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HomeMy WebLinkAboutOrd. 1263 - ZOA 13-225 - Pedestrn Signs/A-Frame Signs�� f�� s. .�:��'���� ��"�� Q_:.�,�,.���'.���3�....,� .....,�.,,� �. � "�° � � � CITY OF PALM D � � � � ����q��� �i � �`g����/. ����_ � " P",��a'f J � �`i��'i� k��'.Liv�:'d'�t /'D /� � �D �\� q , �.y DEPARTMENT OF COMMUNI�`Y DEVELOPMENT " .. ,. . .,,... ...,.:.,.. ,� .. „ . _... R�.�._.�...,�..:�...... .,, ..�.. . ,. .... .., �m.e,:� STAFF REPORT REQUEST: SUBMITTED BY APPLICANT: CASE NO(s): DATE: CONSIDERATION OF A ZONING ORDINANCE AMENDMENT TO MODIFY SECTION 25.56.080.G. (SECTION 25.68.080.G. CURRENTLY) PEDESTRIAN-ORIENTED SIGNS TO RESTRICT THEM ON EL PASEO, AND ALLOW A-FRAME SIGNS IN OTHER PARTS OF THE CITY. * Passed Ord. No. 1263 to second reading as amended to include the fallowing, Tony Bagato, Principal Planner �"'here appropriate, in the regulation: Pedestrian-oriented si.gns may include hours of operation, delete language City of Palm Desert that says "cigns shall be two c�lors only," ensure language specifies that ZOA 13-225 pla.cpment of said signs to be anly on private property, and include September 26, 2013 A-frame signs to be allowed on El P<se�. 3-2 (Spiegel, Tanner. 130) CONTENTS: Ordinance No.1263 Desert Sun Legal Notice Planning Commission Resolution No. 2608 Planning Commission Meeting Minutes, dated August 6, 2013 Planning Commission Staff Report, dated August 6, 2013 August 27, 2009 City Council Meeting Minutes Recommendation Waive further reading and pass Ordinance No.1263 to second reading, approving Zoning Ordinance Amendment 13-225 amending Palm Desert Municipal Code Section 25.56.080.G. (currently 25.68.080.G.) — Pedestrian-Oriented Signs Executive Summary This staff report is one of three that will amend current policy that has been discussed by the City Council over the past few years. These amendments were presented at joint Planning Commission/City Council study sessions on March 22, 2012 and May 9, 2013. This report focuses on an ongoing issue/discussion related to A-frame and pedestal signs. During the public hearing for the signage ordinance approved in 2009, a business owner requested that the City Council allow A-frame signs, which are currently prohibited. Staff was directed to study the matter and return at a later time. Ordinance No. 1263 Staff Report ZOA 13-225 Page 2 of 9 September 26, 2013 In 2012, staff made a presentation related to A-frame signs and requested direction from the City Council. Staff was directed to work with members of the EI Paseo Business Improvement District and the Chamber of Commerce to discuss these signs. Although the reason for the meeting was to discuss A-frame signs, the overall consensus of the group was that the need for the pedestrian-oriented signs on EI Paseo has lessened since they were first allowed. The recommendation from the group is to allow A-frame signs as an approved pedestrian sign type, but to restrict both A-frame and pedestal signs to only allow them in the summer months between June 1 and October 1. Given that the overall nature of EI Paseo has changed over the past 20 years, these signs are unnecessary until summer time. On July 23, 2013, staff presented the proposed changes to the Chamber of Commerce for feedback and discussion. No comments were received from the members of the Chamber of Commerce about the proposed change on EI Paseo. On August 6, 2013, the proposed amendment was presented to the Planning Commission. After discussion of the modification, the Planning Commission recommended apprpval of the amendment with a modification to not allow A-frame signs on EI Paseo. Plannina Commission Action On August 6, 2013, the proposed amendment was presented to the Planning Commission. After staff's presentation, the Commissioners discussed the proposed amendment. Commissioner DeLuna stated that A-frame signs should not be allowed on EI Paseo because EI Paseo should have some uniformity for the signs, and needs have higher standards than the rest of the City. Commissioner Stendell agreed that A-frames should not be allowed on EI Paseo. After the discussion, and public hearing, the Planning Commission recommended approval of the zoning ordinance amendment with a modification that A-frame signs remain prohibited on EI Paseo. Backpround Currently, the Zoning Ordinance prohibits A-frame signs but allows pedestal signs to be used for pedestrian-oriented businesses. On August 27, 2009, the City Council approved ZOA 09-104 establishing a new signage ordinance. During the public hearing, an EI Paseo merchant stated that she was not there to speak about the signage ordinance directly, but wanted to ask the City Council to allow A-frame signs because she had received a notice of violation from Code Compliance about an A-frame sign she was using that was prohibited. She stated that she had been a business owner on EI Paseo for 35 years, and that the "open" pedestal signs get blown over by wind. She also stated that business owners typically place rocks or sandbags on the base of the pedestal sign to keep it from being knocked over. The City Council discussed A-frame signs and directed staff to allow them temporarily. In addition, they requested staff to study the issues related to A-frame and pedestal signs, and to bring it back as a possible zoning amendment. GWlanninglTony BagatolStaif Reports�ZOA1ZOA 73-225 Pedestrain SignsICCSR PedesUian Signs.docx Staff Report ZOA 13-225 Page 7 of 9 Septem ber 26, 2013 Ordinance No. 1263 signs should not be allowed on EI Paseo due to the visual blight and clutter, which degrade the EI Paseo pedestrian shopping experience. Lastly, the committee discussed the fact that there are many signs on EI Paseo that do not meet the current ordinance, which only allows signs using two colors, with the word "open" and the business name. Many signs that are being used for sales, marketing or other advertising are being placed on the sidewalk or directly in front af storefronts. They stated that an A-frame or pedestal sign should not contain any advertising other than the business name, logo and the word "open." Given the discussion, staff expressed some concerns with enforcement of these signs, since they are currently allowed by right, and exempted from any kind of permit review. The committee discussed the possibility requiring staff approval for these signs, and that a City approval sticker could be issued to be placed on the sign. Placing a City approval sticker on permitted signs would be a benefit for code enforcement. A non-permitted sign would be easily identified by the fact it would not have a sticker. After meeting with the committee, staff examined the sign standards for Pedestrian- Oriented Signs. Staff developed standards to allow A-frame signs along with pedestal signs. In addition, staff developed restrictions for the use of these signs on EI Paseo as directed by the committee. On August 6, 2013, the proposed amendment was presented to the Planning Commission. The Planning Commission was supportive of most of the changes; however, they were not supportive of allowing A-frame signs on EI Paseo. Based on the Planning Commission's recommendation, the proposed zoning ordinance amendment shown in the underlined wording will modify Section 25.56.080.G. — Pedestrian-Oriented Signs (25.68.080.G) to read as follows: Businesses in the commercial and industrial districts may place a pedestrian oriented A-frame or pedestal mounted "open" sign in front of a business, subject to the following standards: a. Maximum sign area shall be 3 square feet on each side; b. Maximum sign height shall be 54 inches; c. Signs shaN be placed on private praperty in a iocation that does not impede pedestrian traffic flow; d. Signs shall be designed and located so as to not distract from the appearance of the building or violate the intent of this chapter; e. Signs shall not include extraneous verbiage advertising the business, specials, or sales events; and f. Signs shall be removed when the business is not open for business. G:�Planning\Tony BagatolStaff Reports\ZOA�ZOA 13-225 Pedestrain Signs\CCSR Pedestrian Signs.docx Ordinance No. 1263 Staff Report ZOA 13-225 Page 8 of 9 September 26, 2013 2. For businesses on EI Paseo, the above standards apply with the following additional standards: a. Only pedestal signs, no A-frame siqns. b. Allowed onlv durina the summer months between June 1 and October 1, or before 10 a.m. when a business is actuallv oqen at that time. durinq construction of a storefront, and/or anv time a business is the sole tenant of an otherwise-vacant multi-tenant buildina: c. Signs permitted under this Subsection shall be limited to the word "open," the business name and loqo only; d. Signs shall be finro colors only. Black and white is considered colors and shall not contain extraneous decoration. Signs shall be mounted on a pedestal using one of the two colors. e. Citv approval of the sian is reauired. A Citv approval identitv sticker will be issued and must be placed on the siqn; and f. Signs shall be professionally designed and fabricated, and well-maintained at all times. The proposed modifications will support a majority of the business owners want to use �4-frame signs. Staff agrees that EI Paseo should have more uniform sign standards for pedestrian signs. Restricting the use of them to very limited time periods witl reduce the visual clutter and blight along EI Paseo. Environmental Review According to the Califomia Environmental Quality Act (CEQA), staff must determine � whether a proposed activity is a project subject to CEQA. If the project is subject to CEQA, staff must conduct a preliminary assessment of the project to determine whether the project is exempt from CEQA review. If a project is not exempt, further environmental review is necessary. Further review from a non-exempt project would result in a Negative Declaration, a Mitigated Negative Declaration or an Environmental Impact Report (EIR). Generally, an EIR must be prepared if a project may have a significant impact on the environment. In this case, staff has determined that the proposed Zoning Ordinance Amendment is not a project subject to CEQA because the adoption of new signage standards will not result in a direct or indirect physical change in the environment. G:\Planning\Tony BagatolStaff ReportslZOA\ZOA 13-225 Pedestrain Signs\CCSR_PedesVian Signs.docu Ordinance No. 1263 Staff Report ZOA 13-225 Page 9 of 9 September 26, 2013 Fiscal Impact No fiscal impact to the City associated with the Zoning Ordinance Amendment Submitted By: �� - �7 / Tony Bagato, Prir%ipal Planner Department Head: � Lauri Aylaian, Director of Communit evelopment Wohlmuth, City Manager G:1PlanninglTony 8agato�.Sta1F ReportslZOA1ZOA 13-225 Pedestrain SignsICCSR P�esVian Signs.docx ORDINANCE NO. 1263 AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA, APPROVING A ZONING ORDINAPICE AMENDMENT TO MODIFY SECTION 25.56.080.G. (SECTION 25.68.080.G. CURRENTLI� PEDESTRIAN-ORIENTED SIGNS TO RESTRICT THEM ON EL PASEO, AND ALLOW A-FRAME SIGNS IN OTHER PARTS OF THE CITY CASE NO: ZOA 13-225 WHEREAS, the City Council of the City of Palm Desert, Califomia, did on the day of 2013, hold a duly noticed public hearing to consider the request by the City of Palm Desert for approval of the above noted; and WHEREAS, the Planning Commission of the City of Palm Desert, Califomia, adopted Planning Commission Resolution No. 2608 on August 6, 2013, recommending approval of ZOA 13-225; and WHEREAS, said application has complied with the requirements of the "City of Palm Desert Procedure for Implementation of the Califomia Enviranmental Quality Aet," Resolution No. 2013-16, the Director of Community Development has determined that the project is not considered a project for CEQA purposes; and WHEREAS, at said public hearing, said City Council heard and considered all testimony and arguments of all interested persons; and NOW, THEREFORE, BE IT ORDANED BY THE CITY COUNCIL OF THE CITY OF PALM DESERT, CALIFORNIA THAT THE FOLLOWING SECTION OF THE PALM DESERT MUNICIPAL CUDE IS HERBY AMENDED: SECTION 1: The Palm Desert Municipal Code Section 25.56.080.G. — Pedestrian- Oriented Signs is herby amended and revised as described in Exhibit A, attached. SECTION 2: That the City Clerk of the City of Palm Desert, Califomia, is herby directed .to publish a notice of this ordinance with the Exhibit A provided at City Hall in the Desert Sun, a newspaper of general circulation, published and circulated in the City of Palm Desert, Califomia, and shall be in full force and effect thirty (30) days after its adoption. ORDINA�JCE PIO. 1263 PASSED, APPROVED AND ADOPTED by the City Council of the City of Paim Desert, California, at its regular meeting held on the day of , by the following vote, to wit: AYES: NOES: ABSE�JT: ABSTAIN: ATTEST: RACHELLE D. KLASSEN, CITY CLERK CITY OF PALM DESERT, CALIFORNIA JAN C. HARNIK, MAYOR G:1Planning\Tony 8agatolSta(f ReportslZOAVAA 13-225 Pedestrain Signs\CCORD_Pedestrian Signs.docx 2 ORDINANCE NO. 1263 EXHIBIT A Section 1. 25.56.OSO.G.— Pedestrian oriented signs (25.68.080.G. current code) 1. Businesses in the commerciai and industrial districts may place a pedestrian oriented A-frame or pedestal mounted "open" sign in front of a business, subject to the following standards: a. Maximum sign area shall be 3 square feet on each side; b. Maximum sign height shall be 54 inches; c. Signs shall be placed on private property in a location that does not impede pedestrian traffic flow; d. Signs shall be designed and located so as to not distract from the appearance of the building or violate the �intent of this chapter; , e. Signs shall not include extraneous verbiage advertising the business, specials, or sales events; and f. Signs shall be removed when the business is not open for business. 2. For businesses on EI Paseo, the above standards apply with the following additional standards: a. Only pedestal signs, no A-frame signs. b. Allowed only during the summer months befinreen June 1 and October 1, or before 10 a.m. when a business is actually open at that time, during construction of a storefront, and/or any time a business is the sole tenant of an otherwise-vacant multi-tenant building; c. Signs permitted under this Subsection shall be limited to the word "open," the business name and logo only; d. Signs shall be two colors only. Black and white is considered colors and shall not contain extraneous decoration. Signs shall be mounted on a pedestal using one of the finro colors. e. City approval of the sign is required. A City approval identity sticker will be issued and must be placed on the sign; and f. Signs shall be professionally designed and fabricated, and well- maintained at all times. 6:�PlanninglTony Bagato�.Slaff ReportslZOA1ZOA 13-225 Pedestrain SignsICCORD Pedestrian Signs.docu 3 CITY OF PALM DESERT LEGAL NOTICE CASE NO. ZOA 13-224 / ZOA 13-225 / ZOA 13-226 NOTICE OF tNTENT TO ADOPT THREE (31 AMENDMENTS TO PALM DESERT MUNICIPAL CODE SECTION 25. ZONING. PROJECT DESCRIPTION: The City of Palm Desert City Council will be considering the foilowing zoning ordinance amendments at the September 26, 2013 meeting: ZOA 13-224: The City of Palm Desert is considering allowing illuminated window signs as part of the signage ordinance. Currently, any iAuminated window signs are only allowed to say "open" and cannot exceed three square feet. The proposed amendment will allow a business to have one illuminated window sign that may not exceed 25 percent of the total window area or 15 square feet, whichever is less. Businesses on EI Paseo wi�l not be allowed to have illuminated window signs, except for an "open" sign no more than 3 square feet. ZOA 13-225: The City of Palm Desert is considering a modification to the current signs standards for Pedestrian-Oriented Signs. Current(y, A-frame signs are prohibited city wide. The proposed modification wil! allow A-frames throughout the city, except for EI Paseo. EI Paseo businesses will continue to have pedestal signs. However, the proposed amendment will only allow pedestal signs during certain times of the year, or circumstances. EI Paseo businesses are allowed to have them during the summer months between June 1 and October 1, or before 10 a.m. when a business is actualty open at that time, during construction of a storefront, and/or any time a business is the sole tenant of an otherwise-vacant multi-tenant building. ZOA 13-226: The City of Palm Desert is considering a modification to the entire Parking Standards section of the code. The proposed amendment will reduce the number of parking spaces for most uses within the City. The reasoning for this is that parking lots require a large portion of land for any project. Many of these parking lots are over built to meet a perceived high parking demand, which in fact only occurs for a few seasonal days a year. Most of the year, many parking spaces may not be used and the paved surface leads to increased rain runoff, creates heat islands, and increases glare and light pollution. A table for the new standards is available at the City of Palm Desert Community DevelopmenUPlanning Department for review and comment. SAtD public hearing will be held on Thursday, September 26 at 4:00 p.m. in the Council Chamber at the Palm Desert Civic Center, 73-510 Fred Waring Drive, Palm Desert, California, at which time and place all interested persons are invited to attend and be heard. Written comments concerning all items covered by this public hearing notice shall be accepted up to the date of the hearing. Information conceming the proposed Zoning Ordinance Amendments is available for review in the Department of Community Development at the above address between the hours of 8:00 a.m. and 5:00 p.m. Monday through Friday. If you challenge the proposed actions in court, you may be limited to raising only those issues you or someone else raised at the public hearing described in this notice, or in written correspondence delivered to the City Council at, or prior to, the public hearing. PUBLISH: Desert Sun RACHELLE D. KLASSEN, CITY CLERK September 15, 2013 City of Pafm Desert, Califomia �� � a � � � PLANNING COMMISSION RESOLUTION NO. 2608 A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF PALM DESERT, CALIFORNIA, RECOMMENDING TO THE CITY COUNCIL TO APPROVE A ZONING ORDINANCE AMENDMENT TO MODIFY SECTION 25.56.080.G. PEDESTRAIN-ORIENTED SIGNS TO ALLOW A-FRAME SIGNS AND TO MODIFY THE STANDARDS RELATED TO EL PASEO (SECTION 25.68.080.G. CURRENT ZONING ORDINANCE) . CASE NO: ZOA 13-225 WHEREAS, the Planning Commission of the City of Palm Desert, California, did on the 6th day of August 2013, hold a duly noticed public hearing to consider the request by the City of Palm Desert for approval of the above noted; and WHEREAS, said application has complied with the requirerrients of the "City of Palm Desert Procedure for Implementation of the California Environmental Quality Act," Resolution No. 2013-16, the Director of Community Development has determined that the project is not considered a project for CEQA purposes. WHEREAS, at said public hearing, upon hearing and considering all testimony �", and arguments, if any, of all interested persons desiring to be heard, said Planning Commission did find the following facts and reasons to exist to justify the ��' recommendation to the City Council of said request: NOW, THEREFORE, BE IT RESOLVED BY THE PLANNING COMMISSION OF THE CITY OF PALM DESERT, CALIFORNIA, AS FOLLOWS: 1. That the above recitations are true and correct and constitute the findings of the Planning Commission in this case. 2. That the Planning Commission does hereby recommend approval of Zoning Ordinance Amendment 13-225 as proposed. PLANNING COMMISS �� RESOLUTION NO. 2608 �� PASSED, APPROVED AND ADOPTED by the Planning Commission of the City of Palm Desert, California, at its regular meeting held on the 6th day of Auaust 2013, by the following vote, to wit: AYES: DASH, DE LUNA, and STENDELL NOES: NONE ABSENT: GREENWOOD ABSTAIN: CAMPBELL �l �..,4�n . .�o���� NANCY DE��,UNA, CHAIRPERSON ATTEST: � � ; / ' ,�=o�e. ��":- LAURI LAIAN, SECRETARY �`" PALM DESERT PLANNING COMMISSION -� G 1PlanninglMonica OReiIlylPlanning Commission12013\Resolutions\Res No 2608 Pedestnan Signs docx 2 ,� r :! ' �'� - ' PLANNING COMMISSI�` RESOLUTION NO. 2608 C � EXHIBIT A � � Section 1. 25.56.080.G.— Pedestrian oriented signs (25.68.080.G. current code) 1. Businesses in the commercial and industrial districts may place a pedestrian oriented A-frame or pedestal mounted "open" sign in front of a business, subject to the following standards: a. Maximum sign area shall be 3 square feet on each side; b. Maximum sign height shall be 54 inches; c. Signs shall be placed on private property in a location that does not impede pedestrian traffic flow; d. Signs shall be designed and located so as to not distract from the appearance of the building or violate the intent of this chapter; e. Signs shall not include extraneous verbiage advertising the business, specials, or sales events; and f. Signs shall be removed when the business is not open for business. 2. For businesses on EI Paseo, the above standards apply with the following additional standards: a. Only pedestal signs, no A-frame signs. b. Allowed only during the summer months between June 1 and October 1, or before 10 a.m. when a business is actually open at that time, during construction of a storefront, and/or any time a business is the sole tenant of an otherwise-vacant multi-tenant building; c. Signs permitted under this Subsection shall be limited to the word "open," the business name and logo only; d. Signs shall be two colors only. Black and white is considered colors and shall not contain extraneous decoration. Signs shall be mounted on a pedestal using one of the two colors. e. City approval of the sign is required. A City approval identity sticker will be issued and must be placed on the sign; and f. Signs shall be professionally designed and fabricated, and well- maintained at all times. G 1Plan�inglMor.ica ORedlylPlamm�g CommissioM2013\Resolut�onslRes No 2608 Pedestnan Signs docx 3 r MiNUTES PALM DESERT PLANNING COMMISSION AUGUST 6, 2013 frontage of EI Paseo only. Motion was seconded by Vice Chair Dash and carried by a 3- 0-1 vote with Commissioner Greenwood ABSENT and Commissioner Campbell ABSTAINING. Vice Chair Dash clarified that the exception does not include the Presidents' Plaza parking lot. Chair DeLuna replied that is correct. She said she has no concerns with the parking area or the alleyway. Chair DeLuna moved, by Minute Motio.n, to waive further reading and adopt Resolution No. 2607. Motion was seconded by Vice Chair Dash and carried by a 3-0-1 vote with Commissioner Greenwood ABSENT and Commissioner Campbell ABSTAINING. Ms. Aylaian indicated that they now have in the current and new ordinance a clause that says 'any new sign installed with illumination levels that the Director determines is annoying to neighbors could be changed.' She said if they see new signs that are too bright to please report it to staff during tk�e first 30-day period. � C. REQUEST FOR CONSIDERATION of a recommendation to the City Council to approve a zoning ordinance amendment to modify Section 25.56.080.G. Pedestrian-Oriented signs to allow A-frame signs and to modify the standards related to EI Paseo (Section 25.68.080.G. current zoning ordinance). Case No. ZOA 13-225 (City of Palm Desert, Applicant). Ms. Aylaian noted that Commissioner Campbell will not participate in this vote as she has a business on EI Paseo. Mr. Tony Bagato, Principal Planner, orally presented his staff report and PowerPoint presentation. In 2009, the City Council approved a new sign ordinance. During the meeting, an EI Paseo merchant asked the Council to allow A-frame signs. He said a committee was formed with two property owners, a merchant and former Councilmember Kroonen. Mr. Bagato showed onscreen photos of various A-frame and pedestal signs. He noted that the code only allows signs using two colors and the word "open." After being discussed by the pedestrian sign committee and staff, they believed the code should be amended to allow A-frames. He said that they also had concerns with visual clutter, and they discussed limiting the usage to only allow them during the summer months (June 1-October 1) or during early morning hours. Mr. Bagato continued and listed the modifications to Section 25.56.080.G. Pedestrian Signs. He offered to answer any questions. Chair DeLuna asked if there is a regulated set of business hours for merchants on EI Paseo. Mr. Bagato replied that there are no restrictions. G:\Planning\Monica OReilty\Planning Commission�2013\Minutes\8-6-13 min.docx 11 MINUTES � �x � PALM DESERT PLANNING COMMISSION AUGUST 6, 2013 Chair DeLuna commented that she has seen some businesses with more than one sign. She asked if they are limited to one sign. Mr. Bagato said yes. Chair DeLuna clarified that the sign would only say "open" with their business name. Mr. Bagato responded that the sign could say "open," business name, and logo; no sale signs. Commissioner Stendell stated that businesses and commercial industrial can have an A-frame or pedestal sign, if they meet the guidelines and apply for the City sticker. For businesses on EI Paseo, he asked if pedestal signs are only allowed for the summer months. Mr. Bagato explained that A-frame signs will be allowed Citywide, and that the pedestrian-oriented signs apply to the whole city. There is a section in the code that states anyone in the city that has a pedestrian-oriented business can have an outside sign, which allows for A-frame or pedestals signs. EI Paseo would allow the A-frame and pedestal signs as well; however, EI Paseo will have restrictive time usage. Commissioner Stendell reaffirmed that EI Paseo is limited to the summer months. Mr. Bagato replied that is correct. Chair DeLuna clarified that EI Paseo is allowed to have an A-frame or pedestal sign. Mr. Bagato replied that is correct. Chair DeLuna referred to one. of the photos in the presentation. She addressed the clutter in the photo. She believes there should be some uniformity, color, and what they are allowed to say. She said she is not trying to be restrictive she is only trying to keep EI Paseo a cut above during the summer. Commissioner Stendell agreed with Chair DeLuna. He said every A-frame sign is going to be an advertising sign. He also said that he sees the need for pedestal "open" signs especially in the summer months. He asked if there is a way to restrict A-frame signs on EI Paseo. Mr. Bagato responded that they could restrict A-frames if that is what the Planning Commission wishes to recommend. He reminded the Commission that the City Councit directed staff to study allowing A-frame signs on EI Paseo. He reaffirmed that the signs are only supposed to say "open." Mr. Bagato noted that only the signs on EI Paseo will need approval and City stickers, which would be the only way to have it enforced before it is placed in front of the store. 12 G:'.Planning\Monica OReilly\Planning Commission�2013\Minutes\8-8-13 min.docx r MINUTES � PALM DESERT PLANNING COMMISSION AUGUST 6, 2013 Commissioner Stendell inquired if the number of feet could be limited from the actuat storefront or uniformly placed. Mr. Bagato responded that it would be difficult to have them uniformly placed because some of the storefronts have different depths. He noted that the current code states that the signs have to be on private property, and that it is a matter of being enforced. Chair DeLuna asked if they are limiting EI Paseo to only "open" signs, is there any reason to permit A-frame signs. Mr. Bagato replied that they could. Chair DeLuna declared the public hearing o�en and asked for any public testimony IN FAVOR or OPPOSITION. MS. SONIA CAMPBELL, owner of Spectacular Shades, 73-910 EI Paseo, stated that she has been on the EI Paseo Business and Improvement Board for the past 20 years, and president for about 8 to 10 years. She said that they have had this discussion many times concerning the "open" signs. She stated that they limited it to two colors and "open" for many years. At the last meeting with staff, she brought up the fact that many years ago the board came up with a decision that since in season the stores should be open, they do not need an "open" sign. Then there was discussion among the board members that some of the stores are opened later and some close earlier, which she thinks does not make a difference. Ms. Campbell agreed that there is clutter in the photo shown, and does not approve of the A-frame signs. She stated she is in favor of the pedestal signs that say "open" with two colors during the summer between June 1 and October 1. With no further testimony offered, Chair DeLuna declared the public hearing closed. Vice Chair Dash commented that there are cases when there is construction going on, and it impedes on the adjacent business. He feels that the business should be allowed to use a sign to indicate that they are open. Vice Chair Dash moved, by Minute Motion, to recommend to the City Council approval of Zoning Ordinance Amendment 13-225 modifying Section 25.56.080.G. Pedestrian-Oriented signs to allow A-frame and pedestal signs. For businesses on EI Paseo, A-frame signs are not allowed, signs should only be two colors, and a sign is allowed during construction of a storefront. Commissioner Stendell clarified that A-frame signs are allowed in business and commercial areas and that pedestal signs are two colors only. Staff replied yes. G.\Planning\Monica OReilly\Planning Commission�2013\Minutes\8-6-13 min.docx 13 F MINUTES � PALM DESERT PLANNING COMMISSION AUGUST 6, 2013 Motion was seconded by Commissioner Stendell and carried by a 3-0-1 vote with Commissioner Greenwood ABSENT and Commissioner Campbell ABSTAINING. Vice Chair Dash moved, by Minute Motion, to waive further reading and adopt Resolution No. 2608. Motion was seconded by Commissioner Stendell and carried by a 3-0-1 vote with Commissioner Greenwood ABSENT and Commissioner Campbell ABSTAINING. D. REQUEST FOR CONSIDERATION of a recommendation to the City Council to approve a zoning ordinance amendment to modify Section 25.46.040.A. Parking Requirements Table 25.46-1, changing the number of parking spaces required for different land uses (Section 25.58.310 current zoning ordinance). Case No. ZOA 13-226 (City of Palm Desert, Applicant). Mr. Bagato orally presented his staff report and onscreen presentation. He said reducing parking requirements has been discussed by staff and the Citizens' Sustainability Committee to be more environmentally sustainable. Based on a study done by staff and the Sustainability Committee, it was reported that about 40 percent of parking spaces were vacant. Over built parking lots increase rain runoff, create heat islands, and increase concrete glare and light pollution. He said that if parking requirements are reduced, it gives a developer more square footage for more profitable uses and potentially more sales tax for the City. He briefly highlighted different uses and the parking stall requirements. He noted that staff verified the validity of the parking study with the Transportation Engineers Parking Generation Manual, and found that the numbers match the Parking Generation Manual. Mr. Bagato offered to answer any questions. Chair DeLuna asked if there is a minimum size for a parking space. She noted that the spaces at Bristol Farms are small and cars get hit by car doors. Mr. Bagato responded that there is a standard size. He said the stalls are supposed to be nine feet wide with double pin stall dividing lines, which actually nets 10 feet. He explained that Bristol Farms had trouble meeting the amount of parking spaces required so the City allowed them to have stalls at nine feet and single striped dividing lines. Chair DeLuna inquired if the City is going to require removal of asphalt if a shopping center is over parked, and have it returned to a more natural state. Mr. Bagato replied no unless someone comes to the City requesting to add a building to the parking lot. Commissioner Stendell commented that he looked at Figure 25.46-1: Parking Lot Design Requirements, and it indicates a nine-foot with a single-stripe parking stall. He asked if that is the current code because it does not show a double stripe. 14 G:`Plann�ng\Monica ORetlly\Planning Commission�2013\Minutes\8-&13 min.docx '� CITY OF PALM DESERT REQUEST: CONSIDERATION OF A RECOMMENDATION TO THE CITY COUNCIL TO APPROVE A ZONING ORDINANCE AMENDMENT TO MODIFY SECTION 25.56.080.G. PEDESTRIAN-ORIENTED SIGNS TO ALLOW A-FRAME SIGNS AND TO MODIFY THE STANDARDS RELATED TO EL PASEO (SECTION 25.68.080.G. CURRENT ZONING ORDINANCE) STAFF REPORT SUBMITTED BY: APPLICANT: CASE NO(s): DATE: DEPARTMENT OF COMMUNITY DEVELOPMENT Tony Bagato, Principal Planner City of Paim Desert ZOA 13-225 August 6, 2013 CONTENTS: Resolution No. 2608, Exhibit A— Draft Ordinance Amendment Desert Sun Legal Notice August 27, 2009 City Council Meeting Minutes Recommendation Waive further reading and adopt Planning Commission Resolution No. 2608, recommending that the City Council approve Zoning Ordinance Amendment 13-225 amending Palm Desert Municipal Code Section 25.56.080.G. — Pedestrian-Oriented Signs (currently 25.68.080.G.) Executive Summary This staff report is one of three that will amend current policy that has been discussed by the City Council the past few years. These amendments were presented at Planning Commission/City Council study sessions on March 22, 2012 and May 9, 2013. This report focuses on an ongoing issue/discussion related to A-frame and pedestal signs. During the public hearing for the signage ordinance approved in 2009, a business owner requested that the City Council allow A-frame signs, which are currently prohibited. Staff was directed to study the matter and return at a later time. In 2012, staff made a presentation related to A-frame signs and requested direction from the City Council. Staff was directed to work with members of the EI Paseo i {' .� Staff Report ZOA 13-225 Page 2 of 8 August 6, 2013 � Business Improvement District and the Chamber of Commerce to discuss these signs. Although the reason for the meeting was to discuss A-frame signs, the overall consensus of the group was that the need for the pedestrian-oriented signs on EI Paseo has lessened since they were first allowed. The recommendation from the group is to allow A-frame signs as an approved pedestrian sign type, but to restrict both A-frame and pedestal signs to only allow them in the summer months between June 1 and October 1. Given that the overall nature of EI Paseo has changed over the past 20 years, these signs are unnecessary until summer time. On July 23, 2013, staff presented the proposed changes to the Chamber of Commerce for feedback and discussion. No comments were received from the members of the Chamber of Commerce about the proposed change on EI Paseo. BackQround Currently, the Zoning Ordinance prohibits A-frame signs but allows pedestal signs to be used for pedestrian-oriented businesses. On August 27, 2009, the City Council approved ZOA 09-104 establishing a new signage ordinance. During the public hearing, an EI Paseo merchant stated that she was not there to speak about the signage ordinance directly, but wanted to ask the City Council to allow A-frame signs because she had received a notice of violation from Code Compliance about an A-frame sign she was using that was prohibited. She stated that she had been a business owner on EI Paseo for 35 years, and that the "open" pedestal signs get blown over by wind. She also stated that business owners typically place rocks or sandbags on the base of the pedestal sign to keep it from being knocked over. The City Council discussed A-frame signs and directed staff to allow them temporarily. In addition, they requested staff to study the issues related to A-frame and pedestal signs, and to bring it back as a possible zoning amendment. On August 23, 2012, staff requested City Council direction related to A-frame signs and whether or not they should be allowed as part of the Zoning Ordinance update since they were being allowed on a temporary basis. The City Council requested staff to work with EI Paseo merchants and to contact the Chamber of Commerce. Staff contacted both the Chamber of Commerce and the EI Paseo Business Improvement District Board of Directors to form a committee to discuss A-frame and pedestal signs. Staff received interest from finro property owners and a merchant that they wanted to be part of the committee with staff. On September 28, 2012, staff met with former Councilmember William Kroonen and three individuals representing the EI Paseo merchants to discuss A-frame and pedestal signs. During the meeting, staff and the representatives reviewed the following photos: G:\Planning\Tony Bagato\Staff ReportslZOA�Zoning Ordinance\PC Hearing Docs 8-6\Pedestrian Signs Staff Report.docx Staff Report ZOA 13-225 Page 6 of 8 August 6, 2013 � After reviewing these photos, the committee did not have any issues with A-frame signs that were well designed. They believed that A-frame signs should be allowed along with pedestal signs. However, the overall discussion of the group focused more on the fact that these signs can lead to visual blight and clutter on the sidewalk, and can impede pedestrian traffic. In addition, they believed that the necessity of these pedestrian- oriented signs on EI Paseo, whether they are A-frame or pedestal signs, has lessened over the 20 years since they were allowed by the City. When the City first allowed the pedestal signs, EI Paseo consisted of mostly "mom and pop" retail shops and restaurants that were not open all year. That made it difficult to know when a business was open or not. In addition, many retail shops have a dark window tint because of the desert climate. These dark windows, along with varying business hours, made it difficult for drive-by traffic to see if a business was actually open. Over the past 20 years, EI Paseo has changed greatly, and now most retail shops are open year around. In addition, many storefronts have been redesigned or completely rebuilt to provide better retail visibility of product and marketing with other signage. The committee believed that these signs should only be allowed when it is difficult to know if a business is open. They believed it is hard to tell when an EI Paseo business is open in three instances: during the summer months, early mornings for restaurants, and when there is an otherwise-vacant multi-tenant building with just one operating business. Other than these circumstances, the committee believed that the signs should not be allowed on EI Paseo due to the visual blight and clutter, which degrade the EI Paseo pedestrian shopping experience. Lastly, the committee discussed the fact that there are many signs on EI Paseo that do not meet the current ordinance, which only allows signs using two colors, with the word "open" and the business name. Many signs that are being used for sales, marketing or other advertising are being placed on the sidewalk or directly in front of storefronts. They stated that an A-frame or pedestal sign should not contain any advertising other than the business name, logo and the word "open." Given the discussion, staff expressed some concerns with enforcement of these signs, since they are currently allowed by right, and exempted from any kind of permit review. The committee discussed the possibility requiring staff approval for these signs, and that a City approval sticker could be issued to be placed on the sign. Placing a City approval sticker on permitted signs would be a benefit for code enforcement. A non-permitted sign would be easily identified by the fact it would not have a sticker. After meeting with the committee, staff examined the sign standards in Section 25.56- Signs (25.68 current code) for Pedestrian-Oriented Signs to identify possible changes. The standards for these signs apply Citywide with different standards for EI Paseo. Based on the City Council direction to study A-frame signs, and the discussion of the pedestal signage committee, staff believes that the sign ordinance should be amended to allow A-frame signs Citywide where the signage code specifica�ly allows pedestrian signs. In addition, staff believes that the visual blight and clutter concerns of the G:\Planning\Tony Bagato\Staff Reports�ZOA�Zoning Ordinance\PC Hearing Docs 8-61Pedestrian Signs Staff Report.docx Staff Report � � ZOA 13-225 Page 7 of 8 August 6, 2013 � committee are valid, and that the necessity of these signs on EI Paseo has changed over the past 20 years and that they should be limited to the summer months. The proposed zoning ordinance amendment shown in the underlined wording will modify Section 25.56.080.G. — Pedestrian-Oriented Signs (25.68.080.G) to read as follows: 1. Businesses in the commercial and industrial districts may place a pedestrian oriented A-frame or pedestal mounted "open" sign in front of a business, subject to the following standards: a. Maximum sign area shall be 3 square feet on each side; b. Maximum sign height shall be 54 inches; c. Signs shall be placed on private property in a location that does not impede pedestrian traffic flow; d. Signs shall not include extraneous verbiage advertising the business, specials, or sales events; and e. Signs shall be removed when the business is not open for business. 2. For businesses on EI Paseo, the above standards apply with the following additional standards: a. Allowed onlv durinq the summer months befinreen June 1 and October 1, or before 10 a.m. when a business is actuallv oaen at that time, and/or anv time a business is the sole tenant of an otherwise-vacant multi-tenant buildinq; b. Signs permitted under this Subsection shall be limited to the word "open," the business name and loqo only; c. Citv approval of the sian is required. A Citv approval sticker will be issued and must be qlaced on the sian; and d. Signs shall be professionally designed and fabricated, and well- maintained at all times. The proposed modifications will support business owners who want to use A-frame signs while also minimizing visual blight and clutter. Given that these standards are significantly different than what is allowed today, staff presented the proposed modifications to the EI Paseo Business Improvement District Board of Directors on April 18, 2013. Staff discussed the possibility of allowing A-frame signs and stated that the committee was recommending that these signs only be allowed on a limited basis as described above. G:1PlanninglTony Bagato\Staff Report5lZOA�Zoning Ordinance\PC Hearing Docs 8-6\Pedestrian Signs Staff Report.docx Staff Report ' ZOA 13-225 Page 7 of 8 August 6, 2013 � committee are valid, and that the necessity of these signs on EI Paseo has changed over the past 20 years and that they should be limited to the summer months. The proposed zoning ordinance amendment shown in the underlined wording will modify Section 25.56.080.G. — Pedestrian-Oriented Signs (25.68.080.G) to read as follows: 1. Businesses in the commercial and industrial districts may place a pedestrian oriented A-frame or pedestal mounted "open" sign in front of a business, subject to the following standards: a. Maximum sign area shall be 3 square feet on each side; b. Maximum sign height shall be 54 inches; c. Signs shall be placed on private property in a location that does not impede pedestrian traffic flow; d. Signs shall be designed and located so as to not distract from the appearance of the building or violate the intent of this chapter; e. Signs shall not include extraneous verbiage advertising the business, specials, or sales events; and f. Signs shall be removed when the business is not open for business. 2. For businesses on EI Paseo, the above standards apply with the following additional standards: a. Allowed onlv durinq the summer months between June 1 and October 1, or before 10 a.m. when a business is actuallv open at that time. and/or anv time a business is the sole tenant of an otherwise-vacant multi-tenant buildinq; b. Signs permitted under this Subsection shall be limited to the word "open," the business name and loao only; c. Citv approval of the sian is repuired. A Citv apqroval sticker will be issued and must be placed on the sian; and d. Signs shall be professionally designed and fabricated, and well- maintained at all times. The proposed modifications will support business owners who want to use A-frame signs while also minimizing visual blight and clutter. Given that these standards are significantly different than what is allowed today, staff presented the proposed modifications to the EI Paseo Business Improvement District Board of Directors on April 18, 2013. Staff discussed the possibility of allowing A-frame signs and stated that the G:\PlanninglTony BagarolStaff Reports�ZOA�Zoning Ordinance\PC Heanng Docs 8-6\Pedestrian Signs Staff Report.docx Staff Report ZOA 13-225 Page 8 of 8 August 6, 2013 � committee was recommending that these signs only be allowed on a limited basis as described above. There was a difference of opinion among the EI Paseo merchants about whether or not A-frame signs should be allowed on EI Paseo, and some did not want them limited to the summer time. Staff explained to the merchants that they could write letters or speak at the public hearing in favor of or opposition to the proposed modifications. On July 23, 2013, staff presented the proposed changes to the Chamber of Commerce for feedback and discussion. No comments were received from the Chamber of Commerce about the proposed change on EI Paseo. Environmental Review According to the California Environmental Quality Act (CEQA), staff must determine whether a proposed activity is a project subject to CEQA. If the project is subject to CEQA, staff must conduct a preliminary assessment of the project to determine whether the project is exempt from CEQA review. If a project is not exempt, further environmental review is necessary. Further review from a non-exempt project would result in a Negative Declaration, a Mitigated Negative Declaration or an Environmental Impact Report (EIR). Generally, an EIR must be prepared if a project may have a significant impact on the environment. In this case, staff has determined that the proposed Zoning Ordinance Amendment is not a project subject to CEQA because the adoption of new signage standards will not result in a direct or indirect physical change in the environment. Submitted By: � ,� �- � Tony Bagato, Principal Planner Department Head: , � / Lauri Aylaian, Director of Community`�velopment G:1Planning\Tony Bagato\Staff Reports�ZOA�Zoning Ordinance\PC Hearing Docs 8-6\Pedestrian Signs Staff Report.docx � � MINUTES REGULAR PALM DESERT CITY COUNCiI MEETING AUGUST 27, 2009 E. REQUEST FOR APPROVAL OF AGREEMENT FOR LEGAL SERVICES BY AND AMONG THE PALM DESERT REDEVELOPMENT AGENCY, THE CiTY OF PALM DESERT, AND RICHARDS, WATSON & GERSHON (CONTRACT NO. R28880) (JO1NT CONSIDERATION WITH THE PALM DESERT REDEVELOPMENT AGENCI�. CouncifmanlMember Ferguson moved to, by Minute Motion:1) Approve the subject contract for Legal Services to the Palm Dese�t Redevelopment Agency, the Palm Desert Housing Authority, and the City of Pa{m Desert with Richards, Watson & Gershon; 2) autharize the City Manager/Executive Director to finalize the agreement with Richards, Watson & Gershon, substantiaUy as to form; 3) authorize the Mayor/Chairman to execute the finalized agreement. Motion was seconded by Finerty and carried by a 5-0 vote. XVti. PUBLtC HEARINGS A. REQUEST FOR APPROVAL OF A ZONING ORDINANCE AMENDMENT UPDATING AND REVISING PALM DESERT MUNICIPAL CODE SECTION 25.68 - SIGNS Case No. ZOA 09-104 (City of Palm Desert, Applicant) (Continued from the meeting of June 25, 2009). Councilman Ferguson noted he represented an outdoor advertiser and shouid probably abstain on this item. He recused himself and left the Council Chamber. ' Principai Pianner Tony Bagato noted this item was continued from the previous meeting and based on previous discussion, staff was recommending the removal of the Creative Sign section, review�d the freaway signage and decided to add the single-font type in the colar Bernard �� Gothic T Medium Black; a sample of the font was displayed. He said� the. _- clea� font-type was approved by the subcommittee. -Another issUe talked :� i: about was the font size, 12 inches versus 16 in�hes; �the initial recommendation of the subcommittee was 12 inches. When this matterwas , presented ta the Planning Commission, some of the Commissioner's felt that 12 inches was too small. He prepared an exhibit that showed the difference between the two sizes, and in looking at the possible scenarios for smaller multi-tenant buildings,16 inches would be the maximum allowed and still be appropriate. The last thing reviewed at the Mayor's request was lighting for signage on the freeway. Staff looked at other alternatives along E1 Paseo, which highlighted different types of lighting features. The two types of lightings researched were the Reverse "Halo" Lit and Externa{ Fixtures. Staff found that the "hala" lit lettering gave a cleaner, high-qua{ity appearance, which could provide identification at night and also still achieve the goal of the Signage Ordinance. The External Fixtures don't provide as much contro! on the amount of lighting going out. Therefore, staff changed its recommendation to approve "halo" lit illumination only, and the alternative was still non-ifluminated. In summary, staff recommended approval of the 25 � ' �� � MINUTES REGULAR PALM DESERT CITY COUNCIL MEETING AUGUST 27t 2009 .r.. Sign Ordinance with the removal of the Creative Sign Program, a single .. font-type and color,16 inch letters maximum for multi-tenant signs, and � reverse "halo" lit letters only. Mayor Spiegel declared the public hearing open and invited testimony in FAVOR of or in OPPOSITION to this Ordinance. MS. VELMA OTTERMAN, EI Paseo, California, CA, stated the issue she wished to speak on had nothing to do with this matter, but it did have to da with signs on EI Paseo. She said she's been on EI Paseo for 35 years and it was amazing how long one can be somewhere and not know all. the Ordinances. For 35 years she's had a sign out on E! Paseo that said "Open" to tell people she was open for business, but every time the wind blew it would blow over. Therefore, att up and down EI Paseo, one would see signs with rocks or sandbags piled around the bottom to hold the pedestal sign in place. She had a lovely A-frame made for outside of her shop and was very proud of it. When the wind blew it did not require rocks to hold it down. However, a couple of weeks ago City staff informed her there was an Ordinance against having A-frame signs. She heard the City of Palm Springs recently overtumed their Ordinance for the same reason. She provided photographs to the Council of the pedestal signs with rocks piled � around it. She said it would be nice for the Councit to overtum Palm Desert's Ordinance, so that merchants can have a sign that would stand up. She said ��� the signs were very important especially during the summer when half the shops are closed. Unfortunately, EI Paseo does not have a set time that stores are open, so customers look for those signs on the street. She respectfully requested that the Council consider overtuming the . City's Ordinance. � . � � MS. BARBARA deBoom, President/CEO of the Palm Desert Chamber-of ,,;. _ .__ Commerce stated that members of the Chamber reviewed� the . Sign Ordinance changes and was pteased to see the increase in font size to 16 inches, but she really believed the font size needed to be a minimum of 18-20 inches. New businesses coming in along the freeway, with as fast as traffic is going, need their slgnage to be seen. She said the "Chico" sign, which was 18 inches would be preferable. She displayed a sign with the difference between the 12-inch and 24-inch lettering, stating that was the Chamber's major concern. She said everyone was aware that it was a down economy with more than 35 empty storefronts on EI Paseo; some stores are empty and closed for the summer. She said if the Council a(lowed the A-frame signs that stated "Open for Business" as opposed to the new Ordinance that was just changed that said, "Going Out of Business," it woufd ,,,,, be helpful to the EI Paseo merchants. p M 26 � � MINUTES REGULAR PALM DESERT CITY COUNCIL MEETING AUGUST 27, 2009 MR. DICK BAXLEY, Baxiey Properties, Paim Desert, stated he was in support of the change to include fighting. He said freeway visibility at the speed vehicles went by was a must. He was in support of the "ha{o" type {ighting or any technical matter that would get the signs lit. Mr. Bagato stated that with regard to the A-frame signs, they had always been prohibited an EI Paseo, and the Ordinance inc4uded a section under EI Paseo that allowed pedestal signs that said "Open." The subcommittee didn't want to change anything that would create clutter, which A-frames typically do. He suggested Council can approve Temporary Use Permits for outdoor display, but he wasn't sure if Councit wanted to add them as a permanent sign into the Ordinance this evening. Responding to question, he said originally no signage was allowed on EI Pasea sidewalks because they tend to create ciutter and pedestrians could trip over them. In the early 1980's, the Chamber of Commerce requested to allow pedestal signs on EI Paseo because it was a foot traffic retail. The idea with the pedestal signs was that it was a small pole and a small square top, which was very limited. However, with the A-frame, one can have a wide range of sizes, triangle base signs that can stick out anywhere from four feet by four feet, and presently there was no regulation for A-frames because they are prohibited. MS. OTTERMAN, stated she too wants EI Paseo to look nice, but as reflected in the photographs she provided to the Council, small A-frames would look better than the pedesta{ signs with a{I the rocks around it. Mayor Pro Tem Finerty stated she didn't think the signs with the rocks were aesthetically pleasing far EI Paseo. She would like to look at the pros and cons of the A-frame signs. She asked if the A-frame signage could b� •� discussed as a separate matter, but move ahead with the Sign Ordinance. Mayor Spiegel agreed to discuss the A-frame signage as.a� separate matter i this evening. With no furthertestimonyoffered, MayorSpiegel declared the public hearing closed. Mayor Pro Tem Fine�ty stated she was original{y a proponent of the 12-inch font, but believed the 16-inch font made sense and appreciated staff removing the Creative Sign Program. However, she was opposed to lighting on the signs, because she believed there was a difference between identifying versus advertising. She was also in favor of moving forward with approving the Sign Ordinance as presented and eliminating the illumination. In addition, review the A-frame signage, check to see what other a�eas like City of Palm Springs had done, what the City of Palm Desert thoughts were in the past, and what they might be now. 27 � � � MINUTES REGULAR PALM DESERT CITY COUNCIL MEETING AUGUST 27, 2009 � Councilman Kelly stated he wouid only deal with the Sign Ordinance as it '� � related to freeway signage because it wouid be confusing for him to mix the two issues. He was in favor of lighting and having more than 16-inch lettering. He said there were more billboards between Monterey Avenue and Palm Drive in the Coachella Valley than in San Bernardino County, Los Angeles County, Ventura County, and San Luis Obispo County, and the lettering on them was more like six-feet tall. He said there were 70 billboards in the Coacheila Valley, and he knew because he counted them on purpose on one of his trips. He thought it was ridiculous to be worrying or debating over 12-inch versus 16-inch lettering. He said the City should give the merchants a chance to let people know where they are because when he's traveling on the freeway, he's looking at those building and signage for a particular store. He felt the backlighting showed up very well and had a lot of class. ' Councilmember Benson stated 16-inch lettering was tall enough, and she liked the backlighting. However, she felt there should be a time limit on when the night lights can be on, which may also lessen the glow. Councilman Kelly stated that with regard to the A-frame signs, he said � business was slow in the summer, and it was difficult to know which sto�es were open. He said the A-frames should be allowed at least fo� a certain •� - number of months during the ofF-season, so that merchants can identify themselves Mayor Spiegel stated he preferred the A-frame instead of the pedestal type. Mayor Pro Tem Finerty agreed, but believe a standard should be established. .. . _ for the use of the A-frame signs in the summer and decide on the�size and ,. s. .___ colors that are aesthetically pleasing and in keeping uvith the EI Paseo image. Mayor Spiegel asked if staff could return to Council with an A-frame standard. He said if a merchant currently had an A-frame they could keep it up until staff returned with a standard recommendation. Mr. Bagato responded the A-frames can remain with the pedestals like it was today, and staff will work with the Signage Subcommittee, EI Paseo Retailers, and Chamber to come up with a standard for A-frames and possibly replace it as an amendment to the Ordinance. Mayor Pro Tem Finerty requested that the pedestal signs also be reviewed: � Councilmember Benson stated the A-frames should not include balloons or � flags and only to be used during the summer. � �� � MINUTES REGULAR PALM DESERT CITY COUNCIL MEETING AUGUST 27, 2009 Mayor Pro Tem Finerty moved to, by Minute Motion, requested study of the issues of both A-frame and pedestal signs for retailers in order to bring back a future recommendation for possible amendment to the Sign Ordinance, with any of them being used presently for customer attraction allowed to remain until study completed. Motion was seconded by Benson and carried by a 40 vote, with Ferguson ABSENT. Councilman Kelly moved to allow backlighting on freeway frontages until 1:00 a. m., with 20-inch lettering. Motion was seconded by Spiegei and received NO ACTION on a 2-2- vote, with Kelly and Spiegel voting Aye, Benson and Finerty voting NO, with Ferguson ABSENT. After discussing the issues further, compromises were made with regard to the time allowed to have the backlighting on and the size of the font. Mayor Pro Tem Finerty moved to, waived further reading and pass Ordinance No. 1190 to second reading, as amended, to allow halo backlighting on freeway frontages unti111:00 p.m. only,16-inch letters, without the creative sign provision, and one single font size. Motion was seconded by Benson and carried by a 3-1 vote, with Kelly NO and Ferguson ABSENT. B. REQUEST FOR APPROVAL OF AMENDMENT TO RESOLUTION NO. 06-69, REMOVING DEPARTMENT OF COArIMUNITY DEVELOPMENT/PLANNING CONDITION NUMBER 11, REQUIRING THE THREE SERVICE BAY DOORS FACING CABRILLO AVENUE TO BE CLOSED AT ALL TIMES AND ONLY OPENED WHEN VEHICLES ARE EXITING THE FACILITY — PROPERTY LOCATED. �AT 74-180 HIGHWAY 111 Case No. PP/CUP 05-05 and VAR 05-04 �� Amendment #1 (Fastlane Oil Change / Chris Jones, Applicant). ��� t, _. . Mr. Bagato stated this item needed to be continued to September 10, 2009, � t for legal notice purposes. Mayor Spiegel declared the public hearing open and invited anyone who wished to speak on this matter to do so at this time. The public hearing was left open. Councilman Ferguson moved to, by Minute Motion, continue this public hearing to the meeting of September 10, 2009. Motion was seconded by Finerty and carried by a 5-0 vote. 29 Staff Report ZOA 13-225 Page 3 of 9 September 26, 2013 On August 23, 2012, staff requested City Council direction related to A -frame signs and whether or not they should be allowed as part of the Zoning Ordinance update since they were being allowed on a temporary basis. The City Council requested staff to work with El Paseo merchants and to contact the Chamber of Commerce. Staff contacted both the Chamber of Commerce and the El Paseo Business Improvement District Board of Directors to form a committee to discuss A -frame and pedestal signs. Staff received interest from two property owners and a merchant that they wanted to be part of the committee with staff. On September 28, 2012, staff met with former Councilmember William Kroonen and three individuals representing the El Paseo merchants to discuss A -frame and pedestal signs. During the meeting, staff and the representatives reviewed the following photos: J G:\Planning\Tony Bagato\Staff Reports\ZOA\ZOA 13-225 Pedestrain Signs\CCSR_Pedestrian Signs.docx Staff Report ZOA 13-225 Page 4 of 9 September 26, 2013 G:\Planning\Tony Bagato\Staff Reports'ZOA\ZOA 13-225 Pedestrain Signs\CCSR_Pedestdan Signs.docx Staff Report ZOA 13-225 Page 5 of 9 September 26, 2013 G:\Planning\Tony Bagato\Staff Reports\ZOA\ZOA 13-225 Pedestrain Signs\CCSR_Pedestnan Signs.docx Staff Report ZOA 13-225 Page 6 of 9 September 26, 2013 After reviewing these photos, the committee did not have any issues with A -frame signs that were well designed. They believed that A -frame signs should be allowed along with pedestal signs. However, the overall discussion of the group focused more on the fact that these signs can lead to visual blight and clutter on the sidewalk, and can impede pedestrian traffic. In addition, they believed that the necessity of these pedestrian - oriented signs on El Paseo, whether they are A -frame or pedestal signs, has lessened over the 20 years since they were allowed by the City. When the City first allowed the pedestal signs, El Paseo consisted of mostly "mom and pop" retail shops and restaurants that were not open all year. That made it difficult to know when a business was open or not. In addition, many retail shops have a dark window tint because of the desert climate. These dark windows, along with varying business hours, made it difficult for drive -by traffic to see if a business was actually open. Over the past 20 years, El Paseo has changed greatly, and now most retail shops are open year around. In addition, many storefronts have been redesigned or completely rebuilt to provide better retail visibility of product and marketing with other signage. The committee believed that these signs should only be allowed when it is difficult to know if a business is open. They believed it is hard to tell when an El Paseo business is open in three instances: during the summer months, early mornings for restaurants, and when there is an otherwise -vacant multi -tenant building with just one operating business. Other than these circumstances, the committee believed that the G:\Planning\Tony Bagato\Staff Reports\ZOA\ZOA 13-225 Pedestrain Signs\CCSR_Pedestnan Signs.docx Staff Report ZOA 13-225 Page3of8 August 6, 2013 08.C6.2012 11:19 O':Planning\Tony Bagato\Staff Reports VOA \Zoning Ordinance\PC Hearing Docs 8-6\Pedestrian Signs Staff Report.docx Staff Report ZOA 13-225 Page 4 of 8 August 6, 2013 G:1Planning\Tony Bagato'Slaff ReportslZOA\Zoning Ordinance\PC Hearing Docs 8-61Pedestrian Signs Staff Report.docx Staff Report ZOA 13-225 Page 5 of 8 August 6, 2013 G.\Planning4Tony Bagato\Staff Reports\ZOA\Zoning Ordinance\PC Hearing Docs 8-61Pedestrian Signs Staff Report.docx