HomeMy WebLinkAboutHHW Grnt App and Media Cntrct to Promote HHWCITY OF PALM DESERT
SPECIAL PROGRAMS DEPARTMENT
STAFF REPORT
REQUEST: RATIFY STAFF'S SUBMITTAL OF HOUSEHOLD HAZARDOUS
WASTE GRANT APPLICATION TO CALRECYCLE IN THE
AMOUNT OF $50,000
SUBMITTED BY: Frankie Riddle, Director of Special Programs
DATE: November 14, 2013
CONTENTS: None
Recommendation
By Minute Motion:
1) Ratify staffs submittal of Household Hazardous Waste (HHW) grant
application to CalRecycle in the amount of $50,000.
2) Authorize the City Manager to enter into media contract with JNS Media
Specialists in the amount of $45,720 from Account No. 236-4195-454-3090.
Discussion
During 2013, staff applied for and received a Household Hazardous Waste (HHW)
Grant in the amount of $50,000 from CalRecycle. The grant was specifically for minor
improvements to the existing HHW facility, training, and/or advertising. The At -Home
HHW Collection program Public Service Announcements (PSAs) that were created by
the City have had limited airtime since their creation; due to limited funds available for
publicity and education. Since many residents are still not familiar with this program,
staff applied for the HHW grant in order received the funding necessary to promote the
program. The airtime schedule is for the next six months which will reach both full and
part-time residents. The submitted grant request included $45,750 budgeted for airing
the Recycle Binney At -Home HHW PSA on both English and Spanish stations.
Staff recommends City Council ratify submittal of HHW grant application to CalRecycle
in the amount of $50,000 and approve media contract with JNS Media Specialists in the
amount of $45,720.
Staff Report
Ratify HHW Grant Application
Page 2
November 14, 2013
Fiscal Analysis
No impact to general fund. Funds available within the Recycle Fund, Account No. 236-
4195-454-3090 and will be reimbursed by the aforementioned grant.
Submitted by:
Frank Riddle, Director of Special Programs
Reviewed:
Paul S. Gibson, Director of Finance
Approval:
hn M. Wohlmuth, City Manager
CITY COUNCIL ACTION
APPROVED DENIED
RECEIVED OTHER
MEETING DATE //"11-1a0/3
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Original on File with City Clerk's Oftice