentum as outreach was expand to previously surveyed households.
• Utilization of correlative interest data (previous participants in related programs were offered the opportunity to participate)
appeared to increase Home Energy Survey participation.
• Capturing customer volunteered contact information was crucial for following up with customers to test adherence to their
originally stated interests.
• Google Ads increased the number of Web based referrals for Home Energy Surveys fivefold, simultaneously proving to be
more cost effective then newspaper advertisements in referrals alone while also increasing the relevancy and usage of the
Set to Save website.
• Newly developed collateral (promotional items bearing the logo, slogan, and contact information for the program) was
placed with new approaches:
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o Households that received Home Energy Efficiency Surveys via the Set to Save program
o Customer Facing Businesses that were served via the Set to Save program
o City buildings upgraded via the Set to Save program
• Correlative interests were documented from the online Set to Save Recommendation Form, so as to prove the following,
for use in future programmatic offerings.
O 53% of those surveyed had at least 1 interest in supplementary program
O 31 % of those 53% with at least 1 interest will have at least 1 additional interest (2 or more total)
O 29% of those with at least 1 interest were interested in Solar Screens
■ Suggests continued demand for the product (Opportunities remain)
O 28% of those with at least 1 interest were interested in the One Stop Shop Pool Pump Program
O 28% of those with at least 1 interest were interested in Weatherization
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Palm Desert Energy Partnership
Summary of Results
Final 2012
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CITY COUNCIL ACTION
APPROVET. DENIED
RECEIVED OTHER PrtLeailiin
MEETING DATF
AYES.
NOES.
ABSENT:
ABSTAIN.
VERIFIED BY: k0Kfrr}
Original on File with City Clerk'sO?iice
Palm Desert Energy Partnership
SOLI HLRN CALIIOR'sIA
EDISON
PALM DESERT
The
Energy
Coalition
Progress Toward 30/30 Goal
Total 30/30 Program Summary of Results -2012
Overall 30/30
Expected Result to
Actual Result to Date
Overall 30/30
% Achieved
Energy/Peak Demand
Date
Savings Target
of Target
Savings
Overall 30/30 (kWh)
214,789,934
124,170,411
214,789,934
58%
Overall 30/30 fkW)
48,748
37,190
48,748
76%
2012 30/30 (kWh)
35,798,322
14,850,533
35,798,322
41%
2012 30/30 (kW)
8,125
3,914
8,125
48%
(kWh is total energy saviffgs, kW is peak demand reduction)
250,000,000
200,000,000
150,000,000
100,000,000
50,000,000
Overall 30/30 Program
kWh
214,789,934
124,170.411
1
Actual Result to Date Overall 30/30 Savings
Target
Progress toward CPUC Goal
CPUC Summary Results - 2012
Status for CPUC Goat
212 cPyciklyh)
2012 CPUC (kW)
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
Actual Result to Date
(Gross)
Expected Result to
Date (Gross)
3,890,779
An
2012 CPUC Goal
kWh
6.532.280
Actual Result to Date 2012 Goal (Gross)
(Gross)
6,532 280
1, 0
2012 Goal
(Gross)
3,890,779
850
% Achieved
of Goal
168%
211%
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