HomeMy WebLinkAboutSponsor - 2013 PD Golf Cart ParadeCITY OF PALM DESERT
SPECIAL PROGRAMS DEPARTMENT
STAFF REPORT
REQUEST: Approve 2013 Palm Desert Golf Cart Parade and Sponsorship
SUBMITTED BY: Frankie Riddle, Director of Special Programs
APPLICANT: Palm Desert Chamber of Commerce
DATE: September 12, 2013
CONTENTS: None
Recommendation
By Minute Motion, approve the following:
1. Approve sponsorship in the amount of $25,000 and In -kind Public Works services for
the Palm Desert Golf Cart Parade;
2. Authorize expenditure of funds from Account No. 110-4414-414-3062;
3. Authorize $500 expenditure for Mayor's Trophy Award from Account No. 110-4414-
414-3061;
4. Permit the sale, possession, and consumption of alcoholic beverages on City owned
property in connection with the event on Sunday, October 27, 2013;
5. Authorize El Paseo road closure for the event; and
6. Waive Section 11.01.140 — Amplified Sound.
Executive Summary
The Palm Desert Golf Cart Parade is now in its 49th year and continues to be very popular to
Palm Desert and Coachella Valley residents. The event attendance is strong as reflected in the
expansion of the VIP seating area, which increased in 2012 to accommodate those wanting to
attend. In addition, the Parade Committee continues to make changes in event activities to
encourage attendance and keep things interesting. The Committee is hopeful that with a few
incentives and other changes, float entries will be more decorative and hopefully there will be an
increase in the number of entries this year. In this endeavor, the following will be undertaken as
part of the 2013 event:
• City funded $500 award for Mayor's trophy (since the City will have an entry and is not
eligible to win award, focusing all funds toward the grand prize was thought best).
• City provided names of handyman services willing to assist businesses/organizations to
build floats.
• Pete Carlson's Golf & Tennis will provide the following items as part of the pre -parade
golf cart showing:
o $500 gift card to Pete Carlson's for best golf cart booth
o Three $100 gift cards (1st 2nd and 3rd place) to Pete Carlson's for best looking
golf cart
STAFF REPORT
2013 PALM DESERT GOLF CART PARADE AND SPONSORSHIP
SEPTEMBER 12, 2013
PAGE 2
o Children's putting green in the children's activity area (to include small gifts for
kids only) — will contact First Tee Director to determine if they would be interested
in running the activity
o Purchase of 26 VIP seats for the underprivileged
o Water sponsor in the amount of $500
In 2012, the City's contribution for the parade was in the amount of $25,000, plus in -kind
services offered by the Public Works Department to handle traffic control and road closures for
the event. The 2013 contribution is the same with the exception of the $500 award for the
Mayor's Trophy. Funds in the amount of $25,500 were set aside for this event in the FY
2013/14 budget.
Background
The City has been a title sponsor of the parade and a strong supporter of this event for several
years through financial contribution, as well as in -kind services by City staff. As a title sponsor,
the benefits to the City are:
• Media and marketing coverage of the event which in turn promotes the City.
• Senior seating area.
• An expanded interactive children's area that provides entertainment for young children
before, during, and after the parade.
• Expansion of activities and vendors for pre and post parade activities.
Fiscal Analysis
Sponsorship in the amount of $25,000 was approved as part of the FY 2013/14 budget. The
additional $500 for the Mayor's Award is available within Account No. 110-4414-414-3061.
Submitted By:
Frankie Riddle, Dir or of Special Programs
Revi
aul S. Gibson, Director of Finance
hn M. Wohlmuth, City Manager
CITY COUNCIL ACTION
APPROVED DENIED
RECEIVED OTHER
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VERIFIED BY:
Original on File with City Clerk'diffice