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Home My WebLink AboutRes 2013-63 - Establish - Hotel and Signature Evnts CmteClTY OF PALM DESERT CITY MANAGERS OFFICE STAFF REPORT REQUEST: SUBMITTED BY: DATE: CONTENTS: Recommendation CONSIDERATION OF THE ESTABLISHMENT OF A HOTEL AND SIGNATURE EVENTS COMMITTEE Ryan Stendell, Senior Management Analyst November 14, 2013 Draft Resolution Palm Desert Hotel Map Waive further reading and adopt Resolution No. an advisory committee to the City Council Signature Events Committee. Backqround 2013- 63 establishing known as the Hotel and At its meeting of October 10, 2013, the City Council discussed the creation of a Hotel and Special Events Advisory Committee. The City Manager discussed potential ways this group could assist the City with furthering its goals of developing new hotels, hotel incentives, and special events. The City Council directed staff to draft a resolution creating this Committee and retum to the Council at a later date. The City Manager and staff members have met to discuss the implementation of this Committee. The attached resolution recommends the makeup of the committee as follows: Two (2) Two (2) Two (2) One (1) One (1) One (1) City Councilmembers General Manager of hotel with over 100 rooms. General Manager of hotel with under 100 rooms. Representative from the Living Desert or McCaNum Theater Representative from the Convention and Visitors Bureau At-large tourism and hospitality industry professional in the City or member from Palm Desert Area Chamber of Commerce or EI Paseo Merchants Association. Resolution No. 2013-63 staff Report Hotel and Signature Events Committee November 14, 2013 Page 2 of 2 Staff also ident�ed the need to focus the purview of this committee with regard to events. The City has a large portfolio of community/special events; however, this group would be focusing on Signature Events that have the opportunity to be head-in-bed or economic development types of events. Staff is very enthusiastic about this topic and eager to begin working with the Committee once formed. Fiscal Analysis There will be some staff time devoted to operating this Committee; however, it will be absorbed into the duties of existing staff members. There is no fiscal impact beyond staff time. Submitted By: Ryan Stendell Senior Management Analyst Approval: CITY COUNCIIy�CTION APPROVED � DENiED RT,CEIVED OTHE81 1VIEETI G DAT � / /'/`'7 —��ti✓ AYES. ,� 7��,E� .� NOEs: hl�mt� AE3SCNT: , AI3STAtN: � VERiFIED BYr �-�'�� Original on File with Cit�lerk's Office �ir� �� n M. Wohlmuth, City Manager RESOLUTION NO. 2013 - 63 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, ESTABLISHING AN ADVISORY COMMITTEE KNOWN AS THE HOTEL AND SIGNATURE EVENTS COMMITTEE WHEREAS, the City of Palm Desert has a vested interest in developing its economic base, which is supported largely by the tourism and hospitality industry, with Sales Tax contributing 37.6% and Transient Occupancy Tax contributing 18.1 % to its General Fund Revenues annually; and WHEREAS, in order to continue to enhance and grow the City's tourism and hospitality industry to meet the needs of both residents and visitors for the purposes of retaining its economic vitality and viability for the future, it would be advantageous to have an advisory legislative body to provide input to the City Council on these matters; and WHEREAS, the need has been identified for active direction and oversight in the implementation of ineasures that would contribute to the City's economic development mission and goals, including, but not limited to, hotel enhancement-owner participation projects, sponsorship of Signature Events, etc.; and WHEREAS, the City Council currently has a Hotel Subcommittee comprised of two Councilmembers and City staff that has been in place for over 10 years in order to review prospective hotel developments for the City's Desert Willow Golf Resort and in other areas throughout the City for meeting its economic development objectives, and it would be beneficial to combine this body with a larger one that could develop programs to enhance and encourage hotel development as well as attract and sustain Signature Events that would contribute to increased Sales Tax and Transient Occupancy Tax generation; and WHEREAS, Signature Events bring tourists to the City of Palm Desert, and the Committee will make recommendations to the Marketing Committee and City Council to encourage the most appropriate events to enhance tourism; and WHEREAS, it may be a perceived conflict if this Committee reviews land use or hotel design; therefor, the Committee shall refrain from considering design, land use, and location of proposed hotel projects, in which case these discussions shall remain in the purview of staff, the Planning Commission, and City Council; however, the Committee may review potential financial support by the City. RESOLUTION NO. 2013- h� NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Palm Desert, California, as follows: Section 1. A Hotel and Signature Events Committee is hereby established in the City to accomplish the following programs and purposes, including, but not limited to: A) Review and recommend to the City Council the undertaking of studies, evaluations, and reviews on proposals related to the economic development and stability of tourism and hospitality in the City of Palm Desert. B) Advise the City Council on tourism and hospitality trends and/or programs that may impact the City of Palm Desert fiscally or economically, including, but not limited to, prospective ballot measures on Sales Tax and/or Transient Occupancy Tax rates. C) �� Work with experts in the field to participate in the creation of a Hotel Enhancement - Owner Participation Program. Work with experts in the field to advise the City Council on the economic impacts of proposed hotel developments within the City of Palm Desert. E) Recommend, monitor, and evaluate programs designed to assist, retain, and expand tourism and hospitality businesses within the City of Palm Desert. Section 2. Membership. Membership of the Committee shall consist of nine (9) voting members, each of whom shall serve a term of four (4) years, or until their successor is appointed. The initial appointments shall be staggered so that finro (2) members shall be appointed for a term of two (2) years, three (3) members shall be appointed for a term of three (3) years, and four (4) members shall be appointed for the full four-year (4-year) term. Members shall be appointed from the following tourism and hospitality areas: Two (2) Two (2) Two (2) One (1) One (1) One (1) - City Councilmembers - General Manager of hotel with over 100 rooms. - General Manager of hotel with under 100 rooms. - Representative from either The Living Desert or McCallum Theatre. - Representative from the Convention & Visitors Bureau. - At-large Tourism and Hospitality Industry Professional in the City or member of the Palm Desert Area Chamber of Commerce or EI Paseo Merchants Association. 2 RESOLUTION NO. 2013- 63 Section 3. Secretary The Director of Economic Development shall be the staff liaison of said Committee as well as the official secretary to said Committee for the maintenance of all books and records of their proceedings. Section 4. Meetings. The Committee shall hold such meetings at the time and place as determined by their rules, regulations, and bylaws. Section 5. Rules, Regulations, and Bylaws. The Hotel and Signature Events Committee shall adopt such rules, regulations, and bylaws for the conduct of their business as may be deemed appropriate. Such rules, regulations, and bylaws shall be subject to the ratification and approval of the City Council. PASSED, APPROVED, AND ADOPTED by the City Council of the City of Palm Desert, Califomia, at its regular meeting held on the day of , 2013, by the following vote, to wit: AYES: NOES: ABSENT: ABSTAIN: JAN C. HARNIK, MAYOR ATTEST: RACHELLE D. KLASSEN, CITY CLERK CITY OF PALM DESERT, CALIFORNIA 3 FAIRFIELD INN 113 Rooms al raAak ittle AGNES(A F BLS' MOJAVE RESORT 24 Rooms CASALARREA RESORT 20 Rooms Zre.� TRES PALMAS BED �--- AND BREAKFAST 4 Rooms i/11111 1 PALM RIAN HAMPTON INN & SUITES 88 Rooms HOMEWOOD SUITES BY HILTON 129 Rooms COURTYARD 4) BY MARRIOTT �•' 151 Rooms COW. LL:4 . OWEYUN E RESIDENCE INN BY MARRIOTT 130 Rooms OUNTR•wc�ua;D �� EMBASSY SUITES 198 Rooms BEST WESTERN PALM DESERT RESORT 152 Rooms HOLIDAY INN EXPRESS 129 Rooms THE INN AT DEEP CANYON 32 Rooms SHADOW MOUNTAIN RESORT IAND RACQUET CLUB 125 Rooms MARRIOTT'S DESERT SPRINGS RESORT AND SPA 895 Rooms HOVLEY LElimp� PALM DESERT HOTELS & NUMBER OF ROOMS MDFO RNrNC "rFREO W'�AR NG DR